{"id":134082,"date":"2026-03-30T09:44:44","date_gmt":"2026-03-30T13:44:44","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=134082"},"modified":"2026-03-30T15:26:44","modified_gmt":"2026-03-30T19:26:44","slug":"why-plant-health-is-becoming-essential-in-latin-american-agriculture","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/pt\/plant-health\/why-plant-health-is-becoming-essential-in-latin-american-agriculture\/","title":{"rendered":"Por que a sa\u00fade das plantas est\u00e1 se tornando essencial na agricultura latino-americana?"},"content":{"rendered":"
\"In

In Brazil, an employee conducts trials at the Rovensa Next Global Research and Innovation Center for Biosolutions at Hortol\u00e2ndia, which is nearby the company\u2019s new fermentation plant in Monte Mor.<\/p><\/div>\n

Across Latin America, growers\u2019 adoption of plant health products is increasing to restore soil function, diversify pest and disease control strategies, and boost crop efficiency amid an increasingly variable climate.<\/p>\n

\u201cIt is not simply a technological innovation but a profound shift in production systems, combining scientific rigor, economic sustainability, and intergenerational responsibility,\u201d says Jos\u00e9 Manuel Gonz\u00e1lez Petit, Head of LATAM at Rovensa Next.<\/a><\/strong><\/p>\n

The growth of the plant health market in LATAM is also the result of policies surrounding maximum residue limits (MRLs) for regions like the EU, where many LATAM crops are exported.<\/p>\n

\u201cThe trend is to use more biorational products that leave no residues on exported fruits and vegetables,\u201d says Gabriel Orme\u00f1o Hofer, General Manager of Chile Anasac SA<\/a><\/strong>. \u201cMarket demands, especially in Europe, are becoming increasingly restrictive regarding MRLs.\u201d<\/p>\n

Market Overview<\/h2>\n

Historically, European players have dominated the biostimulant market, but according to DunhamTrimmer\u2019s 2025 Global Report, \u201cLatin America has consolidated its position as the leading market in both value and growth, with Brazil contributing half the region\u2019s revenue.\u201d<\/p>\n

Manel Cervera, Managing Partner and Chief Commercial Officer at DunhamTrimmer,<\/a><\/strong> points to the rise of strong local champions as a reason for this shift.<\/p>\n

\u201cWe\u2019ve seen local companies developing their products and taking advantage of understanding the appropriate regulatory, administration, and political pathways and [having] access to the raw materials,\u201d Cervera says. \u201cIt\u2019s also the deep understanding and connection with the local players, with the local channel.\u201d<\/p>\n

In addition to Brazil, Gonz\u00e1lez Petit says Argentina, Peru, Chile, Colombia, and Ecuador are also leading the adoption of these technologies, each developing specific application strengths depending on their dominant crops and regions. He adds that these countries, together with Central America, are taking increasingly prominent positions in terms of food exports to the U.S. and Europe, with tariffs imposed on historically major exporting countries and the new Mercosur free trade agreement with the European Union.<\/p>\n

Regulation: A Key Challenge in LATAM<\/h2>\n

Regulations remain a key challenge of getting these types of products to market in LATAM.<\/p>\n

On one side of the spectrum, Brazil\u2019s government has clarified and simplified the regulatory pathway, says Sarah Reiter, Executive Vice President of BioConsortia.<\/p>\n

\u201cIn recent years, Brazil has had very clear pathways for regulating biocontrol, biofertilizer, and biostimulants, and I think that gives them an advantage versus some other countries in that space where it\u2019s not entirely clear,\u201d Reiter says.<\/p>\n

In Chile, at the other end of the spectrum, there is only one set of regulations that covers all products that eliminate fungi, bacteria, pests, weeds, and growth regulators, Orme\u00f1o Hofer says.<\/p>\n

\u201cWe eagerly await the separation of biological products from those of chemical synthesis,\u201d says Orme\u00f1o Hofer. \u201cToday, to enter the Chilean market and succeed, you need patience, complete data to register any type of product \u2014 the time is four to five years \u2014 and most importantly, an access channel, which in Chile is quite limited.\u201d<\/p>\n

Other countries are working to address these regulatory holdups.<\/p>\n

In Argentina, for example, the regulatory framework for plant health products is undergoing a transformation, according to Federico Alonso-Hidalgo, General Manager of Gleba SA.<\/p>\n

\u201cAuthorities are reviewing existing registration processes with the aim of reducing bureaucracy and improving efficiency,\u201d Alonso-Hidalgo says. \u201cAlthough these reforms are still in progress, they could eventually shorten approval timelines and improve access to new technologies for farmers.\u201d<\/p>\n

Looking Ahead<\/h2>\n

As a potential game-changer going into the future, DunhamTrimmer highlights the emerging single biostimulant molecule market, focusing on products that offer higher specificity and more consistent efficacy (with reduced dependency on agronomic conditions), potentially unlocking large-scale adoption in row crops and cereals.<\/p>\n

\u201cBiostimulants are linked more than other agricultural inputs to agroclimatic conditions, so if companies are starting to develop more concrete molecules and metabolites, they can offer high-efficacy results in a more consistent and replicable way,\u201d Cervera says. \u201cWe need to see if these companies can develop commercial feasible products, but if they succeed on that, that could be a game-changer.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

A volatilidade clim\u00e1tica, as press\u00f5es de exporta\u00e7\u00e3o e a evolu\u00e7\u00e3o das regulamenta\u00e7\u00f5es aceleram a ado\u00e7\u00e3o de pr\u00e1ticas fitossanit\u00e1rias nos diversos mercados agr\u00edcolas em r\u00e1pida expans\u00e3o da Am\u00e9rica Latina.<\/p>","protected":false},"author":2163,"featured_media":134115,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1917,26,1786,5,926],"tags":[54,2000],"class_list":["post-134082","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-abg-update-feature","category-americas","category-biologicals","category-markets","category-plant-health","tag-featured-home","tag-march-2026"],"yoast_head":"\nWhy Plant Health Is Becoming Essential in Latin American Agriculture - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"Climate volatility, export pressures, and 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