{"id":134929,"date":"2026-06-24T10:59:07","date_gmt":"2026-06-24T14:59:07","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=134929"},"modified":"2026-06-24T10:59:07","modified_gmt":"2026-06-24T14:59:07","slug":"syngenta-group-china-partners-with-mcdonalds-and-mccain-for-a-more-sustainable-potato-supply-chain","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/pt\/sustainability\/syngenta-group-china-partners-with-mcdonalds-and-mccain-for-a-more-sustainable-potato-supply-chain\/","title":{"rendered":"O Grupo Syngenta China firma parceria com o McDonald's e a McCain para uma cadeia de suprimentos de batata mais sustent\u00e1vel."},"content":{"rendered":"
\"Syngenta

O Grupo Syngenta apresenta suas mais recentes inova\u00e7\u00f5es agr\u00edcolas e solu\u00e7\u00f5es sustent\u00e1veis na 4\u00aa Exposi\u00e7\u00e3o Internacional da Cadeia de Suprimentos da China, em Pequim. Foto: Grupo Syngenta<\/em><\/p><\/div>\n

Grupo Syngenta China<\/a> A empresa anunciou planos de parceria com o McDonald's China e a McCain China para construir uma cadeia de suprimentos de batata mais resiliente e sustent\u00e1vel na China, para que os consumidores possam desfrutar de batatas fritas da mais alta qualidade.<\/p>\n

As tr\u00eas partes assinaram hoje um Memorando de Entendimento (MoU) para transformar o cultivo, o fornecimento e o processamento de batata locais por meio da amplia\u00e7\u00e3o de pr\u00e1ticas sustent\u00e1veis e tecnologias inteligentes, durante a 4\u00aa Exposi\u00e7\u00e3o Internacional da Cadeia de Suprimentos da China.<\/p>\n

No \u00e2mbito do projeto piloto, o Grupo Syngenta China explorar\u00e1 uma abordagem cient\u00edfica para o plantio de batatas que aborda a sa\u00fade do solo, o manejo personalizado da cultura, a fertirriga\u00e7\u00e3o de precis\u00e3o, o manejo integrado de pragas, o monitoramento inteligente do campo e as pr\u00e1ticas agr\u00edcolas sustent\u00e1veis. A iniciativa se baseia em todo o portf\u00f3lio de insumos agron\u00f4micos da empresa, solu\u00e7\u00f5es de agricultura digital e sua rede nacional de centros de servi\u00e7os t\u00e9cnicos MAP (Plataforma de Agricultura Moderna).<\/p>\n

\u201cA agricultura hoje enfrenta uma press\u00e3o crescente devido \u00e0s limita\u00e7\u00f5es de produtividade e recursos, exigindo uma mudan\u00e7a da expans\u00e3o do volume para a constru\u00e7\u00e3o de resili\u00eancia\u201d, disse SU Fu, presidente do Grupo Syngenta na China. \u201cA Syngenta tem como objetivo levar tecnologias inovadoras e servi\u00e7os agr\u00edcolas modernos aos produtores de batata, protegendo sua renda e fortalecendo toda a cadeia de valor. Este \u00e9 um exemplo do nosso compromisso em trazer avan\u00e7os para os agricultores em todos os setores, para proporcionar maiores rendimentos com menor impacto.\u201d<\/p>\n

\u201cO compromisso do McDonald's com o sabor e a qualidade consistentes come\u00e7a com o cultivo da batata desde a fazenda\u201d, disse Jim Shi, Diretor de Cadeia de Suprimentos do McDonald's China. \u201cAo aproveitar a experi\u00eancia da Syngenta em insumos e solu\u00e7\u00f5es sustent\u00e1veis, buscamos levar batatas fritas premium aos consumidores chineses de forma sustent\u00e1vel e confi\u00e1vel.\u201d<\/p>\n

\u201cA McCain e o McDonald's s\u00e3o parceiros de longa data na China, baseados em nossos valores compartilhados de qualidade e vis\u00e3o de longo prazo\u201d, disse LIU Linlin, Diretor Geral da McCain China. \u201cEste memorando de entendimento tripartite marca nosso compromisso coletivo de promover ainda mais o desenvolvimento de alta qualidade para o setor de batatas da China \u2014 tecnologias agr\u00edcolas sustent\u00e1veis, ganhos compartilhados para agricultores e parceiros, al\u00e9m de rastreabilidade digital e garantia de qualidade para as batatas fritas.\u201d<\/p>","protected":false},"excerpt":{"rendered":"

As tr\u00eas partes assinaram um memorando de entendimento para transformar o cultivo, o fornecimento e o processamento local de batatas por meio da amplia\u00e7\u00e3o de pr\u00e1ticas sustent\u00e1veis e tecnologias inteligentes.<\/p>","protected":false},"author":110,"featured_media":134928,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[489,1846],"tags":[],"class_list":["post-134929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","category-sustainability"],"yoast_head":"\nSyngenta Group China Partners With 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