Certis Europe Looking to the Future

The development of any long term business strategy is quite a challenge knowing that in a fast-moving world the future context is likely to look very different from the current situation. Agriculture is no exception to that trend and Certis Europe, conscious of the importance of considering and prioritizing longer term options, has taken an important step towards realizing its strategic objectives with a 15-year horizon.

The company is working with Forum for the Future to review the strategic aims of the business against different scenarios of the future. The aim is to be more strategic and less reactive on future developments and investment in new opportunities. This has involved the strategic teams for each of the Certis product portfolios in thinking about the future. Each team has focused on its individual sector: Arable, Potatoes, Seed treatment, Biorationals and Horticulture, Trees and Vines, and CleanStart.

Forum for the Future developed a number of propositions about the future with a cluster of trends. In the light of those the teams considered what demand is likely to be; the influence digital agriculture may have; how crops might change; what pressures production will be subject to, etc. The outcomes of the workshop sessions, taking into account the various scenarios developed, will be used to guide thinking within the teams, to develop Certis’ longer term strategy and to prepare the business for the environment in which it could be operating in 2030.

Steve Kirby, Head of Strategic Marketing at Certis Europe considers it vital to subject strategic management teams to this type of challenge, looking and thinking ahead to an extended strategic horizon:

“This project with Forum for the Future is a great initiative. It is quite a challenge for us but I think all who have been part of it so far have benefited from seeing how important it is to consider what the trends are and how they may change customer needs and the environment we shall be working in to protect our future and to be ready for what the market needs in 2030.”

Leave a Reply

Industry News

Parry-lab
Industry News

Parry America Opens New Biopesticide Facility

Parry America Inc. inaugurated its $2 million new manufacturing facility in Catoosa, OK, on September 18, 2018. This state-of-the-art manufacturing

Innovak Seipasa
Industry News

Innovak Global, Seipasa Form Strategic Alliance for Crop Protection in México

Innovak Global. a Mexican company in the development and commercialization of biorational technologies and solutions, and Seipasa, Spanish company specialized

Industry News

Koppert Takes Over Horticoop’s Biological Crop Protection Activities

Koppert Biological Systems will take over the biological crop protection activities of Horticoop B.V. as of 1 November. The takeover

Soybean field
Industry News

Cargill CEO Sees Risk to U.S. Farmers as China Shuns Soybeans

President Donald Trump’s trade war with China may have a lasting impact on American agriculture if it drags on, with

Brazil-Soybean-field
Industry News

Escalating Trade War with China Will Increase Damage to American Soybean Farmers

The Administration’s decision to impose 10% tariffs on an additional $200 billion in Chinese imports — and China’s subsequent retaliation

Americas

CropLife America Names Corteva’s Wasson as Chair

Wasson will hold the position for two years and use her diverse background to help guide the association, working with newly hired President and CEO Chris Novak.

Industry News

China: We’ll Retaliate Against New U.S. Tariffs

China said on Tuesday that it had no choice but to retaliate against new U.S. trade tariffs, raising the risk

Americas

DowDuPont Announces Corteva Agriscience Leadership

James C. Collins, Jr., currently chief operating officer of the Agriculture Division, will be chief executive officer of Corteva Agriscience.

Industry News

Syngenta Commemorates Retirement of Celebrated Scientist Mary-Dell Chilton

Syngenta celebrated the remarkable career of Mary-Dell Chilton on September 7, during a recognition event at the Syngenta Innovation Center

Industry News

SABIC to Complete Purchase of Stake in Clariant

Clariant, a world leader in specialty chemicals, has announced that SABIC has received the final outstanding regulatory approvals from the

Bayer-Ukraine-Seed-Processing-Facility
Industry News

Bayer Opens New Seed Processing Facility in Ukraine

Bayer has opened a state-of-the-art seed processing facility in Pochuiky, Zhytomyr region. The new facility is the largest of its

Industry News

Syngenta Looks to a Shared Vision for Sustainable Agriculture

Syngenta has announced that over the coming three months it will undertake consultation and engagement with stakeholders from around the

Europe

Heat, Drought Challenge BASF Production, Logistics

Due to the persistent high temperatures and low water levels in the Rhine, BASF SE announced on Aug. 6 has to adjust production and logistics at its Ludwigshafen site.

Jon-Leman-Italpollina
Industry News

Italpollina Receives the 2018 Biostimulant AgriBusiness Global Industry Impact Award

Italpollina, a world leader in the production of organic fertilizers, beneficial microbials and natural biostimulants, has been named the recipient

AlgaEnergy
Industry News

AlgaEnergy Opens First Subsidiary in Japan

AlgaEnergy is immersed in its internationalization phase. On the one hand, through the signing of agreements with leading partners who

Chemchina
Industry News

New ChemChina Chairman to Join ADAMA Board of Directors

Global crop protection company ADAMA, the combination between Adama Agricultural Solutions Ltd. and Hubei Sanonda Co., Ltd., has announced that

Beth-Ford
Industry News

Land O’Lakes Names Beth Ford President and CEO

The Land O’Lakes, Inc. Board of Directors announced today its selection of Beth Ford as President and CEO of one

Industry News

Grandevo CG, Regalia CG Approved by the California Department of Pesticide Regulation

Marrone Bio Innovations, Inc., a leading provider of bio-based pest management and plant health products for the agriculture, turf and

Americas

Actagro Expands Product Portfolio in South America with Anagra Agreement

Actagro LLC and Anagra, a Mitsui majority owned company, have signed a distribution and development agreement to promote and expand

Latest News

Asia

China Eases Pollution Campaign in Move to Offset U.S. Tariff Impact

China’s government announced it is scaling back its pollution control campaign this fall and winter, in an effort to offset

Agrichemicals

HELM Agro Fungicide Approved in California

HELM Agro US, Inc. announced that the California Department of Pesticide Regulations (CDPR) has approved Helmstar Plus SC fungicide for

Asia

Fungicide Use on the Rise in Indonesia

The global crop protection market in 2017 increased at a rate of 1.9% in nominal terms over that of 2016.

Biopesticides

Bayer Biological Product Registered in France

Bayer said its Serenade ASO fungicide/bactericide has received registration in France for foliar and soil applications on a wide range

Americas

Paraguay: A Hidden Gem in the Agrichemicals Market

Whenever agchem players think of the South American markets, Brazil will be the one that comes to mind. It became