{"id":73885,"date":"2023-10-18T16:49:00","date_gmt":"2023-10-18T20:49:00","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=73885"},"modified":"2023-10-18T16:49:00","modified_gmt":"2023-10-18T20:49:00","slug":"industry-insights-kynetecs-an-segers-on-a-data-driven-approach-to-navigating-the-complexities-of-the-2024-crop-protection-market","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/es\/agrochemicals\/industry-insights-kynetecs-an-segers-on-a-data-driven-approach-to-navigating-the-complexities-of-the-2024-crop-protection-market\/","title":{"rendered":"Perspectivas de la industria: An Segers de Kynetec sobre un enfoque basado en datos para navegar las complejidades del mercado de protecci\u00f3n de cultivos de 2024"},"content":{"rendered":"<p>Con un ferviente compromiso de brindar a sus clientes conocimientos y datos esenciales, <a href=\"https:\/\/www.kynetec.com\/\" target=\"_blank\" rel=\"noopener\">Kynetec<\/a> se ha establecido como una fuerza global reconocida por ofrecer conjuntos de datos incomparables, an\u00e1lisis de vanguardia, predicciones prospectivas y conocimientos invaluables. Su enfoque va m\u00e1s all\u00e1 de la mera recopilaci\u00f3n de datos, ya que aprovechan el an\u00e1lisis predictivo y aprovechan amplios recursos y puntos de referencia para brindar a los clientes una comprensi\u00f3n completa y distinta de sus mercados.<\/p>\n<p><em>Agronegocios<\/em> <em>Global<\/em> Se reuni\u00f3 recientemente con An Segers, director ejecutivo de gesti\u00f3n de cuentas globales de Kynetec, para analizar las previsiones del mercado para 2024. An tiene m\u00e1s de 15 a\u00f1os de experiencia en investigaci\u00f3n de mercados en general, y m\u00e1s de 12 a\u00f1os de experiencia en investigaci\u00f3n de mercados especializ\u00e1ndose en los sectores agr\u00edcola y hort\u00edcola. Tiene una profunda experiencia en la gesti\u00f3n de equipos, proyectos y clientes globales, tanto para metodolog\u00edas de investigaci\u00f3n cualitativas como cuantitativas.<\/p>\n<p>En su puesto actual, An, junto con su equipo global de personal senior de servicio al cliente, es responsable de la gesti\u00f3n de cuentas para clientes internacionales en protecci\u00f3n de cultivos, semillas, maquinaria, fertilizantes y otros mercados adyacentes. Tiene un inter\u00e9s adicional en el seguimiento de temas de investigaci\u00f3n y sostenibilidad.<\/p>\n<p style=\"text-align: center\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/0lFecBbl22c?si=aLu4EKBMNXZU0qCB\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: center\">\u00bfTienes problemas para ver este v\u00eddeo? <a href=\"https:\/\/tradesummitbeijing.oss-cn-hongkong.aliyuncs.com\/Industry%20Insights\/An%20Segers%201.mp4\" target=\"_blank\" rel=\"noopener\">Por favor haga clic aqu\u00ed.<\/a><\/p>\n<p><strong>ABG: \u00bfC\u00f3mo cree que afectar\u00e1 el actual exceso de oferta de productos qu\u00edmicos agr\u00edcolas al mercado de 2024?<\/strong><\/p>\n<div id=\"attachment_73886\" style=\"width: 310px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-73886\" class=\"wp-image-73886 size-medium\" src=\"https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2023\/10\/An-Segers-300x300.jpg\" alt=\"An Segers\" width=\"300\" height=\"300\" srcset=\"https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2023\/10\/An-Segers-300x300.jpg 300w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2023\/10\/An-Segers-150x150.jpg 150w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2023\/10\/An-Segers-12x12.jpg 12w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2023\/10\/An-Segers-320x320.jpg 320w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2023\/10\/An-Segers-480x480.jpg 480w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2023\/10\/An-Segers-330x330.jpg 330w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2023\/10\/An-Segers-72x72.jpg 72w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2023\/10\/An-Segers-360x360.jpg 360w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2023\/10\/An-Segers-576x576.jpg 576w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2023\/10\/An-Segers-85x85.jpg 85w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2023\/10\/An-Segers.jpg 600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><p id=\"caption-attachment-73886\" class=\"wp-caption-text\">An Segers, Kynetec<\/p><\/div>\n<p><strong>Un Segers:<\/strong> La escasez y la demanda en 2022, la ca\u00edda de los precios en China y el aumento de las tasas de inter\u00e9s han resultado en altos inventarios este a\u00f1o. Y esto tambi\u00e9n afectar\u00e1 a\u00fan m\u00e1s la pr\u00f3xima temporada.<\/p>\n<p>Por lo tanto, esperamos que el canal mantenga el inventario en un nivel m\u00e1s bajo: menores ventas de la industria al canal, pero status quo con respecto a las ventas a los agricultores. En general, como resultado esperamos que nuestros datos muestren un movimiento bastante plano en el uso del producto.<\/p>\n<p>Con el canal cambiando su comportamiento, la industria tendr\u00e1 que tomar las decisiones correctas para optimizar su gesti\u00f3n de inventario. Por ejemplo, esperamos que el canal traslade sus decisiones de compra a etapas posteriores, ya que esperan que los precios bajen a\u00fan m\u00e1s. Esto crear\u00e1 desaf\u00edos para la industria en 2024, ya que se ver\u00e1n obligadas a vender su inventario de alto precio a precios m\u00e1s bajos.