{"id":10229,"date":"2009-06-09T00:00:00","date_gmt":"2009-06-09T04:00:00","guid":{"rendered":"http:\/\/www.farmchemicalsinternational.com\/2009\/06\/09\/ambassador-of-respect-agricultural-materials-co\/"},"modified":"2019-09-16T13:47:11","modified_gmt":"2019-09-16T17:47:11","slug":"ambassador-of-respect-agricultural-materials-co","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/pt\/industry-news\/ambassador-of-respect-agricultural-materials-co\/","title":{"rendered":"Embaixador do respeito: Agricultural Materials Co."},"content":{"rendered":"

\u00c9 uma linda amizade, mas dificilmente \u00e9 o come\u00e7o. Materiais Agr\u00edcolas Co. <\/a>(Casablanca, Marrocos) vem desenvolvendo relacionamentos profundos com seus clientes e usu\u00e1rios finais de agroqu\u00edmicos desde sua funda\u00e7\u00e3o.<\/p>\n

O foco da empresa em marketing e comunica\u00e7\u00f5es \u00e9 uma fonte de grande orgulho e uma maneira de a empresa se diferenciar entre seus concorrentes na regi\u00e3o, e tamb\u00e9m \u00e9 uma maneira de se separar em iniciativas de administra\u00e7\u00e3o. Essa presen\u00e7a cont\u00ednua entre os produtores n\u00e3o \u00e9 f\u00e1cil no cen\u00e1rio em constante mudan\u00e7a do Oriente M\u00e9dio, onde produtos falsificados parecem ter tanta penetra\u00e7\u00e3o de mercado quanto marcas b\u00e1sicas.<\/p>\n

\u201cPodemos abordar o agricultor facilmente conduzindo nossos semin\u00e1rios, testes de demonstra\u00e7\u00e3o, publica\u00e7\u00f5es para mostrar aos agricultores a import\u00e2ncia de usar produtos de alta qualidade em vez de produtos ilegais ou de baixa qualidade que podem afetar negativamente a sa\u00fade e o meio ambiente\u201d, diz Bentayebi Mazaz, gerente da Agricultural Materials Co. (Agrimatco).<\/p>\n

A empresa n\u00e3o \u00e9 estranha aos mercados de falsifica\u00e7\u00e3o. Com 42 filiais no Oriente M\u00e9dio, Norte da \u00c1frica, Europa Central, \u00c1sia Central e Sudeste Asi\u00e1tico, a Agrimatco tem contado com contato constante com produtores para ter sucesso em alguns dos mercados mais desregulamentados do mundo.<\/p>\n

Sem programas de educa\u00e7\u00e3o para produtores, Mazaz diz que os agricultores locais frequentemente dependem dos produtos mais baratos dispon\u00edveis, que geralmente s\u00e3o produtos falsificados que normalmente t\u00eam um perfil ambiental ruim. Ent\u00e3o, seu investimento em educa\u00e7\u00e3o beneficia todo o pa\u00eds e seus ecossistemas pelos pr\u00f3ximos anos.<\/p>\n

O treinamento da Agrimatco \u00e9 duplo, primeiro educando autoridades locais sobre como identificar e relatar produtos ilegais. Segundo, conduz demonstra\u00e7\u00f5es e semin\u00e1rios para fazendeiros que ilustram t\u00e9cnicas de aplica\u00e7\u00e3o adequadas e a import\u00e2ncia de usar produtos registrados para atingir os resultados desejados de prote\u00e7\u00e3o de cultivos sem prejudicar seus maiores ativos: suas terras e os ecossistemas que as sustentam.<\/p>\n

Al\u00e9m do treinamento aos clientes, a empresa treina continuamente seus funcion\u00e1rios com planejamento de conting\u00eancia de rotina e auditorias de seguran\u00e7a com autoridades locais de combate a inc\u00eandio a cada seis meses.<\/p>\n

Os programas de treinamento e seguran\u00e7a t\u00eam sucesso em grande parte devido \u00e0 estrutura de responsabilidade da empresa. Gerentes espec\u00edficos s\u00e3o respons\u00e1veis por executar procedimentos de emerg\u00eancia, incluindo protocolos escritos detalhados, conformidade com instala\u00e7\u00f5es e equipamentos e exerc\u00edcios peri\u00f3dicos para tornar o planejamento de conting\u00eancia o mais claro poss\u00edvel.<\/p>\n

Sustentabilidade \u00e9 mais do que um mantra para este distribuidor; \u00e9 uma forma de fazer neg\u00f3cios.<\/p>","protected":false},"excerpt":{"rendered":"

\u00c9 uma linda amizade, mas dificilmente \u00e9 o come\u00e7o. A Agricultural Materials Co. (Casablanca, Marrocos) vem desenvolvendo relacionamentos profundos\u2026<\/p>","protected":false},"author":110,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[489],"tags":[],"class_list":["post-10229","post","type-post","status-publish","format-standard","hentry","category-industry-news"],"yoast_head":"\nAmbassador Of Respect: Agricultural Materials Co. - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"It’s a beautiful friendship, but it is hardly the beginning. Agricultural Materials Co. 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