{"id":135552,"date":"2026-09-30T10:49:16","date_gmt":"2026-09-30T14:49:16","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=135552"},"modified":"2026-09-30T10:49:16","modified_gmt":"2026-09-30T14:49:16","slug":"ascenza-on-the-road-bringing-agricultures-real-stories-to-the-forefront","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/pt\/industry-news\/ascenza-on-the-road-bringing-agricultures-real-stories-to-the-forefront\/","title":{"rendered":"\u2018&#039;Ascenza na Estrada&#039;: Trazendo as hist\u00f3rias reais da agricultura para o primeiro plano"},"content":{"rendered":"<p>A agricultura sempre se baseou em conhecimento, inova\u00e7\u00e3o e rela\u00e7\u00f5es humanas. No entanto, muitas das vozes que moldam o setor permanecem inaud\u00edveis fora do pr\u00f3prio campo. Para ajudar a trazer essas vozes \u00e0 tona, <a href=\"https:\/\/ascenza.pt\/pt-pt\" target=\"_blank\" rel=\"noopener\">ASCEN\u00c7A<\/a> Criou a &#039;Ascenza On The Road&#039;, uma plataforma internacional de conte\u00fado em crescimento, concebida para conectar comunidades agr\u00edcolas por meio de hist\u00f3rias aut\u00eanticas, conhecimento pr\u00e1tico e experi\u00eancias da vida real.<\/p>\n<p>Mais do que uma s\u00e9rie de conte\u00fado, &#039;Ascenza On The Road&#039; \u00e9 uma plataforma que coloca as pessoas no centro da comunica\u00e7\u00e3o agr\u00edcola. Ao interagir diretamente com agricultores, consultores t\u00e9cnicos, distribuidores, pesquisadores, associa\u00e7\u00f5es e parceiros do setor, a iniciativa captura os desafios, inova\u00e7\u00f5es e perspectivas que est\u00e3o moldando a agricultura moderna em diferentes regi\u00f5es e culturas.<\/p>\n<p>Atualmente ativa em Portugal e It\u00e1lia, a plataforma segue uma estrutura editorial comum, constru\u00edda em torno de pilares de conte\u00fado como a partilha de conhecimento t\u00e9cnico, hist\u00f3rias pessoais e informa\u00e7\u00f5es sobre a agricultura regional. Mantendo o mesmo prop\u00f3sito e estrutura em todos os mercados, cada pa\u00eds adapta o conceito \u00e0 sua pr\u00f3pria realidade agr\u00edcola.<\/p>\n<p>Em <a href=\"https:\/\/ascenza.pt\/pt-pt\/ascenza-on-the-road\/portugal\" target=\"_blank\" rel=\"noopener\">Portugal<\/a>, A primeira edi\u00e7\u00e3o focou-se nas associa\u00e7\u00f5es agr\u00edcolas e vitivin\u00edcolas, destacando o importante papel que estas organiza\u00e7\u00f5es desempenham no apoio aos produtores, na partilha de conhecimentos t\u00e9cnicos e na promo\u00e7\u00e3o da transfer\u00eancia de conhecimento entre diferentes regi\u00f5es.<\/p>\n<p>Em <a href=\"https:\/\/ascenza.it\/it\/ascenza-on-the-road\" target=\"_blank\" rel=\"noopener\">It\u00e1lia<\/a>, O conceito evoluiu para um ecossistema de conte\u00fado mais amplo que combina visitas de campo, insights t\u00e9cnicos, conte\u00fado educacional, parcerias com os principais players do setor e iniciativas de narrativa editorial, como:<a href=\"https:\/\/ascenza.it\/it\/racconti-road\" target=\"_blank\" rel=\"noopener\"> \u2018&#039;Racconti na Estrada&#039;\u2019<\/a>, criando um espa\u00e7o ainda mais rico para a partilha de conhecimentos e o di\u00e1logo em todo o setor agr\u00edcola.<\/p>\n<p>Por meio de uma combina\u00e7\u00e3o de entrevistas de destaque e pilares de conte\u00fado espec\u00edficos, como Sementes do Conhecimento, com foco em conhecimento t\u00e9cnico, P\u00e9 no Ch\u00e3o, que destaca as pessoas por tr\u00e1s da agricultura, e Pit Stop, que mostra a diversidade de regi\u00f5es agr\u00edcolas e culturas, &#039;Ascenza On The Road&#039; cria uma vis\u00e3o mais rica e envolvente da agricultura moderna.<\/p>\n<p>Para Rui Correia, Diretor de Marketing Central da ASCENZA, o projeto reflete uma vis\u00e3o mais ampla para o futuro do engajamento agr\u00edcola: \u201cA agricultura se constr\u00f3i sobre conhecimento, relacionamentos e experi\u00eancias reais. Com o &#039;Ascenza On The Road&#039;, quer\u00edamos criar uma plataforma que desse visibilidade \u00e0s pessoas que fazem a agricultura acontecer todos os dias. Ao trazer sua experi\u00eancia, hist\u00f3rias e desafios para o ambiente digital, n\u00e3o estamos apenas compartilhando conhecimento, mas tamb\u00e9m ajudando a fortalecer as conex\u00f5es em toda a comunidade agr\u00edcola.\u2018<\/p>\n<p>Al\u00e9m de contar hist\u00f3rias, &#039;Ascenza On The Road&#039; faz parte do compromisso mais amplo da ASCENZA em acelerar o engajamento digital na agricultura. Ao transformar experi\u00eancias de campo, conhecimento local e expertise agron\u00f4mica em conte\u00fado digital acess\u00edvel, a plataforma ajuda a preencher a lacuna entre a realidade do campo e os canais onde os profissionais agr\u00edcolas buscam cada vez mais informa\u00e7\u00f5es, aprendizado e inspira\u00e7\u00e3o.<\/p>\n<p>Ao fazer isso, a iniciativa contribui para levar a agricultura de um ambiente tradicionalmente offline para um ecossistema digital cada vez mais conectado, permitindo que conhecimentos e experi\u00eancias valiosas ultrapassem fronteiras geogr\u00e1ficas e alcancem um p\u00fablico agr\u00edcola mais amplo.<\/p>\n<p>Ap\u00f3s o sucesso do seu desenvolvimento em Portugal e It\u00e1lia, a ASCENZA planeia expandir progressivamente o conceito para outros mercados, refletindo a convic\u00e7\u00e3o da empresa de que o conte\u00fado, a partilha de conhecimentos e o envolvimento da comunidade desempenhar\u00e3o um papel cada vez mais importante no futuro da agricultura.<\/p>","protected":false},"excerpt":{"rendered":"<p>Uma plataforma de conte\u00fado internacional em crescimento que conecta o mundo agr\u00edcola \u00e0 era digital por meio de hist\u00f3rias aut\u00eanticas, conhecimento t\u00e9cnico e pessoas reais.<\/p>","protected":false},"author":110,"featured_media":135553,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[489],"tags":[],"class_list":["post-135552","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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