{"id":134209,"date":"2024-05-01T11:38:02","date_gmt":"2024-05-01T15:38:02","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=134209"},"modified":"2026-03-11T11:39:12","modified_gmt":"2026-03-11T15:39:12","slug":"bringing-your-biologicals-to-mexico","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/pt\/markets\/americas\/bringing-your-biologicals-to-mexico\/","title":{"rendered":"Trazendo seus produtos biol\u00f3gicos para o M\u00e9xico"},"content":{"rendered":"

Empresas biol\u00f3gicas como Futureco Bioci\u00eancias<\/a>, Certis Biol\u00f3gicos<\/a>, e Valente<\/a> Observamos sucesso no mercado de produtos biol\u00f3gicos do M\u00e9xico. O mercado pode n\u00e3o estar em franca expans\u00e3o como o brasileiro, mas est\u00e1 amadurecendo e oferece oportunidades.<\/p>\n

Produtores mexicanos que cultivam culturas especiais de alto valor, como uvas de mesa, tomates e piment\u00f5es, bem como produtores em estufas, est\u00e3o usando produtos biol\u00f3gicos.<\/p>\n

\u201cO M\u00e9xico \u00e9 principalmente um mercado de bioinseticidas em primeiro lugar e, em segundo lugar, um mercado de biofungicidas\u201d, diz Mark Trimmer, presidente e s\u00f3cio fundador da DunhamTrimmer, uma empresa de pesquisa focada em mercados biol\u00f3gicos internacionais.<\/p>\n

\u201cDepois desses dois, o uso de outros produtos biol\u00f3gicos no M\u00e9xico \u00e9 muito menor atualmente\u201d, diz Trimmer. \u201cProblemas de resist\u00eancia a pragas com produtos tradicionais representam uma oportunidade para os biol\u00f3gicos no M\u00e9xico. N\u00e3o na mesma medida que vemos no Brasil, mas h\u00e1 alguma oportunidade l\u00e1.\u201d<\/p>\n

Com o mercado dos EUA comprando aproximadamente 80% de exporta\u00e7\u00f5es agr\u00edcolas mexicanas, de acordo com o Servi\u00e7o de Pesquisa Econ\u00f4mica do Departamento de Agricultura dos EUA, os produtores mexicanos est\u00e3o procurando produtos que tornem suas colheitas mais atraentes para os consumidores dos EUA.<\/p>\n

\u201cEles (os produtores mexicanos) est\u00e3o muito atentos \u00e0 redu\u00e7\u00e3o de res\u00edduos em seus produtos destinados \u00e0 exporta\u00e7\u00e3o para o norte da fronteira\u201d, diz Trimmer. \u201cIsso proporciona uma boa oportunidade para empresas de produtos biol\u00f3gicos que possam auxiliar no gerenciamento de res\u00edduos.\u201d<\/p>\n

Para as empresas que desejam expandir produtos biol\u00f3gicos para o mercado mexicano, aqui est\u00e3o algumas dicas de quem est\u00e1 no ramo.<\/p>\n

Tr\u00eas pontos cruciais<\/h2>\n

Sandro Baglietto, gerente global de vendas da Futureco Bioscience, diz que h\u00e1 tr\u00eas fatos importantes que voc\u00ea precisa saber antes de come\u00e7ar a fazer neg\u00f3cios no M\u00e9xico e na Am\u00e9rica Central.<\/p>\n

    \n
  1. Efic\u00e1cia comprovada:<\/strong> \u201cDevido \u00e0 preval\u00eancia de produtos locais, as empresas devem fornecer solu\u00e7\u00f5es altamente eficazes com resultados claros e comprovados. Isso significa oferecer diretrizes t\u00e9cnicas claras para a aplica\u00e7\u00e3o de seus produtos biol\u00f3gicos para garantir resultados \u00f3timos.\u201d<\/li>\n
  2. Compreendendo a cultura:<\/strong> \u201cAdaptar-se \u00e0 cultura empresarial local \u00e9 essencial. Isso inclui construir relacionamentos fortes e duradouros com distribuidores-chave para manter uma presen\u00e7a s\u00f3lida no mercado. Entender e navegar habilmente pelas pr\u00e1ticas empresariais locais \u00e9 essencial.\u201d<\/li>\n
  3. Propostas de valor:<\/strong> \u201cAlcan\u00e7ar a diferencia\u00e7\u00e3o de mercado \u00e9 crucial. As empresas precisam de um profundo entendimento de suas ofertas de produtos e do ambiente competitivo. Elas devem identificar os principais concorrentes no espa\u00e7o de solu\u00e7\u00f5es biol\u00f3gicas e desenvolver propostas de valor distintas e persuasivas que diferenciem seus produtos em um mercado cada vez mais concorrido.\u201d<\/li>\n<\/ol>\n

    Trimmer contribui para garantir que o custo do seu produto corresponda \u00e0 economia local e faz parcerias com distribuidores ou cooperativas locais para acessar o mercado biol\u00f3gico do M\u00e9xico.<\/p>\n

    Principais desafios<\/h2>\n

    O maior desafio que as empresas biol\u00f3gicas enfrentar\u00e3o ao introduzir seus produtos no M\u00e9xico, como em muitos pa\u00edses e regi\u00f5es, \u00e9 o sistema regulat\u00f3rio. Alguns dos obst\u00e1culos que as empresas encontrar\u00e3o s\u00e3o:<\/p>\n

