{"id":133634,"date":"2026-01-21T11:44:13","date_gmt":"2026-01-21T16:44:13","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=133634"},"modified":"2026-01-20T10:44:26","modified_gmt":"2026-01-20T15:44:26","slug":"opportunities-and-challenges-in-the-european-plant-protection-market","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/pt\/markets\/europe\/opportunities-and-challenges-in-the-european-plant-protection-market\/","title":{"rendered":"Oportunidades e desafios no mercado europeu de prote\u00e7\u00e3o de plantas"},"content":{"rendered":"<p>O mercado europeu de prote\u00e7\u00e3o de plantas est\u00e1 passando por uma transforma\u00e7\u00e3o significativa, buscando equilibrar sua posi\u00e7\u00e3o hist\u00f3rica como l\u00edder global na agricultura com alguns dos ambientes regulat\u00f3rios mais rigorosos do mundo. A seguir, apresentamos uma vis\u00e3o geral do estado atual do mercado e da mudan\u00e7a estrat\u00e9gica em dire\u00e7\u00e3o aos produtos biol\u00f3gicos.<\/p>\n<p>A Europa continua sendo um centro crucial para a agricultura global, historicamente figurando entre as tr\u00eas principais regi\u00f5es consumidoras de agroqu\u00edmicos, fertilizantes e produtos de controle biol\u00f3gico.<\/p>\n<p>No entanto, dados recentes indicam uma queda no volume de vendas de pesticidas em toda a UE, passando de aproximadamente 360.000 toneladas em 2011 para menos de 300.000 toneladas em 2023. Apesar dessa queda no volume, o valor total do mercado permaneceu relativamente est\u00e1vel.<\/p>\n<p>Principais dados de mercado:<\/p>\n<ul>\n<li><strong>Superf\u00edcie agr\u00edcola total:<\/strong> A UE-28 abrange mais de 174 milh\u00f5es de hectares de terras agr\u00edcolas.<\/li>\n<li><strong>Principais produtores:<\/strong> A Fran\u00e7a lidera a regi\u00e3o com 15,91 TP3T da superf\u00edcie total, seguida pela Espanha (13,41 TP3T), Reino Unido (9,81 TP3T) e Alemanha (9,61 TP3T).<\/li>\n<li><strong>Culturas dominantes:<\/strong> Os cereais s\u00e3o a principal cultura, abrangendo 48,2 milh\u00f5es de hectares, embora isso represente uma diminui\u00e7\u00e3o em rela\u00e7\u00e3o aos 56,7 milh\u00f5es de hectares em 2012. Em contrapartida, as leguminosas e o girassol apresentaram um crescimento not\u00e1vel na \u00e1rea.<\/li>\n<\/ul>\n<h2>A Revolu\u00e7\u00e3o dos Produtos Biol\u00f3gicos: Mudan\u00e7as de Mentalidade e Portf\u00f3lio<\/h2>\n<p>Uma tend\u00eancia marcante no mercado europeu \u00e9 a r\u00e1pida evolu\u00e7\u00e3o para uma nova gera\u00e7\u00e3o de produtos fitossanit\u00e1rios, incluindo biocontrole, bioestimulantes e outros materiais de origem biol\u00f3gica. Essa mudan\u00e7a \u00e9 impulsionada tanto pela press\u00e3o regulat\u00f3ria quanto por uma mudan\u00e7a na mentalidade do consumidor, que prioriza &quot;consumir menos produtos qu\u00edmicos&quot;.\u201c<\/p>\n<p>Pela primeira vez na hist\u00f3ria da UE, o n\u00famero de pedidos de registro de novas subst\u00e2ncias biol\u00f3gicas ativas ultrapassou o de subst\u00e2ncias qu\u00edmicas tradicionais. Nos \u00faltimos cinco anos, foram registrados 35 pedidos de registro de subst\u00e2ncias biol\u00f3gicas ativas, em compara\u00e7\u00e3o com 20 pedidos de subst\u00e2ncias convencionais. Essa tend\u00eancia levou as empresas agroqu\u00edmicas tradicionais a investirem fortemente em portf\u00f3lios de produtos biol\u00f3gicos para parecerem mais sustent\u00e1veis e impulsionarem as vendas de seus produtos qu\u00edmicos j\u00e1 existentes.<\/p>","protected":false},"excerpt":{"rendered":"<p>O mercado europeu de prote\u00e7\u00e3o de plantas est\u00e1 passando por transforma\u00e7\u00f5es \u00e0 medida que a regulamenta\u00e7\u00e3o se torna mais rigorosa, os produtos qu\u00edmicos diminuem de import\u00e2ncia e os produtos biol\u00f3gicos remodelam estrat\u00e9gias e oportunidades.<\/p>","protected":false},"author":110,"featured_media":71491,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1917,29,1848],"tags":[],"class_list":["post-133634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-abg-update-feature","category-europe","category-executive-outlook"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Opportunities and Challenges in the European Plant Protection Market - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"Europe\u2019s plant protection market shifts as regulation tightens, chemicals decline, and biologicals reshape strategies and opportunities.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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