Nufarm Brasil, Farmers Edge Partner to Digitize Three Million Acres of Farmland in Brazil by 2023
Farmers Edge, a global leader in digital agriculture, and Nufarm Brasil, a leading crop protection company, have announced an exclusive, three-year partnership to digitize at least three million acres of farmland in Brazil by 2023. Leveraging the strengths of both companies, Farmers Edge and Nufarm will provide improved crop protection and the modern tools growers need for making better-informed agronomic decisions to maximize profitability.
Brazil is the fourth largest food producer in the world, with soybean, corn, sugarcane, and cotton among the top crops it produces. Amid bountiful harvests, growers face a data-sparse environment that makes it challenging to collect and access the right field-centric crop information to optimize yields in an efficient and sustainable way. Farmers Edge brings unique digital infrastructure to the farm that collects data from any type of environment over wireless mesh or cellular networks. Many regions of Brazil, including Mato Grosso, lack cellular coverage, so having full-farm connectivity powered by a reliable, fast network is a game-changer.
“By joining forces with Farmers Edge, Nufarm can efficiently and sustainably provide superior services and establish a seamless connection with growers so we can strategically match each farm’s unique needs with the right solutions,” said Celso Macedo, Marketing Director LATAM for Nufarm Brasil. “This partnership allows our representatives to work more closely with growers and use advanced analytics and predictive intelligence to provide specific recommendations for each field — from selecting the right crop protection products to determining the right rates to apply to each zone of a field to maximize yield potential.”
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