{"id":134669,"date":"2026-05-11T10:19:33","date_gmt":"2026-05-11T14:19:33","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=134669"},"modified":"2026-05-11T13:19:45","modified_gmt":"2026-05-11T17:19:45","slug":"biologicals-expansion-accelerates-globally-but-profitability-will-define-the-winners","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/pt\/biopesticides\/biologicals-expansion-accelerates-globally-but-profitability-will-define-the-winners\/","title":{"rendered":"A expans\u00e3o dos produtos biol\u00f3gicos acelera globalmente \u2014 mas a rentabilidade definir\u00e1 os vencedores."},"content":{"rendered":"

\u00c0 medida que o mercado global de produtos biol\u00f3gicos continua sua r\u00e1pida expans\u00e3o, l\u00edderes do setor afirmam que o sucesso depender\u00e1 de muito mais do que simplesmente lan\u00e7ar produtos no mercado. Durante o recente webinar \u201cExpans\u00f5es Biol\u00f3gicas: Como Manter a Competitividade<\/a>\u201dOrganizado pela AgriBusiness Global, especialistas exploraram como as empresas de produtos biol\u00f3gicos \u2014 e os fabricantes tradicionais de defensivos agr\u00edcolas que est\u00e3o entrando no segmento \u2014 podem se manter competitivos e lucrativos em um mercado cada vez mais concorrido.<\/p>\n

Entre os participantes do painel estava Sebastian Bachem, CEO da Accumont<\/a>, Jos\u00e9 Nolasco, Chefe de P&D Global de Bionutri\u00e7\u00e3o da Rovensa Pr\u00f3ximo<\/a>, Kevin Price, Diretor de Assuntos Corporativos da Certis Belchim<\/a>, E Ignacio Moyano C\u00f3rdoba \u00e9 Vice-Presidente de Desenvolvimento de Neg\u00f3cios para a Am\u00e9rica Latina da empresa. Aparador de Dunham<\/a>. Entre os principais temas discutidos estavam as mudan\u00e7as nas oportunidades de crescimento regional, a import\u00e2ncia das parcerias, os requisitos de suporte t\u00e9cnico e como as empresas podem manter a lucratividade enquanto expandem seus portf\u00f3lios biol\u00f3gicos.<\/p>\n

O crescimento continua, mas o mercado est\u00e1 mudando.<\/h2>\n

Embora a Europa e a Am\u00e9rica do Norte tenham sido pioneiras na ado\u00e7\u00e3o de terapias biol\u00f3gicas, os participantes do painel concordaram que o centro de gravidade do mercado est\u00e1 se deslocando rapidamente para a Am\u00e9rica Latina e a \u00c1sia.<\/p>\n

\u201cO Brasil continua sendo um dos mercados biol\u00f3gicos mais estrat\u00e9gicos do mundo devido \u00e0 sua escala, alta press\u00e3o de pragas, produtores progressistas e abertura \u00e0 inova\u00e7\u00e3o\u201d, disse Moyano C\u00f3rdoba.<\/p>\n

Bachem corroborou essa opini\u00e3o, observando que o crescimento na Europa e nos EUA foi inicialmente impulsionado pela demanda do consumidor por sistemas de produ\u00e7\u00e3o mais sustent\u00e1veis. Hoje, no entanto, regi\u00f5es como o Brasil e a \u00c1sia est\u00e3o experimentando uma acelera\u00e7\u00e3o mais r\u00e1pida devido \u00e0 din\u00e2mica favor\u00e1vel do mercado e aos incentivos regulat\u00f3rios.<\/p>\n

Ao mesmo tempo, especialistas alertaram que as oportunidades de crescimento est\u00e3o se tornando mais seletivas.<\/p>\n

\u201cNem todos os mercados crescer\u00e3o da mesma forma, e nem todas as empresas que entrarem nesses mercados ter\u00e3o sucesso\u201d, disse Moyano C\u00f3rdoba.<\/p>\n

