{"id":135149,"date":"2026-07-23T10:09:10","date_gmt":"2026-07-23T14:09:10","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=135149"},"modified":"2026-07-23T10:09:10","modified_gmt":"2026-07-23T14:09:10","slug":"sustainable-podcast-ben-cicora-of-frontier-biostrategy-on-what-differentiates-successful-bio-companies","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/pt\/sustainability\/sustainable-podcast-ben-cicora-of-frontier-biostrategy-on-what-differentiates-successful-bio-companies\/","title":{"rendered":"Podcast sobre Sustentabilidade: Ben Cicora, da Frontier BioStrategy, fala sobre o que diferencia as empresas de biotecnologia de sucesso."},"content":{"rendered":"<p>Neste epis\u00f3dio do podcast sobre sustentabilidade, por <em>Agroneg\u00f3cio Global<\/em>, Ben Cicora, S\u00f3cio-Gerente da \u00e1rea Comercial, em <a href=\"https:\/\/frontierbiostrategy.com\/\" target=\"_blank\" rel=\"noopener\">Bioestrat\u00e9gia de Fronteira<\/a>, Neste epis\u00f3dio, discutimos as armadilhas comuns que as empresas de biotecnologia enfrentam no in\u00edcio de suas atividades, como essas empresas podem escalar com sucesso e muito mais. Obrigado por nos acompanhar!<\/p>\n<p><iframe loading=\"lazy\" style=\"border: none; min-width: min(100%, 430px); height: 150px;\" title=\"Ben Cicora, da Frontier Bio Strategy, explica o que diferencia as empresas de biotecnologia de sucesso.\" src=\"https:\/\/www.podbean.com\/player-v2\/?i=6jizm-1b1b1db-pb&amp;from=pb6admin&amp;share=1&amp;download=1&amp;rtl=0&amp;fonts=Arial&amp;skin=1&amp;font-color=auto&amp;logo_link=episode_page&amp;btn-skin=7\" width=\"100%\" height=\"150\" scrolling=\"no\" data-name=\"pb-iframe-player\"><\/iframe><\/p>\n<p><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/ag-tech-talk\/id1671193060\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-64672 size-full\" src=\"https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2023\/02\/apple-50px.png\" alt=\"Ag Tech Talk Podcast\" width=\"196\" height=\"50\" \/><\/a> <a href=\"https:\/\/open.spotify.com\/show\/0O1pkcogSh9eWhjFduszTF\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-80609\" src=\"https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2025\/06\/listen-on-spotify-logo-300x124.png\" alt=\"\" width=\"141\" height=\"58\" srcset=\"https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2025\/06\/listen-on-spotify-logo-300x124.png 300w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2025\/06\/listen-on-spotify-logo-1024x422.png 1024w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2025\/06\/listen-on-spotify-logo-768x316.png 768w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2025\/06\/listen-on-spotify-logo-18x7.png 18w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2025\/06\/listen-on-spotify-logo-320x132.png 320w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2025\/06\/listen-on-spotify-logo-480x198.png 480w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2025\/06\/listen-on-spotify-logo-800x329.png 800w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2025\/06\/listen-on-spotify-logo-330x136.png 330w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2025\/06\/listen-on-spotify-logo-128x53.png 128w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2025\/06\/listen-on-spotify-logo-640x263.png 640w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2025\/06\/listen-on-spotify-logo-85x35.png 85w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2025\/06\/listen-on-spotify-logo-150x62.png 150w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2025\/06\/listen-on-spotify-logo.png 1200w\" sizes=\"auto, (max-width: 141px) 100vw, 141px\" \/><\/a><\/p>\n<p><em>*Esta \u00e9 uma transcri\u00e7\u00e3o editada e parcial.<\/em><\/p>\n<p><strong>ABG: Voc\u00ea poderia falar sobre alguns dos erros que as empresas de biotecnologia cometem ao lan\u00e7ar seus produtos no mercado?<\/strong><\/p>\n<p><strong>Ben Cicora:<\/strong> Muitas startups em est\u00e1gio inicial t\u00eam dificuldades espec\u00edficas para entender os ambientes regulat\u00f3rios. Isso pode resultar em atrasos nas aprova\u00e7\u00f5es, limita\u00e7\u00f5es nas alega\u00e7\u00f5es dos r\u00f3tulos e maior dificuldade no registro da tecnologia em outras jurisdi\u00e7\u00f5es internacionais.