{"id":48944,"date":"2014-04-18T14:56:00","date_gmt":"2014-04-18T18:56:00","guid":{"rendered":"http:\/\/www.farmchemicalsinternational.com\/?p=48944"},"modified":"2019-09-25T06:30:22","modified_gmt":"2019-09-25T10:30:22","slug":"slideshow-behind-adama-makhteshim-agans-deceptively-simple-new-name","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/pt\/agrochemicals\/slideshow-behind-adama-makhteshim-agans-deceptively-simple-new-name\/","title":{"rendered":"SLIDESHOW: Por tr\u00e1s do novo nome enganosamente simples de Adama e Makhteshim Agan"},"content":{"rendered":"
\"\u201cWe

\u201cWe see significant commercial value in the transition to a single global brand.” -Ignacio Dominguez, Adama chief commercial officer<\/p><\/div>\n

If you\u2019re not sure how to pronounce \u201cAdama,\u201d the emphasis is on the last \u201ca.\u201d However you say it, Makhteshim Agan\u2019s new name is simpler, catchier, and the Israeli company hopes, will bring it far better brand recognition worldwide. As of early this month, it has officially gone from 40 different company names to one.<\/p>\n

Ignacio Dominguez, chief commercial officer for Adama, reflected in an interview with FCI<\/i> on the reasons behind the change, and what it means for one of the world\u2019s top off-patent crop protection companies going forward.<\/p>\n

The decision to create a new brand \u2013 which was made two years ago but a Masada-sized tower of nuances and legal and digital hurdles prevented a speedy unveiling \u2013 came down to one driving principle. That principle, Dominguez said, is this: The brand is the shortest and most efficient way to tell your story.<\/p>\n

\u201cIt is crazy, for example, that we have a leading position in sugar beet herbicides in Germany, and everybody recognizes our leading brand Goltix, and nobody identifies that with [Makhteshim Agan,]\u201d Dominguez explained. \u201cThat was something that we had to reflect upon and the transformation forces us to think about the brand \u2013 and to have one company, one culture, one image, one brand.\u201d<\/p>\n

So why \u201cAdama\u201d? It\u2019s the Hebrew word for earth \u2013 but there\u2019s more. The \u201cMA\u201d within the name shows it is keeping true to its Makhteshim Agan heritage. \u201cAD\u201d signals \u201cadvance.\u201d Another element joins the masculine and the feminine: \u201cADAM\u201d and \u201cDAMA,\u201d respectively. \u201cAMA\u201d also means \u201cmother\u201d in many languages, as in mother earth. This symbolizes its \u201cdown-to-earth organization,\u201d both in approach and attitude. Balance is yet another important aspect. The three As equally divide its new name balancing the past, present and future.<\/p>\n

In addition, the letter combination “ADA” works well for search engine optimization, Dominguez noted.<\/p>\n

Along with the new name comes the motto: \u201cSimply. Grow. Together.\u201d The saying not only signals growth internally, but also growth for the agro community in terms of both crops and improved standards. Dominguez said the company aims to be \u201cone element in the ecosystem of agriculture. The strategy is the same no matter where we go.\u201d<\/p>\n

The brand transition is happening under new CEO Chen Lichtenstein<\/a>, who replaced the departed Erez Vigodman as of early February. Lichtenstein led Makhteshim Agan\u2019s China integration and was appointed president and CEO of ADAMA\u2019s parent company, CNAC. He co-created the brand strategy and is its biggest supporter, Dominguez assured.<\/p>\n

Under his watch, Adama is rolling out 40 launches tailored to every market it serves over the next six months. In China, communication about the brand centers on its hybrid portfolio and services, economic considerations and the size of farms. By contrast, in Brazil, Adama is addressing things in its marketing approach like credit, hedging and services that are unique to that country.<\/p>\n

Helping simplify growers’ jobs, too, is part of the end game. This will come in the form of making its products easier to use and handle. “Over time, we have very ambitious plans to make changes in our packaging,” which will incorporate a “distinctive sign” that it is Adama’s product, Dominguez added. The company is also looking at new digital solutions, and it is launching two new products over the next year, including a nematicide in the United States and a growth regulator in Europe.<\/p>\n

Initial feedback from customers on the branding strategy is “very positive,” but Dominguez reminded that the true verdict will be unveiled over time. Improved brand recognition will have to happen not only among the channel of distributors, but also end users for it to be a success. In a couple of months, Adama will begin measuring brand equity, and next year, it will gather a new round of data that it expects to show that people know and are connecting with the Adama brand.<\/p>\n

\u201cWe have a pragmatic reason to improve recognition and ultimately to allow us to capture some of those benefits in the commercial aspect of the company,” Dominguez said.<\/p>\n

 <\/p>\n

[blackoutgallery id=”48934″]<\/p>\n","protected":false},"excerpt":{"rendered":"

