{"id":135296,"date":"2026-08-18T17:09:50","date_gmt":"2026-08-18T21:09:50","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=135296"},"modified":"2026-08-18T17:10:44","modified_gmt":"2026-08-18T21:10:44","slug":"biotrop-appoints-andre-cerignoni-as-general-manager-of-north-america-strengthening-bioworks-and-biotrops-unique-market-strategies-under-one-platform","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/pt\/biologicals\/biotrop-appoints-andre-cerignoni-as-general-manager-of-north-america-strengthening-bioworks-and-biotrops-unique-market-strategies-under-one-platform\/","title":{"rendered":"A BIOTROP nomeia Andre Cerignoni como Gerente Geral da Am\u00e9rica do Norte \u00e0 medida que a integra\u00e7\u00e3o do BioWorks avan\u00e7a."},"content":{"rendered":"

BIOTROP<\/a>, a divis\u00e3o de solu\u00e7\u00f5es microbiol\u00f3gicas de Grupo BioFirst<\/a>, A BIOTROP anunciou hoje a nomea\u00e7\u00e3o de Andre Cerignoni como Diretor Geral da BIOTROP Am\u00e9rica do Norte, com efeito a partir de agosto de 2026. Nesta fun\u00e7\u00e3o rec\u00e9m-criada, Cerignoni liderar\u00e1 a plataforma combinada da Am\u00e9rica do Norte, que engloba as seguintes \u00e1reas: BioWorks Am\u00e9rica do Norte<\/a> e BIOTROP USA, reportando-se diretamente a Jonas Hip\u00f3lito, Presidente da BIOTROP.<\/p>\n

\"\"

Andr\u00e9 Cerignoni<\/p><\/div>\n

Cerignoni traz consigo mais de uma d\u00e9cada de experi\u00eancia em prote\u00e7\u00e3o biol\u00f3gica de cultivos e bioestimula\u00e7\u00e3o no Brasil e nos Estados Unidos. Ele chega \u00e0 BIOTROP vindo da Koppert, onde atuou mais recentemente como Gerente de Marketing e Comercial para os Estados Unidos, com sede em Indiana. Anteriormente, passou mais de dez anos na Koppert Brasil em fun\u00e7\u00f5es comerciais e operacionais de crescente responsabilidade, culminando com o cargo de Gerente de Marketing e Comercial para o mercado brasileiro. Ele possui MBA em Agronomia pela Universidade de S\u00e3o Paulo (USP) e MBA em Gest\u00e3o da Cadeia de Suprimentos pela Funda\u00e7\u00e3o Get\u00falio Vargas (FGV).<\/p>\n

\u201cA Am\u00e9rica do Norte \u00e9 o maior e mais competitivo mercado de produtos biol\u00f3gicos do mundo, e nossa ambi\u00e7\u00e3o est\u00e1 \u00e0 altura da oportunidade\u201d, disse Jonas Hipolito, presidente da BIOTROP. \u201cAndre tem exatamente o perfil que este momento exige: profundo conhecimento do mercado, capacidade de execu\u00e7\u00e3o comercial e experi\u00eancia na forma\u00e7\u00e3o de equipes em diferentes hemisf\u00e9rios. Ele herda uma base s\u00f3lida constru\u00edda por Chris Rose na BioWorks e Matheus Gueratto na BIOTROP USA, e juntos, esse trio nos d\u00e1 a for\u00e7a de lideran\u00e7a necess\u00e1ria para perseguir uma meta ambiciosa: mais de 1,26 trilh\u00e3o de d\u00f3lares em receita na Am\u00e9rica do Norte at\u00e9 2034.\u201d<\/p>\n

Um trio de l\u00edderes para a pr\u00f3xima fase.<\/h2>\n

Cerignoni junta-se a uma equipe de lideran\u00e7a que j\u00e1 est\u00e1 apresentando resultados. Chris Rose, um veterano da BioWorks desde 2013, liderou com sucesso a empresa durante a transi\u00e7\u00e3o de lideran\u00e7a em 2026, mantendo o foco na ambiciosa meta de US$ 1.000.000 milh\u00f5es para 2034. Sob sua gest\u00e3o, a BioWorks preservou sua forte cultura, proximidade com o cliente e credibilidade t\u00e9cnica nos mercados de horticultura e culturas especiais.<\/p>\n

\"\"