<\/p>\n<p>Trata-se tamb\u00e9m de conseguir integrar isso desde o in\u00edcio \u00e0 sua estrat\u00e9gia comercial, em conjunto com a pesquisa e o desenvolvimento. Compreender como esses tr\u00eas elementos interagem \u00e9 fundamental.<\/p>\n<p>Voc\u00ea tamb\u00e9m v\u00ea muitas empresas tentando alcan\u00e7ar mercados demais e nunca conseguindo realmente se firmar em uma \u00e1rea espec\u00edfica, e isso pode aumentar o consumo de caixa.<\/p>\n<p>Outro ponto que observamos \u00e9 que as pessoas n\u00e3o se concentram no processo de fabrica\u00e7\u00e3o com a devida anteced\u00eancia. Isso pode resultar em margens muito apertadas logo no in\u00edcio, especialmente se o plano for colaborar e trabalhar com parceiros estrat\u00e9gicos em diferentes regi\u00f5es geogr\u00e1ficas.<\/p>\n<p><strong>ABG: Como as startups de biotecnologia podem realmente se concentrar em seu nicho?<\/strong><\/p>\n<p><strong>Cicora:<\/strong> Ao realizar seus estudos de efic\u00e1cia e desenvolver a solu\u00e7\u00e3o, procure entender em quais condi\u00e7\u00f5es seu produto funciona melhor. Voc\u00ea precisa saber onde seu produto apresenta melhores resultados e concentrar seus esfor\u00e7os nessa \u00e1rea, trabalhando com esses produtores.<\/p>\n<p><strong>ABG: Em que fase do desenvolvimento de um produto voc\u00ea recomendaria que as empresas de produtos biol\u00f3gicos iniciassem o contato com produtores, varejistas e distribuidores?<\/strong><\/p>\n<p><strong>Cicora:<\/strong> Idealmente, isso deve ser feito antes mesmo da sua primeira apresenta\u00e7\u00e3o. Onde vemos empresas terem sucesso \u00e9 quando elas conversam com produtores, consultores agr\u00edcolas, influenciadores do setor e outros CEOs que j\u00e1 passaram por isso e obtiveram sucesso.<\/p>\n<p>\u00c9 preciso come\u00e7ar cedo e entender onde est\u00e3o os problemas e qual problema voc\u00ea est\u00e1 resolvendo para o produtor. Quanto antes voc\u00ea fizer isso, mais f\u00e1cil ser\u00e1 manter o foco interno, apresentar sua proposta a investidores de capital de risco ou private equity e ajudar sua equipe a entender exatamente quem \u00e9 o cliente final e qual problema voc\u00ea est\u00e1 resolvendo.<\/p>\n<p><strong>ABG: E o que diferencia as empresas que conseguem crescer com sucesso daquelas que n\u00e3o conseguem?<\/strong><\/p>\n<p><strong>Cicora:<\/strong> Os bem-sucedidos s\u00e3o implac\u00e1veis quando se trata de foco. Eles n\u00e3o se distraem com coisas como &quot;ei, surgiu mais uma praga por aqui&quot;. Aqueles que conseguem se concentrar em suas prioridades e gerar maior valor s\u00e3o os que alcan\u00e7ar\u00e3o o sucesso.<\/p>\n<p><strong>ABG: H\u00e1 alguma \u00e1rea no campo da biologia em que voc\u00ea acha que ainda h\u00e1 espa\u00e7o para melhorias?<\/strong><\/p>\n<p><strong>Cicora:<\/strong> Ainda existem algumas empresas que tentam ser tudo para o produtor, e acho que isso acaba gerando confus\u00e3o.<\/p>\n<p>N\u00e3o importa o qu\u00e3o bem uma tecnologia funcione ou o qu\u00e3o bem uma plataforma esteja funcionando no mercado, ainda existem 30 anos de no\u00e7\u00f5es preconcebidas em torno dos produtos biol\u00f3gicos em geral, ent\u00e3o h\u00e1 muito uma mentalidade de &quot;mostre-me, prove-me&quot; no n\u00edvel do produtor.<\/p>\n<p>Ao assumir um cargo, seja muito honesto com seu neg\u00f3cio, entenda seus pontos fortes e entregue resultados. Acho que essas s\u00e3o duas m\u00e9tricas essenciais nas quais as empresas precisam se concentrar.<\/p>","protected":false},"excerpt":{"rendered":"<p>Ben Cicora discute as armadilhas comuns que as empresas de produtos biol\u00f3gicos enfrentam ao iniciar suas atividades, como essas empresas podem crescer com sucesso e muito mais.<\/p>","protected":false},"author":1367,"featured_media":135150,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1917,1786,929,1848,1886,1846],"tags":[54],"class_list":["post-135149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-abg-update-feature","category-biologicals","category-biostimulants","category-executive-outlook","category-podcast","category-sustainability","tag-featured-home"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sustainable Podcast: 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