{"id":69088,"date":"2022-05-31T15:04:25","date_gmt":"2022-05-31T19:04:25","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=69088"},"modified":"2022-05-31T15:04:25","modified_gmt":"2022-05-31T19:04:25","slug":"tradecorp-launches-new-corporate-campaign-to-propel-innovative-solution-in-biostimulation-and-sustainable-crop-nutrition","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/es\/industry-news\/tradecorp-launches-new-corporate-campaign-to-propel-innovative-solution-in-biostimulation-and-sustainable-crop-nutrition\/","title":{"rendered":"Tradecorp lanza una nueva campa\u00f1a corporativa para impulsar una soluci\u00f3n innovadora en bioestimulaci\u00f3n y nutrici\u00f3n sostenible de cultivos"},"content":{"rendered":"

Tradecorp<\/a>, compa\u00f1\u00eda global especializada en bioestimulaci\u00f3n y nutrici\u00f3n sostenible de cultivos, ha lanzado \u201cLas respuestas est\u00e1n en nuestras manos\u201d, una campa\u00f1a corporativa destinada a afrontar los retos globales, a transformar la producci\u00f3n de alimentos a trav\u00e9s de una mejora sostenible de la agricultura colaborando para erradicar el hambre, conseguir alimentos seguridad y mejorar la nutrici\u00f3n en todo el mundo. La innovaci\u00f3n de productos, la colaboraci\u00f3n y la digitalizaci\u00f3n son fundamentales para la estrategia de Tradecorp para permitir una agricultura equilibrada y sostenible.<\/p>\n

\u201cEn Tradecorp, estamos decididos a ser parte de la soluci\u00f3n para los desaf\u00edos presentes y futuros del mundo. Alimentar equitativamente a la creciente poblaci\u00f3n, proteger la salud de las personas y preservar el medio ambiente es una prioridad compartida que debe abordarse colectivamente y debe crear valor para todos los grupos de inter\u00e9s\u201d, explica Jos\u00e9 Alfredo Garc\u00eda, Director de Operaciones de Bionutrici\u00f3n en Rovensa.<\/p>\n

\"\"El mundo actual se enfrenta a un clima que cambia r\u00e1pidamente, lo que se traduce en un aumento gradual de la temperatura media de la Tierra. Esto afecta dr\u00e1sticamente los sistemas naturales, provocando una p\u00e9rdida de biodiversidad y una degradaci\u00f3n de los ecosistemas. Adem\u00e1s de esto, los datos de las Naciones Unidas muestran que nos enfrentamos a una paradoja de una poblaci\u00f3n mundial que envejece y al mismo tiempo reportamos el mayor volumen de personas m\u00e1s j\u00f3venes en la historia. Este cambio sociol\u00f3gico tiene un impacto directo en c\u00f3mo se producen los bienes y en el panorama empresarial actual. La agricultura tambi\u00e9n enfrenta sus propios desaf\u00edos como industria. No solo consume 70% del agua del mundo (Foundation Aquae), sino que la creciente poblaci\u00f3n mundial depender\u00e1 de ella para su sustento. Seg\u00fan la ONU, para 2050 se prev\u00e9 que 9 mil millones de personas vivir\u00e1n en la Tierra, aumentando a 11 mil millones para fines de siglo.<\/p>\n

Tradecorp ha decidido abordar este tema de frente y llevar su estrategia de innovaci\u00f3n un paso m\u00e1s all\u00e1 con el lanzamiento de esta campa\u00f1a. Las respuestas est\u00e1n en nuestras manos, se establece redefinir el modelo de negocio de la industria y promover la producci\u00f3n agr\u00edcola sostenible. La misi\u00f3n de la empresa de alimentar equitativamente a una poblaci\u00f3n en crecimiento, proteger la salud de las personas y preservar el medio ambiente, mientras se convierte en el mejor socio para los principales productores y crea valor para todas las partes interesadas es la base sobre la que se construy\u00f3 esta campa\u00f1a.<\/p>\n

Para lograr este ambicioso objetivo, hemos desarrollado una cartera eficiente y de alta calidad de bioestimulantes y biofertilizantes que permiten el crecimiento y el cuidado de las plantas, desde mejorar la capacidad del cultivo para usar nutrientes hasta mejorar la tolerancia al estr\u00e9s abi\u00f3tico. El objetivo es reducir el uso de pesticidas, minimizar las p\u00e9rdidas nutricionales y antimicrobianos, y promover pr\u00e1cticas de agricultura org\u00e1nica. En definitiva, ofrecer soluciones sostenibles y eficientes para la bioestimulaci\u00f3n y la nutrici\u00f3n sostenible de los cultivos en l\u00ednea con los Objetivos de Desarrollo Sostenible de la ONU y la estrategia \u201cFarm to Fork\u201d de la Comisi\u00f3n Europea para que la agricultura pueda hacer frente a los desaf\u00edos presentes y futuros del mundo.<\/p>\n

