{"id":31911,"date":"2012-11-19T00:00:00","date_gmt":"2012-11-19T05:00:00","guid":{"rendered":"http:\/\/www.farmchemicalsinternational.com\/2012\/11\/19\/three-keys-to-better-business\/"},"modified":"2014-11-20T09:44:52","modified_gmt":"2014-11-20T14:44:52","slug":"three-keys-to-better-business","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/pt\/markets\/three-keys-to-better-business\/","title":{"rendered":"Tr\u00eas Chaves para Melhores Neg\u00f3cios"},"content":{"rendered":"

A demanda popular \u00e9 o motor indiscut\u00edvel para nossa ind\u00fastria. Quando os agricultores aprendem sobre boas pr\u00e1ticas agr\u00edcolas, eles geralmente fazem a conex\u00e3o com produtividade e lucros. Os varejistas fazem um esfor\u00e7o exaustivo para educar os agricultores sobre controle de pragas, produtividade e sa\u00fade do solo. Mas quem educa os varejistas e apoia seus esfor\u00e7os com os agricultores?<\/p>\n

Distribuidores em economias emergentes entendem que a demanda pull-through \u00e9 a pedra angular de sua prosperidade. A capacidade de neg\u00f3cios agr\u00edcolas prosperarem depende da probabilidade de os agricultores comprarem uma tecnologia ou protocolo agron\u00f4mico. Com a aus\u00eancia de servi\u00e7os de extens\u00e3o em grande parte do mundo em desenvolvimento, \u00e9 responsabilidade da ind\u00fastria privada faz\u00ea-lo. <\/p>\n

Nenhum de n\u00f3s est\u00e1 imune a essa responsabilidade. Empresas multinacionais investem milh\u00f5es para garantir que sua mensagem sobre uso de produtos, boas pr\u00e1ticas agr\u00edcolas e administra\u00e7\u00e3o ressoe por toda a cadeia de valor. Competir com multinacionais deve ser mais do que garantir contratos internacionais e acordos de distribui\u00e7\u00e3o; significa que todos n\u00f3s devemos investir em campanhas que ajudem a construir uma base de conhecimento no n\u00edvel da fazenda e ajudem a alimentar a demanda por nossos produtos \u2014 produtos que s\u00e3o desesperadamente necess\u00e1rios em grande parte do mundo.<\/p>\n

As informa\u00e7\u00f5es sobre prote\u00e7\u00e3o de cultivos est\u00e3o inextricavelmente ligadas a boas pr\u00e1ticas agr\u00edcolas. Essas diretrizes b\u00e1sicas sobre o manuseio, aplica\u00e7\u00e3o e descarte seguros de produtos de prote\u00e7\u00e3o de cultivos, bem como manuten\u00e7\u00e3o de equipamentos, podem ajudar os agricultores a serem mais eficientes, eficazes e lucrativos, encorajando, assim, o consumo cont\u00ednuo de tecnologias agr\u00edcolas.<\/p>\n

Caracter\u00edsticas da cria\u00e7\u00e3o de demanda<\/strong>
Para uma ind\u00fastria t\u00e3o t\u00e9cnica quanto a agricultura, nossa cria\u00e7\u00e3o de demanda geralmente come\u00e7a com guias de agronomia. Eles s\u00e3o uma excelente maneira de levar informa\u00e7\u00f5es ao usu\u00e1rio final e refor\u00e7ar as decis\u00f5es que os agricultores tomam sobre a ado\u00e7\u00e3o de tecnologia. No entanto, eles n\u00e3o conseguem criar pontos de discuss\u00e3o para os agricultores discutirem com suas fam\u00edlias e colegas. <\/p>\n

    \n
  1. Os fazendeiros devem se orgulhar do que fazem. Seu sustento nutre comunidades e fornece empregos. Temos uma excelente hist\u00f3ria e precisamos fornecer pontos de discuss\u00e3o aos fazendeiros para que eles possam articular a hist\u00f3ria de fundo da produtividade agr\u00edcola. Takeaway: Esteja preparado para discutir os impactos econ\u00f4micos, sociais e ambientais positivos que a agricultura tem ao redor do mundo. Inclua esses pontos em materiais de marketing para distribuidores para que eles possam passar a mensagem aos fazendeiros.<\/li>\n
  2. A agricultura \u00e9 local, assim como a mensagem que ressoa com cada p\u00fablico. Padr\u00f5es clim\u00e1ticos, ocorr\u00eancias de pragas, fertilidade do solo e fatores de demanda tornam as comunidades agr\u00edcolas diferentes. Takeaway: Quanto mais os conselhos agron\u00f4micos, as boas pr\u00e1ticas agr\u00edcolas e as recomenda\u00e7\u00f5es de produtos puderem ser localizados, mais prov\u00e1vel ser\u00e1 que varejistas e agricultores adotem uma prescri\u00e7\u00e3o de prote\u00e7\u00e3o de cultivos.<\/li>\n
  3. Vendas e ado\u00e7\u00e3o de produtos s\u00e3o uma mistura de demanda, emo\u00e7\u00e3o e avalia\u00e7\u00e3o cuidadosa. Quanto melhor pudermos identificar o gatilho que persuade os agricultores a usar fungicidas e outros produtos de maior valor, mais previs\u00edvel ser\u00e1 a cadeia de valor. Takeaway: O in\u00edcio de uma conversa geralmente come\u00e7a com a utilidade agron\u00f4mica, mas o fator decisivo provavelmente ser\u00e3o as vantagens econ\u00f4micas da prote\u00e7\u00e3o de cultivos e maior produ\u00e7\u00e3o. <\/li>\n<\/ol>\n

