{"id":134379,"date":"2024-09-01T10:42:03","date_gmt":"2024-09-01T14:42:03","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=134379"},"modified":"2026-03-26T10:42:56","modified_gmt":"2026-03-26T14:42:56","slug":"four-reasons-face-to-face-meetings-are-needed-for-strategic-sourcing-what-to-do-if-your-travel-budget-has-been-cut","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/pt\/markets\/asia\/four-reasons-face-to-face-meetings-are-needed-for-strategic-sourcing-what-to-do-if-your-travel-budget-has-been-cut\/","title":{"rendered":"Quatro raz\u00f5es pelas quais as reuni\u00f5es presenciais s\u00e3o necess\u00e1rias para o Strategic Sourcing e o que fazer se seu or\u00e7amento de viagem foi cortado"},"content":{"rendered":"

Terry Kippley, Presidente da Conselho de Produtores e Distribuidores de Agrotecnologia (CPDA)<\/a> Disse que, quando trabalhava na \u00e1rea de compras, passava de duas a quatro semanas por ano na China construindo relacionamentos com fornecedores estrat\u00e9gicos.<\/p>\n

O motivo desse tempo cara a cara era \u201cdesenvolver relacionamentos humanos em termos de confian\u00e7a. Voc\u00ea precisa ser capaz de confiar neles, e eles precisam confiar em voc\u00ea. Se voc\u00ea tem esse tipo de acesso com o dono da f\u00e1brica ou com a equipe de ger\u00eancia s\u00eanior, esse componente humano de qualquer relacionamento comercial \u00e9 muito importante\u201d, diz Kippley.<\/p>\n

Aqui est\u00e3o quatro pontos sobre por que as reuni\u00f5es presenciais s\u00e3o importantes para construir parcerias estrat\u00e9gicas.<\/p>\n

1. Definindo seu relacionamento comercial:<\/strong> Voc\u00ea \u00e9 realmente um parceiro estrat\u00e9gico? Ou, no fim das contas, voc\u00ea \u00e9 realmente apenas um comprador transacional de reuni\u00e3o virtual? \u201cQuando as coisas v\u00e3o bem, o virtual funciona\u201d, diz Kippley. \u201cQuando as coisas v\u00e3o mal, isso n\u00e3o \u00e9 o suficiente para um relacionamento.\u201d<\/p>\n

2. Fornecimento est\u00e1vel:<\/strong> Certa vez, Kippley teve uma situa\u00e7\u00e3o em que sua empresa estava competindo com uma grande multinacional, cuja f\u00e1brica quebrou. \u201cConsegui representar o fornecimento mais est\u00e1vel daquele pesticida naquele ano por causa dos relacionamentos que foram constru\u00eddos com meu fornecedor\u201d, diz Kippley. \u201c\u00c9 isso que cria uma vantagem competitiva quando os tempos s\u00e3o dif\u00edceis.\u201d<\/p>\n

3. Diferenciando sua empresa:<\/strong> Um bom neg\u00f3cio \u00e9 sobre confian\u00e7a e capacidade de entrega. Sem esses dois fatores, um relacionamento comercial n\u00e3o durar\u00e1. Tamb\u00e9m \u00e9 preciso ir al\u00e9m do padr\u00e3o da ind\u00fastria e, para conseguir isso, voc\u00ea precisa de parcerias de sourcing que possam se ajustar a solicita\u00e7\u00f5es urgentes e outras complica\u00e7\u00f5es. \u201cExistem muitas outras empresas que podem fornecer acesso ao mercado, produtos e, certamente, confian\u00e7a e credibilidade\u201d, diz Kippley. \u201cSe voc\u00ea quer se diferenciar, tamb\u00e9m \u00e9 preciso velocidade, ser \u00e1gil e oferecer um servi\u00e7o centrado no cliente, tudo isso ajuda a construir um relacionamento competitivo em um mercado competitivo.\u201d<\/p>\n

4. Intelig\u00eancia de mercado:<\/strong> Obter intelig\u00eancia de mercado pode ajudar voc\u00ea a tomar decis\u00f5es estrat\u00e9gicas importantes que v\u00e3o beneficiar sua empresa. \u201cEu acho que a intelig\u00eancia de mercado tamb\u00e9m ajuda voc\u00ea a entender o que vem a seguir. O que est\u00e1 por vir? A ind\u00fastria est\u00e1 lentamente saindo do excesso de estoque e tentando descobrir qual \u00e9 o n\u00edvel de pre\u00e7o. A intelig\u00eancia de mercado ajudar\u00e1 a descobrir quando ele vai subir. Quando fazer essa compra estrat\u00e9gica. A intelig\u00eancia de mercado \u00e9 realmente essencial para bons neg\u00f3cios\u201d, diz Kippley.<\/p>\n

E se seu or\u00e7amento de viagem tiver sido cortado?<\/h2>\n

Se seus or\u00e7amentos de viagem foram reduzidos, considere eventos.<\/p>\n

Kippley diz que os eventos fornecem \u201cexposi\u00e7\u00e3o a v\u00e1rias pessoas e empresas diferentes para construir relacionamentos em dias. Essa \u00e9 uma maneira menos dispendiosa de ter reuni\u00f5es presenciais.\u201d<\/p>\n

Eventos como a Confer\u00eancia AgriBusiness Global\u2120 Sudeste Asi\u00e1tico, com dura\u00e7\u00e3o de dois dias, proporcionam acesso a 300 participantes e 40 empresas expositoras da \u00c1sia, Europa, Am\u00e9rica Latina, Oriente M\u00e9dio e Am\u00e9rica do Norte. \u00c9 poss\u00edvel agendar reuni\u00f5es presenciais com l\u00edderes do setor, fabricantes, formuladores e distribuidores de agroqu\u00edmicos, nutri\u00e7\u00e3o de culturas, produtos biol\u00f3gicos e tecnologia agr\u00edcola para ampliar seu conhecimento e sua rede de contatos no mercado do Sudeste Asi\u00e1tico.<\/p>\n

Em vez de criar v\u00e1rias viagens por ano, selecione eventos importantes onde voc\u00ea sabe que pode fazer neg\u00f3cios com v\u00e1rios expositores e participantes para promover os objetivos da sua empresa. \u00c9 uma \u00f3tima maneira de obter informa\u00e7\u00f5es, construir relacionamentos s\u00f3lidos e expandir seus neg\u00f3cios.<\/p>","protected":false},"excerpt":{"rendered":"

A import\u00e2ncia das reuni\u00f5es presenciais para o fornecimento estrat\u00e9gico e o que fazer se o seu or\u00e7amento de viagens for cortado. <\/p>","protected":false},"author":2163,"featured_media":62783,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[28,5],"tags":[1989],"class_list":["post-134379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-asia","category-markets","tag-abg-direct-september-2024"],"yoast_head":"\nFour Reasons Face-to-Face Meetings Are Needed for Strategic Sourcing & What To Do If Your Travel Budget Has Been Cut - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"The importance of face-to-face meetings for strategic sourcing and what to do if your travel budget is cut.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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