{"id":134238,"date":"2023-09-01T16:51:31","date_gmt":"2023-09-01T20:51:31","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=134238"},"modified":"2026-03-17T16:06:15","modified_gmt":"2026-03-17T20:06:15","slug":"knoells-dr-piyatida-tung-pukclai-tells-why-southeast-asia-is-the-region-for-launching-new-products","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/pt\/markets\/asia\/knoells-dr-piyatida-tung-pukclai-tells-why-southeast-asia-is-the-region-for-launching-new-products\/","title":{"rendered":"Dr. Piyatida \u201cTung\u201d Pukclai, da Knoell, conta por que o Sudeste Asi\u00e1tico \u00e9 a regi\u00e3o para o lan\u00e7amento de novos produtos"},"content":{"rendered":"<p><em>O Sudeste Asi\u00e1tico oferece \u00e0s empresas uma chance de colocar novos produtos no mercado por menos custo e tempo do que outras regi\u00f5es ao redor do mundo. Isso beneficiou os produtores da regi\u00e3o no que diz respeito ao acesso a pesticidas em produtos de prote\u00e7\u00e3o de cultivos biol\u00f3gicos e sint\u00e9ticos. A Dra. Piyatida \u201cTung\u201d Pukclai, Gerente de Vendas e Pol\u00edtica Regulat\u00f3ria da \u00c1sia-Pac\u00edfico para o grupo Knoell, oferece alguns insights para desenvolvimentos regulat\u00f3rios que ela observou nesta regi\u00e3o e conselhos para aqueles que desejam fazer neg\u00f3cios nesta parte do mundo.<\/em><\/p>\n<p><strong>Conhe\u00e7a seu especialista:<\/strong>\u00a0Pukclai trabalhou em v\u00e1rias posi\u00e7\u00f5es t\u00e9cnicas e gerenciais em desenvolvimento de neg\u00f3cios e pol\u00edtica regulat\u00f3ria. Ela tem experi\u00eancia e amplo conhecimento em registros, dados cient\u00edficos e novas pol\u00edticas regulat\u00f3rias na regi\u00e3o asi\u00e1tica. Como palestrante, ela \u00e9 ativa em v\u00e1rias confer\u00eancias e workshops internacionais. Pukclai \u00e9 especialista em patologia vegetal e controles biol\u00f3gicos que reduzem o uso de produtos qu\u00edmicos na agricultura e melhoram a efici\u00eancia de plantas ou microrganismos. Ela atua como\u00a0<a href=\"https:\/\/www.agribusinessglobal.com\/pt\/advisory-board\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Agroneg\u00f3cio Global<\/em>\u00a0conselho consultivo<\/a>\u00a0membro e tamb\u00e9m como membro do conselho consultivo da\u00a0<a href=\"https:\/\/abgseasia.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Agroneg\u00f3cio Global<\/em>\u2120 Confer\u00eancia e Cimeira do Sudeste Asi\u00e1tico<\/a>\u00a0ocorrendo de 8 a 9 de novembro de 2023. Ela \u00e9 autora do artigo \u201c<a href=\"https:\/\/www.agribusinessglobal.com\/pt\/special-sections\/pesticides-for-drones-market-opportunity-in-southeast-asia\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pesticidas para Drones: Oportunidade de Mercado no Sudeste Asi\u00e1tico<\/a>\u201d publicado nesta edi\u00e7\u00e3o da\u00a0<em>Agroneg\u00f3cio Global<\/em>\u00a0DIRETO.<strong>\u00a0<\/strong><\/p>\n<p><span class=\"14pgmCNSQsoavdwWjYyfFrI69zB0X38xcVRiJLPeEnbHZG2tulqT5K\"><iframe loading=\"lazy\" title=\"As tr\u00eas principais mudan\u00e7as regulat\u00f3rias que ocorrer\u00e3o no Sudeste Asi\u00e1tico em 2023-2024.\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/APbWcUG1xWU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/span><\/p>\n<h5><a href=\"https:\/\/tradesummitbeijing.oss-cn-hongkong.aliyuncs.com\/Industry%20Insights\/2023%2008%2003%20Dr%20Piyatida.mp4\"><em>Se voc\u00ea tiver problemas para visualizar o v\u00eddeo, clique aqui<\/em><\/a><\/h5>\n<p><strong>ABG: O que voc\u00ea v\u00ea acontecendo com os registros biol\u00f3gicos no Sudeste Asi\u00e1tico?<br \/>\n<\/strong><strong>PP:<\/strong>\u00a0Para produtos biol\u00f3gicos, os governos e setores empresariais est\u00e3o propondo a melhoria das regulamenta\u00e7\u00f5es e a cria\u00e7\u00e3o de condi\u00e7\u00f5es favor\u00e1veis para registros de biopesticidas, como simplifica\u00e7\u00e3o de regras e agiliza\u00e7\u00e3o de procedimentos de solicita\u00e7\u00e3o.