    Quais s\u00e3o suas ideias? Envie sua maneira favorita de gerar demanda em n\u00edvel global, regional, nacional ou local para dfrabotta@meistermedia.com<\/strong> e voc\u00ea pode ganhar uma coluna de convidado na revista.<\/p>","protected":false},"excerpt":{"rendered":"

    A demanda popular \u00e9 o motor indiscut\u00edvel do nosso setor. Quando os agricultores aprendem sobre boas pr\u00e1ticas agr\u00edcolas, geralmente adotam\u2026<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[5],"tags":[],"class_list":["post-31911","post","type-post","status-publish","format-standard","hentry","category-markets"],"yoast_head":"\nThree Keys to Better Business - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"Grassroots demand is the undisputable driver for our industry. When farmers learn about good agricultural practices, they generally make the connection to\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.agribusinessglobal.com\/pt\/markets\/three-keys-to-better-business\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Three Keys to Better Business - AgriBusiness Global\" \/>\n<meta property=\"og:description\" content=\"Grassroots demand is the undisputable driver for our industry. When farmers learn about good agricultural practices, they generally make the connection to\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.agribusinessglobal.com\/pt\/markets\/three-keys-to-better-business\/\" \/>\n<meta property=\"og:site_name\" content=\"AgriBusiness Global\" \/>\n<meta property=\"article:published_time\" content=\"2012-11-19T05:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-11-20T14:44:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.agribusinessglobal.com\/wp-content\/themes\/AgribusinessTheme\/images\/ABG-Web-No-Feature-Logo.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.agribusinessglobal.com\/wp-content\/themes\/AgribusinessTheme\/images\/ABG-Web-No-Feature-Logo.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.agribusinessglobal.com\\\/markets\\\/three-keys-to-better-business\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.agribusinessglobal.com\\\/markets\\\/three-keys-to-better-business\\\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Three Keys to Better Business\",\"datePublished\":\"2012-11-19T05:00:00+00:00\",\"dateModified\":\"2014-11-20T14:44:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.agribusinessglobal.com\\\/markets\\\/three-keys-to-better-business\\\/\"},\"wordCount\":519,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/www.agribusinessglobal.com\\\/pt\\\/#organization\"},\"articleSection\":[\"Markets\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.agribusinessglobal.com\\\/markets\\\/three-keys-to-better-business\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.agribusinessglobal.com\\\/markets\\\/three-keys-to-better-business\\\/\",\"url\":\"https:\\\/\\\/www.agribusinessglobal.com\\\/markets\\\/three-keys-to-better-business\\\/\",\"name\":\"Three Keys to Better Business - AgriBusiness Global\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.agribusinessglobal.com\\\/pt\\\/#website\"},\"datePublished\":\"2012-11-19T05:00:00+00:00\",\"dateModified\":\"2014-11-20T14:44:52+00:00\",\"description\":\"Grassroots demand is the undisputable driver for our industry. When farmers learn about good agricultural practices, they generally make the connection to\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.agribusinessglobal.com\\\/markets\\\/three-keys-to-better-business\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.agribusinessglobal.com\\\/markets\\\/three-keys-to-better-business\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.agribusinessglobal.com\\\/markets\\\/three-keys-to-better-business\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.agribusinessglobal.com\\\/pt\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Three Keys to Better Business\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.agribusinessglobal.com\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/www.agribusinessglobal.com\\\/pt\\\/\",\"name\":\"AgriBusiness Global\",\"description\":\"Empowering Agriculture to Feed the World\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.agribusinessglobal.com\\\/pt\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.agribusinessglobal.com\\\/pt\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.agribusinessglobal.com\\\/pt\\\/#organization\",\"name\":\"AgriBusiness Global\",\"url\":\"https:\\\/\\\/www.agribusinessglobal.com\\\/pt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/www.agribusinessglobal.com\\\/pt\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/d6kq167ddwbdq.cloudfront.net\\\/farmchemint\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/ABG-logo-250x150px-01.png\",\"contentUrl\":\"https:\\\/\\\/d6kq167ddwbdq.cloudfront.net\\\/farmchemint\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/ABG-logo-250x150px-01.png\",\"width\":251,\"height\":151,\"caption\":\"AgriBusiness Global\"},\"image\":{\"@id\":\"https:\\\/\\\/www.agribusinessglobal.com\\\/pt\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"\",\"url\":\"https:\\\/\\\/www.agribusinessglobal.com\\\/pt\\\/author\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Tr\u00eas