{"id":71475,"date":"2023-04-18T13:10:23","date_gmt":"2023-04-18T17:10:23","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=71475"},"modified":"2023-04-18T14:51:41","modified_gmt":"2023-04-18T18:51:41","slug":"how-syngenta-uses-digital-technology-to-improve-the-customer-experience","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/es\/agrochemicals\/how-syngenta-uses-digital-technology-to-improve-the-customer-experience\/","title":{"rendered":"C\u00f3mo utiliza Syngenta la tecnolog\u00eda digital para mejorar la experiencia del cliente"},"content":{"rendered":"

El ritmo al que la tecnolog\u00eda ha invadido la industria agr\u00edcola es asombroso. Las soluciones tecnol\u00f3gicas parecen estar apareciendo casi a diario. Y aunque a menudo puede ser dif\u00edcil seguir todas las noticias, cuando un gigante de la industria como Syngenta<\/a> ofrece un conjunto de soluciones, sin duda vale la pena se\u00f1alarlo.<\/p>\n

En una entrevista exclusiva con Agronegocios<\/em> Global<\/em> DIRECT<\/a>, Ron Cowman, jefe de soluciones de agricultura digital de Syngenta, comparte informaci\u00f3n sobre la oferta de agricultura digital de la empresa y c\u00f3mo beneficiar\u00e1 a los usuarios finales.<\/p>\n

\"\"

Ron Cowman, Jefe, Soluciones de agricultura digital, Syngenta<\/p><\/div>\n

\u201cCuando comenc\u00e9 a trabajar en el sector de la tecnolog\u00eda, realmente me enfocaba m\u00e1s en los indicadores rezagados que hab\u00eda all\u00ed\u201d, dijo Cowman. Se trataba de crear un archivador digital para capturar todo lo que se estaba haciendo en la granja y d\u00f3nde vemos que evoluciona. Adem\u00e1s de (tomar) decisiones y conocimientos, qu\u00e9 tipo de herramientas de mitigaci\u00f3n de riesgos se pueden poner en juego o qu\u00e9 tipos de modelos predictivos se pueden implementar para que un cliente, un productor, no siempre est\u00e9 trabajando en lo que sucedi\u00f3, pero est\u00e1n trabajando fuera de las condiciones ambientales actuales y lo que podr\u00eda suceder. Ese es probablemente el mayor cambio\u201d.<\/p>\n

Cambio es una palabra com\u00fan cuando se habla de tecnolog\u00eda. En particular, tratar de averiguar de d\u00f3nde vendr\u00e1 el pr\u00f3ximo avance o descubrir c\u00f3mo aprovecharlo.<\/p>\n

\u201cBueno, tu conjetura es tan buena como la m\u00eda en esto\u201d, dijo Cowman. \u201cEl \u00e1rea de la agronom\u00eda computacional es probablemente la pr\u00f3xima \u00e1rea. Y lo que quiero decir con eso es d\u00f3nde est\u00e1s realmente en profundidad, y c\u00f3mo las plantas crecen e interact\u00faan con todos los entornos que las rodean. Cuanto m\u00e1s sepamos sobre la interacci\u00f3n de las plantas dentro de ese entorno espec\u00edfico, m\u00e1s detallada y prescriptiva ser\u00e1 su informaci\u00f3n.<\/p>\n

\u201cCosas como la fenolog\u00eda ser\u00e1n muy, muy importantes a medida que comencemos a pensar en algoritmos predictivos, porque los algoritmos predichos dependen de la base hist\u00f3rica y de a qu\u00e9 se adjunta esa base hist\u00f3rica\u201d, continu\u00f3 Cowman. \u201cEl an\u00e1lisis m\u00e1s detallado que tengamos del entorno de crecimiento, el suelo, la planta misma y las interacciones entre todas esas condiciones ambientales ser\u00e1 una pieza clave en esa perspectiva agron\u00f3mica o ese modelo de previsibilidad. Hacia all\u00ed se dirige el futuro desde esa perspectiva. Y luego, por supuesto, el \u00e1rea de automatizaci\u00f3n desde la perspectiva del equipo: tractores sin conductor y creo que todo eso tendr\u00e1 un papel en el futuro\u201d.<\/p>\n

Como siempre, se trata de brindar m\u00e1s informaci\u00f3n para que los miembros de la cadena de suministro puedan tomar mejores decisiones.<\/p>\n

\u201cCreo que tiene que ganar algo de eficiencia all\u00ed, pero ciertamente hay un compromiso por parte de las empresas para que eso suceda\u201d, dijo Cowman. \u201cY luego, las \u00e1reas de tecnolog\u00eda de aplicaci\u00f3n de precisi\u00f3n estar\u00e1n en el horizonte, ya sea una tecnolog\u00eda See & Spray o m\u00faltiples IA dentro de una sola unidad de aplicaci\u00f3n, esos tipos de tecnolog\u00edas de precisi\u00f3n tambi\u00e9n ser\u00e1n \u00fatiles\u201d.<\/p>\n

Lea la historia completa en AgroNegocios DIRECTO<\/em>.<\/strong><\/a><\/p>","protected":false},"excerpt":{"rendered":"

Ron Cowman, jefe de soluciones de agricultura digital de Syngenta, brinda una inmersi\u00f3n profunda en las ofertas de agricultura digital de la compa\u00f1\u00eda.<\/p>","protected":false},"author":112,"featured_media":71495,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,1604,1848],"tags":[54,121],"class_list":["post-71475","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agrochemicals","category-agtech","category-executive-outlook","tag-featured-home","tag-syngenta"],"yoast_head":"\nHow Syngenta Uses Digital Technology to Improve the Customer Experience - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"Ron Cowman, Syngenta\u2019s Head, Digital Agriculture Solutions, provides a deep dive into the company's digital ag offerings. digital agriculture\" \/>\n<meta name=\"robots\" content=\"index, follow, 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