Agriculture in Spain and Italy is changing. Regulatory concerns, a growing interest in biological solutions, including biostimulants, climate change, and a host of other issues have been changing the way growers do their thing. And, in turn, the companies that provide them crop protection products have begun to adjust to the new normal. On a recent visit to these two EU countries, AgriBusiness Global spoke with representatives from several companies to learn about how the markets are changing.
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BioTecnologie BT | Italy
Biopesticides are growing in Europe because consumers are much more knowledgeable about where their food comes from and how it is grown. "European citizens are sensitive to the issue," says Dr. Pietro Piffanelli, General Director, BioTecnologie BT. "We want to live longer."
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Citrus Farm at Fontestad S.A. | Spain
Growers continue to learn about and incorporate biological products into their crop protection programs. At Fontestad S.A., owner Vicente Fontestad grows a variety of citrus over 900 hectares using both traditional and biological crop protection products.
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David de Boet Pérez-Portabella, Dextra International | Spain
The Spanish crop protection market has seen a great number of mergers and acquisitions over the past few years, says David de Boet Pérez-Portabella, Associate Director Mergers & Acquisitions, Dextra International. As such, the company added that offering to its list of services about 18 months ago.
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Germán Guillem Sánchez, Idai Nature | Spain
There is still some skepticism among growers in Spain when it comes to biological products, says Germán Guillem Sánchez, Director Commercial for IDAI Nature. "The most important sale is the second one, not the first one. If they buy from you a second time, he has seen the result. Our strategy has been to recommend a protocol, not a product."
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Marco Migliavacca, Lamberti | Italy
For more than a century, Milan, Italy-based Lamberti has provided specialty chemicals to manufacturers in a variety of fields. It's only been in the last decade the company added agricultural products to its portfolio. Lamberti provides molecules and solutions as tank mix adjuvants or additives that help manufacturers deliver better performing formulation products and more efficient ways to deliver their products to crops.
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Adonay Obando, Bayer CropScience, S.L. | Spain
Adonay Obando, Director Bayer CropScience, S.L. in Valencia, Spain, says the company's approach to bringing products to market are summed up in a simple acronym, LIFE, which stands for — Leadership. Integrity. Flexibility. Efficiency.
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Riccardo Vanelli, Syngenta | Italy
There is a rejuvenation among Italian growers. The country is seeing a new generation of sophisticated, university educated grower beginning to take over some of the 1.5 million farms that grow some 100 crops and export to the rest of Europe, says Riccardo Vanelli, Commercial Unit Head Italy, Syngenta.
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Symborg | Spain
Symborg, a research and development company based in Murcia, Spain, that focuses on Glomus iranicum var tenuihypharum mycorrhizal forming fungus and can be applied in a variety of ways, including seed coating. Click here to see how the company coats corn with its mycorrhizal product.
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BioTecnologie BT | Italy
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Citrus Farm at Fontestad S.A. | Spain
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David de Boet Pérez-Portabella, Dextra International | Spain
1 March 2018 
