{"id":21752,"date":"2010-05-27T00:00:00","date_gmt":"2010-05-27T04:00:00","guid":{"rendered":"http:\/\/www.farmchemicalsinternational.com\/2010\/05\/27\/monsanto-repositions-roundup-business\/"},"modified":"2014-11-24T14:40:00","modified_gmt":"2014-11-24T19:40:00","slug":"monsanto-repositions-roundup-business","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/pt\/agrochemicals\/seeds-traits\/monsanto-repositions-roundup-business\/","title":{"rendered":"Monsanto reposiciona neg\u00f3cios do Roundup"},"content":{"rendered":"<p>ST. LOUIS, Missouri, EUA \u2014 O baixo custo do glifosato chin\u00eas finalmente cobrou seu pre\u00e7o do Roundup. As margens reduzidas no canal de distribui\u00e7\u00e3o, causadas pelo excesso de oferta constante de glifosato e pela capacidade excessiva de produ\u00e7\u00e3o chinesa, impulsionaram <a href=\"http:\/\/monsanto.mediaroom.com\/index.php?s=43&amp;item=845\">Monsanto Co.<\/a> para anunciar o reposicionamento do seu neg\u00f3cio Roundup.<\/p>\n<p>\u201cH\u00e1 um grande excesso de oferta de glifosato no mercado, e \u00e9 prov\u00e1vel que essa situa\u00e7\u00e3o se mantenha por algum tempo, visto que a China superestimou sua capacidade de produ\u00e7\u00e3o\u201d, afirmou a empresa, que adiou as perguntas para declara\u00e7\u00f5es em seu site. \u201cS\u00f3 a capacidade da China representa o dobro da demanda mundial atual de glifosato, e eles continuam vendendo abaixo do custo.\u201d<\/p>\n<p>A Monsanto reduzir\u00e1 os pre\u00e7os do Roundup para um patamar pr\u00f3ximo ao dos gen\u00e9ricos, afirma a empresa, e concentrar\u00e1 seus produtos \u00e0 base de glifosato no suporte ao seu neg\u00f3cio principal de sementes e caracter\u00edsticas. A Monsanto trabalhar\u00e1 com importantes distribuidores nos EUA para combinar um produto Roundup simplificado com um pacote de produtos qu\u00edmicos complementares, criando um regime de controle de ervas daninhas acess\u00edvel e f\u00e1cil de usar, al\u00e9m de adotar uma estrat\u00e9gia de marca \u00fanica em segmentos-chave com grandes mercados, como os EUA. &quot;A escala e o escopo atuais dos produtos Roundup s\u00e3o amplos e complexos&quot;, afirmou a Monsanto. &quot;Precisamos simplificar isso para nossos clientes.&quot;<\/p>\n<p>A Monsanto disse que a estrat\u00e9gia ser\u00e1 empregada globalmente, tendo como alguns dos principais mercados a Am\u00e9rica do Norte e a Am\u00e9rica do Sul.<\/p>\n<p>A Monsanto iniciou uma s\u00e9rie de a\u00e7\u00f5es que devem reduzir cumulativamente a contribui\u00e7\u00e3o cont\u00ednua do lucro por a\u00e7\u00e3o da unidade Roundup no ano fiscal de 2010 em $0,50 para $0,70. Essas a\u00e7\u00f5es incluem a redu\u00e7\u00e3o de pre\u00e7os por volume para a temporada de 2011, bem como a acelera\u00e7\u00e3o do pagamento de certos incentivos a distribuidores e varejistas para encerrar o suporte multin\u00edvel \u00e0 marca e acelerar a transi\u00e7\u00e3o para a nova estrat\u00e9gia de marca.<\/p>\n<p>Ap\u00f3s essas mudan\u00e7as, a Monsanto agora espera que a contribui\u00e7\u00e3o cont\u00ednua do lucro bruto do Roundup fique na faixa de $250 milh\u00f5es a $300 milh\u00f5es por ano.<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>ST. LOUIS, Missouri, EUA \u2014 O glifosato chin\u00eas de baixo custo finalmente cobrou seu pre\u00e7o do Roundup. Margens reduzidas na distribui\u00e7\u00e3o\u2026<\/p>","protected":false},"author":110,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[21],"tags":[135],"class_list":["post-21752","post","type-post","status-publish","format-standard","hentry","category-seeds-traits","tag-monsanto"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Monsanto Repositions Roundup Business - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"ST. LOUIS, Missouri, US -- Low-cost Chinese glyphosate has finally taken its toll on Roundup. 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