{"id":80711,"date":"2025-11-06T13:02:39","date_gmt":"2025-11-06T18:02:39","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=80711"},"modified":"2025-11-06T13:02:39","modified_gmt":"2025-11-06T18:02:39","slug":"upl-launches-global-campaign-afarmercan-ahead-of-cop30","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/es\/sustainability\/upl-launches-global-campaign-afarmercan-ahead-of-cop30\/","title":{"rendered":"UPL lanza la campa\u00f1a global &#039;#AFarmerCan&#039; antes de la COP30"},"content":{"rendered":"<p><a href=\"https:\/\/www.upl-ltd.com\/\" target=\"_blank\" rel=\"noopener\">UPL<\/a>, l\u00edder mundial en soluciones agr\u00edcolas sostenibles, ha anunciado el lanzamiento de su <a href=\"https:\/\/events.upl-ltd.com\/cop30\/\" target=\"_blank\" rel=\"noopener\">campa\u00f1a mundial<\/a> \u2018#AFarmerCan: El h\u00e9roe que no sab\u00edas que necesitabas\u2019, en v\u00edsperas de la 30.\u00aa Conferencia de las Naciones Unidas sobre el Cambio Clim\u00e1tico, que se celebrar\u00e1 del 10 al 21 de noviembre de 2025 en Bel\u00e9m, Brasil. La campa\u00f1a rinde homenaje a los agricultores como h\u00e9roes del clima y hace un llamamiento a los l\u00edderes mundiales para que reconozcan su papel fundamental en el fortalecimiento de la resiliencia clim\u00e1tica.<\/p>\n<p>Con presencia en m\u00e1s de 140 pa\u00edses, UPL trabaja estrechamente con peque\u00f1os agricultores y grandes productores comerciales, capacit\u00e1ndolos con soluciones agr\u00edcolas sostenibles que impulsan la acci\u00f3n clim\u00e1tica y la seguridad alimentaria. A partir de esta experiencia, UPL ha seleccionado cuidadosamente <a href=\"https:\/\/events.upl-ltd.com\/cop30\/\" target=\"_blank\" rel=\"noopener\">20 historias inspiradoras de agricultores<\/a> de todo el mundo, mostrando c\u00f3mo la agricultura puede avanzar en la mitigaci\u00f3n de gases de efecto invernadero (GEI), la seguridad energ\u00e9tica, la conservaci\u00f3n del agua, la regeneraci\u00f3n de la salud del suelo y la protecci\u00f3n de la biodiversidad: los cinco pilares que gu\u00edan la participaci\u00f3n de UPL en la COP30.<\/p>\n<p>La campa\u00f1a #AFarmerCan de UPL hace una <a href=\"https:\/\/events.upl-ltd.com\/cop30\/take-action.html\" target=\"_blank\" rel=\"noopener\">atractivo convincente<\/a>Las pol\u00edticas deben apoyar a los agricultores. Los consumidores deben reconocer y celebrar su fortaleza, resiliencia e innovaci\u00f3n.<\/p>\n<p>Como parte de su labor de promoci\u00f3n, UPL propone un marco de incentivos de cuatro pilares para fortalecer la resiliencia de los agricultores:<\/p>\n<ul>\n<li><strong>Pagar<\/strong>Premiar a los agricultores por adoptar pr\u00e1cticas clim\u00e1ticamente inteligentes.<\/li>\n<li><strong>Proteger<\/strong>Ofrecer subsidios y seguros a los agricultores para protegerlos contra los riesgos.<\/li>\n<li><strong>Obtener<\/strong>Reforzar el acceso de los agricultores a los mercados p\u00fablicos para productos sostenibles certificados.<\/li>\n<li><strong>Promover<\/strong>Ampliar las herramientas digitales, los datos sobre la salud del suelo y la capacitaci\u00f3n en conocimientos para los agricultores.<\/li>\n<\/ul>\n<p>Al hablar sobre la iniciativa, el Sr. Jai Shroff, Presidente y Director Ejecutivo del Grupo UPL, declar\u00f3: \u201cCon #AFarmerCan, queremos dar mayor difusi\u00f3n a un mensaje sencillo pero urgente: el futuro de la resiliencia clim\u00e1tica comienza en el campo. Los agricultores ya est\u00e1n liderando el camino, innovando, adapt\u00e1ndose y regenerando. Sin embargo, sus contribuciones siguen sin ser reconocidas en el debate clim\u00e1tico global. Esta campa\u00f1a es nuestro llamado a los legisladores, las instituciones y los consumidores para que apoyen a los agricultores, les den poder y los conviertan en protagonistas de la acci\u00f3n clim\u00e1tica\u201d.