{"id":80708,"date":"2025-11-06T12:45:24","date_gmt":"2025-11-06T17:45:24","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=80708"},"modified":"2025-11-06T12:45:24","modified_gmt":"2025-11-06T17:45:24","slug":"rovensa-next-names-adriana-boock-as-chief-product-officer-to-strengthen-global-biosolutions-leadership","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/es\/plant-health\/rovensa-next-names-adriana-boock-as-chief-product-officer-to-strengthen-global-biosolutions-leadership\/","title":{"rendered":"Rovensa Next nombra a Adriana Boock directora de producto para fortalecer su liderazgo global en biosoluciones."},"content":{"rendered":"<p><a href=\"https:\/\/www.rovensanext.com\/en\/\" target=\"_blank\" rel=\"noopener\">Rovensa siguiente,<\/a> La empresa l\u00edder mundial en biosoluciones ha anunciado el nombramiento de Adriana Boock como su nueva Directora de Producto (CPO), con efecto inmediato. Este puesto, creado hace dos a\u00f1os, lo ocupaba anteriormente Jo\u00e3o Murta Cardoso de forma interina, quien ahora retomar\u00e1 su cargo como Director de Fusiones y Adquisiciones de forma permanente.<\/p>\n<p>Reportando directamente a Javier Calleja, CEO del Grupo Rovensa, Boock desempe\u00f1ar\u00e1 un papel fundamental en el desarrollo de una visi\u00f3n unificada y coherente para los departamentos de Asuntos Regulatorios, I+D, Marketing Estrat\u00e9gico, Propiedad Intelectual y PMO. La s\u00f3lida experiencia de Adriana en marketing ser\u00e1 crucial para maximizar el valor del amplio portafolio de Rovensa Next e impulsar la innovaci\u00f3n de productos, al tiempo que potencia el talento colectivo de estos equipos, fomenta la colaboraci\u00f3n y optimiza la eficiencia.<\/p>\n<div id=\"attachment_80710\" style=\"width: 310px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-80710\" class=\"wp-image-80710 size-medium\" src=\"https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2025\/11\/Adriana-Boock-Chief-Product-Officer-at-Rovensa-Next-headshot-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2025\/11\/Adriana-Boock-Chief-Product-Officer-at-Rovensa-Next-headshot-300x300.jpg 300w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2025\/11\/Adriana-Boock-Chief-Product-Officer-at-Rovensa-Next-headshot-150x150.jpg 150w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2025\/11\/Adriana-Boock-Chief-Product-Officer-at-Rovensa-Next-headshot-12x12.jpg 12w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2025\/11\/Adriana-Boock-Chief-Product-Officer-at-Rovensa-Next-headshot-320x320.jpg 320w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2025\/11\/Adriana-Boock-Chief-Product-Officer-at-Rovensa-Next-headshot-330x330.jpg 330w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2025\/11\/Adriana-Boock-Chief-Product-Officer-at-Rovensa-Next-headshot-72x72.jpg 72w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2025\/11\/Adriana-Boock-Chief-Product-Officer-at-Rovensa-Next-headshot-85x85.jpg 85w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2025\/11\/Adriana-Boock-Chief-Product-Officer-at-Rovensa-Next-headshot.jpg 358w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><p id=\"caption-attachment-80710\" class=\"wp-caption-text\">Adriana Boock<\/p><\/div>\n<p>\u201cEl nombramiento de Adriana como nueva Directora de Producto no podr\u00eda haber llegado en un momento m\u00e1s crucial para nuestra industria y para nuestra empresa. Gracias a su amplia experiencia en otras empresas l\u00edderes de biosoluciones, Adriana podr\u00e1 ayudarnos a liberar todo el potencial de la cartera de biosoluciones l\u00edder de Rovensa Next, acelerando nuestras capacidades de innovaci\u00f3n para ofrecer a\u00fan m\u00e1s valor en toda nuestra cartera\u201d, declar\u00f3 Javier Calleja, CEO del Grupo Rovensa.