{"id":133903,"date":"2024-01-01T16:26:08","date_gmt":"2024-01-01T21:26:08","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=133903"},"modified":"2026-02-02T15:59:33","modified_gmt":"2026-02-02T20:59:33","slug":"rainbow-companies-need-to-be-fast-responding-and-agile-in-2024","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/pt\/markets\/rainbow-companies-need-to-be-fast-responding-and-agile-in-2024\/","title":{"rendered":"Rainbow: As empresas precisam ser \u00e1geis e ter respostas r\u00e1pidas em 2024."},"content":{"rendered":"<p>Wicky Wang, presidente da Rainbow Agro, discute por que as empresas precisam ser \u00e1geis em 2024.<\/p>\n<p><strong>Que tend\u00eancias voc\u00ea v\u00ea acontecendo no seu setor em 2024?<\/strong><\/p>\n<p><strong>WW:<\/strong> As principais tend\u00eancias e desafios da ind\u00fastria, que vemos \u00e0 frente e podemos mencionar, s\u00e3o que as empresas precisam ter uma gest\u00e3o \u00e1gil e flex\u00edvel da cadeia de suprimentos. Tamb\u00e9m precisa haver um foco em solu\u00e7\u00f5es sustent\u00e1veis, especialmente em produtos de biosolu\u00e7\u00f5es. Por fim, as empresas precisam ter uma estrutura enxuta e ser r\u00e1pidas na resposta e na tomada de decis\u00f5es.<\/p>\n<p><strong>Voc\u00ea poderia mencionar alguns dos lan\u00e7amentos de novos produtos ou grandes desenvolvimentos dentro da sua empresa?<\/strong><\/p>\n<p><strong>WW:<\/strong> Em 2023, a Rainbow concluiu o investimento em duas linhas de produ\u00e7\u00e3o de s\u00edntese multifuncionais e iniciou a s\u00edntese dos compostos t\u00e9cnicos mecoprop, mecoprop-p, diclorprop-p, 2,4-DB e MCPB.<\/p>\n<p>Em 2024, a Rainbow finalizar\u00e1 o investimento para a linha de produ\u00e7\u00e3o de s\u00edntese na t\u00e9cnica de piroxasulfona. A empresa continuar\u00e1 a desenvolver o neg\u00f3cio do Modelo C em mais pa\u00edses.<\/p>\n<p><strong>Como voc\u00ea est\u00e1 atendendo a ind\u00fastria com os desafios de 2024?<\/strong><\/p>\n<p><strong>WW:<\/strong> Cada um dos nossos mercados representa um novo desafio porque cada lugar e cada geografia s\u00e3o \u00fanicos. Isso nos for\u00e7a a oferecer solu\u00e7\u00f5es espec\u00edficas e personalizadas para atender \u00e0s diversas necessidades dos nossos clientes. A principal estrat\u00e9gia e foco da Rainbow \u00e9 investir em sua Business Solutions Access Platform, que d\u00e1 suporte \u00e0 cadeia industrial completa e oferece:<\/p>\n<ul>\n<li>uma gama completa de formula\u00e7\u00f5es fornecidas a empresas industriais de mat\u00e9rias-primas<\/li>\n<li>investimento e apoio aos empreendedores para iniciarem os seus neg\u00f3cios<\/li>\n<li>a cria\u00e7\u00e3o de uma estrutura local na maioria dos principais mercados, para atender diretamente os revendedores ou agricultores<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Wicky Wang, presidente da Rainbow Agro, discute por que as empresas precisam ser \u00e1geis em 2024.<\/p>","protected":false},"author":2163,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,5],"tags":[1993],"class_list":["post-133903","post","type-post","status-publish","format-standard","hentry","category-agrochemicals","category-markets","tag-abg-direct-january-2024"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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