{"id":80610,"date":"2025-10-23T09:38:43","date_gmt":"2025-10-23T13:38:43","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=80610"},"modified":"2025-10-23T09:38:43","modified_gmt":"2025-10-23T13:38:43","slug":"rovensa-next-appoints-victor-sonzogno-as-new-head-of-brazil","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/es\/markets\/americas\/rovensa-next-appoints-victor-sonzogno-as-new-head-of-brazil\/","title":{"rendered":"Rovensa Next nombra a Victor Sonzogno como nuevo director en Brasil"},"content":{"rendered":"

Rovensa Next<\/a>, l\u00edder mundial en biosoluciones, anunci\u00f3 hoy el nombramiento de Victor Sonzogno como su nuevo Director para Brasil, con efecto inmediato. Esta contrataci\u00f3n estrat\u00e9gica subraya el compromiso de Rovensa Next de fortalecer su posici\u00f3n en el mercado y acelerar su ambicioso plan de crecimiento en la regi\u00f3n.<\/p>\n

La distinguida trayectoria de Sonzogno, con m\u00e1s de 22 a\u00f1os al frente de operaciones para grupos extranjeros en Brasil y Latinoam\u00e9rica, se caracteriza por un s\u00f3lido desempe\u00f1o en el sector de productos biol\u00f3gicos y consultor\u00eda estrat\u00e9gica. Es reconocido por su experiencia en la aceleraci\u00f3n de resultados, el desarrollo de negocios, la reestructuraci\u00f3n y la integraci\u00f3n post-adquisici\u00f3n, conectando constantemente estrategias globales con una eficaz ejecuci\u00f3n local. Como miembro del equipo directivo de empresas agroindustriales, cuenta con una trayectoria demostrada superando objetivos presupuestarios ambiciosos y ampliando el conocimiento de los productos biol\u00f3gicos.<\/p>\n

\"Victor<\/a>

V\u00edctor Sonzogno, Responsable de Brasil en Rovensa Next.<\/p><\/div>\n

\u201cEstoy sumamente emocionado de formar parte de Rovensa Next y unirme al talentoso equipo brasile\u00f1o\u201d, afirm\u00f3 Sonzogno. \u201cBrasil se encuentra en un momento crucial en la adopci\u00f3n de biosoluciones y la diferenciaci\u00f3n de calidad entre los proveedores. Estoy seguro de que la completa cartera de biosoluciones de Rovensa Next, su tecnolog\u00eda y sus ampliados equipos comerciales y t\u00e9cnicos en Brasil pueden aportar un valor excepcional a la agricultura brasile\u00f1a, a los productores y a los socios, a la vez que impulsan la innovaci\u00f3n y aceleran nuestro crecimiento\u201d.\u201d<\/p>\n

Reportando directamente a Riccardo Vanelli, Director Comercial, el profundo conocimiento de Sonzogno del sector biol\u00f3gico, combinado con su mentalidad estrat\u00e9gica y su s\u00f3lida red en los sectores regulatorio, legal y agroindustrial, ser\u00e1 fundamental para consolidar las fortalezas de Rovensa Next y expandir su impacto en el vital mercado brasile\u00f1o.<\/p>\n

Rovensa Next cuenta con una importante presencia en Brasil, con m\u00e1s de quinientos empleados y dos plantas de producci\u00f3n de vanguardia. La planta de Campinas se especializa en bionutrici\u00f3n, biofertilizantes y bioestimulantes, especialmente productos basados en microorganismos, y alberga un Centro de Excelencia para el Dise\u00f1o de Productos Biol\u00f3gicos y Microorganismos y una Planta Piloto para el desarrollo de formulaciones. La planta de Arapongas se centra en productos de biocontrol y adyuvantes a base de aceite de naranja. Esta s\u00f3lida infraestructura local y los dedicados equipos de I+D subrayan el compromiso de Rovensa Next con la innovaci\u00f3n y la ejecuci\u00f3n en la agricultura brasile\u00f1a.<\/p>\n

\u201cNos complace dar la bienvenida a Victor Sonzogno a Rovensa Next como nuestro nuevo Director de Brasil\u201d, declar\u00f3 Riccardo Vanelli, Director Comercial. \u201cSu trayectoria de liderazgo, visi\u00f3n estrat\u00e9gica y profundo conocimiento del panorama agroindustrial, especialmente en el sector de productos biol\u00f3gicos, ser\u00e1n invaluables para consolidar nuestro posicionamiento en esta regi\u00f3n en crecimiento e impulsar nuestra estrategia\u201d.\u201d<\/p>\n

IMPULSO DEL CRECIMIENTO TRANSFORMADOR Y EL LIDERAZGO REGIONAL<\/h2>\n

Antes de unirse a Rovensa Next, Sonzogno pas\u00f3 m\u00e1s de once a\u00f1os al frente de Syngenta Biologicals en Brasil y como Director de Latinoam\u00e9rica, incluyendo nueve a\u00f1os como Director de las operaciones comerciales e industriales de Valagro en la regi\u00f3n. Bajo su liderazgo, la compa\u00f1\u00eda logr\u00f3 un alto crecimiento y un reconocimiento destacado en el mercado de productos biol\u00f3gicos y nutrici\u00f3n especial, mediante la redefinici\u00f3n estrat\u00e9gica, la revisi\u00f3n del enfoque en cultivos, la reestructuraci\u00f3n de los equipos de ventas, la transformaci\u00f3n de los equipos y la expansi\u00f3n de la cartera.<\/p>\n

Su amplia trayectoria tambi\u00e9n incluye once a\u00f1os en Consultor\u00eda de Gesti\u00f3n como Fundador y Director General de VEX Consultoria y Gerente de la Divisi\u00f3n Internacional de Ambrosetti, asesorando a empresas europeas en el establecimiento de estrategias de entrada al mercado brasile\u00f1o. Victor Sonzogno posee un Certificado de Posgrado en Liderazgo del MIT\/Columbia\/Tuck, un MBA Ejecutivo en Finanzas del IBMEC\/INSPER, una certificaci\u00f3n en Gesti\u00f3n de Proyectos (PMBOK) de la Poli-USP y una Licenciatura en Administraci\u00f3n de Empresas de la FEA-USP (2003).<\/p>","protected":false},"excerpt":{"rendered":"

Esta contrataci\u00f3n estrat\u00e9gica subraya el compromiso de Rovensa Next de fortalecer su posici\u00f3n en el mercado y acelerar su ambiciosa agenda de crecimiento en la regi\u00f3n.<\/p>","protected":false},"author":110,"featured_media":80611,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26,489,5],"tags":[],"class_list":["post-80610","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-americas","category-industry-news","category-markets"],"yoast_head":"\nRovensa Next Appoints Victor Sonzogno As New Head of Brazil - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"This strategic hire underscores Rovensa Next's commitment to strengthening its market position and accelerating its ambitious growth agenda in the region.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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