{"id":75989,"date":"2024-05-15T11:35:25","date_gmt":"2024-05-15T15:35:25","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=75989"},"modified":"2024-05-20T10:34:45","modified_gmt":"2024-05-20T14:34:45","slug":"nitrogen-fixation-azotic-technologies-tom-tregunno-shares-insights-on-successfully-launching-envita","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/es\/plant-health\/npk\/nitrogen-fixation-azotic-technologies-tom-tregunno-shares-insights-on-successfully-launching-envita\/","title":{"rendered":"Fijaci\u00f3n de nitr\u00f3geno: Tom Tregunno de Azotic Technologies comparte informaci\u00f3n sobre el lanzamiento exitoso de Envita"},"content":{"rendered":"

Despu\u00e9s de a\u00f1os de rigurosos esfuerzos para identificar cepas bacterianas adecuadas, Envita finalmente hizo su debut comercial en los EE. UU. en 2018. En esta entrevista exclusiva con Agronegocios<\/em> Global<\/em>, Tom Tregunno, l\u00edder de desarrollo empresarial global de tecnolog\u00edas azoticas limitadas,<\/a> arroja luz sobre el papel fundamental que desempe\u00f1a Envita a la hora de abordar los desaf\u00edos inducidos por el cambio clim\u00e1tico que enfrenta la agricultura.<\/p>\n

ABG: Envita ayuda a las plantas con factores estresantes abi\u00f3ticos. \u00bfQu\u00e9 tipo de necesidades ve para este producto a nivel mundial? <\/strong><\/p>\n

Tom Tregunno:<\/strong> El principal beneficio de Envita es otorgar a todos los cultivos la capacidad de fijar nitr\u00f3geno atmosf\u00e9rico y ponerlo a disposici\u00f3n de su hu\u00e9sped.<\/p>\n

Generalmente, las condiciones h\u00famedas pueden provocar la p\u00e9rdida de nitr\u00f3geno por escorrent\u00eda, y las condiciones secas pueden provocar una p\u00e9rdida por volatilizaci\u00f3n o hacer que el nitr\u00f3geno fijado en el suelo sea inaccesible para el cultivo. El nitr\u00f3geno fijado en Envita no se puede perder. A nivel mundial, existe la necesidad de mantener los fertilizantes y aumentar el rendimiento o reducir los fertilizantes y mantener el rendimiento.<\/p>\n

ABG: Este producto existe desde 1988, antes de que los productores tuvieran m\u00e1s demanda de productos fitosanitarios. \u00bfSu empresa est\u00e1 experimentando un aumento en las ventas y una expansi\u00f3n a diferentes mercados?<\/strong><\/p>\n

TT:<\/strong> Cient\u00edficos visionarios descubrieron Gluconacetobacter diazotrophicus<\/em> (el ingrediente activo de Envita) en la d\u00e9cada de 1980. Fueron necesarios varios a\u00f1os para identificar cepas de bacterias que fueran agron\u00f3micamente viables en una amplia gama de cultivos hu\u00e9spedes. El proceso de propagaci\u00f3n y formulaci\u00f3n de la bacteria tambi\u00e9n llev\u00f3 varios a\u00f1os. Envita estuvo disponible comercialmente en los EE. UU. en 2018, 30 a\u00f1os despu\u00e9s, por lo que tom\u00f3 bastante tiempo llevar esta s\u00f3lida tecnolog\u00eda al mercado.<\/p>\n

\"\"

El principal beneficio de Envita es otorgar a todos los cultivos la capacidad de fijar nitr\u00f3geno atmosf\u00e9rico y ponerlo a disposici\u00f3n de su hu\u00e9sped. Cr\u00e9dito de la foto: Azotic Technologies Limited<\/em><\/p><\/div>\n

Desde nuestro registro en Norteam\u00e9rica hace siete a\u00f1os, hemos experimentado un crecimiento sostenido. Todav\u00eda queda mucho por crecer en Am\u00e9rica del Norte y hemos visto algunos resultados muy alentadores en el extranjero.<\/p>\n

A medida que se acelera el registro y se formalizan acuerdos de distribuci\u00f3n en varias geograf\u00edas, esperamos que siga la expansi\u00f3n y el crecimiento del mercado, especialmente en Europa, donde el nombre comercial del producto es Encera.<\/p>\n

ABG: \u00bfQu\u00e9 ha hecho su empresa para que este producto permanezca en el mercado? Parece que es compatible con otros productos en la mezcla de semillas, \u00bfeso incluye pesticidas qu\u00edmicos sint\u00e9ticos? \u00bfQu\u00e9 importancia tiene para un producto biol\u00f3gico poder coexistir con un producto qu\u00edmico en el mercado actual?<\/strong><\/p>\n

TT:<\/strong> Es fundamental comprender la agricultura para que un producto como el nuestro tenga \u00e9xito. Un fabricante no puede esperar que las pr\u00e1cticas de los productores cambien de la noche a la ma\u00f1ana. El producto debe ser compatible con las pr\u00e1cticas est\u00e1ndar de la industria para que la adopci\u00f3n de la tecnolog\u00eda se produzca a un nivel amplio.<\/p>\n

Estamos trabajando para mejorar nuestras pautas de tratamiento de semillas. Sin embargo, nuestro enfoque actual son las aplicaciones foliares. Como Envita es compatible con una amplia gama de productos fitosanitarios est\u00e1ndar de la industria, nuestros clientes tienen a su disposici\u00f3n m\u00faltiples ventanas de aplicaci\u00f3n sin cambiar sus pr\u00e1cticas de producci\u00f3n existentes.<\/p>\n

Para que los productos biol\u00f3gicos se incorporen f\u00e1cilmente a los sistemas de producci\u00f3n existentes, es fundamental comprender los diversos factores que impactan negativamente en la eficacia. Ya sea el almacenamiento antes de su uso o la secuencia de mezcla con diferentes productos fitosanitarios, los usuarios deben tener confianza en un momento en el que muchos se muestran esc\u00e9pticos ante innovaciones como la nuestra. La confianza es dif\u00edcil de ganar y es importante mantenerla.<\/p>\n

ABG: Con tantos productos fitosanitarios que llegan al mercado, \u00bfcu\u00e1les son las tres cosas que estas empresas deben saber para tener \u00e9xito?<\/strong>?<\/strong><\/p>\n

TT:<\/strong> En primer lugar, la confianza lo es todo y hay mucho ruido en el mercado. Debe asegurarse de que haya una justificaci\u00f3n cient\u00edfica s\u00f3lida detr\u00e1s de todo lo que hace.<\/p>\n

En segundo lugar, sea honesto, humilde y no haga promesas excesivas. No existen soluciones m\u00e1gicas y usted se relacionar\u00e1 con una audiencia muy t\u00e9cnica y bien informada.<\/p>\n

Por \u00faltimo, comprenda verdaderamente las necesidades del mercado antes de ponerse serio. Su propuesta de valor debe satisfacer una necesidad, no intentar crear una.<\/p>","protected":false},"excerpt":{"rendered":"

El l\u00edder de desarrollo empresarial global arroja luz sobre el papel fundamental que desempe\u00f1a Envita a la hora de abordar los desaf\u00edos inducidos por el cambio clim\u00e1tico que enfrenta la agricultura.<\/p>","protected":false},"author":110,"featured_media":75990,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1917,1786,23,926],"tags":[],"class_list":["post-75989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-abg-update-feature","category-biologicals","category-npk","category-plant-health"],"yoast_head":"\nNitrogen Fixation: Azotic 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