{"id":48313,"date":"2014-01-06T11:27:10","date_gmt":"2014-01-06T16:27:10","guid":{"rendered":"http:\/\/www.farmchemicalsinternational.com\/?p=48313"},"modified":"2021-06-14T15:35:19","modified_gmt":"2021-06-14T19:35:19","slug":"the-next-norman-borlaugs","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/pt\/agrochemicals\/the-next-norman-borlaugs\/","title":{"rendered":"O Pr\u00f3ximo Norman Borlaugs"},"content":{"rendered":"
\"Walmart

O Walmart exigir\u00e1 \u00f3leo de palma de origem sustent\u00e1vel para todos os seus produtos de marca pr\u00f3pria no mundo todo at\u00e9 o final de 2015.
Foto cortesia do Walmart Corporate<\/p><\/div>\n

At\u00e9 Norman Borlaug teve cr\u00edticos. O homem creditado por salvar um bilh\u00e3o de pessoas da fome foi aconselhado por alguns a deix\u00e1-las morrer, apesar de seu hist\u00f3rico de salvar o M\u00e9xico da fome end\u00eamica.<\/p>\n

As aclamadas variedades de trigo an\u00e3o de Borlaug foram cultivadas no M\u00e9xico durante seu trabalho l\u00e1, come\u00e7ando em 1944. Seu trabalho envolvia longas horas de trabalho tedioso selecionando manualmente as variedades preferidas e, em seguida, isolando-as para que fossem curtas, fortes e resistentes \u00e0 ferrugem. Ele teve sucesso n\u00e3o apenas em produzir plantas melhores, mas tamb\u00e9m reformulou as pr\u00e1ticas culturais do pa\u00eds, enfatizando a fertiliza\u00e7\u00e3o e a irriga\u00e7\u00e3o em \u00e9pocas espec\u00edficas. O M\u00e9xico era autossuficiente na produ\u00e7\u00e3o de trigo em 1956, e Borlaug havia criado novas cultivares e sistemas de cultivo que seriam copiados e distribu\u00eddos por todo o mundo.<\/p>\n

Mas quando a \u00cdndia e o Paquist\u00e3o mostraram sinais de fome em meados da d\u00e9cada de 1960, muitos agr\u00f4nomos e economistas disseram que a produ\u00e7\u00e3o de alimentos nunca conseguiria acompanhar o crescimento populacional, e as pr\u00e1ticas culturais eram muito d\u00edspares para implementar o projeto de Borlaug. A \u00cdndia foi considerada al\u00e9m da esperan\u00e7a para alguns. Borlaug provou que eles estavam errados, e em 1974 a \u00cdndia era autossuficiente na produ\u00e7\u00e3o de todos os cereais. Os cr\u00edticos foram silenciados, a tecnologia prevaleceu, e a cat\u00e1strofe malthusiana prevista por autores populares da \u00e9poca permaneceu como uma teoria.<\/p>\n

As cr\u00edticas atuais aos sistemas agr\u00edcolas s\u00e3o muito mais desregulamentadas. Varejistas e consumidores est\u00e3o mais educados, expressivos e poderosos do que nunca, e suas demandas est\u00e3o se infiltrando na cadeia de valor. Seus mandatos s\u00e3o claros: eles querem consum\u00edveis sustent\u00e1veis que sejam comercializados de forma justa e entregues o ano todo. Esta nova diretiva est\u00e1 impactando todas as empresas, grandes e pequenas.<\/p>\n

A iniciativa de sustentabilidade recentemente promulgada pelo Walmart causou um leve p\u00e2nico entre os fornecedores de produtos. Quase da noite para o dia, o rastreamento de carbono, o uso de \u00e1gua, o consumo de energia e a rastreabilidade se tornaram prioridades para os produtores que esperavam que essas inevitabilidades fossem instigadas pelos reguladores muito antes dos varejistas de alimentos.<\/p>\n

Unilever, a 18o<\/sup> maior empresa listada na bolsa de valores de Londres, com receitas de $67,8 bilh\u00f5es em 2012, lan\u00e7ou uma campanha em 2012 para reprojetar sua cadeia de suprimentos para incluir o fornecimento sustent\u00e1vel, em parte a pedido de seus maiores varejistas, incluindo o Walmart.<\/p>\n

\u201cAs m\u00e3es do Walmart \u2013 que \u00e9 como o Walmart se refere aos seus clientes \u2013 querem comprar produtos sustent\u00e1veis, mas n\u00e3o pagar\u00e3o um centavo a mais por eles\u201d, diz Jan Kees Vis, diretora global de desenvolvimento de sourcing sustent\u00e1vel da Unilever. \u201cEnt\u00e3o, cabe \u00e0s corpora\u00e7\u00f5es entregar essas iniciativas.\u201d<\/p>\n

Essas demandas populares est\u00e3o mudando a maneira como o gigante de 400 marcas faz neg\u00f3cios, e seus fornecedores est\u00e3o mudando com elas. Agricultores, fornecedores de insumos, empresas de log\u00edstica, processadores, varejistas e at\u00e9 mesmo consumidores est\u00e3o sob o microsc\u00f3pio, enquanto a Unilever faz benchmarking de emiss\u00f5es de carbono, uso de \u00e1gua e consumo de energia para o ciclo de vida do ber\u00e7o ao t\u00famulo para cada um de seus produtos. Produtos que incluem Ben & Jerry's, Breyers, Best Foods, Lipton, Knorr, Hellmann's, Red Rose, Ragu e uma variedade impressionante de margarinas. Ela tem 17 marcas que geram mais de $1 bilh\u00e3o em vendas a cada ano, e est\u00e1 em uma busca cont\u00ednua por mat\u00e9rias-primas de fornecedores sustent\u00e1veis.<\/p>\n