\u201cElegimos el lema 'Las respuestas est\u00e1n en nuestras manos' porque en Tradecorp creemos que depende de nosotros asumir un papel activo para resolver los desaf\u00edos a los que nos enfrentamos como poblaci\u00f3n global, pero tambi\u00e9n como industria. Para ello, pretendemos impulsar un modelo de negocio m\u00e1s eficiente y sostenible\u201d, afirma Jos\u00e9 Alfredo Garc\u00eda, Director de Operaciones de Bionutrici\u00f3n de Rovensa. \u201cLa industria, los agricultores, los proveedores y todas las partes interesadas del sector agr\u00edcola deben trabajar juntos para realizar esta transici\u00f3n hacia una agricultura m\u00e1s sostenible y cuidar el planeta en el que vivimos\u201d.<\/p>\n

Promesa de sostenibilidad de Tradecorp<\/h2>\n

Como empresa centrada en la sostenibilidad, Tradecorp promueve acciones internas destinadas a reducir su impacto en el medio ambiente, incluida la reducci\u00f3n del uso de agua y energ\u00eda, las emisiones y los residuos en todas sus plantas.<\/p>\n

Alineado con el compromiso de Rovensa Group de contribuir a un futuro neto cero, Tradecorp redujo significativamente el uso de polietileno, reduciendo sus emisiones globales de CO2<\/sub> en 240.399 kg en 2020.<\/p>\n

En cuanto a la gesti\u00f3n de residuos, otro componente clave del compromiso de sostenibilidad de Tradecorp, la compa\u00f1\u00eda ha tomado medidas para crear envases de productos m\u00e1s sostenibles mediante el uso de materiales reciclados. Una de las plantas de Tradecorp en Sanchidri\u00e1n, Espa\u00f1a, invirti\u00f3 en una nueva m\u00e1quina que pod\u00eda etiquetar directamente el producto y cambiar su empaque al mismo tiempo. Con esta inversi\u00f3n se redujo el consumo de cart\u00f3n en sacos de 1 kg en 64% y en sacos de 5 kg en 27%, ahorrando aproximadamente 162.000 cajas al a\u00f1o.<\/p>\n

Si bien Tradecorp ha tomado iniciativas para reducir su impacto ambiental desde la perspectiva de la fabricaci\u00f3n, la empresa tambi\u00e9n invierte en proyectos de innovaci\u00f3n que ayudan a los agricultores a aumentar la calidad de la producci\u00f3n de alimentos, impulsar los rendimientos y reducir las p\u00e9rdidas econ\u00f3micas causadas por diferentes tipos de estr\u00e9s abi\u00f3tico. En un proyecto en curso respaldado por el programa Eurostars de la UE, Tradecorp se asoci\u00f3 con Landlab, un centro de investigaci\u00f3n especializado en nutrici\u00f3n, bioestimulaci\u00f3n y protecci\u00f3n vegetal, para crear Biotool, una herramienta que maximiza la eficiencia del agua en plantas tratadas con bioestimulantes al permitir la medici\u00f3n en tiempo real , c\u00e1lculo y evaluaci\u00f3n de la gesti\u00f3n del agua de la planta.<\/p>\n

Con esta campa\u00f1a, Tradecorp reafirma su compromiso con el medio ambiente y los desaf\u00edos que enfrenta la industria agr\u00edcola. De esta manera seguimos apoyando el desarrollo de una agricultura sostenible para el futuro.<\/p>","protected":false},"excerpt":{"rendered":"

Las respuestas est\u00e1n en nuestras manos\u201d tiene como objetivo transformar la producci\u00f3n de alimentos a trav\u00e9s de la sostenibilidad mediante la colaboraci\u00f3n para erradicar el hambre, lograr la seguridad alimentaria y mejorar la nutrici\u00f3n en todo el mundo.<\/p>","protected":false},"author":110,"featured_media":69089,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1848,489,1846],"tags":[],"class_list":["post-69088","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-executive-outlook","category-industry-news","category-sustainability"],"yoast_head":"\nTradecorp Launches New Corporate Campaign to Propel Innovative Solution in Biostimulation and Sustainable Crop Nutrition - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"The answers lie in our hands" aims to transform food production through a 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