<\/p>\n<p>\u201cMe complace enormemente iniciar esta nueva etapa con Rovensa Next y estoy deseosa de generar un impacto positivo y significativo\u201d, coment\u00f3 Adriana Boock. \u201cLo que realmente me inspira de Rovensa Next es su compromiso con el liderazgo en la revoluci\u00f3n de las biosoluciones y su posici\u00f3n \u00fanica para ofrecer valor sostenible a los agricultores de todo el mundo. Mi objetivo ser\u00e1 aprovechar el potencial colectivo de nuestros equipos de I+D, Asuntos Regulatorios, Marketing Estrat\u00e9gico, Propiedad Intelectual y Gesti\u00f3n de Proyectos. Al fomentar una cultura de colaboraci\u00f3n, aceleraremos a\u00fan m\u00e1s nuestro proceso de innovaci\u00f3n, asegurando que, trabajando conjuntamente con nuestras regiones y equipos comerciales, logremos resultados tangibles para los agricultores\u201d.\u201d<\/p>\n<h2>UN L\u00cdDER QUE IMPULSA LA INNOVACI\u00d3N Y LA INTEGRACI\u00d3N EN EL SECTOR AGROINDUSTRIAL GLOBAL<\/h2>\n<p>Adriana Boock cuenta con casi dos d\u00e9cadas de experiencia internacional en puestos de liderazgo en algunas de las empresas m\u00e1s influyentes del sector agr\u00edcola. Su destacada trayectoria demuestra una excepcional capacidad para integrar la investigaci\u00f3n cient\u00edfica, la I+D y las necesidades del mercado, con el fin de generar valor sostenible para los agricultores de todo el mundo.<\/p>\n<p>M\u00e1s recientemente, como Directora Global de Marketing de Koppert, empresa l\u00edder en el sector de las biosoluciones, y miembro del Equipo de Liderazgo Global en los Pa\u00edses Bajos, Boock encabez\u00f3 una importante transformaci\u00f3n organizativa, integrando con \u00e9xito las funciones de marketing, innovaci\u00f3n y regulaci\u00f3n en una \u00fanica estructura colaborativa, fortaleciendo as\u00ed el liderazgo de la empresa en tecnolog\u00edas de biocontrol.<\/p>\n<p>Anteriormente, como Directora de Soluciones para Cultivos en Clariant (Suiza), gestion\u00f3 con gran habilidad la cartera global de adyuvantes y especialidades. Previamente, en BASF (Brasil y Alemania), Adriana destac\u00f3 por su capacidad para traducir conocimientos cient\u00edficos complejos en soluciones pr\u00e1cticas y estrategias de negocio, liderando proyectos globales que fortalecieron el v\u00ednculo entre innovaci\u00f3n, regulaci\u00f3n y valor para el cliente.<\/p>\n<p>Boock posee un MBA y un posgrado de prestigiosas instituciones brasile\u00f1as (IBMEC y FGV), adem\u00e1s de formaci\u00f3n ejecutiva en Marketing y Liderazgo por la Kellogg School of Management de la Universidad Northwestern en Estados Unidos. En 2024, Forbes la incluy\u00f3 en su lista de las 50 mujeres l\u00edderes del agronegocio brasile\u00f1o a nivel mundial.<\/p>\n<p>Rovensa Next cuenta con la cartera de biosoluciones m\u00e1s completa del sector, que incluye bioestimulantes, biofertilizantes, bionutrici\u00f3n, biocontrol y coadyuvantes. Dado que se prev\u00e9 que el mercado mundial de productos biol\u00f3gicos casi se triplique para 2032 y que los agricultores se enfrenten a crecientes desaf\u00edos clim\u00e1ticos, este nombramiento estrat\u00e9gico es crucial para el futuro de Rovensa Next, empresa dedicada a aplicar sus fortalezas colectivas para acelerar la innovaci\u00f3n y la capacidad de respuesta al mercado.<\/p>","protected":false},"excerpt":{"rendered":"<p>Este movimiento estrat\u00e9gico hist\u00f3rico subraya el compromiso de Rovensa Next con el desarrollo integrado de productos y el liderazgo en el mercado.<\/p>","protected":false},"author":110,"featured_media":80709,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1786,489,926],"tags":[],"class_list":["post-80708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-biologicals","category-industry-news","category-plant-health"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rovensa Next Names Adriana Boock As Chief Product Officer to Strengthen Global Biosolutions Leadership - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"A landmark strategic move underscores Rovensa Next\u2019s commitment to integrated product development and market leadership.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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