Sua iniciativa de \u00f3leo de palma \u00e9 a mais desenvolvida. Depois que ativistas e, consequentemente, consumidores come\u00e7aram a castigar a empresa sediada na Holanda por desmatar as planta\u00e7\u00f5es de \u00f3leo de palma do Sudeste Asi\u00e1tico como resultado de seu consumo colossal, a Unilever atingiu sua meta de obter 100% de seu \u00f3leo de palma em 2012 por meio dos Certificados de Palma Verde da Mesa Redonda sobre \u00d3leo de Palma Sustent\u00e1vel. Seu pr\u00f3ximo marco ser\u00e1 obter todo o \u00f3leo de palma sustent\u00e1vel de fontes rastre\u00e1veis at\u00e9 2020.<\/p>\n

Para seu enorme neg\u00f3cio de ch\u00e1, agora est\u00e1 em meio a um enorme processo de certifica\u00e7\u00e3o para produtores de ch\u00e1, para que pequenos acionistas n\u00e3o sejam exclu\u00eddos de sua estrat\u00e9gia pioneira de fornecimento. Hoje, est\u00e1 comprando 63% de seu ch\u00e1 de fontes sustent\u00e1veis e est\u00e1 trabalhando com a ag\u00eancia Kenya Tea Development para estabelecer 3.200 escolas para que os 600.000 produtores de ch\u00e1 do pa\u00eds possam trabalhar em dire\u00e7\u00e3o \u00e0 acredita\u00e7\u00e3o sustent\u00e1vel. "\u00c9 o maior esfor\u00e7o individual em dire\u00e7\u00e3o \u00e0 certifica\u00e7\u00e3o na hist\u00f3ria da humanidade", disse Vis no final de outubro na CropWorld Global em Amsterd\u00e3, Holanda.<\/p>\n

H\u00e1 in\u00fameros exemplos de neg\u00f3cios agr\u00edcolas que fornecem aos agricultores ferramentas para permanecerem eficazes, eficientes e relevantes com os varejistas e consumidores de hoje. Nossa cobertura editorial em 2014 continuar\u00e1 a examinar tend\u00eancias na produ\u00e7\u00e3o, com\u00e9rcio e uso de produtos de prote\u00e7\u00e3o de cultivos. Al\u00e9m disso, FCI<\/em> planeja refor\u00e7ar sua cobertura de como iniciativas de cadeia de valor sustent\u00e1vel est\u00e3o afetando decis\u00f5es de compra upstream e demanda por produtos. Empresas agr\u00edcolas privadas s\u00e3o mais movidas por tend\u00eancias de consumo do que nunca, e est\u00e3o se tornando mais transparentes para atender \u00e0 demanda de sistemas agr\u00edcolas sustent\u00e1veis.<\/p>\n

O fardo \u00e9 grande e, mais uma vez, as ind\u00fastrias aliment\u00edcias se uniram para inovar suas fontes, produtos e processos para conter as cr\u00edticas \u00e0 agricultura moderna e fornecer tecnologias que ajudem a alimentar o mundo de forma justa e sustent\u00e1vel.<\/p>\n

O pr\u00f3ximo Norman Borlaug est\u00e1 trabalhando incansavelmente em esta\u00e7\u00f5es de pesquisa, laborat\u00f3rios de P&D, think tanks, cons\u00f3rcios e nos campos pr\u00f3ximos aos fazendeiros para garantir que os consumidores tenham alimentos seguros, justos e acess\u00edveis. Os agroneg\u00f3cios impactam bilh\u00f5es que buscam alimentar suas fam\u00edlias e comunidades.<\/p>\n

FCI<\/em> tem orgulho de trabalhar ao lado de empresas que n\u00e3o permitir\u00e3o que os cr\u00edticos marginalizem seu trabalho e, em vez disso, inventar\u00e3o novas solu\u00e7\u00f5es conforme o mundo muda. Mais uma vez, a inova\u00e7\u00e3o e a perseveran\u00e7a silenciar\u00e3o os cr\u00edticos e ajudar\u00e3o as pessoas mais pobres do mundo a perseverar.<\/p>\n

O que voc\u00ea acha? O que as empresas de prote\u00e7\u00e3o de cultivos est\u00e3o fazendo para responder \u00e0 demanda do consumidor por alimentos produzidos de forma mais sustent\u00e1vel?<\/p>","protected":false},"excerpt":{"rendered":"

As ind\u00fastrias privadas reestruturam suas cadeias de valor para atender \u00e0 demanda popular por alimentos obtidos de forma sustent\u00e1vel, e as ind\u00fastrias de produ\u00e7\u00e3o agr\u00edcola desempenham um papel crucial. <\/p>","protected":false},"author":72,"featured_media":48314,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,1846],"tags":[647,132],"class_list":["post-48313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agrochemicals","category-sustainability","tag-norman-borlaug","tag-sustainability"],"yoast_head":"\nThe Next Norman Borlaugs - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"Private industries re-engineer their value chains to meet grassroots demand for sustainably derived foodstuffs, and the crop production industries play a crucial role.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.agribusinessglobal.com\/pt\/agrochemicals\/the-next-norman-borlaugs\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Next Norman Borlaugs - 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