Os participantes do painel tamb\u00e9m apontaram diversas for\u00e7as globais que impulsionam a ado\u00e7\u00e3o de m\u00e9todos biol\u00f3gicos, incluindo a volatilidade clim\u00e1tica, o endurecimento das normas de res\u00edduos, o aumento dos problemas de resist\u00eancia e a diminui\u00e7\u00e3o da disponibilidade de produtos fitossanit\u00e1rios convencionais.<\/p>\n

\u201cOs produtores n\u00e3o podem mais depender da abordagem tradicional com o uso de grandes quantidades de produtos qu\u00edmicos\u201d, disse Price. \u201cOs produtos biol\u00f3gicos desempenhar\u00e3o um papel importante como parte de um sistema de produ\u00e7\u00e3o agr\u00edcola mais hol\u00edstico e integrado.\u201d<\/p>\n

Parcerias s\u00e3o cruciais para a entrada no mercado.<\/h2>\n

Uma das mensagens mais claras da discuss\u00e3o foi a import\u00e2ncia de selecionar os parceiros comerciais certos ao entrar em novos mercados.<\/p>\n

Para empresas biol\u00f3gicas de pequeno e m\u00e9dio porte sem infraestrutura global, Bachem afirmou que as parcerias locais geralmente oferecem o caminho mais r\u00e1pido para o sucesso.<\/p>\n

\u201cMuitas vezes se acreditava que trabalhar apenas com algumas das grandes empresas era a melhor forma de acessar o mercado\u201d, explicou ele. \u201cMas as empresas de m\u00e9dio porte provavelmente s\u00e3o uma escolha melhor, porque oferecem mais tempo e t\u00eam maior conhecimento local sobre as oportunidades existentes.\u201d<\/p><\/blockquote>\n

Moyano C\u00f3rdoba concordou, enfatizando que o distribuidor ou parceiro estrat\u00e9gico certo pode acelerar drasticamente os prazos de comercializa\u00e7\u00e3o.<\/p>\n

\u201cEm muitas regi\u00f5es, o distribuidor certo ou um parceiro estrat\u00e9gico pode acelerar anos de progresso\u201d, afirmou.<\/p>\n

No entanto, as parcerias por si s\u00f3 n\u00e3o bastam. Os participantes do painel enfatizaram repetidamente que os produtos biol\u00f3gicos exigem um posicionamento t\u00e9cnico especializado, amplo suporte em campo e expectativas realistas quanto \u00e0 escalabilidade e \u00e0 rentabilidade.<\/p>\n

A prova de conceito importa mais do que o marketing.<\/h2>\n

Com a acelera\u00e7\u00e3o da inova\u00e7\u00e3o biol\u00f3gica, as empresas multinacionais est\u00e3o sendo inundadas por novas tecnologias e propostas de startups. Segundo Price, as empresas que desejam garantir parcerias ou investimentos devem demonstrar uma clara necessidade de mercado e desempenho comprovado em campo.<\/p>\n

\u201cA comprova\u00e7\u00e3o do conceito \u00e9 fundamental\u201d, disse Price. \u201cAs empresas precisam dedicar tempo a analisar o mercado e identificar onde est\u00e3o as necessidades n\u00e3o atendidas.\u201d<\/p><\/blockquote>\n

Em vez de posicionar os produtos biol\u00f3gicos como substitutos diretos dos produtos qu\u00edmicos, os especialistas afirmaram que os produtos bem-sucedidos devem se integrar a sistemas mais amplos de gest\u00e3o de culturas.<\/p>\n

\u201cSe voc\u00ea tentar posicionar os produtos biol\u00f3gicos simplesmente como uma substitui\u00e7\u00e3o para os produtos qu\u00edmicos, ser\u00e1 um desastre\u201d, disse Nolasco. \u201cOs produtos biol\u00f3gicos precisam se encaixar em um programa integrado juntamente com outras op\u00e7\u00f5es.\u201d<\/p>\n

