{"id":134517,"date":"2026-04-15T09:17:39","date_gmt":"2026-04-15T13:17:39","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=134517"},"modified":"2026-04-15T09:17:39","modified_gmt":"2026-04-15T13:17:39","slug":"rovensa-next-strengthens-biosolutions-support-for-distribution-partners-and-growers-through-global-training-and-ai","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/pt\/biologicals\/rovensa-next-strengthens-biosolutions-support-for-distribution-partners-and-growers-through-global-training-and-ai\/","title":{"rendered":"A Rovensa Next refor\u00e7a o suporte da BioSolutions para parceiros de distribui\u00e7\u00e3o e produtores por meio de treinamento global e IA."},"content":{"rendered":"

\u00c0 medida que distribuidores e produtores buscam maneiras mais eficazes de melhorar o desempenho das culturas, reduzir a carga sint\u00e9tica e cultivar de forma mais sustent\u00e1vel, eles precisam de orienta\u00e7\u00f5es mais conectadas, pr\u00e1ticas e baseadas em evid\u00eancias. Em resposta a isso, e em conson\u00e2ncia com o compromisso da empresa com Biosolucionar a Agricultura<\/a>, Rovensa Pr\u00f3ximo<\/a>, A [Nome da Empresa], l\u00edder global em biossolu\u00e7\u00f5es para a agricultura, lan\u00e7ou uma iniciativa interna de capacita\u00e7\u00e3o global baseada em IA, projetada para ajudar a fornecer suporte em biossolu\u00e7\u00f5es mais pr\u00e1tico, conectado e baseado em evid\u00eancias, adaptado a necessidades espec\u00edficas.<\/p>\n

Para melhor apoiar os parceiros de distribui\u00e7\u00e3o e os produtores que eles atendem, a Rovensa Next desenvolveu dois facilitadores essenciais: uma plataforma de conhecimento baseada em IA que fortalece o acesso a evid\u00eancias e conhecimento interno, e uma Academia de Treinamento global que ajuda as equipes a fornecer suporte mais consultivo e personalizado em biossolu\u00e7\u00f5es por meio de uma abordagem de aprendizado misto que inclui a aplica\u00e7\u00e3o de conhecimento agron\u00f4mico e de produto com suporte de IA.<\/p>\n

Uma plataforma de IA que transforma dados agron\u00f4micos e de ensaios em estrat\u00e9gias mais relevantes e espec\u00edficas para cada cultura.<\/h2>\n

Quando as informa\u00e7\u00f5es t\u00e9cnicas est\u00e3o dispersas por diversas fontes, pode ser mais dif\u00edcil fornecer recomenda\u00e7\u00f5es r\u00e1pidas, consistentes e bem fundamentadas. A plataforma de conhecimento de IA da Rovensa Next re\u00fane mais de 10.000 artigos internos e insights de mais de 4.000 ensaios, dando \u00e0s equipes acesso a informa\u00e7\u00f5es cient\u00edficas verificadas, organizadas por cultura e \u00e1rea geogr\u00e1fica, para oferecer recomenda\u00e7\u00f5es mais relevantes e estrat\u00e9gias de portf\u00f3lio integradas.<\/p>\n

Para parceiros de distribui\u00e7\u00e3o e equipes em campo, respostas lentas ou recomenda\u00e7\u00f5es inconsistentes podem dificultar a tomada de decis\u00f5es com confian\u00e7a. Ao reunir o conhecimento t\u00e9cnico em uma plataforma integrada, as equipes conseguem responder com mais rapidez e consist\u00eancia \u00e0s perguntas de parceiros e equipes de campo, identificar sinergias entre solu\u00e7\u00f5es, trabalhar com a mesma base de evid\u00eancias em todos os mercados, reduzir barreiras lingu\u00edsticas e facilitar a integra\u00e7\u00e3o de novos membros da equipe.<\/p>\n

Cathal Daynes, Gerente Global de Suporte T\u00e9cnico e Conhecimento da Rovensa Next, explicou: \u201cPara nossas equipes, o desafio n\u00e3o \u00e9 a falta de conhecimento, mas sim tornar o conhecimento correto mais f\u00e1cil de usar em situa\u00e7\u00f5es reais. A plataforma de IA ajuda a transformar nossa expertise t\u00e9cnica em suporte pr\u00e1tico, para que as equipes possam responder com mais efic\u00e1cia \u00e0s necessidades dos parceiros e levar recomenda\u00e7\u00f5es mais relevantes e baseadas em evid\u00eancias para os produtores no campo.\u201d<\/p>\n

Ap\u00f3s uma fase piloto e expans\u00e3o em 2025, a iniciativa avan\u00e7a para uma implementa\u00e7\u00e3o mais ampla em 2026. Nesta primeira fase, ser\u00e1 introduzida em 15 pa\u00edses, ajudando a estender um suporte mais consistente a biossolu\u00e7\u00f5es em diversos mercados.<\/p>\n

Uma Academia de Treinamento para Fortalecer o Suporte Consultivo em Biossolu\u00e7\u00f5es para Parceiros de Distribui\u00e7\u00e3o e Produtores.<\/h2>\n

\u00c0 medida que as decis\u00f5es sobre biossolu\u00e7\u00f5es se tornam mais complexas, os parceiros de distribui\u00e7\u00e3o e os produtores se beneficiam de consultoria que seja tanto tecnicamente s\u00f3lida quanto comercialmente relevante.<\/p>\n