<\/p>\n<p>Alguns pa\u00edses, como as Filipinas, por exemplo, t\u00eam um fast track para registro de biopesticidas. No Vietn\u00e3, eles tamb\u00e9m t\u00eam um custo menor para a taxa de teste e para os ensaios de efic\u00e1cia local para biopesticidas.<\/p>\n<p>Embora os biopesticidas sejam regulados pelo mesmo sistema usado para pesticidas convencionais, a maioria dos pa\u00edses tem diretrizes e requisitos espec\u00edficos para biopesticidas. Para o processo de aprova\u00e7\u00e3o, eles tentam encurt\u00e1-lo tendo algumas isen\u00e7\u00f5es dos dados. Por exemplo, na Tail\u00e2ndia, eles t\u00eam uma lista de biopesticidas espec\u00edficos com uma isen\u00e7\u00e3o de dados de toxicidade, para que possam ser aceitos e ajudem a encurtar o prazo de registro e aprova\u00e7\u00e3o.<\/p>\n<p><strong>ABG: Como \u00e9 o fast track para produtos biol\u00f3gicos nas Filipinas? Quanto tempo demora para obter aprova\u00e7\u00e3o e para que tipos de produtos biol\u00f3gicos?<br \/>\n<\/strong><strong>PP:<\/strong>\u00a0Para os biopesticidas, estou falando principalmente dos microbianos, porque esse \u00e9 o maior mercado para produtos biol\u00f3gicos nesta regi\u00e3o. Para o fast track, nas Filipinas ou pa\u00edses do Sudeste Asi\u00e1tico, voc\u00ea ainda precisa conduzir os testes de efic\u00e1cia locais. O prazo geral para pesticidas convencionais pode ser de dois a tr\u00eas anos, mas para o biopesticida, pode ser menos de dois anos.<\/p>\n<p>O melhor cen\u00e1rio para um biopesticida pode ser menos de um ano, caso contr\u00e1rio, pode ser (18 meses) a dois anos. Depende dos pa\u00edses e tamb\u00e9m depende de como voc\u00ea faz o acompanhamento com as autoridades. Em pa\u00edses do Sudeste Asi\u00e1tico, tamb\u00e9m \u00e9 importante ter um contato local com as autoridades locais para acompanhar todo o processo de registro.<\/p>\n<p><strong>ABG: O que voc\u00ea descreveu sobre o tempo que leva para registrar um produto \u00e9 mais r\u00e1pido do que em muitas outras regi\u00f5es do mundo. E quanto ao custo? H\u00e1 alguma diferen\u00e7a?<br \/>\n<\/strong><strong>PP:<\/strong>\u00a0\u00c9 uma diferen\u00e7a enorme, quando voc\u00ea compara os custos da Uni\u00e3o Europeia (UE) para registro com as Filipinas ou outros pa\u00edses do Sudeste Asi\u00e1tico. Eles s\u00e3o complicados na UE. No Sudeste Asi\u00e1tico, se um produto pode ser registrado em outro lugar, seja nos pa\u00edses fabricantes ou em alguns outros pa\u00edses, \u00e9 muito mais f\u00e1cil solicitar o registro nesta regi\u00e3o.<\/p>\n<p>Pelo custo, eu diria que \u00e9 entre USD $12.000 a $15.000 para um produto. Depende do protocolo e do tipo ou categoria do produto.<\/p>\n<p>Tamb\u00e9m \u00e9 importante saber para qual pa\u00eds e quem pode conduzir os testes de efic\u00e1cia locais. Nas Filipinas, deve ser o pesquisador de efic\u00e1cia a ser credenciado pelas autoridades. Em um pa\u00eds como o Vietn\u00e3, voc\u00ea ainda precisa conduzir os testes de efic\u00e1cia locais do norte e do sul em grande e pequena escala. De qualquer forma, o custo ainda est\u00e1 em torno de $12.000 a $15.000.<\/p>\n<p><strong>ABG: Para a regi\u00e3o do Sudeste Asi\u00e1tico, o que \u00e9 necess\u00e1rio saber e o que \u00e9 interessante saber?<br \/>\n<\/strong><strong>PP:<\/strong>\u00a0Voc\u00ea precisa saber a natureza do titular da licen\u00e7a de registro. Quem pode ter a licen\u00e7a? Porque para a maioria dos pa\u00edses do Sudeste Asi\u00e1tico, o titular da licen\u00e7a deve ser a entidade local, como os fabricantes locais ou importadores locais. Quem se candidata ao registro, \u00e9 dono da licen\u00e7a.<\/p>\n<p>Empresas estrangeiras n\u00e3o podem solicitar o registro. Exceto no Vietn\u00e3, o representante das empresas estrangeiras tamb\u00e9m pode solicitar o registro, ou ent\u00e3o deve ser uma entidade local.