{"id":135576,"date":"2026-10-06T09:10:04","date_gmt":"2026-10-06T13:10:04","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=135576"},"modified":"2026-10-06T09:10:04","modified_gmt":"2026-10-06T13:10:04","slug":"fruit-attraction-2026-rovensa-next-puts-real-grower-challenges-at-the-center-of-its-next-phase-of-biosolutionize-agriculture","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/pt\/biologicals\/fruit-attraction-2026-rovensa-next-puts-real-grower-challenges-at-the-center-of-its-next-phase-of-biosolutionize-agriculture\/","title":{"rendered":"Fruit Attraction 2026: A Rovensa Next coloca os desafios reais dos produtores no centro da sua pr\u00f3xima fase de "Biossolu\u00e7\u00e3o Agr\u00edcola".\u2018"},"content":{"rendered":"
\"Rovensa

A equipe da Rovensa Next na Fruit Attraction 2026 em Madri, Espanha.<\/p><\/div>\n

Rovensa Pr\u00f3ximo,<\/a> A l\u00edder global em biossolu\u00e7\u00f5es para a agricultura anunciou hoje, durante o evento Fruit Attraction, a evolu\u00e7\u00e3o de sua estrat\u00e9gia global. Biosolucionar a Agricultura<\/a> campanha, marcando a pr\u00f3xima fase da plataforma lan\u00e7ada em 2025. De acordo com a nova proposta, \u201cDesafios reais. Solu\u00e7\u00f5es biol\u00f3gicas comprovadas.<\/em>\u201dA campanha coloca os desafios mais urgentes dos produtores no campo no centro de sua abordagem para biossolu\u00e7\u00f5es.<\/p>\n

A primeira fase do projeto Biosolutionize Agriculture focou-se em aumentar a consciencializa\u00e7\u00e3o sobre as biossolu\u00e7\u00f5es e o seu potencial para apoiar uma agricultura mais sustent\u00e1vel e rent\u00e1vel. A nova fase adota uma abordagem mais centrada no cliente e consultiva, partindo do contexto e dos desafios espec\u00edficos de cada cliente, em vez de se basear em produtos individuais ou categorias de biossolu\u00e7\u00f5es.<\/p>\n

Este an\u00fancio surge num momento em que a agricultura enfrenta press\u00f5es cada vez mais complexas e interligadas. Os eventos clim\u00e1ticos extremos continuam a ser uma das maiores amea\u00e7as \u00e0 rentabilidade agr\u00edcola em todo o mundo, sendo citados por 451 mil e tr\u00eas mil agricultores globalmente e por 581 mil e tr\u00eas mil na Am\u00e9rica Latina, onde figuram como a principal preocupa\u00e7\u00e3o, de acordo com o estudo Global Farmer Insights 2026 da McKinsey. Uma pesquisa publicada na revista Nature Climate Change estima ainda que as altera\u00e7\u00f5es clim\u00e1ticas reduziram a produtividade agr\u00edcola global em cerca de 211 mil e tr\u00eas mil milh\u00f5es de toneladas desde 1961.<\/p>\n

\u201cOs produtores est\u00e3o lidando com in\u00fameros desafios simultaneamente, desde a escassez de \u00e1gua, calor e seca at\u00e9 a degrada\u00e7\u00e3o do solo, press\u00e3o de pragas e doen\u00e7as e efici\u00eancia de insumos, entre outros\u201d, disse Riccardo Vanelli, Diretor de Inova\u00e7\u00e3o e Estrat\u00e9gia da Rovensa Next. \u201cNosso papel \u00e9 traduzir esses desafios do mundo real em estrat\u00e9gias de biossolu\u00e7\u00f5es integradas e baseadas em evid\u00eancias, com conhecimento agron\u00f4mico, dados de campo e suporte t\u00e9cnico para melhorar a produtividade, a rentabilidade e a resili\u00eancia geral em um ambiente operacional cada vez mais vol\u00e1til.\u201d<\/p>\n

A Rovensa Next analisou quase 30 desafios que afetam os produtores e os agrupou em cinco categorias: Clima e Estresse Abi\u00f3tico; Press\u00e3o de Pragas e Doen\u00e7as; Degrada\u00e7\u00e3o do Solo e Inefici\u00eancia de Nutrientes; Press\u00e3o sobre Produtividade, Qualidade e Rentabilidade; e Uso Ineficiente de Recursos. Essa estrutura combina conhecimento agron\u00f4mico, evid\u00eancias de campo e biossolu\u00e7\u00f5es complementares para abordar os desafios de forma mais direcionada e integrada.<\/p>\n

