{"id":28218,"date":"2011-10-11T00:00:00","date_gmt":"2011-10-11T04:00:00","guid":{"rendered":"http:\/\/www.farmchemicalsinternational.com\/2011\/10\/11\/research-room-for-big-brands-in-russian-specialty-pesticides-market\/"},"modified":"2015-08-25T14:25:43","modified_gmt":"2015-08-25T18:25:43","slug":"research-room-for-big-brands-in-russian-specialty-pesticides-market","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/pt\/markets\/europe\/research-room-for-big-brands-in-russian-specialty-pesticides-market\/","title":{"rendered":"Pesquisa: Espa\u00e7o para grandes marcas no mercado russo de pesticidas especiais"},"content":{"rendered":"

Por Jackie Sindrich<\/strong>
Editor-chefe<\/em><\/p>\n

Fornecedores locais e gen\u00e9ricos ainda controlam a ind\u00fastria russa de pesticidas especiais, mas o mercado de $218 milh\u00f5es est\u00e1 pronto para novas formula\u00e7\u00f5es de produtos, de acordo com um novo relat\u00f3rio da empresa de consultoria e pesquisa Kline & Company.<\/p>\n

A situa\u00e7\u00e3o significa que os fornecedores multinacionais que buscam estabelecer presen\u00e7a na R\u00fassia devem ser cautelosos, mas eles t\u00eam espa\u00e7o para penetrar no mercado, disse o relat\u00f3rio.<\/p>\n

\u201cA economia russa est\u00e1 crescendo, mas tamb\u00e9m ainda est\u00e1 se ajustando a uma economia de livre mercado sem controle governamental\u201d, disse Dennis Fugate, Gerente da Ind\u00fastria de Pesticidas Especiais da Kline, em uma declara\u00e7\u00e3o. \u201cNo controle de pragas, a falta de registro de produtos em alguns segmentos abriu as portas para uso off-label, importa\u00e7\u00f5es gen\u00e9ricas de baixo custo da \u00cdndia e da China e alguns produtos de imita\u00e7\u00e3o que n\u00e3o s\u00e3o t\u00e3o eficazes quanto o produto genu\u00edno.\u201d<\/p>\n

A pesquisa da Kline focou em mercados como controle de pragas, gr\u00e3os armazenados, higiene rural, consumidor, gest\u00e3o de vegeta\u00e7\u00e3o florestal e industrial. O governo russo ainda frequentemente concede contratos de fornecimento para as mesmas empresas ano ap\u00f3s ano \u2013 mais predominantemente no segmento IVM \u2013 principalmente com base em relacionamentos estabelecidos e pre\u00e7os baixos. Apesar disso, os dados da Kline mostram que o mercado para IVM est\u00e1 crescendo, o que pode abrir as portas para mais concorr\u00eancia.<\/p>\n

Enquanto isso, o governo russo est\u00e1 progredindo na aplica\u00e7\u00e3o de patentes para reduzir produtos falsificados. Em alguns casos, importa\u00e7\u00f5es gen\u00e9ricas ficam fora dos requisitos de registro de produtos; em outros, o registro \u00e9 extremamente dif\u00edcil e custoso.<\/p>\n

\u201cMarcas multinacionais podem ter uma forte vantagem com produtos que podem oferecer ingredientes genu\u00ednos certificados e entregar resultados garantidos\u201d, acrescentou Fugate.<\/p>\n

Em vez de depender do governo, algumas empresas est\u00e3o tomando medidas para incorporar marcas de identifica\u00e7\u00e3o nas embalagens de seus produtos. <\/p>\n

Por exemplo, a Bayer CropScience oferece informa\u00e7\u00f5es em seu site para ajudar os clientes a identificar produtos genu\u00ednos e oferece uma linha direta para os consumidores denunciarem um produto falsificado ou obterem informa\u00e7\u00f5es para verificar a autenticidade de um produto que compraram.<\/p>\n

Apesar dos problemas persistentes, o mercado russo \u00e9 atraente \u2014 os consumidores est\u00e3o ansiosos para experimentar produtos ocidentais mais contempor\u00e2neos, dando aos fornecedores tecnologicamente inovadores ampla oportunidade de introduzir novos ingredientes ativos, disse Fugate.<\/p>\n

Para mais informa\u00e7\u00f5es sobre esta hist\u00f3ria, participe do webinar gratuito de Kline \u00e0s 9h ET na quarta-feira, 12 de outubro. V\u00e1 para http:\/\/www.klinegroup.com\/market-research\/webinars\/AGkline2011_fall_webinars.asp<\/a> para registrar.<\/p>","protected":false},"excerpt":{"rendered":"

Por Jackie Sindrich Editor-chefe Fornecedores locais e gen\u00e9ricos ainda controlam a ind\u00fastria russa de pesticidas especiais \u2013 mas o $218\u2026<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29],"tags":[628,643],"class_list":["post-28218","post","type-post","status-publish","format-standard","hentry","category-europe","tag-ivm","tag-russia"],"yoast_head":"\nResearch: Room for Big Brands in Russian Specialty Pesticides Market - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"By Jackie Sindrich Managing Editor Local suppliers and generics still control the Russian specialty pesticides industry – but the $218 million\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.agribusinessglobal.com\/pt\/markets\/europe\/research-room-for-big-brands-in-russian-specialty-pesticides-market\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Research: Room for Big Brands in Russian Specialty Pesticides Market - 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