\u201d<\/p>\n<p>UPL est\u00e1 intensificando su mensaje a trav\u00e9s de una campa\u00f1a global integral en Brasil y mercados clave, combinando una impactante presencia de marca en exteriores con una experiencia digital inmersiva. En Bel\u00e9m, la campa\u00f1a abarca se\u00f1alizaci\u00f3n en el aeropuerto, m\u00e1s de 1000 taxis rotulados y 200 autobuses con c\u00f3digos QR que dan acceso a conmovedoras historias de agricultores. Adem\u00e1s, se realizan campa\u00f1as digitales espec\u00edficas, activaciones en redes sociales y un emotivo v\u00eddeo que presenta a los agricultores como h\u00e9roes del cambio clim\u00e1tico. La iniciativa tambi\u00e9n incluye productos ecol\u00f3gicos: camisetas, bolsas de tela y botellas de agua.<\/p>\n<p>UPL estar\u00e1 presente en la Zona Azul de la COP30 \u2014el \u00e1rea oficial organizada por la Convenci\u00f3n Marco de las Naciones Unidas sobre el Cambio Clim\u00e1tico (CMNUCC) para las negociaciones formales y los pabellones nacionales\u2014 al servicio de <a href=\"https:\/\/events.upl-ltd.com\/cop30\/coffee\/\" target=\"_blank\" rel=\"noopener\">caf\u00e9 inteligente en carbono<\/a> De la marca brasile\u00f1a Mi\u00f3. Al servir caf\u00e9 que captura m\u00e1s CO\u2082 del que emite, UPL ofrecer\u00e1 a los delegados una experiencia tangible sobre c\u00f3mo la agricultura clim\u00e1ticamente inteligente puede acelerar el progreso hacia los objetivos clim\u00e1ticos globales. Como parte de este patrocinio, UPL tambi\u00e9n ha obtenido los derechos para usar la marca oficial de la conferencia.<\/p>\n<p>UPL presentar\u00e1 su Agrosphere en AgriZone, un espacio de exhibici\u00f3n organizado por Embrapa (Empresa Brasile\u00f1a de Investigaci\u00f3n Agropecuaria), donde UPL albergar\u00e1 paneles de expertos y debates basados en los cinco pilares que gu\u00edan su participaci\u00f3n en la COP30. UPL tambi\u00e9n participar\u00e1 en el Foro Planeta Campo y presentar\u00e1 un estudio de caso sobre el cultivo de arroz con bajas emisiones de metano en la India.<\/p>\n<p>A trav\u00e9s de &#039;#AFarmerCan&#039;, UPL reafirma su compromiso de dar forma a un movimiento global que celebre a los agricultores como h\u00e9roes del clima y guardianes de un planeta m\u00e1s saludable.<\/p>\n<p>UPL es l\u00edder mundial en biosoluciones y soluciones agr\u00edcolas, operando en m\u00e1s de 140 pa\u00edses con 43 plantas de fabricaci\u00f3n, 57 centros de I+D y una cartera de m\u00e1s de 15.000 productos registrados en todo el mundo.<\/p>","protected":false},"excerpt":{"rendered":"<p>La empresa lanza un llamamiento mundial a la acci\u00f3n, instando a los l\u00edderes mundiales a situar a los agricultores en el centro de las estrategias clim\u00e1ticas.<\/p>","protected":false},"author":110,"featured_media":80712,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[489,1846],"tags":[],"class_list":["post-80711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","category-sustainability"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UPL Launches Global Campaign \u2018#AFarmerCan\u2019 Ahead of COP30 - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"Company launches a global call to action urging world leaders to place farmers at the heart of climate strategies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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