Matteus Gueratto<\/p><\/div>\n

Matheus Gueratto, diretor da BIOTROP USA, construiu a opera\u00e7\u00e3o comercial da empresa para culturas agr\u00edcolas do zero, garantindo presen\u00e7a em 23 estados e registrando 13 produtos junto \u00e0s autoridades americanas. Sua estrat\u00e9gia de entrada no mercado colocou as tecnologias da BIOTROP diante de centenas de produtores, distribuidores e cooperativas no Cintur\u00e3o do Milho e em outras regi\u00f5es.<\/p>\n

\"\"

Chris Rose<\/p><\/div>\n

\u201cChris e Matheus fizeram o \u00e1rduo trabalho de estabelecer credibilidade e construir relacionamentos nos mercados agr\u00edcolas mais exigentes da Am\u00e9rica do Norte\u201d, disse Cerignoni. \u201cMeu papel \u00e9 construir sobre essa base \u2014 criar uma plataforma onde a BioWorks e a BIOTROP sejam mais fortes juntas do que qualquer uma delas seria sozinha, preservando a identidade e os pontos fortes que tornam cada organiza\u00e7\u00e3o especial.\u201d<\/p>\n

Uma plataforma, n\u00e3o uma fus\u00e3o.<\/h2>\n

A BioWorks e a BIOTROP USA operar\u00e3o como organiza\u00e7\u00f5es distintas sob a plataforma BIOTROP Am\u00e9rica do Norte, cada uma preservando sua marca, foco de mercado e estrat\u00e9gia de entrada no mercado. A BioWorks permanece focada em horticultura em estufa, plantas ornamentais e culturas especiais. A BIOTROP USA permanece focada em culturas extensivas, incluindo soja, milho, trigo, algod\u00e3o e amendoim.<\/p>\n

A plataforma possibilitar\u00e1 o compartilhamento de capacidades em \u00e1reas onde a escala gera vantagens: excel\u00eancia regulat\u00f3ria, intelig\u00eancia de mercado, desenvolvimento agron\u00f4mico, governan\u00e7a de lan\u00e7amento de produtos e pr\u00e1ticas de sucesso do cliente.<\/p>\n

\u201cO objetivo n\u00e3o \u00e9 tornar as duas empresas id\u00eanticas\u201d, acrescentou Cerignoni. \u201cO objetivo \u00e9 criar mais valor em conjunto do que qualquer uma delas conseguiria criar sozinha.\u201d<\/p>\n

Ambi\u00e7\u00e3o Financeira<\/h2>\n

Divis\u00e3o BIOTROP combinada na Am\u00e9rica do Norte: mais de 1.042.600 milh\u00f5es at\u00e9 2034<\/strong><\/p>\n

Essas metas s\u00e3o apoiadas pelo BioFirst Group, o maior grupo mundial dedicado exclusivamente a produtos biol\u00f3gicos, com receita anual superior a 1.045.800 milh\u00f5es de d\u00f3lares, que tamb\u00e9m inclui a Biobest.<\/p>\n

Os primeiros 90 dias de Cerignoni<\/p>\n

Cerignoni dedicar\u00e1 seus primeiros 90 dias a uma fase intensiva de descoberta e avalia\u00e7\u00e3o, reunindo-se com funcion\u00e1rios, clientes, distribuidores e parceiros de ambas as organiza\u00e7\u00f5es. Ao final do 90\u00ba dia, ele apresentar\u00e1 uma estrat\u00e9gia integrada para a Am\u00e9rica do Norte, incluindo uma Miss\u00e3o e Vis\u00e3o comuns, um modelo operacional de plataforma, um roteiro de integra\u00e7\u00e3o BioWorks\/BIOTROP e uma arquitetura de KPIs alinhada \u00e0 ambi\u00e7\u00e3o financeira.<\/p>","protected":false},"excerpt":{"rendered":"

O trio formado por Cerignoni, Chris Rose e Matheus Gueratto liderar\u00e1 uma iniciativa ambiciosa rumo a $260M+ na Am\u00e9rica do Norte at\u00e9 2034.<\/p>","protected":false},"author":1477,"featured_media":52772,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[4,26,1786,489],"tags":[],"class_list":["post-135296","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agrochemicals","category-americas","category-biologicals","category-industry-news"],"yoast_head":"\nBIOTROP Names Andre Cerignoni General Manager of North America as BioWorks Integration Advances 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