<\/p>\n<p>Para cada pa\u00eds, a maioria dos regulamentos est\u00e1 dispon\u00edvel no idioma local. Para a Mal\u00e1sia e as Filipinas, \u00e9 bem f\u00e1cil verificar os regulamentos porque eles incluem ingl\u00eas. Em outros pa\u00edses como Vietn\u00e3, Tail\u00e2ndia e Indon\u00e9sia, eles t\u00eam seu pr\u00f3prio idioma. Voc\u00ea precisa saber se pode solicitar o registro ou n\u00e3o. H\u00e1 alguma isen\u00e7\u00e3o para seus produtos? Quais dados s\u00e3o aceit\u00e1veis? Tudo isso \u00e9 crucial para um registro bem-sucedido.<\/p>\n<p>Um exemplo do que \u00e9 bom saber: qual \u00e9 a situa\u00e7\u00e3o atual do processo de aprova\u00e7\u00e3o de registro atual? H\u00e1 alguma situa\u00e7\u00e3o pendente ou qual \u00e9 a capacidade da autoridade naquele momento? H\u00e1 alguma quest\u00e3o pol\u00edtica naquele pa\u00eds? Essas informa\u00e7\u00f5es n\u00e3o s\u00e3o essenciais, mas podem afetar sua experi\u00eancia de registro.<\/p>\n<p><strong>ABG: Quais s\u00e3o as duas grandes mudan\u00e7as que acontecer\u00e3o em 2024 no Sudeste Asi\u00e1tico em termos de regulamenta\u00e7\u00f5es que as pessoas precisam planejar?<br \/>\n<\/strong><strong>PP:<\/strong>\u00a0Acredito que haver\u00e1 tentativas de substituir esses pesticidas altamente perigosos por uma abordagem alternativa. Haver\u00e1 elimina\u00e7\u00e3o gradual dos pesticidas altamente perigosos expandindo a lista de pesticidas restritos ou proibidos em cada pa\u00eds.<\/p>\n<p>E o segundo \u00e9 o cultivo de produtos biol\u00f3gicos.<\/p>\n<p><strong>ABG: Alguma dica final para registrar produtos no Sudeste Asi\u00e1tico?<br \/>\n<\/strong><strong>PP:<\/strong>\u00a0Esta \u00e9 a regi\u00e3o para novos ingredientes ativos, novas formula\u00e7\u00f5es e novos produtos para registro. Para esta regi\u00e3o, o uso de pesticidas est\u00e1 em alta demanda.<\/p>\n<p>\u00c9 importante que as empresas encontrem o parceiro certo. Por exemplo, voc\u00ea precisa encontrar os importadores certos que podem represent\u00e1-lo em lidar com registro ou mesmo com quest\u00f5es de marketing nos pa\u00edses.<\/p>\n<p>Voc\u00ea precisa entender as fases de registro em cada pa\u00eds, caso contr\u00e1rio, o registro levar\u00e1, em vez de dois a tr\u00eas anos, mais de seis anos sem qualquer progresso. \u00c9 importante verificar isso antes de decidir prosseguir com o registro. Por exemplo, voc\u00ea precisa entender se deseja registrar esse produto em cada pa\u00eds nos pa\u00edses do Sudeste Asi\u00e1tico com um parceiro ou se deseja ter sua pr\u00f3pria entidade naquele pa\u00eds? Voc\u00ea tem todos os documentos administrativos necess\u00e1rios para o registro ou n\u00e3o? Isso \u00e9 muito importante.<\/p>\n<p>Por \u00faltimo, mas n\u00e3o menos importante, tente acompanhar o processo de registro. Isso pode ajud\u00e1-lo(a) a ter um registro bem-sucedido em pa\u00edses do Sudeste Asi\u00e1tico.<\/p>","protected":false},"excerpt":{"rendered":"<p>O Sudeste Asi\u00e1tico oferece \u00e0s empresas a oportunidade de lan\u00e7ar novos produtos no mercado com menor custo e tempo do que outras regi\u00f5es\u2026<\/p>","protected":false},"author":1477,"featured_media":80787,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,28,926],"tags":[1995],"class_list":["post-134238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agrochemicals","category-asia","category-plant-health","tag-abg-direct-september-2023"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Knoell\u2019s Dr. Piyatida \u201cTung\u201d Pukclai Tells Why Southeast Asia is the Region for Launching New Products - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"Southeast Asia offers companies a chance to get new products to market for less cost and time than other regions around the world. 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