A Rovensa Next Training Academy foi concebida para fortalecer as compet\u00eancias comerciais, t\u00e9cnicas e de lideran\u00e7a necess\u00e1rias \u00e0s equipes para que possam prestar esse suporte consultivo de forma mais consistente. Para os parceiros de distribui\u00e7\u00e3o e produtores, o valor das biossolu\u00e7\u00f5es aumenta quando as recomenda\u00e7\u00f5es s\u00e3o adaptadas \u00e0s condi\u00e7\u00f5es reais e embasadas em s\u00f3lidos argumentos t\u00e9cnicos.<\/p>\n

Olga Maksimova, Diretora de Excel\u00eancia Comercial Global da Rovensa Next, afirmou: \u201cA Academia de Treinamento desenvolve a capacidade de nossas equipes de compreender profundamente os clientes \u2014 seu contexto e desafios \u2014 para que possam projetar e recomendar as estrat\u00e9gias de biossolu\u00e7\u00f5es mais relevantes e personalizadas.\u2019<\/p>\n

Com este programa, as equipes podem oferecer estrat\u00e9gias de biossolu\u00e7\u00f5es integradas mais pr\u00e1ticas e rent\u00e1veis, melhorar a qualidade das consultorias, fortalecer o acompanhamento por parte dos l\u00edderes de vendas e aumentar a consist\u00eancia entre os mercados.<\/p>\n

A Academia tamb\u00e9m d\u00e1 grande \u00eanfase ao treinamento e \u00e0 lideran\u00e7a, ajudando os gerentes a orientar suas equipes com mais efic\u00e1cia, para que o suporte em campo se torne mais confiante, mais consistente e mais \u00fatil para os parceiros de distribui\u00e7\u00e3o e produtores.<\/p>\n

O programa est\u00e1 estruturado em fases que combinam avalia\u00e7\u00e3o, treinamento, pr\u00e1tica e acompanhamento, incluindo aprendizado com suporte de IA e simula\u00e7\u00f5es de dramatiza\u00e7\u00e3o, para que as equipes possam passar da compreens\u00e3o do desafio \u00e0 aplica\u00e7\u00e3o de comportamentos consultivos mais eficazes em situa\u00e7\u00f5es do mundo real.<\/p>\n

\u201cA inova\u00e7\u00e3o mais valiosa \u00e9 aquela que leva a melhores decis\u00f5es e resultados mensur\u00e1veis no campo. Esta iniciativa fortalece nossa capacidade de apoiar os parceiros de distribui\u00e7\u00e3o com solu\u00e7\u00f5es integradas e baseadas na ci\u00eancia, que ajudam os produtores a melhorar a rentabilidade e, ao mesmo tempo, a promover a sustentabilidade\u201d, disse Adriana Boock, Diretora de Produtos (CPO) da Rovensa Next.<\/p>\n

O programa global j\u00e1 est\u00e1 em andamento, com grupos regionais na Am\u00e9rica do Norte, EMEA, M\u00e9xico, Am\u00e9rica Latina e Brasil. Seu objetivo \u00e9 fortalecer as capacidades atuais, ao mesmo tempo que estabelece as bases para um compartilhamento de conhecimento e suporte agron\u00f4mico mais consistentes em todo o ecossistema da Rovensa Next ao longo do tempo.<\/p>\n

Biosolucionando a Agricultura: Ajudando a levar mais suporte integrado em biossolu\u00e7\u00f5es para o campo.<\/h2>\n

A iniciativa faz parte da Biosolutionize Agriculture, uma campanha da Rovensa Next, baseada em ci\u00eancia, que destaca como as biossolu\u00e7\u00f5es podem ajudar a reduzir a carga sint\u00e9tica e apoiar uma agricultura mais sustent\u00e1vel, em diferentes culturas e climas.<\/p>\n

Nesse sentido, a diretora de compras, Adriana Boock, acrescentou: "As biossolu\u00e7\u00f5es n\u00e3o s\u00e3o um produto isolado, mas sim uma solu\u00e7\u00e3o completa que re\u00fane produtos biol\u00f3gicos e de base natural, tecnologias inovadoras e pr\u00e1ticas agr\u00edcolas."\u201c<\/p>\n

O objetivo \u00e9 fortalecer o suporte que a Rovensa Next oferece aos parceiros de distribui\u00e7\u00e3o, ajudando-os a levar recomenda\u00e7\u00f5es mais robustas e baseadas em ci\u00eancia aos produtores, ao mesmo tempo que apoia a rentabilidade e pr\u00e1ticas agr\u00edcolas cada vez mais sustent\u00e1veis.<\/p>","protected":false},"excerpt":{"rendered":"

A Global Training Academy utiliza IA para fornecer suporte consistente e pr\u00e1tico, alinhando as recomenda\u00e7\u00f5es agron\u00f4micas \u00e0s necessidades dos produtores.<\/p>","protected":false},"author":110,"featured_media":134518,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1604,1786,489],"tags":[],"class_list":["post-134517","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agtech","category-biologicals","category-industry-news"],"yoast_head":"\nRovensa Next Strengthens BioSolutions Support for Distribution Partners and Growers Through Global Training and AI - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"Global Training Academy uses AI to deliver consistent, practical support, aligning agronomic advice with growers\u2019 needs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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