{"id":22307,"date":"2009-06-09T00:00:00","date_gmt":"2009-06-09T04:00:00","guid":{"rendered":"http:\/\/www.farmchemicalsinternational.com\/2009\/06\/09\/the-new-yardstick\/"},"modified":"2019-09-16T13:47:11","modified_gmt":"2019-09-16T17:47:11","slug":"the-new-yardstick","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/pt\/industry-news\/the-new-yardstick\/","title":{"rendered":"O novo padr\u00e3o"},"content":{"rendered":"<p>Sustentabilidade \u00e9 mais do que uma palavra da moda hoje em dia. \u00c9 um mandato para fazer neg\u00f3cios. Para empresas de prote\u00e7\u00e3o de cultivos, o escrut\u00ednio de entidades governamentais ultimamente \u00e9 quase t\u00e3o feroz quanto a condena\u00e7\u00e3o feita por grupos de defesa ambiental.<\/p>\n<p>Durante os \u00faltimos 20 anos, aproximadamente, produtores e fornecedores qu\u00edmicos permaneceram competitivos ao entregar produtos vi\u00e1veis nas melhores formula\u00e7\u00f5es poss\u00edveis. Contratamos cientistas, ajustamos embalagens, empregamos consultores de registro e liberamos um ex\u00e9rcito de vendedores para provar que nossos produtos funcionavam t\u00e3o bem quanto a concorr\u00eancia l\u00edder. Hoje, produtos de qualidade s\u00e3o apenas as apostas b\u00e1sicas para fazer neg\u00f3cios. Para prosperar, precisamos mostrar nosso comprometimento com nossas comunidades e com a sociedade em geral.<\/p>\n<p>Nossa ind\u00fastria deve fazer mais do que explicar o valor de alimentar o mundo; ela tamb\u00e9m deve faz\u00ea-lo com uma consci\u00eancia social que seja facilmente transparente para aqueles fora da ind\u00fastria. Esse \u00e9 o novo padr\u00e3o pelo qual todos os neg\u00f3cios s\u00e3o julgados, e nosso imperativo social \u00e9 cuidar das comunidades que alimentamos para que tenham ar limpo para respirar e \u00e1gua para beber, al\u00e9m de pr\u00e1ticas agr\u00edcolas sustent\u00e1veis.<\/p>\n<p>No n\u00edvel do produtor, esse mandato exige investimentos em tecnologia, automa\u00e7\u00e3o e tecnologias de formula\u00e7\u00e3o que tornem os produtos de prote\u00e7\u00e3o de cultivos que fabricamos e distribu\u00edmos o mais eficientes poss\u00edvel. No n\u00edvel do distribuidor, est\u00e1 claro que a responsabilidade mais importante \u00e9 educar os produtores.<\/p>\n<p>Esta quest\u00e3o de <em>FCI<\/em> destaca distribuidores de todo o mundo que est\u00e3o comprometidos com o processo de serem bons administradores do meio ambiente. Digo \u201cprocesso\u201d porque sustentabilidade n\u00e3o \u00e9 um destino. \u00c9 uma jornada que fazemos com nossas comunidades usando as melhores tecnologias dispon\u00edveis que garantem que os produtos que vendemos para ajudar a alimentar o mundo n\u00e3o o envenenem inadvertidamente tamb\u00e9m.<\/p>\n<p>Nesse sentido, a educa\u00e7\u00e3o dos produtores continua sendo uma marca fundamental do nosso 6\u00ba Pr\u00eamio Anual World of Respect, apresentado por <em>FCI<\/em> em conjunto com a publica\u00e7\u00e3o irm\u00e3 <em>Vida de colheita<\/em> revista e <a href=\"http:\/\/www2.dupont.com\/Production_Agriculture\/en_US\/\" target=\"_blank\" rel=\"noopener noreferrer\">Prote\u00e7\u00e3o de Cultivos DuPont<\/a>. Os distribuidores vendem para produtores de todos os n\u00edveis de sofistica\u00e7\u00e3o, que muitas vezes aprenderam tudo o que sabem sobre agronomia com seus pais. Novas tecnologias de prote\u00e7\u00e3o de cultivos, incluindo ativos de baixo uso e pr\u00e1ticas integradas de manejo de pragas, s\u00e3o virtualmente desconhecidas em muitos cantos do mundo.<\/p>\n<p>Fica claro ao olhar para nossa lista de vencedores que o alcance comunit\u00e1rio deles n\u00e3o acontece por acidente. Ele requer um esfor\u00e7o concentrado para melhorar continuamente a intelig\u00eancia ambiental de uma comunidade. Somente a ado\u00e7\u00e3o corporativa nos n\u00edveis mais altos torna isso poss\u00edvel, e o resultado \u00e9 um treinamento que chega \u00e0s pessoas que podem impactar mais a regi\u00e3o.<\/p>\n<p>Em meio a desejos globais crescentes de vincular o status de ambientes regionais \u00e0 sa\u00fade humana, o escrut\u00ednio de empresas e ind\u00fastrias continuar\u00e1 a se intensificar. Alguns podem considerar isso um fardo, mas nossa ind\u00fastria deve acolher a oportunidade de promover nossa mensagem.<\/p>\n<p>Produtores e distribuidores de prote\u00e7\u00e3o de cultivos facilitam uma das necessidades mais fundamentais para a sobreviv\u00eancia. Mas, al\u00e9m de alimentos saud\u00e1veis, precisamos de ar limpo, \u00e1gua limpa e abrigo b\u00e1sico. Nossos neg\u00f3cios n\u00e3o devem impedir a capacidade de nossas comunidades de atingir qualquer uma de suas outras necessidades, independentemente do desejo de ajudar a aliment\u00e1-las.<\/p>\n<p>\u00c9 nossa responsabilidade proteger essas necessidades b\u00e1sicas para nossos vizinhos, especialmente porque estamos em uma posi\u00e7\u00e3o t\u00e3o estrat\u00e9gica para influenci\u00e1-los. E os governos est\u00e3o observando para garantir que as empresas estejam \u00e0 altura do novo padr\u00e3o.<\/p>","protected":false},"excerpt":{"rendered":"<p>Sustentabilidade \u00e9 mais do que uma palavra da moda hoje em dia. \u00c9 um mandato para fazer neg\u00f3cios. Para empresas de prote\u00e7\u00e3o de cultivos, o escrut\u00ednio de\u2026<\/p>","protected":false},"author":110,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[489],"tags":[],"class_list":["post-22307","post","type-post","status-publish","format-standard","hentry","category-industry-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The New Yardstick - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"Sustainability is more than a buzzword these days. 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