{"id":12969,"date":"2008-12-22T00:00:00","date_gmt":"2008-12-22T05:00:00","guid":{"rendered":"http:\/\/www.farmchemicalsinternational.com\/2008\/12\/22\/service-first\/"},"modified":"2019-09-16T13:48:11","modified_gmt":"2019-09-16T17:48:11","slug":"service-first","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/pt\/markets\/service-first\/","title":{"rendered":"Servi\u00e7o em primeiro lugar"},"content":{"rendered":"

Gostaria de me afastar do dom\u00ednio normal desta coluna e reservar um momento para contar uma hist\u00f3ria que tem pouco a ver com os setores de prote\u00e7\u00e3o e produ\u00e7\u00e3o de cultivos (diretamente, pelo menos).<\/p>\n

Tudo come\u00e7ou com uma tarefa simples: eu queria mudar o toque do meu celular. <\/p>\n

A jornada come\u00e7ou no lugar mais l\u00f3gico: o site da minha operadora de celular. O site tinha um design maravilhoso e estava cheio de recursos. Eu o vasculhei por 10 ou 15 minutos (o que, em tempo de internet, \u00e9 uma eternidade) antes de descobrir que meu modelo de telefone, que foi fabricado pela primeira vez no quarto trimestre de 2005, foi descontinuado. A \u00fanica op\u00e7\u00e3o que me foi dada foi criar uma conta online para descobrir se eu era eleg\u00edvel para um upgrade. Depois de preencher v\u00e1rios formul\u00e1rios e acessar meu e-mail para recuperar um c\u00f3digo de ativa\u00e7\u00e3o, descobri que n\u00e3o era eleg\u00edvel. Eu tinha chegado a um beco sem sa\u00edda; meu telefone n\u00e3o tinha mais suporte e nenhum servi\u00e7o alternativo era oferecido. Sa\u00ed insatisfeito e frustrado. Pr\u00f3xima parada: o site do fabricante do telefone.<\/p>\n

No site do fabricante do telefone, localizei o modelo do meu telefone. Novamente, o site era elegante e carregado com conte\u00fado sofisticado. Consegui encontrar o perfil do meu telefone, e havia um link que dizia \u201cObter toques\u201d \u2014 finalmente, eu estava no lugar certo. Ou assim pensei.<\/p>\n

Ao clicar no link, descobri que precisava criar uma conta aqui tamb\u00e9m, o que novamente envolveu v\u00e1rios formul\u00e1rios e login no meu e-mail para recuperar outro c\u00f3digo de ativa\u00e7\u00e3o. Depois de fazer isso, recebi uma mensagem dizendo que meu modelo foi descontinuado; o site aconselhou que eu verificasse com minha operadora de celular. Strike dois.<\/p>\n

A essa altura, eu j\u00e1 estava farto de viajar pela estrada principal. Se sei alguma coisa sobre o esp\u00edrito da Internet, \u00e9 que ela \u00e9 o f\u00f3rum definitivo para colabora\u00e7\u00e3o, coopera\u00e7\u00e3o e voluntariado. A abund\u00e2ncia de projetos, da robusta Wikip\u00e9dia aos milhares de aplicativos de c\u00f3digo aberto online, tudo aponta para o fato de que, quando os usu\u00e1rios da Internet est\u00e3o insatisfeitos, eles tomam as coisas em suas pr\u00f3prias m\u00e3os e ajudam uns aos outros.<\/p>\n

Usei um mecanismo de busca para procurar a marca e o modelo do meu telefone e a palavra \u201ctoques\u201d. E l\u00e1 estava: uma p\u00e1gina de resultados listando 20 pessoas que fizeram exatamente a mesma pergunta e a ajuda que receberam de \u201cvizinhos\u201d an\u00f4nimos da Internet. Um resultado me direcionou para www.mobile17.com<\/a>.<\/p>\n

O que eu encontrei foi um site simples, com um prop\u00f3sito muito claro. Selecionei meu modelo de telefone em uma lista, e o site me deu v\u00e1rias op\u00e7\u00f5es para encontrar toques, bem como a capacidade de transformar um arquivo de m\u00fasica que eu j\u00e1 possuo em um toque, tudo de gra\u00e7a, com garantias de privacidade me protegendo de spam. Ele me deu duas op\u00e7\u00f5es: um servi\u00e7o gratuito que seria cumprido em algumas horas, ou um servi\u00e7o expresso <\/p>\n

o que levaria menos de um minuto, se eu fizesse uma doa\u00e7\u00e3o volunt\u00e1ria. Escolhi a rota gratuita (queria ver se funcionava antes de doar), e esta manh\u00e3, meu toque estava esperando, junto com uma mensagem me agradecendo por usar o site, e me convidando a retornar.<\/p>\n

E eu sei que farei isso. E da pr\u00f3xima vez, farei uma doa\u00e7\u00e3o com prazer. Tamb\u00e9m sei que n\u00e3o usarei novamente os outros dois sites.<\/p>\n

A experi\u00eancia me fez repensar o que significa servi\u00e7o online. Ficou claro que os principais sites corporativos foram criados para atender \u00e0s necessidades das corpora\u00e7\u00f5es, enquanto o mobile17 foi obviamente criado com a satisfa\u00e7\u00e3o do cliente como objetivo principal. Esta \u00e9 uma li\u00e7\u00e3o que pode ser aplicada a todos os setores: nada pode substituir o servi\u00e7o ao cliente. Os dois primeiros sites me afastaram insatisfeito; o terceiro me fez querer voltar, e n\u00e3o pediu nada em troca, a menos que eu estivesse feliz o suficiente com o servi\u00e7o deles para querer contribuir.<\/p>\n

\u00c9 uma verdade simples: se seus primeiros valores n\u00e3o est\u00e3o deixando os clientes felizes, esses clientes procurar\u00e3o em outro lugar. E na web, sempre h\u00e1 um outro lugar.<\/p>","protected":false},"excerpt":{"rendered":"

Gostaria de me afastar do dom\u00ednio normal desta coluna e reservar um momento para contar uma hist\u00f3ria...<\/p>","protected":false},"author":110,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-12969","post","type-post","status-publish","format-standard","hentry","category-markets"],"yoast_head":"\nService First - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"I’d like to step back from the normal domain of this column, and take a moment to relate a story that has little to do with the crop protection and\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.agribusinessglobal.com\/pt\/markets\/service-first\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Service First - 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