{"id":135612,"date":"2026-10-14T09:56:51","date_gmt":"2026-10-14T13:56:51","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=135612"},"modified":"2026-10-14T09:56:51","modified_gmt":"2026-10-14T13:56:51","slug":"sicit-group-appoints-sergi-barrull-as-ceo","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/pt\/plant-health\/biostimulants\/sicit-group-appoints-sergi-barrull-as-ceo\/","title":{"rendered":"Grupo SICIT nomeia Sergi Barrull como CEO"},"content":{"rendered":"
\"Sergi

Sergi Barrull, que ingressou na SICIT como Diretor Geral em julho de 2025, sucede Massimo Neresini como novo CEO.<\/p><\/div>\n

Grupo SICIT<\/a> A empresa anunciou hoje a nomea\u00e7\u00e3o de Sergi Barrull como Diretor Executivo, marcando o in\u00edcio de uma nova fase focada em acelerar o crescimento internacional, fortalecer as capacidades comerciais da empresa e levar a inova\u00e7\u00e3o ao mercado mais rapidamente.<\/p>\n

Barrull, que ingressou na SICIT como Diretor Geral em julho de 2025, sucede Massimo Neresini, que serviu \u00e0 empresa por quase quatro d\u00e9cadas, incluindo aproximadamente duas d\u00e9cadas \u00e0 sua frente. A transi\u00e7\u00e3o de lideran\u00e7a planejada marca a conclus\u00e3o de um cap\u00edtulo decisivo na hist\u00f3ria da SICIT, durante o qual Neresini ajudou a moldar a empresa no neg\u00f3cio internacional que \u00e9 hoje.<\/p>\n

Sob a lideran\u00e7a de Barrull, a SICIT consolidar\u00e1 suas posi\u00e7\u00f5es j\u00e1 estabelecidas nas aplica\u00e7\u00f5es agr\u00edcolas e industriais, ao mesmo tempo em que busca duas prioridades estrat\u00e9gicas principais: fortalecer suas capacidades comerciais e alcance internacional; e desenvolver uma abordagem mais estruturada e orientada para o mercado no desenvolvimento e inova\u00e7\u00e3o de produtos.<\/p>\n

Geograficamente, a empresa pretende continuar crescendo na Europa e na \u00c1sia, onde j\u00e1 possui presen\u00e7a consolidada, ao mesmo tempo em que acelera sua expans\u00e3o na Am\u00e9rica do Norte e do Sul por meio de uma combina\u00e7\u00e3o de crescimento org\u00e2nico e aquisi\u00e7\u00f5es estrat\u00e9gicas, quando apropriadas.<\/p>\n

Ao mesmo tempo, a SICIT planeja concentrar seus recursos de inova\u00e7\u00e3o em \u00e1reas selecionadas que ofere\u00e7am valor claro aos clientes e usu\u00e1rios finais, acelerando o desenvolvimento de novas solu\u00e7\u00f5es. A futura estrat\u00e9gia de inova\u00e7\u00e3o da empresa ser\u00e1 centrada em seus tr\u00eas pilares tecnol\u00f3gicos: fra\u00e7\u00f5es pept\u00eddicas derivadas de col\u00e1geno, extratos de algas marinhas da Patag\u00f4nia e produtos bot\u00e2nicos \u00e0 base de Moringa.<\/p>\n

\u201c\u00c9 uma honra ter a responsabilidade de liderar a SICIT em sua pr\u00f3xima fase\u201d, disse Barrull. \u201cMassimo e a equipe constru\u00edram uma base excepcional de excel\u00eancia t\u00e9cnica, qualidade de produto e lideran\u00e7a em sustentabilidade. Nossa ambi\u00e7\u00e3o agora \u00e9 consolidar esses pontos fortes, tornando-nos ainda mais focados no mercado, acelerando a inova\u00e7\u00e3o e expandindo nossa atua\u00e7\u00e3o em mercados internacionais importantes. Queremos levar as solu\u00e7\u00f5es certas aos nossos clientes mais rapidamente e criar as condi\u00e7\u00f5es para a pr\u00f3xima fase de crescimento sustent\u00e1vel da SICIT.\u201d<\/p>\n

Barrull tamb\u00e9m pretende dar continuidade \u00e0 evolu\u00e7\u00e3o rumo a uma organiza\u00e7\u00e3o mais estruturada e orientada a processos, com forte \u00eanfase no valor para o cliente, responsabilidade, agilidade na execu\u00e7\u00e3o, resolu\u00e7\u00e3o de problemas, trabalho em equipe e integridade. Seu objetivo \u00e9 construir uma organiza\u00e7\u00e3o de alto desempenho, \u00e1gil e focada no cliente, capaz de apoiar as ambi\u00e7\u00f5es de crescimento da SICIT nos pr\u00f3ximos anos.<\/p>\n

