{"id":76839,"date":"2024-07-31T11:06:32","date_gmt":"2024-07-31T15:06:32","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=76839"},"modified":"2024-07-29T10:07:33","modified_gmt":"2024-07-29T14:07:33","slug":"industry-insights-amvacs-mason-bennett-shares-his-vision-as-the-new-vice-president-for-north-american-crop","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/es\/agrochemicals\/industry-insights-amvacs-mason-bennett-shares-his-vision-as-the-new-vice-president-for-north-american-crop\/","title":{"rendered":"Perspectivas de la industria: Mason Bennett de AMVAC comparte su visi\u00f3n como nuevo vicepresidente de cultivos de Am\u00e9rica del Norte"},"content":{"rendered":"<p>Mason Bennett est\u00e1 liderando como miembro de la Generaci\u00f3n X uniendo y optimizando las fortalezas de dos generaciones: la s\u00f3lida \u00e9tica de trabajo y experiencia de los Baby Boomers con la apertura de los Millennials a nuevas ideas y tecnolog\u00eda para expandirse. <a href=\"https:\/\/www.amvac.com\/\" target=\"_blank\" rel=\"noopener\">AMVAC<\/a> Crecimiento en Estados Unidos y Canad\u00e1.<\/p>\n<p>Como <a href=\"https:\/\/www.amvac.com\/news\/amvac-appoints-mason-bennett-vice-president-north-american-crop\" target=\"_blank\" rel=\"noopener\">Nuevo Vicepresidente de Cultivos de Am\u00e9rica del Norte de AMVAC<\/a>Bennett, sucediendo a Scott Hendrix, aporta sus 23 a\u00f1os de experiencia en agronegocios para supervisar la estrategia de ventas nacionales, las unidades de negocios regionales y los equipos de administraci\u00f3n de cuentas y servicio al cliente de AMVAC. \u00c9l comparti\u00f3 con <em>AgriBusiness Global<\/em> su visi\u00f3n para su nuevo puesto y sus conocimientos sobre la industria de protecci\u00f3n de cultivos.<\/p>\n<p><strong>ABG: \u00bfCu\u00e1les son sus planes para los dos primeros trimestres de su nuevo puesto?<\/strong><\/p>\n<p style=\"text-align: center\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/mEEcdFQyd9s?si=WjeNXbW84o__VHjc\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: center\">\u00bfTienes problemas para ver este v\u00eddeo? Por favor <a href=\"https:\/\/tradesummitbeijing.oss-cn-hongkong.aliyuncs.com\/Industry%20Insights\/Mason%20Bennett%201.mp4\" target=\"_blank\" rel=\"noopener\">haga clic aqu\u00ed<\/a>.<\/p>\n<p><strong>ABG: \u00bfQu\u00e9 est\u00e1 viendo en este momento en el mercado de protecci\u00f3n de cultivos que le preocupa? \u00bfQu\u00e9 oportunidades est\u00e1s viendo?<\/strong><\/p>\n<p><strong>Mason Bennett:<\/strong> El sector de insumos agr\u00edcolas est\u00e1 realmente pasando apuros. Todos lo reconocemos. Creo que est\u00e1 impulsado por los precios de las materias primas, los efectos continuos del inventario remanente y simplemente el hecho de que tenemos un costo de dinero m\u00e1s alto. Nuestras tasas de inter\u00e9s y nuestro costo de mantenimiento de los inventarios son mucho mayores. Estos son desaf\u00edos que toda la industria tendr\u00e1 que superar hasta que las materias primas regresen y el mercado crezca.<\/p>\n<p>En este momento, las oportunidades son diversificarse en m\u00faltiples mercados para aprovechar segmentos de crecimiento como el espacio de productos biol\u00f3gicos. El enfoque de AMVAC en esta \u00e1rea es alrededor <a href=\"https:\/\/www.agribusinessglobal.com\/es\/industry-news\/amvac-greensolutions-partners-with-biome-makers-to-invest-in-improved-soil-health\/\">GreenSolutions<\/a>, que abarca la cartera de productos biol\u00f3gicos de la empresa, incluidos biorracionales, bioestimulantes y productos de inclusi\u00f3n de semillas. Tambi\u00e9n hay oportunidades en las IA posteriores a la patente y en la creaci\u00f3n de una estrategia de formulaci\u00f3n dentro del espacio GreenSolutions para brindar soluciones \u00fanicas. Tambi\u00e9n hay un enfoque en la tecnolog\u00eda de agricultura de precisi\u00f3n, como la tecnolog\u00eda SmartBox+ y Ultimus de AMVAC, porque el sector de precisi\u00f3n seguir\u00e1 creciendo.