{"id":74248,"date":"2023-11-28T08:46:29","date_gmt":"2023-11-28T13:46:29","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=74248"},"modified":"2023-11-21T11:26:08","modified_gmt":"2023-11-21T16:26:08","slug":"predictive-intelligence-caught-the-u-s-glyphosate-dip-what-could-it-tell-you-next","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/es\/agrochemicals\/herbicides\/predictive-intelligence-caught-the-u-s-glyphosate-dip-what-could-it-tell-you-next\/","title":{"rendered":"La inteligencia predictiva detect\u00f3 la ca\u00edda del glifosato en Estados Unidos. \u00bfQu\u00e9 podr\u00eda decirle a continuaci\u00f3n?"},"content":{"rendered":"

de Kynetec<\/a> herramienta de inteligencia predictiva, AgMeta<\/a>, proporciona una visi\u00f3n poderosa de las condiciones actuales e hist\u00f3ricas del mercado junto con predicciones para el pr\u00f3ximo a\u00f1o. Pero tomemos un momento para mirar atr\u00e1s. En 2022, AgMeta predijo una ca\u00edda en las ventas de glifosato, un evento que muchos en el sector no hubieran esperado. El glifosato es un pilar de las herramientas convencionales de protecci\u00f3n de cultivos; un herbicida utilizado para controlar la infestaci\u00f3n de malezas en los cultivos, para limpiar los semilleros en preparaci\u00f3n para la siembra, as\u00ed como para secar cultivos clave como la OSR.<\/p>\n

Muchas carteras de ventas, objetivos de marca y cuotas de ventas incluyen este herbicida clave. Es comprensible que las siguientes preguntas planteadas sean:<\/p>\n

\u00bfPor qu\u00e9 baj\u00f3 el glifosato? \u00bfSe recuperar\u00e1n las ventas? \u00bfY qu\u00e9 m\u00e1s puede predecir AgMeta que los equipos de ventas de CP deben saber?<\/em><\/p>\n

Hablamos con Matt Lewis, gerente de cuentas SaaS de Kynetec y experto en inteligencia predictiva, para compartir su visi\u00f3n sobre estas preguntas clave.<\/p>\n

P: Matt, \u00bfc\u00f3mo predijo AgMeta la ca\u00edda del glifosato y qu\u00e9 fuentes de datos hay detr\u00e1s de ella?<\/strong><\/p>\n

\"Matt

Matt Lewis, Kynetec<\/p><\/div>\n

Matt Lewis:<\/strong> En 2022, los precios del glifosato y otros productos fitosanitarios se hab\u00edan disparado como resultado de los desaf\u00edos de la cadena de suministro relacionados con la pandemia: desde el cierre de f\u00e1bricas hasta barcos que no pod\u00edan descargar en los puertos de EE. UU., e incluso la falta de contenedores de transporte mar\u00edtimo. Los agricultores, minoristas y distribuidores compraron todo lo que pudieron para protegerse contra una mayor escasez. Al comenzar la temporada 2023, los fabricantes respondieron a la escasez con una oferta adicional significativa, mientras que el aumento de las tasas de inter\u00e9s aument\u00f3 la necesidad de que las empresas movieran ese inventario. Esto result\u00f3 en un escenario de \u201ctormenta perfecta\u201d que hizo caer los precios mientras los fabricantes, distribuidores y minoristas trabajaban para reducir sus inventarios.<\/p>\n

AgMeta predijo esto con precisi\u00f3n utilizando una multitud de fuentes de datos, incluidas finanzas agr\u00edcolas, pron\u00f3sticos meteorol\u00f3gicos, din\u00e1mica comercial y de materias primas, macroeconom\u00eda y otras din\u00e1micas de mercado, comportamiento de gasto a nivel micro... por nombrar s\u00f3lo algunos. Debido a la disponibilidad de ciertos puntos de datos, AgMeta es capaz de predecir con un a\u00f1o de antelaci\u00f3n; sin embargo, esto se puede hacer varias veces al a\u00f1o. Kynetec ofrece una herramienta de inteligencia predictiva alternativa llamada Interlytics para proyecciones a largo plazo.<\/p>\n