Dando continuidade ao legado de Massimo Neresini<\/h2>\n

Neresini ingressou na SICIT em 1988 e liderou a empresa por aproximadamente duas d\u00e9cadas. Durante esse per\u00edodo, desempenhou um papel fundamental na transforma\u00e7\u00e3o da SICIT, de uma empresa focada na recupera\u00e7\u00e3o de res\u00edduos de couro para uma l\u00edder internacional em produtos de alto valor agregado para aplica\u00e7\u00f5es agr\u00edcolas e industriais. Sua contribui\u00e7\u00e3o foi particularmente significativa no desenvolvimento da tecnologia propriet\u00e1ria de hidr\u00f3lise da SICIT e no estabelecimento dos elevados padr\u00f5es de produ\u00e7\u00e3o e seguran\u00e7a que se tornaram a base para a expans\u00e3o subsequente da empresa.<\/p>\n

Essa plataforma tecnol\u00f3gica permitiu \u00e0 SICIT estabelecer uma posi\u00e7\u00e3o significativa em bioestimulantes agr\u00edcolas, com seus produtos \u00e0 base de col\u00e1geno sendo utilizados atualmente em toda a Europa e \u00c1sia-Pac\u00edfico, com estimativa de tratamento em mais de 30 milh\u00f5es de hectares em todo o mundo. Neresini tamb\u00e9m foi pioneiro no uso de amino\u00e1cidos biol\u00f3gicos como retardadores na fabrica\u00e7\u00e3o de gesso e placas de gesso, \u00e1rea na qual a SICIT hoje ocupa posi\u00e7\u00e3o de lideran\u00e7a na Am\u00e9rica do Norte, Am\u00e9rica Latina e Europa.<\/p>\n

\u201cLiderar a SICIT por duas d\u00e9cadas e fazer parte desta empresa por quase 40 anos tem sido o privil\u00e9gio da minha vida profissional\u201d, disse Massimo Neresini. \u201cTransformamos res\u00edduos de couro em produtos valiosos e constru\u00edmos um neg\u00f3cio baseado na inova\u00e7\u00e3o, na qualidade e nos princ\u00edpios da economia circular. Tenho imenso orgulho do que nossa equipe conquistou e estou confiante de que essas bases s\u00f3lidas continuar\u00e3o a sustentar o sucesso e o crescimento futuros da SICIT.\u201d<\/p>\n

Um hist\u00f3rico internacional de inova\u00e7\u00e3o agr\u00edcola<\/h2>\n

Barrull traz consigo mais de duas d\u00e9cadas de experi\u00eancia em consultoria de gest\u00e3o, corpora\u00e7\u00f5es globais do agroneg\u00f3cio e empresas iniciantes de alto crescimento, com especializa\u00e7\u00e3o em insumos agr\u00edcolas, solu\u00e7\u00f5es biol\u00f3gicas e desenvolvimento de neg\u00f3cios internacionais.<\/p>\n

Ele iniciou sua carreira na Accenture antes de ingressar na Syngenta, onde ocupou cargos de lideran\u00e7a global e regional nas \u00e1reas de prote\u00e7\u00e3o de cultivos e biocontrole, e posteriormente liderou o neg\u00f3cio de sementes de soja da empresa na Am\u00e9rica Latina, incluindo uma aquisi\u00e7\u00e3o transformadora. Em seguida, ingressou na Indigo Agriculture, onde construiu a unidade de neg\u00f3cios de microbiologia do zero e atuou como vice-presidente e diretor comercial para a Europa.<\/p>\n

Barrull \u00e9 formado em Engenharia Industrial pela Universitat Polit\u00e8cnica de Catalunya e possui MBA pela IMD Business School em Lausanne.<\/p>","protected":false},"excerpt":{"rendered":"

O executivo do agroneg\u00f3cio sucede Massimo Neresini, que trabalhou na empresa por quatro d\u00e9cadas, como parte de uma transi\u00e7\u00e3o de lideran\u00e7a planejada.<\/p>","protected":false},"author":110,"featured_media":135613,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[929,489,926],"tags":[],"class_list":["post-135612","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-biostimulants","category-industry-news","category-plant-health"],"yoast_head":"\nSICIT Group Appoints Sergi Barrull As CEO - AgriBusiness Global<\/title>\n<meta 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