      \n
    • Trabalho Jur\u00eddico:<\/strong> \u201cVoc\u00ea precisar\u00e1 de uma entidade legal estabelecida no pa\u00eds ou precisar\u00e1 ter nomeado algu\u00e9m para manter seus registros no M\u00e9xico. Voc\u00ea ter\u00e1 que abrir uma empresa local para fazer isso por voc\u00ea\u201d, diz Trimmer.<\/li>\n
    • Investimento financeiro:<\/strong> \u201cNavegar pela exigente estrutura regulat\u00f3ria definida pelas autoridades, que exige tempo e investimento financeiro substanciais para atender aos padr\u00f5es locais de seguran\u00e7a e efic\u00e1cia\u201d, diz Baglietto.<\/li>\n<\/ul>\n

      Outros desafios incluem a falta de infraestrutura para manuseio especial ou refrigera\u00e7\u00e3o de produtos, bem como conquistar produtores para investir em seu produto e aprender a us\u00e1-lo corretamente. Isso requer que funcion\u00e1rios ou parcerias sejam estabelecidos.<\/p>\n

      \u201cO caminho para o sucesso dos produtos biol\u00f3gicos \u00e9 ainda mais complicado pelas peculiaridades \u00fanicas dessas solu\u00e7\u00f5es avan\u00e7adas, que exigem um amplo entendimento entre os agricultores para serem totalmente eficazes no campo\u201d, diz Baglietto.<\/p>\n

      \u201cGarantir a entrada e a aceita\u00e7\u00e3o no mercado exige esfor\u00e7os dedicados para aprofundar o conhecimento t\u00e9cnico e o desenvolvimento em campo dos produtos em todo o cen\u00e1rio agr\u00edcola\u201d, continua Baglietto. \u201cPortanto, aumentar a assist\u00eancia t\u00e9cnica em torno dessas inova\u00e7\u00f5es \u00e9 crucial. Isso permite que os agricultores as incorporem efetivamente em seus ecossistemas espec\u00edficos e identifiquem pr\u00e1ticas que maximizem os benef\u00edcios.\u201d<\/p>\n

      Outro desafio vem de produtos n\u00e3o industriais de baixa qualidade que podem ser atraentes para os clientes devido ao seu baixo pre\u00e7o. Esses produtos geralmente n\u00e3o possuem certifica\u00e7\u00e3o e os padr\u00f5es de qualidade exigidos. Se os produtores tiverem uma experi\u00eancia negativa devido \u00e0 efic\u00e1cia insuficiente, pode se tornar mais dif\u00edcil vender produtos similares a um pre\u00e7o mais alto. Tamb\u00e9m \u00e9 importante fornecer um produto que possa ser facilmente incorporado \u00e0s pr\u00e1ticas agr\u00edcolas atuais do produtor.<\/p>\n

      Hist\u00f3ria de sucesso<\/h2>\n

      Enfrentar os desafios locais e as complexidades do sistema de distribui\u00e7\u00e3o, que podem ser descritos como uma "rede complexa de intermedi\u00e1rios" onde os produtos passam por v\u00e1rias m\u00e3os, aumentando o custo e tornando a entrega de produtos biol\u00f3gicos uma jornada complicada at\u00e9 o agricultor, pode ser assustador, mas n\u00e3o imposs\u00edvel com o plano certo, diz Baglietto.<\/p>\n

      A Futureco Bioscience superou esses problemas usando essas duas estrat\u00e9gias explicadas por Baglietto:<\/p>\n

        \n
      1. Pesquisa e Inova\u00e7\u00e3o:<\/strong> \u201cN\u00f3s nos aprofundamos na compreens\u00e3o do mercado local por meio de parcerias com especialistas locais, adaptando nossas solu\u00e7\u00f5es, baseadas em P&D extensivo, para atender \u00e0s necessidades espec\u00edficas da comunidade e oferecendo suporte e treinamento robustos para garantir relev\u00e2ncia e efic\u00e1cia e efetivamente destacar o valor de nossos produtos.\u201d<\/li>\n
      2. Planejamento de efici\u00eancia:<\/strong> \u201cSimultaneamente, trabalhamos para otimizar a distribui\u00e7\u00e3o identificando clientes geogr\u00e1ficos importantes, estabelecendo relacionamentos diretos com distribuidores intimamente conectados e otimizando a log\u00edstica para cortar custos e melhorar a efici\u00eancia da entrega, garantindo que os produtos cheguem ao seu destino final de forma oportuna e econ\u00f4mica.\u201d<\/li>\n<\/ol>\n

        Embora os produtores mexicanos n\u00e3o estejam adotando bioinform\u00e1tica em culturas agr\u00edcolas, como vimos nos EUA e no Brasil, a demanda por n\u00edveis m\u00e1ximos de res\u00edduos mais baixos nos produtos, resist\u00eancia a ervas daninhas e a proibi\u00e7\u00e3o de HHPs e outros agroqu\u00edmicos continuar\u00e3o a impulsionar as oportunidades para bioinform\u00e1tica, especialmente para as culturas especiais de alta qualidade cultivadas no M\u00e9xico e na Am\u00e9rica Central. \u00c9 um mercado a ser considerado com a estrat\u00e9gia certa.<\/p>","protected":false},"excerpt":{"rendered":"

        Empresas de biotecnologia como a Futureco Bioscience, a Certis Biologicals e a Valent t\u00eam obtido sucesso no mercado mexicano de produtos biol\u00f3gicos. O mercado pode n\u00e3o\u2026<\/p>","protected":false},"author":2163,"featured_media":72484,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26,1786,5],"tags":[1991],"class_list":["post-134209","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-americas","category-biologicals","category-markets","tag-abg-direct-may-2024"],"yoast_head":"\nBringing Your Biologicals to Mexico - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"Biological companies like Futureco Bioscience, Certis Biologicals, and Valent have seen success in Mexico\u2019s biologicals market. 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