CONECTANDO OS DESAFIOS GLOBAIS \u00c0S REALIDADES LOCAIS DE CAMPO<\/h2>\n

Entre os problemas identificados est\u00e3o o maior risco de quebra de safra durante per\u00edodos fenol\u00f3gicos cr\u00edticos, maior variabilidade de rendimento ano a ano e crescente depend\u00eancia da irriga\u00e7\u00e3o e exposi\u00e7\u00e3o aos custos da \u00e1gua. Seu impacto varia significativamente de acordo com o sistema de produ\u00e7\u00e3o e a regi\u00e3o geogr\u00e1fica \u2013 desde a instabilidade das margens de lucro na produ\u00e7\u00e3o de citros em mercados mediterr\u00e2neos como Espanha e It\u00e1lia, at\u00e9 a variabilidade de rendimento em rota\u00e7\u00f5es de milho no Meio-Oeste dos EUA, passando pelos ciclos de seca que afetam as margens de lucro da soja no Brasil.<\/p>\n

\u201cA agricultura n\u00e3o se resume mais a prescrever um \u00fanico produto para um \u00fanico problema\u201d, acrescentou Riccardo Vanelli. \u201cNosso foco \u00e9 capacitar produtores, distribuidores e clientes com o conhecimento, a experi\u00eancia e a habilidade de reconhecer como diferentes fatores interagem ao longo do ciclo da cultura, para construir estrat\u00e9gias completas e integradas de biossolu\u00e7\u00f5es, adaptadas a cada cultura, sistema de produ\u00e7\u00e3o e ambiente regional.\u201d<\/p>\n

Na Fruit Attraction, a Rovensa Next ilustrou essa abordagem consultiva por meio de um exemplo pr\u00e1tico da estrat\u00e9gia para lidar com a escassez de \u00e1gua, a degrada\u00e7\u00e3o do solo e o estresse abi\u00f3tico. Esses desafios interligados afetam cada vez mais os produtores em meio a ondas de calor recordes e secas prolongadas na Europa, bem como na Am\u00e9rica do Norte e do Sul e em outras regi\u00f5es agr\u00edcolas importantes. Durante uma onda de calor severa, os primeiros sinais de estresse nem sempre s\u00e3o vis\u00edveis; a absor\u00e7\u00e3o reduzida de nutrientes, a menor disponibilidade de \u00e1gua e o crescimento radicular suprimido podem limitar o desempenho da cultura muito antes que os sintomas apare\u00e7am no campo.<\/p>\n

Por exemplo, ao abordar a degrada\u00e7\u00e3o do solo, a empresa destacou a import\u00e2ncia crucial do fortalecimento do sistema radicular e da funcionalidade do solo. O programa incluiu solu\u00e7\u00f5es como o TurboRoot\u00ae, que aumenta o desenvolvimento de ra\u00edzes finas e demonstrou um aumento de 18% na produ\u00e7\u00e3o de mat\u00e9ria seca e uma melhoria de 19,3% na energia alimentar por hectare. Para melhorar a disponibilidade de nutrientes e ajudar as culturas a utilizarem melhor os recursos do solo, a estrat\u00e9gia incorporou o Humifirst\u00ae. Em 11 ensaios, o produto proporcionou rendimentos 10% maiores, apesar de uma redu\u00e7\u00e3o de dois ter\u00e7os na aplica\u00e7\u00e3o de f\u00f3sforo, demonstrando como uma maior efici\u00eancia nutricional pode favorecer o desempenho das culturas, otimizando o uso de fertilizantes. Al\u00e9m disso, o Transformer\u00ae foi apresentado para melhorar a reten\u00e7\u00e3o de \u00e1gua, reduzindo o volume de irriga\u00e7\u00e3o em 7,05 metros c\u00fabicos por hectare, enquanto o biofertilizante Wiibio\u00ae reativa a biologia do solo para aumentar a biomassa microbiana em 70%. Na parte a\u00e9rea, a estrat\u00e9gia incorporou o Phylgreen\u00ae para ajudar os produtores a migrarem de um manejo reativo para um preventivo do estresse, apoiando os mecanismos naturais de resposta da planta.<\/p>\n

