{"id":134871,"date":"2026-06-11T10:44:38","date_gmt":"2026-06-11T14:44:38","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=134871"},"modified":"2026-06-11T10:44:38","modified_gmt":"2026-06-11T14:44:38","slug":"ag-tech-talk-podcast-inside-one-of-americas-largest-ag-co-ops-practical-approach-to-ai","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/pt\/agtech\/ag-tech-talk-podcast-inside-one-of-americas-largest-ag-co-ops-practical-approach-to-ai\/","title":{"rendered":"Podcast Ag Tech Talk: Por dentro da abordagem pr\u00e1tica de uma das maiores cooperativas agr\u00edcolas dos EUA em rela\u00e7\u00e3o \u00e0 IA"},"content":{"rendered":"<p>A intelig\u00eancia artificial (IA) domina h\u00e1 muito tempo as manchetes da ind\u00fastria agr\u00edcola, mas transformar esse conceito em pr\u00e1tica agron\u00f4mica cotidiana exige muito mais do que o lan\u00e7amento de um produto. Neste epis\u00f3dio de <a href=\"https:\/\/www.agribusinessglobal.com\/pt\/agtech\/\" target=\"_blank\" rel=\"noopener\"><em>Conversa sobre tecnologia agr\u00edcola<\/em><\/a><em>,<\/em> Brendan Bachman, Diretor de Agronomia da FS, <a href=\"https:\/\/www.growmark.com\/\" target=\"_blank\" rel=\"noopener\">MARCA DE CRESCIMENTO<\/a> Analisa a realidade operacional por tr\u00e1s da implementa\u00e7\u00e3o em larga escala da IA em um dos maiores sistemas cooperativos da Am\u00e9rica do Norte, desde a constru\u00e7\u00e3o da infraestrutura de dados at\u00e9 a gest\u00e3o das complexidades de uma organiza\u00e7\u00e3o federada.<\/p>\n<p><iframe loading=\"lazy\" style=\"border: none; min-width: min(100%, 430px); height: 150px;\" title=\"Conhe\u00e7a a abordagem pr\u00e1tica de IA de uma das maiores cooperativas agr\u00edcolas dos EUA.\" src=\"https:\/\/www.podbean.com\/player-v2\/?i=i8472-1ae7b01-pb&amp;from=pb6admin&amp;share=1&amp;download=1&amp;rtl=0&amp;fonts=Arial&amp;skin=1&amp;font-color=auto&amp;logo_link=episode_page&amp;btn-skin=7\" width=\"100%\" height=\"150\" scrolling=\"no\" data-name=\"pb-iframe-player\"><\/iframe><\/p>\n<p>Em vez de posicionar a IA como uma disrup\u00e7\u00e3o, Bachman a descreve como uma camada pr\u00e1tica dentro dos fluxos de trabalho existentes \u2013 uma camada destinada a reduzir o atrito e ajudar os especialistas agr\u00edcolas a tomar decis\u00f5es mais r\u00e1pidas e informadas durante a safra. A discuss\u00e3o destaca o trabalho menos vis\u00edvel da ado\u00e7\u00e3o: alinhar sistemas, conquistar a confian\u00e7a dos produtores e obter ades\u00e3o em todas as unidades de produ\u00e7\u00e3o agr\u00edcola, enquanto ferramentas como <a href=\"https:\/\/app.myfsagronomy.com\/\" target=\"_blank\" rel=\"noopener\">Agronomia MyFS<\/a> est\u00e3o a remodelar cada vez mais \u2013 e n\u00e3o a substituir \u2013 o papel do agr\u00f4nomo no campo.<\/p>\n<p><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/ag-tech-talk\/id1671193060\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-64672 size-full\" src=\"https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2023\/02\/apple-50px.png\" alt=\"Ag Tech Talk Podcast\" width=\"196\" height=\"50\" \/><\/a> <a href=\"https:\/\/open.spotify.com\/episode\/3Qe15QQTZWINEUrjwG5Eb3?si=5d604a40a87e4f08\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-80609\" src=\"https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2025\/06\/listen-on-spotify-logo-300x124.png\" alt=\"\" width=\"141\" height=\"58\" srcset=\"https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2025\/06\/listen-on-spotify-logo-300x124.png 300w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2025\/06\/listen-on-spotify-logo-1024x422.png 1024w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2025\/06\/listen-on-spotify-logo-768x316.png 768w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2025\/06\/listen-on-spotify-logo-18x7.png 18w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2025\/06\/listen-on-spotify-logo-320x132.png 320w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2025\/06\/listen-on-spotify-logo-480x198.png 480w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2025\/06\/listen-on-spotify-logo-800x329.png 800w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2025\/06\/listen-on-spotify-logo-330x136.png 330w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2025\/06\/listen-on-spotify-logo-128x53.png 128w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2025\/06\/listen-on-spotify-logo-640x263.png 640w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2025\/06\/listen-on-spotify-logo-85x35.png 85w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2025\/06\/listen-on-spotify-logo-150x62.png 150w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2025\/06\/listen-on-spotify-logo.png 1200w\" sizes=\"auto, (max-width: 141px) 100vw, 141px\" \/><\/a><\/p>\n<h2>Transcri\u00e7\u00e3o do podcast:<\/h2>\n<p><em>*Esta \u00e9 uma transcri\u00e7\u00e3o editada e parcial.