{"id":133915,"date":"2023-03-01T12:02:08","date_gmt":"2023-03-01T17:02:08","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=133915"},"modified":"2026-02-05T16:02:33","modified_gmt":"2026-02-05T21:02:33","slug":"strategizing-for-the-biotransformation-of-agriculture-conversations-with-industry-experts","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/pt\/markets\/europe\/strategizing-for-the-biotransformation-of-agriculture-conversations-with-industry-experts\/","title":{"rendered":"Estrat\u00e9gias para a Biotransforma\u00e7\u00e3o da Agricultura: Conversas com Especialistas do Setor"},"content":{"rendered":"

O Grupo Rovensa<\/a> anunciou sua nova unidade de neg\u00f3cios de biossolu\u00e7\u00f5es, Rovensa Pr\u00f3ximo<\/a>, O grupo \u00e9 composto por dez empresas empreendedoras organizadas em uma rede global de 30 laborat\u00f3rios de pesquisa e desenvolvimento (P&D) e 84 parcerias com centros de pesquisa e universidades. Recentemente, o grupo tamb\u00e9m adquiriu a Cosmocel SA, uma empresa mexicana de bioestimulantes.<\/p>\n

\u00c0 medida que mais grandes players adquirem empresas de bionutri\u00e7\u00e3o e biocontrole, a Rovensa Next est\u00e1 seguindo a tend\u00eancia. Eric van Innis, CEO do Rovensa Group, compartilhou o motivo e a estrat\u00e9gia da empresa por tr\u00e1s dessa nova unidade de neg\u00f3cios.<\/p>\n

Conhe\u00e7a seu especialista:<\/strong>\u00a0Originalmente da B\u00e9lgica, van Innis trabalhou no ramo agr\u00edcola por mais de 30 anos. Ele come\u00e7ou no Groupe Roullier, depois fez a transi\u00e7\u00e3o para liderar o setor agr\u00edcola na Sapec Agro Business, que se tornou o Rovensa Group.<\/p>\n

ABG: Rovensa Next consiste em\u00a0<\/strong>Agrichembio, Agrotecnolog\u00eda, Idai Nature, Microquimica, MIP Agro, OGT, Oro Agri, Rodel, SDP e Tradecorp<\/strong>.\u00a0Quais foram os dois principais motivadores do agrupamento dessas 10 empresas?<\/strong><\/h3>\n

EVI:\u00a0<\/strong>Algumas das empresas foram iniciadas do zero e outras empresas foram adquiridas mais recentemente. Todas essas empresas foram criadas ou desenvolvidas em torno de um objetivo semelhante, encontrar e propor maneiras alternativas de gerenciar insumos agr\u00edcolas. Todas essas empresas estavam se movendo na mesma dire\u00e7\u00e3o com a mesma ambi\u00e7\u00e3o de desempenhar um papel maior na biotransforma\u00e7\u00e3o da agricultura.<\/p>\n

Ao agregar essas empresas, estamos reunindo conhecimento e experi\u00eancias de entrada no mercado de todo o mundo. Conhecimento de P&D, registros, mercados, produ\u00e7\u00f5es e solu\u00e7\u00f5es que nos permitem desenvolver sinergias de vendas cruzadas e experi\u00eancias de compartilhamento cruzado para aumentar mais rapidamente nossa pegada e nosso portf\u00f3lio de novas solu\u00e7\u00f5es para distribuidores e agricultores.<\/p>\n

ABG:\u00a0<\/strong>Quais produtos voc\u00ea est\u00e1 animado para lan\u00e7ar no mercado?<\/strong><\/h3>\n

EVI:\u00a0<\/strong>Somos fortes em gest\u00e3o de nutri\u00e7\u00e3o de culturas, incluindo bioestimulantes, agora ainda mais com a aquisi\u00e7\u00e3o da Cosmocel. Nossa planta em S\u00e3o Paulo, Brasil, por meio de seu processo de fermenta\u00e7\u00e3o, foi capaz de descobrir microrganismos, como insumos para novas gera\u00e7\u00f5es de bionutrientes e bioinoculantes, que ajudam as plantas a absorver melhor os nutrientes do solo e do ar. Tamb\u00e9m somos fortes em biocontrole e ativos em biopotenciadores. Nesse sentido, a aquisi\u00e7\u00e3o da Oro Agri foi um movimento decisivo para nos permitir desenvolver um portf\u00f3lio para essas gamas de solu\u00e7\u00f5es.<\/p>\n