P: \u00bfCu\u00e1les son los factores agr\u00edcolas que han resultado en la reducci\u00f3n del tama\u00f1o del mercado de glifosato en 2023?<\/strong><\/p>\n

ml:<\/strong> Las mismas tasas crediticias paralizantes que causan dolor a los fabricantes y al comercio minorista tambi\u00e9n afectan al sector agr\u00edcola. Los productores a menudo obtienen l\u00edneas de cr\u00e9dito para operaciones estacionales, y las altas tasas de inter\u00e9s de los pr\u00e9stamos hacen que las operaciones agr\u00edcolas reduzcan los centavos al administrar mejor sus propios inventarios. Muchos se hab\u00edan abastecido de insumos hasta 2023 y no necesitaron comprar tanto durante la temporada. Esto provoc\u00f3 que los inventarios retrocedieran desde el cobertizo de la granja hasta los fabricantes, iniciando una \u201ccarrera hacia el fondo\u201d de los precios a medida que los fabricantes y el canal intentaban deshacerse del costoso exceso de inventario. Las leyes de la oferta y la demanda estuvieron a la vista este a\u00f1o.<\/p>\n

P: \u00bfCu\u00e1l es tu pr\u00f3xima gran predicci\u00f3n?<\/strong><\/p>\n

ml:<\/strong> El glifosato no estuvo solo en la monta\u00f1a rusa del mercado este a\u00f1o. Definitivamente hay algunos puntos brillantes de cara a 2024, y vemos algunas din\u00e1micas interesantes en el mercado de fungicidas para soja el pr\u00f3ximo a\u00f1o que creo que son particularmente valiosas para las partes interesadas que planifican acciones de ventas, marketing, compras e incluso de la cadena de suministro para la pr\u00f3xima temporada. Uno de esos segmentos es el fungicida para soja, cuyo valor de mercado estadounidense se prev\u00e9 que experimente un aumento significativo en 2024.<\/p>\n

Si estuviera en el negocio de los fungicidas de soja, como lo est\u00e1n tantas empresas, \u00a1definitivamente me gustar\u00eda conocer esa predicci\u00f3n!<\/p>\n

Hemos probado esta plataforma con los \u00faltimos cinco a\u00f1os de datos de mercado y descubrimos que nuestras proyecciones tienen una precisi\u00f3n de 98% solo en superficie.<\/p>\n

P: Cu\u00e9ntenos un poco sobre AgMeta y c\u00f3mo los gerentes de ventas pueden conseguirlo.<\/strong><\/p>\n

ml:<\/strong> AgMeta es una herramienta sencilla basada en web dise\u00f1ada principalmente para que los equipos de ventas mejoren la precisi\u00f3n y eficiencia de la asignaci\u00f3n de presupuesto, la planificaci\u00f3n de cuentas y territorios, la previsi\u00f3n, lo que permite una mayor agilidad durante la temporada e incluso medir el rendimiento de las ventas en todos los territorios de EE. UU. permite conversaciones mejores y m\u00e1s productivas con profesionales de marketing que analizan datos similares que les proporcionan las plataformas FarmTrak e Interlytics de Kynetec. AgMeta proporciona una visi\u00f3n poderosa de las condiciones actuales e hist\u00f3ricas del mercado junto con predicciones para el pr\u00f3ximo a\u00f1o en un formato que incluso el usuario de computadoras menos experto puede navegar f\u00e1cilmente. Muchas empresas m\u00e1s peque\u00f1as tambi\u00e9n ven valor en la plataforma espec\u00edficamente para sus profesionales de marketing. Cualquier persona interesada en obtener m\u00e1s informaci\u00f3n o obtener acceso a la herramienta puede contactarme enmatt.lewis@kynetec.com<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

Matt Lewis, experto en inteligencia predictiva de Kynetec, comparte su visi\u00f3n sobre cuestiones clave que rodean a este importante herbicida.<\/p>","protected":false},"author":110,"featured_media":74249,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1917,19,1849],"tags":[],"class_list":["post-74248","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-abg-update-feature","category-herbicides","category-sourcing-insider"],"yoast_head":"\nPredictive Intelligence Caught the U.S. Glyphosate Dip. 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