Chaves para Melhores Neg\u00f3cios - AgriBusiness Global","description":"A demanda popular \u00e9 o motor indiscut\u00edvel para nossa ind\u00fastria. Quando os agricultores aprendem sobre boas pr\u00e1ticas agr\u00edcolas, eles geralmente fazem a conex\u00e3o com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.agribusinessglobal.com\/pt\/markets\/three-keys-to-better-business\/","og_locale":"pt_BR","og_type":"article","og_title":"Three Keys to Better Business - AgriBusiness Global","og_description":"Grassroots demand is the undisputable driver for our industry. When farmers learn about good agricultural practices, they generally make the connection to","og_url":"https:\/\/www.agribusinessglobal.com\/pt\/markets\/three-keys-to-better-business\/","og_site_name":"AgriBusiness Global","article_published_time":"2012-11-19T05:00:00+00:00","article_modified_time":"2014-11-20T14:44:52+00:00","og_image":[{"url":"https:\/\/www.agribusinessglobal.com\/wp-content\/themes\/AgribusinessTheme\/images\/ABG-Web-No-Feature-Logo.jpg","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_image":"https:\/\/www.agribusinessglobal.com\/wp-content\/themes\/AgribusinessTheme\/images\/ABG-Web-No-Feature-Logo.jpg","twitter_misc":{"Escrito por":"","Est. tempo de leitura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.agribusinessglobal.com\/markets\/three-keys-to-better-business\/#article","isPartOf":{"@id":"https:\/\/www.agribusinessglobal.com\/markets\/three-keys-to-better-business\/"},"author":{"name":"","@id":""},"headline":"Three Keys to Better Business","datePublished":"2012-11-19T05:00:00+00:00","dateModified":"2014-11-20T14:44:52+00:00","mainEntityOfPage":{"@id":"https:\/\/www.agribusinessglobal.com\/markets\/three-keys-to-better-business\/"},"wordCount":519,"commentCount":1,"publisher":{"@id":"https:\/\/www.agribusinessglobal.com\/pt\/#organization"},"articleSection":["Markets"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.agribusinessglobal.com\/markets\/three-keys-to-better-business\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.agribusinessglobal.com\/markets\/three-keys-to-better-business\/","url":"https:\/\/www.agribusinessglobal.com\/markets\/three-keys-to-better-business\/","name":"Tr\u00eas Chaves para Melhores Neg\u00f3cios - AgriBusiness Global","isPartOf":{"@id":"https:\/\/www.agribusinessglobal.com\/pt\/#website"},"datePublished":"2012-11-19T05:00:00+00:00","dateModified":"2014-11-20T14:44:52+00:00","description":"A demanda popular \u00e9 o motor indiscut\u00edvel para nossa ind\u00fastria. Quando os agricultores aprendem sobre boas pr\u00e1ticas agr\u00edcolas, eles geralmente fazem a conex\u00e3o com","breadcrumb":{"@id":"https:\/\/www.agribusinessglobal.com\/markets\/three-keys-to-better-business\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.agribusinessglobal.com\/markets\/three-keys-to-better-business\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.agribusinessglobal.com\/markets\/three-keys-to-better-business\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.agribusinessglobal.com\/pt\/"},{"@type":"ListItem","position":2,"name":"Three Keys to Better Business"}]},{"@type":"WebSite","@id":"https:\/\/www.agribusinessglobal.com\/pt\/#website","url":"https:\/\/www.agribusinessglobal.com\/pt\/","name":"Agroneg\u00f3cio Global","description":"Capacitando a agricultura para alimentar o mundo","publisher":{"@id":"https:\/\/www.agribusinessglobal.com\/pt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.agribusinessglobal.com\/pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/www.agribusinessglobal.com\/pt\/#organization","name":"Agroneg\u00f3cio Global","url":"https:\/\/www.agribusinessglobal.com\/pt\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.agribusinessglobal.com\/pt\/#\/schema\/logo\/image\/","url":"https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2024\/06\/ABG-logo-250x150px-01.png","contentUrl":"https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2024\/06\/ABG-logo-250x150px-01.png","width":251,"height":151,"caption":"AgriBusiness Global"},"image":{"@id":"https:\/\/www.agribusinessglobal.com\/pt\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"","url":"https:\/\/www.agribusinessglobal.com\/pt\/author\/"}]}},"acf":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paA6y4-8iH","_links":{"self":[{"href":"https:\/\/www.agribusinessglobal.com\/pt\/wp-json\/wp\/v2\/posts\/31911","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.agribusinessglobal.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.agribusinessglobal.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.agribusinessglobal.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.agribusinessglobal.com\/pt\/wp-json\/wp\/v2\/comments?post=31911"}],"version-history":[{"count":0,"href":"https:\/\/www.agribusinessglobal.com\/pt\/wp-json\/wp\/v2\/posts\/31911\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.agribusinessglobal.com\/pt\/wp-json\/wp\/v2\/media?parent=31911"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.agribusinessglobal.com\/pt\/wp-json\/wp\/v2\/categories?post=31911"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.agribusinessglobal.com\/pt\/wp-json\/wp\/v2\/tags?post=31911"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}