{"id":48415,"date":"2014-01-27T10:56:49","date_gmt":"2014-01-27T15:56:49","guid":{"rendered":"http:\/\/www.farmchemicalsinternational.com\/?p=48415"},"modified":"2019-09-25T06:30:17","modified_gmt":"2019-09-25T10:30:17","slug":"makhteshim-agan-rebrands-as-adama","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/pt\/agrochemicals\/makhteshim-agan-rebrands-as-adama\/","title":{"rendered":"Makhteshim Agan \u00e9 renomeado como \u201cADAMA\u201d"},"content":{"rendered":"<div id=\"attachment_48421\" style=\"width: 160px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-48421\" class=\"size-thumbnail wp-image-48421\" alt=\"\u201cWe see significant commercial value in the transition to a single global brand.&quot; -Ignacio Dominguez, chief commercial officer\" src=\"https:\/\/www.farmchemicalsinternational.com\/wp-content\/uploads\/2014\/01\/max400-150x150.jpg\" width=\"150\" height=\"150\" \/><p id=\"caption-attachment-48421\" class=\"wp-caption-text\">\u201cVemos um valor comercial significativo na transi\u00e7\u00e3o para uma \u00fanica marca global.\u201d -Ignacio Dominguez, diretor comercial<\/p><\/div>\n<p>Makhteshim Agan Industries tem um novo nome. Ela se chamar\u00e1 ADAMA a partir de abril de 2014.<\/p>\n<p>A MAI disse que mudou seu nome de entidade legal para \u201cADAMA Agricultural Solutions Ltd.\u201d O nome, ADAMA, vem da palavra hebraica para \u201cterra\u201d ou \u201csolo\u201d e \u201creflete o foco centrado no agricultor da empresa e seu compromisso em promover a agricultura em seus mercados ao redor do mundo\u201d.<\/p>\n<p>A implementa\u00e7\u00e3o da marca ser\u00e1 conduzida globalmente com lan\u00e7amentos escalonados pa\u00eds por pa\u00eds. A transi\u00e7\u00e3o completa para a nova marca deve ser conclu\u00edda at\u00e9 o final de 2015.<\/p>\n<p>Erez Vigodman, que anunciou no in\u00edcio deste m\u00eas que deixar\u00e1 o cargo de presidente e CEO para liderar a TEVA Pharmaceuticals a partir de fevereiro, disse: \u201cNossa decis\u00e3o de fazer a transi\u00e7\u00e3o para uma \u00fanica marca global, ADAMA, marca mais um marco em nossa evolu\u00e7\u00e3o para uma organiza\u00e7\u00e3o global l\u00edder com valores compartilhados, cultura compartilhada e uma \u00fanica marca. Um fornecedor de produtos e servi\u00e7os focados em agricultores em todo o mundo. A transi\u00e7\u00e3o para a nova marca destaca nosso compromisso de longa data com a comunidade agr\u00edcola e nos permite falar com agricultores em todo o mundo com uma voz e identidade comuns e diferenciadas.\u201d<\/p>\n<p>Ao longo da transi\u00e7\u00e3o da marca, a ADAMA espera reduzir suas numerosas marcas locais e estabelecer um portf\u00f3lio de produtos mais simplificado. Com o tempo, espera-se que a mudan\u00e7a gere benef\u00edcios comerciais e financeiros, disse.<\/p>\n<p>Ignacio Dominguez, diretor comercial, acrescentou: \u201cVemos um valor comercial significativo na transi\u00e7\u00e3o para uma \u00fanica marca global. Ao assumirmos essa nova marca compartilhada, tamb\u00e9m reconhecemos a necessidade de equilibrar nossa voz global com a capacidade de adaptar nossas opera\u00e7\u00f5es e solu\u00e7\u00f5es aos requisitos de fazendeiros e parceiros em cada comunidade local. Por esse motivo, muitos aspectos importantes do neg\u00f3cio continuar\u00e3o a ser impulsionados pelo mercado local e pelas necessidades dos fazendeiros.\u201d<\/p>\n<p>Em abril, a empresa fornecer\u00e1 mais detalhes sobre a ado\u00e7\u00e3o gradual do nome ADAMA pelo grupo em uma base mundial. A mudan\u00e7a oficial do nome de Makhteshim Agan Industries Ltd. para ADAMA Agricultural Solutions Ltd. \u00e9 a partir de 23 de janeiro de 2014.<\/p>","protected":false},"excerpt":{"rendered":"<p>A empresa espera reduzir in\u00fameras marcas locais e simplificar o portf\u00f3lio de produtos.<\/p>","protected":false},"author":72,"featured_media":48421,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,29,5],"tags":[208,54,207],"class_list":["post-48415","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agrochemicals","category-europe","category-markets","tag-adama","tag-featured-home","tag-makhteshim-agan"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Makhteshim Agan Rebrands as &quot;ADAMA&quot; - AgriBusiness Global<\/title>\n<meta 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