Essa abordagem foi combinada com estrat\u00e9gias preventivas de prote\u00e7\u00e3o de cultivos para reduzir o risco de doen\u00e7as antes que a infec\u00e7\u00e3o se estabele\u00e7a. A solu\u00e7\u00e3o de \u00f3leo de laranja da Rovensa Next, impulsionada por sua tecnologia patenteada Orowet, complementa o manejo da resist\u00eancia, atuando por meio de contato f\u00edsico direto. Testes de campo demonstraram efic\u00e1cia de at\u00e9 75,7% contra o m\u00edldio da videira e uma efic\u00e1cia m\u00e9dia de 60,2% contra tripes em hortali\u00e7as de bulbo. Essa abordagem ilustra o compromisso da Rovensa Next em fornecer aos distribuidores e produtores um portf\u00f3lio abrangente de biossolu\u00e7\u00f5es, oferecendo estrat\u00e9gias hol\u00edsticas e integradas, personalizadas para enfrentar os desafios reais no campo.<\/p>\n

UMA ABORDAGEM ABRANGENTE PARA O SUPORTE AO CLIENTE<\/h2>\n

A evolu\u00e7\u00e3o da Biosolutionize Agriculture representa um ecossistema completo, concebido para elevar o n\u00edvel de suporte ao cliente em todo o mundo. Re\u00fane todo o leque de capacidades da Rovensa Next: biossolu\u00e7\u00f5es baseadas na ci\u00eancia, experi\u00eancia de campo e conhecimento agron\u00f4mico. Ao unificar esses pilares, a empresa garante que seu modelo consultivo v\u00e1 al\u00e9m das recomenda\u00e7\u00f5es padr\u00e3o de produtos, oferecendo estrat\u00e9gias integradas e personalizadas para as necessidades espec\u00edficas de cada cultura e regi\u00e3o.<\/p>\n

A Rovensa Next tamb\u00e9m est\u00e1 aprimorando o conhecimento e as capacidades por tr\u00e1s do seu suporte ao cliente. Sua iniciativa global de desenvolvimento de capacidades inclui uma plataforma de conhecimento com intelig\u00eancia artificial, contendo mais de 10.000 artigos internos e insights de mais de 4.000 ensaios, organizados por cultura e \u00e1rea geogr\u00e1fica. A plataforma fornece \u00e0s equipes informa\u00e7\u00f5es cient\u00edficas verificadas para embasar recomenda\u00e7\u00f5es mais relevantes e baseadas em evid\u00eancias.<\/p>\n

Isso \u00e9 complementado pela Rovensa Next Training Academy, que ajuda as equipes a entender os contextos operacionais e os desafios dos clientes, para que possam projetar e recomendar estrat\u00e9gias de biossolu\u00e7\u00f5es mais relevantes e personalizadas.<\/p>\n

Por meio dessa estrutura unificada, a Rovensa Next capacita equipes locais a conectar, de forma integrada, os desafios globais da agricultura com as realidades do campo. Essa abordagem baseada em ci\u00eancia oferece aos distribuidores e produtores as solu\u00e7\u00f5es eficazes de que precisam para otimizar insumos agr\u00edcolas, mitigar o estresse, reduzir a carga sint\u00e9tica e impulsionar a lucratividade e a sustentabilidade a longo prazo na fazenda.<\/p>","protected":false},"excerpt":{"rendered":"

Essa abordagem marca uma mudan\u00e7a para um modelo mais centrado no cliente e consultivo, conectando as necessidades dos produtores com conhecimento agron\u00f4mico, evid\u00eancias de campo e estrat\u00e9gias integradas de biossolu\u00e7\u00f5es.<\/p>","protected":false},"author":110,"featured_media":135577,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1786,489],"tags":[],"class_list":["post-135576","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-biologicals","category-industry-news"],"yoast_head":"\nFruit Attraction 2026: Rovensa Next Puts Real Grower Challenges at the Center of Its Next Phase of \u2018Biosolutionize Agriculture\u2019 - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"The approach marks a shift to a more customer-centric and consultative model, connecting growers\u2019 needs with agronomic expertise, field evidence, and integrated biosolutions strategies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.agribusinessglobal.com\/pt\/biologicals\/fruit-attraction-2026-rovensa-next-puts-real-grower-challenges-at-the-center-of-its-next-phase-of-biosolutionize-agriculture\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fruit Attraction 2026: Rovensa Next Puts Real Grower Challenges at the Center of Its Next Phase of \u2018Biosolutionize Agriculture\u2019 - AgriBusiness 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