<\/p>\n<p><strong>ABG: \u00bfCree que ingresar al sector de tecnolog\u00eda agr\u00edcola es importante para las empresas de protecci\u00f3n de cultivos? <\/strong><\/p>\n<p><strong>MEGABYTE:<\/strong> Para el sector de tecnolog\u00eda agr\u00edcola, hay un cierto segmento de productores que adoptan la tecnolog\u00eda mucho m\u00e1s r\u00e1pido que otros productores, pero est\u00e1 sucediendo. Estos adoptadores de tecnolog\u00eda agr\u00edcola ven el valor de la tecnolog\u00eda agr\u00edcola y continuar\u00e1n invirtiendo en ese espacio. La tecnolog\u00eda agr\u00edcola puede ayudar a los productores a obtener un mejor retorno de la inversi\u00f3n al reducir la cantidad de productos necesarios para la protecci\u00f3n de cultivos y la sanidad vegetal.<\/p>\n<p>Las empresas que ofrecen tecnolog\u00eda agr\u00edcola deben demostrar alg\u00fan tipo de rentabilidad. Este sector mira hacia el futuro y entrar en \u00e9l es adelantarse a la curva y darle a su empresa una ventaja competitiva. Entonces s\u00ed, es un espacio que es importante.<\/p>\n<p><strong>ABG: \u00bfQu\u00e9 tipo de investigaci\u00f3n y desarrollo prev\u00e9 para los productos biol\u00f3gicos en los pr\u00f3ximos a\u00f1os? <\/strong><\/p>\n<p><strong>MEGABYTE:<\/strong> El desarrollo de productos biol\u00f3gicos es un enfoque realmente diferente al de la qu\u00edmica sint\u00e9tica, porque los productos biol\u00f3gicos se producen de forma natural. Los productos biol\u00f3gicos deben formularse de manera \u00f3ptima con una vida \u00fatil m\u00e1s larga y estable y una eficacia probada.<\/p>\n<p>Si un producto biol\u00f3gico s\u00f3lo dura uno o dos meses, o en algunos casos s\u00f3lo unas pocas semanas, la viabilidad de ese producto no es sostenible. Eso no es bueno ni para el minorista ni para el agricultor.<\/p>\n<p>Veo que la investigaci\u00f3n y el desarrollo de productos biol\u00f3gicos se centran en una vida \u00fatil m\u00e1s larga, similar a los productos sint\u00e9ticos, donde se puede alcanzar una vida \u00fatil cercana a los dos a\u00f1os. AMVAC ya est\u00e1 introduciendo productos como estos en el mercado. Como industria, debemos proporcionar productos probados y confiables que el comercio minorista de distribuci\u00f3n pueda manejar y saber con confianza que est\u00e1n vendiendo un producto de calidad al productor.<\/p>\n<p><strong>ABG: \u00bfCu\u00e1l es su plan para expandir el territorio de AMVAC en EE.UU. y Canad\u00e1? <\/strong><\/p>\n<p><strong>MEGABYTE:<\/strong> Durante los \u00faltimos 10 a\u00f1os, AMVAC ha tenido un crecimiento tremendo en parte gracias al liderazgo que hemos tenido. Planeo continuar ese crecimiento enfoc\u00e1ndome en nuestras qu\u00edmicas tradicionales probadas y GreenSolutions junto con la tecnolog\u00eda de agricultura de precisi\u00f3n. Estamos bien posicionados como proveedor de soluciones tecnol\u00f3gicas y de nicho.<\/p>\n<p>Tenemos <a href=\"https:\/\/www.agribusinessglobal.com\/es\/agrochemicals\/amvac-launches-amvac-academy-learning-management-system-for-continuing-education-training\/\">Academia AMVAC<\/a> para impulsar la adopci\u00f3n de productos biol\u00f3gicos. La Academia ofrece tutoriales para que los productores puedan comprender los beneficios de las soluciones AMVAC. Tambi\u00e9n contamos con personal dedicado de ventas y marketing que tiene experiencia en tecnolog\u00eda agr\u00edcola y productos biol\u00f3gicos para ingresar realmente a esos mercados.<\/p>\n<p><strong>ABG: \u00bfQu\u00e9 pueden hacer las empresas para seguir siendo competitivas?<\/strong><\/p>\n<p style=\"text-align: center\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/UCFdhos7cGI?si=-JtctMeMeuW30NmI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: center\">\u00bfTienes problemas para ver este v\u00eddeo? Por favor <a href=\"https:\/\/tradesummitbeijing.oss-cn-hongkong.aliyuncs.com\/Industry%20Insights\/Mason%20Bennett%202.mp4\" target=\"_blank\" rel=\"noopener\">haga clic aqu\u00ed<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Bennett comparte tendencias del mercado, planes de I+D en el \u00e1mbito de los productos biol\u00f3gicos, la estrategia de expansi\u00f3n de AMVAC y mucho m\u00e1s.<\/p>","protected":false},"author":110,"featured_media":76840,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1917,4,26,1848,1885,5],"tags":[54],"class_list":["post-76839","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-abg-update-feature","category-agrochemicals","category-americas","category-executive-outlook","category-industry-insights","category-markets","tag-featured-home"],"yoast_head":"<!-- This site is optimized with the Yoast SEO 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