<\/em><\/p>\n<p><strong>AgriBusiness Global: Ao avaliar o sucesso, quais m\u00e9tricas s\u00e3o mais importantes neste momento e como voc\u00ea v\u00ea a IA moldando a tomada de decis\u00f5es agron\u00f4micas e o valor para o varejista nas pr\u00f3ximas safras?<\/strong><\/p>\n<p><strong>Brendan Bachman:<\/strong> Vai ficar interessante \u2014 e, em muitos aspectos, j\u00e1 est\u00e1. O que mais se destaca \u00e9 que o contexto e o conte\u00fado realmente importam. IA na web aberta \u00e9 uma coisa, mas a IA aplicada a um conjunto de dados altamente selecionado e espec\u00edfico para agronomia \u00e9 onde come\u00e7amos a ver o verdadeiro valor surgir.<\/p>\n<p>Em termos de mensura\u00e7\u00e3o do sucesso, tudo se resume ao engajamento. Nunca teremos uma ado\u00e7\u00e3o perfeita de todas as ferramentas (100%), ent\u00e3o a chave \u00e9 entender quem est\u00e1 usando as ferramentas e quem n\u00e3o est\u00e1 \u2014 e ent\u00e3o analisar o que isso significa. Estamos vendo um crescimento sustentado no uso? Os usu\u00e1rios engajados est\u00e3o tomando decis\u00f5es melhores ou obtendo resultados mais expressivos, como um desempenho de produ\u00e7\u00e3o maior em compara\u00e7\u00e3o com os n\u00e3o usu\u00e1rios? \u00c9 a\u00ed que a coisa fica significativa.<\/p>\n<p>A IA n\u00e3o \u00e9 uma solu\u00e7\u00e3o m\u00e1gica; \u00e9 uma ferramenta de s\u00edntese. Ela ajuda a integrar a complexidade da tomada de decis\u00f5es agron\u00f4micas de uma forma que apoia, em vez de substituir, o julgamento humano. Nas pr\u00f3ximas safras, a verdadeira quest\u00e3o \u00e9 se come\u00e7aremos a ver surgir uma diferen\u00e7a de desempenho entre aqueles que est\u00e3o usando ativamente essas ferramentas e aqueles que n\u00e3o est\u00e3o. Se isso acontecer, deixa de ser uma quest\u00e3o tecnol\u00f3gica e passa a ser uma quest\u00e3o de competitividade \u2014 tanto para os agricultores quanto para os varejistas.<\/p>\n<p><strong>ABG: \u00c0 medida que a IA se torna mais integrada \u00e0 tomada de decis\u00f5es agron\u00f4micas, voc\u00ea espera que ela influencie a forma como os produtores compram ou utilizam insumos agr\u00edcolas \u2014 e que possa remodelar o papel dos varejistas e fabricantes agr\u00edcolas?<\/strong><\/p>\n<p><strong>BB:<\/strong> Sim, acredito que a IA acabar\u00e1 por influenciar as decis\u00f5es de compra e o uso de produtos. Mas \u00e9 importante reconhecer que a IA vem evoluindo nos bastidores h\u00e1 anos \u2014 por meio de ferramentas como vis\u00e3o computacional e automa\u00e7\u00e3o. O que mudou foi o surgimento de grandes modelos de linguagem que tornam esses sistemas muito mais acess\u00edveis e interativos.<\/p>\n<p>Essa acessibilidade est\u00e1 reduzindo as barreiras de entrada em toda a tecnologia agr\u00edcola e em outros setores. Estamos vendo verticais inteiramente novas surgirem mais r\u00e1pido do que nunca, o que provavelmente acelerar\u00e1 a inova\u00e7\u00e3o, mas tamb\u00e9m impulsionar\u00e1 a consolida\u00e7\u00e3o. Menos empresas ser\u00e3o capazes de construir e manter valor diferenciado em escala.<\/p>\n<p>Em \u00faltima an\u00e1lise, as organiza\u00e7\u00f5es que tiverem sucesso ser\u00e3o aquelas que utilizarem a IA de forma eficaz para melhorar a tomada de decis\u00f5es e o impacto no cliente. Isso influenciar\u00e1 diretamente as decis\u00f5es dos agricultores, a sele\u00e7\u00e3o de produtos e a forma como o valor flui pelo sistema de varejo agr\u00edcola.<\/p>\n<p><strong>ABG: Alguma considera\u00e7\u00e3o final?<\/strong><\/p>\n<p><strong>BB:<\/strong> Isto n\u00e3o \u00e9 o fim de algo \u2014 \u00e9 o come\u00e7o de uma nova fase. O ritmo da mudan\u00e7a \u00e9 diferente de tudo que eu tenha visto nos \u00faltimos 20 anos.<\/p>\n<p>Mas mesmo ao investirmos em IA, ainda precisamos fundament\u00e1-la em uma agronomia s\u00f3lida e em uma tomada de decis\u00e3o criteriosa. E tamb\u00e9m precisamos estar dispostos a questionar nossas suposi\u00e7\u00f5es. Uma das maiores li\u00e7\u00f5es aqui \u00e9 a necessidade de esquecermos o que achamos que j\u00e1 sabemos para enxergarmos o que \u00e9 realmente poss\u00edvel.<\/p>","protected":false},"excerpt":{"rendered":"<p>Brendan Bachman, Diretor de Agronomia da FS GROWMARK, explica a realidade operacional por tr\u00e1s da expans\u00e3o da IA em um dos maiores sistemas cooperativos da Am\u00e9rica do Norte.<\/p>","protected":false},"author":1367,"featured_media":134872,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1917,1604,1848,1886],"tags":[54],"class_list":["post-134871","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-abg-update-feature","category-agtech","category-executive-outlook","category-podcast","tag-featured-home"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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