Nolasco tamb\u00e9m enfatizou que o desempenho biol\u00f3gico depende muito das condi\u00e7\u00f5es locais, como solo, clima e sistemas de manejo de culturas.<\/p>\n

\u201cN\u00e3o estamos falando de produtos qu\u00edmicos\u201d, disse ele. \u201cAs solu\u00e7\u00f5es biol\u00f3gicas s\u00e3o extremamente dependentes do contexto.\u201d<\/p>\n

Essa variabilidade faz do suporte t\u00e9cnico um importante diferencial.<\/p>\n

\u201cExiste um grande abismo entre o laborat\u00f3rio e o campo\u201d, explicou Nolasco. \u201cSuporte t\u00e9cnico, suporte t\u00e9cnico e mais suporte t\u00e9cnico o tempo todo.\u201d<\/p>\n

A rentabilidade ser\u00e1 o fator determinante para a lideran\u00e7a do setor.<\/h2>\n

Apesar do entusiasmo em torno dos produtos biol\u00f3gicos, os participantes do painel reconheceram que a crescente concorr\u00eancia e a expans\u00e3o dos portf\u00f3lios est\u00e3o pressionando as margens de lucro.<\/p>\n

\u201cAs empresas precisam mudar de uma mentalidade focada apenas no crescimento para uma mentalidade de cria\u00e7\u00e3o de valor\u201d, disse Moyano C\u00f3rdoba. \u201cVender em grande volume com baixa margem n\u00e3o \u00e9 sustent\u00e1vel.\u201d<\/p>\n

Em vez disso, as empresas bem-sucedidas se concentrar\u00e3o na diferencia\u00e7\u00e3o, na execu\u00e7\u00e3o local e na demonstra\u00e7\u00e3o de valor mensur\u00e1vel para os produtores.<\/p>\n

Bachem acrescentou que a rentabilidade tamb\u00e9m depende muito da execu\u00e7\u00e3o operacional, incluindo a manuten\u00e7\u00e3o de custos de produ\u00e7\u00e3o administr\u00e1veis e a constru\u00e7\u00e3o de uma rela\u00e7\u00e3o de confian\u00e7a de longo prazo com os agricultores.<\/p>\n

\u201cOs produtos biol\u00f3gicos n\u00e3o s\u00e3o produtos simples de usar\u201d, disse ele. \u201cVoc\u00ea precisa de empresas especializadas que possam gerenciar seu produto adequadamente no campo.\u201d<\/p>\n

\u00c0 medida que o segmento de produtos biol\u00f3gicos amadurece globalmente, o consenso entre os participantes do painel foi claro: a pr\u00f3xima gera\u00e7\u00e3o de vencedores ser\u00e1 composta por empresas capazes de combinar inova\u00e7\u00e3o, conhecimento t\u00e9cnico, parcerias s\u00f3lidas e execu\u00e7\u00e3o de neg\u00f3cios disciplinada.<\/p>\n

Para ouvir a discuss\u00e3o completa e obter informa\u00e7\u00f5es adicionais de l\u00edderes do setor, n\u00e3o deixe de assistir ao v\u00eddeo. Webinar completo da AgriBusiness Global<\/a>.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

Especialistas em produtos biol\u00f3gicos discutem rentabilidade, parcerias, suporte t\u00e9cnico e oportunidades de crescimento global que moldam o futuro da prote\u00e7\u00e3o sustent\u00e1vel de cultivos.<\/p>","protected":false},"author":110,"featured_media":72484,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1917,1786,22,1848],"tags":[],"class_list":["post-134669","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-abg-update-feature","category-biologicals","category-biopesticides","category-executive-outlook"],"yoast_head":"\nBiologicals Expansion Accelerates Globally \u2014 But Profitability Will Define the Winners - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"Biologicals experts discuss profitability, partnerships, technical support, and global growth opportunities shaping the future of sustainable crop 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