ABG: Como voc\u00ea est\u00e1 liderando essas empresas na cria\u00e7\u00e3o de novos produtos?<\/strong><\/h3>\n

EVI:\u00a0<\/strong>O fluxo de conhecimento de baixo para cima. Estou sempre solicitando que todas as minhas pessoas que trabalham diretamente com clientes aprendam a falar tr\u00eas idiomas.<\/p>\n

A primeira l\u00edngua \u00e9 a l\u00edngua do agricultor, porque um agricultor no Brasil n\u00e3o fala a mesma l\u00edngua que um agricultor na Fran\u00e7a ou na Espanha, pois as necessidades e hist\u00f3rias s\u00e3o diferentes.<\/p>\n

Segundo, eles devem aprender a linguagem das plantas. Uma planta est\u00e1 falando conosco todos os dias, e precisamos ser capazes de entender os sinais enviados e descobrir quais estresses ou doen\u00e7as est\u00e3o afetando o ciclo de crescimento.<\/p>\n

E terceiro, a linguagem dos produtos. Se voc\u00ea est\u00e1 falando de bioprodutos ou combina\u00e7\u00f5es de bioprodutos para solu\u00e7\u00f5es hol\u00edsticas, precisa entender, para cada cultura, quais compostos espec\u00edficos do seu produto ou solu\u00e7\u00e3o t\u00eam um efeito curativo ou preventivo no ciclo de vida das plantas.<\/p>\n

Entender \u00e9 criar conhecimento, o fluxo de baixo para cima desse conhecimento sobre fenologia, a din\u00e2mica e as intera\u00e7\u00f5es entre metab\u00f3litos e gen\u00f4mica, s\u00e3o as fontes da nossa cria\u00e7\u00e3o e a defini\u00e7\u00e3o das nossas prioridades de P&D. Isso permitir\u00e1 que a agricultura tenha um impacto positivo em nosso meio ambiente no futuro.<\/p>\n

ABG:\u00a0<\/strong>A Rovensa identificou mercados nos quais pode expandir sua presen\u00e7a?<\/strong><\/h3>\n

EVI:\u00a0<\/strong>J\u00e1 temos uma boa pegada no noroeste da Europa, sul da Europa, Brasil, M\u00e9xico e Am\u00e9rica do Sul. Temos ambi\u00e7\u00f5es de aumentar nossa pegada nos Estados Unidos e Canad\u00e1, e estamos buscando atingir melhor a \u00c1sia.<\/p>\n

A \u00c1frica \u00e9 um continente que pode ajudar a alimentar o planeta no futuro. J\u00e1 temos uma base forte na \u00c1frica do Sul, de onde trabalhamos com parceiros nas partes sul e leste do continente. Tamb\u00e9m temos um escrit\u00f3rio no Cairo, que apoia nosso desenvolvimento no Norte da \u00c1frica e no Oriente M\u00e9dio.<\/p>\n

Consolidando todas as nossas empresas, incluindo a mais recente aquisi\u00e7\u00e3o da Cosmocel, estamos em $700 milh\u00f5es em vendas para o ano fiscal de 2022-2023, e pretendemos atingir $1 bilh\u00e3o em 2025. Estamos presentes em mais de 50 pa\u00edses e vendemos em mais de 90 pa\u00edses, temos instala\u00e7\u00f5es de produ\u00e7\u00e3o e centros de P&D em diferentes continentes e um forte pipeline de poss\u00edveis alvos de fus\u00f5es e aquisi\u00e7\u00f5es.<\/p>\n

