Ampliando a integração: como estratégias unificadas de proteção de cultivos estão impulsionando a agricultura sustentável.
26 de janeiro de 2026 There is an acceleration of integrating products into treatment programs within crop protection companies’ offerings. The industry understands that polarizing strategies, such as biologicals versus chemical crop protection, aren’t going to help growers achieve success in the midst of today’s challenges.
No January cover story, where association leaders throughout the world are interviewed, the role of integration is evident if we are to achieve sustainable ag practices.
For example, in that article, Emily Rees, President and CEO of CropLife Internacional, said, “We need to feed more people on less land in more extreme conditions, which needs a laser focus on sustainable productivity to shore up a food secure future.”
Also in the article, Yan Duanxiang, Director, Associação da Indústria de Proteção de Cultivos da China (CCPIA), pointed to the emergence of biotechnology, nanotechnology, green processes, and intelligent control: “This will transform existing R&D and production models, enabling more efficient creation and production of new pesticides that better meet safety and environmental requirements.”
As new products emerge and more companies strive to offer a package of solutions, rather than one product, governments need to back businesses by streamlining registration processes. In 2025, we saw this work happening in Brazil and the European Union.
Additionally, companies must ensure farmers have the necessary knowledge to make the most of new technologies. Educational programs must be supported by governments and companies and provide staff support to growers, so they can learn to advance their agricultural techniques and processes to be sustainable and profitable.
All in all, many exciting developments are happening within the industry. As the new Agronegócio Global Editor, I’m eager to report on them and help share information on how we can safeguard both our food supply and the environment for many generations to come
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