{"id":134594,"date":"2026-04-27T09:53:31","date_gmt":"2026-04-27T13:53:31","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=134594"},"modified":"2026-04-27T09:53:31","modified_gmt":"2026-04-27T13:53:31","slug":"adama-introduces-its-first-pyrasulfotole-based-product-with-the-launch-of-marathon-in-australia","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/pt\/agrochemicals\/herbicides\/adama-introduces-its-first-pyrasulfotole-based-product-with-the-launch-of-marathon-in-australia\/","title":{"rendered":"A ADAMA apresenta seu primeiro produto \u00e0 base de pirasulfotol com o lan\u00e7amento do Marathon na Austr\u00e1lia."},"content":{"rendered":"<p><a href=\"http:\/\/www.adama.com\/\" target=\"_blank\" rel=\"noopener\">ADAMA Ltda.<\/a>, A ADAMA, empresa l\u00edder global em prote\u00e7\u00e3o de cultivos, anunciou hoje o lan\u00e7amento do Marathon, seu primeiro herbicida \u00e0 base de pirasulfotol. O produto estar\u00e1 dispon\u00edvel para os produtores de cereais australianos na safra de 2026, oferecendo controle avan\u00e7ado de ervas daninhas gra\u00e7as \u00e0 tecnologia de formula\u00e7\u00e3o da ADAMA e representando um passo importante para uma implementa\u00e7\u00e3o mais ampla de futuras solu\u00e7\u00f5es \u00e0 base de pirasulfotol para culturas de cereais em todo o mundo nos pr\u00f3ximos anos.<\/p>\n<p>O pirasulfotol \u00e9 amplamente reconhecido por sua forte compatibilidade em misturas de tanque, ajudando os produtores a expandir seu espectro de controle de plantas daninhas e a manejar popula\u00e7\u00f5es mistas ou de dif\u00edcil manejo em uma \u00fanica aplica\u00e7\u00e3o. Ele tamb\u00e9m desempenha um papel importante no manejo da resist\u00eancia e \u00e9 comumente usado em programas de Manejo Integrado de Plantas Daninhas (MIP) para promover o desempenho a longo prazo no campo.<\/p>\n<p>Marathon\u00ae oferece controle de ervas daninhas de folhas largas em trigo e cevada e \u00e9 potencializado pela tecnologia patenteada de formula\u00e7\u00e3o de alta carga da ADAMA, que incorpora o dietilmefenpir como protetor. Essa formula\u00e7\u00e3o avan\u00e7ada proporciona alta toler\u00e2ncia da cultura, ao mesmo tempo que garante que as ervas daninhas permane\u00e7am totalmente suscet\u00edveis, oferecendo desempenho confi\u00e1vel e um perfil robusto de seguran\u00e7a para a cultura.<\/p>\n<p>A tecnologia de formula\u00e7\u00e3o propriet\u00e1ria da ADAMA permite a cria\u00e7\u00e3o de sistemas EC de alta concentra\u00e7\u00e3o que permanecem fisicamente est\u00e1veis em condi\u00e7\u00f5es de armazenamento e manuseio em temperaturas baixas e altas. Essa formula\u00e7\u00e3o inovadora viabiliza a comercializa\u00e7\u00e3o de um produto com alta concentra\u00e7\u00e3o de pirasulfotol e um perfil de desempenho diferenciado. Para os produtores, isso se traduz em manuseio e aplica\u00e7\u00e3o mais f\u00e1ceis, incluindo volumes de aplica\u00e7\u00e3o menores, mistura simplificada e menos recipientes e requisitos de transporte \u2013 promovendo efici\u00eancia operacional e pr\u00e1ticas agr\u00edcolas mais sustent\u00e1veis. A mesma plataforma tecnol\u00f3gica tamb\u00e9m dar\u00e1 suporte a outros produtos \u00e0 base de pirasulfotol em outros territ\u00f3rios.<\/p>\n<p>\u201cO pirasulfotol \u00e9 uma ferramenta poderosa para os produtores de cereais, e nossa tecnologia de formula\u00e7\u00e3o de alta concentra\u00e7\u00e3o nos permite extrair ainda mais valor desse ingrediente ativo comprovado\u201d, disse Germain Boulay, chefe global de herbicidas da ADAMA. \u201cEla possibilita um desempenho consistente em diversas condi\u00e7\u00f5es, maior flexibilidade nas misturas em tanque e uma experi\u00eancia mais eficiente para os produtores \u2013 al\u00e9m de servir como base para futuras solu\u00e7\u00f5es \u00e0 base de pirasulfotol em outros mercados.\u201d<\/p>\n<p>O lan\u00e7amento do Marathon\u00ae representa o primeiro passo no desenvolvimento cont\u00ednuo de solu\u00e7\u00f5es \u00e0 base de pirasulfotol pela ADAMA. Aproveitando suas capacidades globais de P&amp;D e plataformas avan\u00e7adas de formula\u00e7\u00e3o, a empresa est\u00e1 lan\u00e7ando as bases para futuras solu\u00e7\u00f5es que abordem os desafios crescentes no controle de plantas daninhas e na resist\u00eancia a elas em culturas de cereais.<\/p>\n<p>Nos pr\u00f3ximos anos, a ADAMA planeja introduzir formula\u00e7\u00f5es e misturas adicionais, adaptadas \u00e0s necessidades agron\u00f4micas regionais, em mercados-chave de cereais, incluindo Austr\u00e1lia, Canad\u00e1 e Estados Unidos, fortalecendo ainda mais sua oferta global de cereais.<\/p>","protected":false},"excerpt":{"rendered":"<p>O lan\u00e7amento na Austr\u00e1lia traz para os produtores de cereais inova\u00e7\u00f5es avan\u00e7adas em controle de ervas daninhas e formula\u00e7\u00e3o de produtos.<\/p>","protected":false},"author":110,"featured_media":79312,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[19,489,1849],"tags":[],"class_list":["post-134594","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-herbicides","category-industry-news","category-sourcing-insider"],"yoast_head":"<!-- This site is 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