ABG: Que tipo de crescimento voc\u00ea v\u00ea na \u00c1frica?<\/strong><\/h3>\n

EVI:\u00a0<\/strong>A \u00c1frica deveria ser capaz de alimentar 25% deste planeta. Atualmente, a \u00c1frica importa alimentos. Acredito que h\u00e1 falta de investimento p\u00fablico e privado e os incentivos para impulsionar os investimentos na agricultura s\u00e3o escassos. A \u00c1frica precisar\u00e1 de algum tempo. Tenho esperan\u00e7a de que a necessidade global de alimentos de qualidade suficientes para alimentar o planeta force as pessoas a olhar para a \u00c1frica de uma maneira diferente e a tomar as decis\u00f5es certas para incentivar os investimentos. H\u00e1 tamb\u00e9m a necessidade de programas educacionais. H\u00e1 um potencial extraordin\u00e1rio. O que est\u00e1 acontecendo em alguns pa\u00edses do Norte da \u00c1frica \u00e9 um bom sinal. H\u00e1 uma evolu\u00e7\u00e3o extraordin\u00e1ria da agricultura em pa\u00edses como Egito, Marrocos e Arg\u00e9lia, e \u00e9 incr\u00edvel ver a rapidez com que esses pa\u00edses conseguiram progredir nos \u00faltimos 10 anos.<\/p>\n

ABG: Que tipo de comunica\u00e7\u00e3o e lideran\u00e7a voc\u00ea implementou para organizar essas 10 empresas empreendedoras?<\/strong><\/h3>\n

EVI:\u00a0<\/strong>Queremos projetar para todas essas empresas uma jornada semelhante, aprimorando a mentalidade empreendedora e focada que foi a base de seu sucesso inicial e inova\u00e7\u00e3o, incorporando-as como parte de um projeto global. Os processos de gerenciamento de mudan\u00e7as e integra\u00e7\u00e3o precisam ser feitos com cuidado e entender e manter a din\u00e2mica \u00e9 fundamental. Tamb\u00e9m nunca queremos esquecer que a realidade local da agricultura \u00e9 importante; colheitas, clima, solos, infraestrutura, canais de distribui\u00e7\u00e3o, maturidades, necessidades e doen\u00e7as das colheitas n\u00e3o s\u00e3o os mesmos em todos os lugares.<\/p>\n

Portanto, na Rovensa Next, cada \u00e1rea tem equipes multidisciplinares e especializadas dedicadas, incluindo pessoas de cada empresa, complementando-se em sua expertise espec\u00edfica. Somos uma empresa pr\u00e1tica, com mais de 850 especialistas de campo que fornecem conhecimento local, consultoria e suporte, oferecendo-nos insumos cruciais para definir nossos planos estrat\u00e9gicos. Nossas \u201cbotas no ch\u00e3o\u201d, como as chamamos internamente, s\u00e3o nossa fonte de crescimento e criatividade.<\/p>\n

Embora priorizemos o conhecimento e a experi\u00eancia locais, em n\u00edvel global, coordenamos esfor\u00e7os de P&D, produ\u00e7\u00e3o, suporte administrativo, controle financeiro e planejamento estrat\u00e9gico.<\/p>\n

ABG: Os planos para o crescimento da Rovensa s\u00e3o evidentes. O que est\u00e1 inspirando esse crescimento?<\/strong><\/h3>\n

EVI:\u00a0<\/strong>Precisamos ser humildes e realistas, mas estamos em uma jornada inspiradora de ajudar a agricultura a garantir alimentos acess\u00edveis e de qualidade para todos os humanos neste planeta de forma sustent\u00e1vel. Se esse enorme desafio para o setor agr\u00edcola, devido \u00e0s mudan\u00e7as clim\u00e1ticas ou raz\u00f5es geopol\u00edticas, n\u00e3o for superado, todos sofrer\u00e3o, e veremos um aumento nos conflitos sociais e regionais devido ao aumento das disparidades.<\/p>\n

Portanto, poder desempenhar um papel positivo diante desses desafios \u00e9 uma miss\u00e3o inspiradora. \u00c9 por isso que lutamos todos os dias pelo futuro da agricultura e da nossa empresa.<\/p>","protected":false},"excerpt":{"rendered":"

O Grupo Rovensa anunciou sua nova unidade de neg\u00f3cios de biossolu\u00e7\u00f5es, a Rovensa Next, composta por dez empresas empreendedoras organizadas em uma\u2026<\/p>","protected":false},"author":1477,"featured_media":70860,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25,1786,929,29,926],"tags":[1999],"class_list":["post-133915","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-africa-middle-east","category-biologicals","category-biostimulants","category-europe","category-plant-health","tag-abg-direct-march-2023"],"yoast_head":"\nStrategizing for the Biotransformation of Agriculture: Conversations with Industry Experts - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"The Rovensa Group announced its new biosolutions business unit, Rovensa Next, made up of ten entrepreneurial companies organized into a global 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