{"id":135499,"date":"2026-09-24T15:28:08","date_gmt":"2026-09-24T19:28:08","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=135499"},"modified":"2026-09-24T15:28:08","modified_gmt":"2026-09-24T19:28:08","slug":"basf-agricultural-solutions-introduces-a-new-setup-to-strengthen-customer-focus-and-integrated-crop-system-solutions","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/pt\/agrochemicals\/basf-agricultural-solutions-introduces-a-new-setup-to-strengthen-customer-focus-and-integrated-crop-system-solutions\/","title":{"rendered":"A BASF Agricultural Solutions apresenta uma nova estrutura para fortalecer o foco no cliente e as solu\u00e7\u00f5es integradas de sistemas de cultivo."},"content":{"rendered":"<p><a href=\"https:\/\/www.basf.com\/us\/en\/media\/news-releases\/2026\/09\/P-US-26-34\" target=\"_blank\" rel=\"noopener\">Solu\u00e7\u00f5es Agr\u00edcolas BASF<\/a> Anunciou mudan\u00e7as organizacionais e de lideran\u00e7a destinadas a fortalecer ainda mais o foco no cliente, simplificar os processos de tomada de decis\u00e3o e apoiar a transforma\u00e7\u00e3o cont\u00ednua da empresa em um neg\u00f3cio independente.<\/p>\n<p>Essas mudan\u00e7as representam um marco importante na jornada da BASF Agricultural Solutions rumo a uma maior flexibilidade estrat\u00e9gica, financeira e operacional, \u00e0 medida que a empresa avan\u00e7a nos preparativos para operar como uma companhia independente.<\/p>\n<p>Como parte da nova estrutura, a BASF Agricultural Solutions fortalecer\u00e1 sua dire\u00e7\u00e3o estrat\u00e9gica global e execu\u00e7\u00e3o comercial local para permitir decis\u00f5es mais r\u00e1pidas e focadas no cliente. A futura organiza\u00e7\u00e3o tamb\u00e9m refor\u00e7ar\u00e1 ainda mais a abordagem de Sistemas de Cultivo da empresa, conectando inova\u00e7\u00f5es, produtos e servi\u00e7os em solu\u00e7\u00f5es integradas que apoiam os agricultores da semente \u00e0 colheita.<\/p>\n<p>Em decorr\u00eancia dessas mudan\u00e7as, a BASF Agricultural Solutions anunciou que Leta LaRush assumir\u00e1 o cargo de Vice-Presidente S\u00eanior da BASF Agricultural Solutions nos Estados Unidos, a partir de 1\u00ba de outubro de 2026.<\/p>\n<p>\u201c\u00c9 uma honra e uma grande alegria liderar nossa opera\u00e7\u00e3o nos EUA\u201d, disse Leta LaRush. \u201cOs Estados Unidos s\u00e3o o maior mercado global da BASF Agricultural Solutions e nossa equipe tem a importante responsabilidade de entregar valor significativo aos clientes todos os dias, enquanto nos preparamos para operar como uma empresa independente. Minha prioridade ser\u00e1 garantir que continuemos a ouvir nossos clientes e a apoiar e capacitar a equipe para que continue oferecendo a inova\u00e7\u00e3o, o servi\u00e7o e as solu\u00e7\u00f5es integradas de que os agricultores americanos dependem.\u2019<\/p>\n<p>\u201cLeta LaRush \u00e9 a l\u00edder certa para guiar nossos neg\u00f3cios nos EUA rumo ao pr\u00f3ximo cap\u00edtulo\u201d, disse Maximilian Becker, membro do Conselho de Administra\u00e7\u00e3o da BASF Agricultural Solutions. \u201cCombinando profundo conhecimento do setor e forte vis\u00e3o de neg\u00f3cios com foco dedicado em clientes, pessoas e desempenho, ela conquistou a reputa\u00e7\u00e3o de l\u00edder confi\u00e1vel e eficaz. Temos certeza de que Leta fortalecer\u00e1 o relacionamento com os clientes, acelerar\u00e1 o crescimento e conduzir\u00e1 os neg\u00f3cios adiante.\u201d<\/p>\n<p>A nova estrutura global dever\u00e1 entrar em vigor em 1\u00ba de janeiro de 2027. A BASF Agricultural Solutions mant\u00e9m o compromisso de atender clientes e parceiros em todo o mundo com produtos e solu\u00e7\u00f5es inovadoras para todo o ciclo de cultivo, adaptadas \u00e0s suas necessidades.<\/p>","protected":false},"excerpt":{"rendered":"<p>Leta LaRush assumir\u00e1 o cargo de Vice-Presidente S\u00eanior da BASF Agricultural Solutions nos Estados Unidos, a partir de 1\u00ba de outubro de 2026.<\/p>","protected":false},"author":110,"featured_media":135500,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[4,489],"tags":[2012],"class_list":["post-135499","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agrochemicals","category-industry-news","tag-executives"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BASF Agricultural Solutions Introduces a New Setup to Strengthen Customer Focus and Integrated Crop System Solutions - AgriBusiness 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