<\/p>\n<p>Se prev\u00e9 que el inventario de canales seguir\u00e1 siendo un foco de atenci\u00f3n en todas las regiones durante el resto de este a\u00f1o y hasta 2024. Por supuesto, algunas regiones se ver\u00e1n afectadas m\u00e1s que otras. Am\u00e9rica del Norte ya ha experimentado dos trimestres de una demanda muy fuerte y se espera que los patrones de compra vuelvan a la normalidad. Por otro lado, Asia y LATAM enfrentan niveles de inventario que pueden afectar los vol\u00famenes de productos en el futuro.<\/p>\n<p><strong>ABG: \u00bfQu\u00e9 cinco productos qu\u00edmicos para la protecci\u00f3n de cultivos cree que ser\u00e1n un problema (en t\u00e9rminos de exceso o escasez de oferta) para 2024?<\/strong><\/p>\n<p><strong>COMO:<\/strong> Estamos recopilando la informaci\u00f3n por temporada y, por lo tanto, a\u00fan no tenemos una visi\u00f3n sobre ella en funci\u00f3n de nuestros productos de suscripci\u00f3n principales. Creemos que podr\u00eda haber un exceso de oferta de herbicidas y que los precios de los compuestos t\u00e9cnicos son bajos. Y los activos a tener en cuenta ser\u00e1n el glifosato, el glufosinato, el mancozeb, el imidacloprid, el tiametoxam y el propiconazol.<\/p>\n<p>Actualmente nos estamos preparando para un estudio de mercado para dotar a los clientes de datos que les ayudar\u00e1n a tomar las decisiones correctas en la gesti\u00f3n de inventario. El objetivo principal de este estudio es capturar la tendencia general y las intenciones con respecto a los temas del inventario para responder preguntas espec\u00edficas desde la perspectiva tanto del canal como de los agricultores... entendiendo lo que est\u00e1n haciendo actualmente y lo que planean hacer en la pr\u00f3xima temporada.<\/p>\n<p><strong>ABG: Kynetec lanz\u00f3 recientemente BioLogika, un panel en l\u00ednea centrado en el mercado de biopesticidas. \u00bfEs capaz de pronosticar qu\u00e9 productos biol\u00f3gicos se utilizan m\u00e1s? \u00bfTe gusta el top 10? Si es as\u00ed, \u00bfcu\u00e1les son los 10 mejores para 2023?<\/strong><\/p>\n<p><strong>COMO:<\/strong> Si nosotros <a href=\"https:\/\/www.agribusinessglobal.com\/es\/biopesticides\/new-biologika-dashboards-offer-unique-insight-into-farmer-driven-data-around-biopesticide-use\/\">lanz\u00f3 BioLogika<\/a> en julio-agosto de este a\u00f1o, ya que los productos biol\u00f3gicos se est\u00e1n convirtiendo en una herramienta importante para que los agricultores cultiven de manera sostenible. Este es un panel estrat\u00e9gico para comprender las tendencias de los biopesticidas dentro del mercado de protecci\u00f3n de cultivos para responder preguntas como cu\u00e1l es el tama\u00f1o del mercado y c\u00f3mo est\u00e1 evolucionando, qu\u00e9 perfiles de productores est\u00e1n usando biopesticidas, cu\u00e1l es la participaci\u00f3n de los productores en la billetera de los biopesticidas convencionales versus los biopesticidas. y c\u00f3mo evoluciona eso con el tiempo, cu\u00e1l es el potencial del mercado y c\u00f3mo hacer planes realistas al lanzar un nuevo producto biopesticida.<\/p>\n<p>En este momento, nuestro producto BioLogika se centra en biopesticidas. La informaci\u00f3n se captura de nuestros paneles de agricultores en todo el mundo, como parte de nuestra recopilaci\u00f3n de datos sobre protecci\u00f3n de cultivos. Los datos de BioLogika son para 2012-2022. Claramente, una vez que termine la temporada, tambi\u00e9n actualizaremos el panel con datos de 2023, y as\u00ed sucesivamente en los pr\u00f3ximos a\u00f1os.<\/p>\n<p><strong>ABG: \u00bfCu\u00e1les cree que son los avances m\u00e1s interesantes en la agricultura actual y c\u00f3mo pueden sus productos ayudar con estos desarrollos?<\/strong><\/p>\n<p><strong>COMO:<\/strong> Ya hemos tocado muchos de estos temas hoy; La tecnolog\u00eda agr\u00edcola, la agricultura regenerativa y los productos biol\u00f3gicos son los desarrollos m\u00e1s interesantes en la agricultura actual. Trabajamos junto a nuestros clientes para ser su valioso socio y desarrollar productos que les ayuden a tomar las decisiones correctas con confianza. Adem\u00e1s, contamos con equipos de conocimiento del cliente con a\u00f1os de experiencia y conocimientos en la industria, que trabajan en proyectos para abordar desaf\u00edos comerciales espec\u00edficos para nuestros clientes.<\/p>","protected":false},"excerpt":{"rendered":"<p>Segers analiza el actual exceso de oferta de productos qu\u00edmicos agr\u00edcolas y c\u00f3mo afectar\u00e1 al mercado de 2024, as\u00ed como el nuevo panel en l\u00ednea de Kynetec para el mercado de biopesticidas.<\/p>","protected":false},"author":110,"featured_media":73887,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,1604,1848,1885],"tags":[54],"class_list":["post-73885","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agrochemicals","category-agtech","category-executive-outlook","category-industry-insights","tag-featured-home"],"yoast_head":"<!-- This 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