Apresentando uma entrevista exclusiva com o diretor comercial da Adama, Ignacio Dominguez.<\/p>","protected":false},"author":72,"featured_media":48942,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,28,29,18,19,20,5],"tags":[208,54,207],"class_list":["post-48944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agrochemicals","category-asia","category-europe","category-fungicides","category-herbicides","category-insecticides","category-markets","tag-adama","tag-featured-home","tag-makhteshim-agan"],"yoast_head":"\nSLIDESHOW: Behind Adama, Makhteshim Agan's Deceptively Simple New Name - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"Featuring an exclusive interview with Adama Chief Commerical Officer Ignacio Dominguez.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.agribusinessglobal.com\/pt\/agrochemicals\/slideshow-behind-adama-makhteshim-agans-deceptively-simple-new-name\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SLIDESHOW: Behind Adama, Makhteshim Agan's Deceptively Simple New Name - AgriBusiness Global\" \/>\n<meta property=\"og:description\" content=\"Featuring an exclusive interview with Adama Chief Commerical Officer Ignacio Dominguez.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.agribusinessglobal.com\/pt\/agrochemicals\/slideshow-behind-adama-makhteshim-agans-deceptively-simple-new-name\/\" \/>\n<meta property=\"og:site_name\" content=\"AgriBusiness Global\" \/>\n<meta property=\"article:published_time\" content=\"2014-04-18T18:56:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-09-25T10:30:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2014\/04\/3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1582\" \/>\n\t<meta property=\"og:image:height\" content=\"987\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jackie Pucci\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2014\/04\/3.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jackie Pucci\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.agribusinessglobal.com\\\/agrochemicals\\\/slideshow-behind-adama-makhteshim-agans-deceptively-simple-new-name\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.agribusinessglobal.com\\\/agrochemicals\\\/slideshow-behind-adama-makhteshim-agans-deceptively-simple-new-name\\\/\"},\"author\":{\"name\":\"Jackie Pucci\",\"@id\":\"https:\\\/\\\/www.agribusinessglobal.com\\\/pt\\\/#\\\/schema\\\/person\\\/1c6aa6d7370c670e1cdec6e0a547feec\"},\"headline\":\"SLIDESHOW: Behind Adama, Makhteshim Agan’s Deceptively Simple New Name\",\"datePublished\":\"2014-04-18T18:56:00+00:00\",\"dateModified\":\"2019-09-25T10:30:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.agribusinessglobal.com\\\/agrochemicals\\\/slideshow-behind-adama-makhteshim-agans-deceptively-simple-new-name\\\/\"},\"wordCount\":714,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.agribusinessglobal.com\\\/pt\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.agribusinessglobal.com\\\/agrochemicals\\\/slideshow-behind-adama-makhteshim-agans-deceptively-simple-new-name\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.agribusinessglobal.com\\\/wp-content\\\/uploads\\\/2014\\\/04\\\/3.jpg\",\"keywords\":[\"Adama\",\"featured-home\",\"Makhteshim Agan\"],\"articleSection\":[\"Agrochemicals\",\"Asia\",\"Europe\",\"Fungicides\",\"Herbicides\",\"Insecticides\",\"Markets\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.agribusinessglobal.com\\\/agrochemicals\\\/slideshow-behind-adama-makhteshim-agans-deceptively-simple-new-name\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.agribusinessglobal.com\\\/agrochemicals\\\/slideshow-behind-adama-makhteshim-agans-deceptively-simple-new-name\\\/\",\"url\":\"https:\\\/\\\/www.agribusinessglobal.com\\\/agrochemicals\\\/slideshow-behind-adama-makhteshim-agans-deceptively-simple-new-name\\\/\",\"name\":\"SLIDESHOW: Behind Adama, Makhteshim Agan's Deceptively Simple New Name - AgriBusiness Global\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.agribusinessglobal.com\\\/pt\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.agribusinessglobal.com\\\/agrochemicals\\\/slideshow-behind-adama-makhteshim-agans-deceptively-simple-new-name\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.agribusinessglobal.com\\\/agrochemicals\\\/slideshow-behind-adama-makhteshim-agans-deceptively-simple-new-name\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.agribusinessglobal.com\\\/wp-content\\\/uploads\\\/2014\\\/04\\\/3.jpg\",\"datePublished\":\"2014-04-18T18:56:00+00:00\",\"dateModified\":\"2019-09-25T10:30:22+00:00\",\"description\":\"Featuring an exclusive interview with Adama Chief Commerical Officer Ignacio Dominguez.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.agribusinessglobal.com\\\/agrochemicals\\\/slideshow-behind-adama-makhteshim-agans-deceptively-simple-new-name\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.agribusinessglobal.com\\\/agrochemicals\\\/slideshow-behind-adama-makhteshim-agans-deceptively-simple-new-name\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/www.agribusinessglobal.com\\\/agrochemicals\\\/slideshow-behind-adama-makhteshim-agans-deceptively-simple-new-name\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.agribusinessglobal.com\\\/wp-content\\\/uploads\\\/2014\\\/04\\\/3.jpg\",\"contentUrl\":\"https:\\\/\\\/www.agribusinessglobal.com\\\/wp-content\\\/uploads\\\/2014\\\/04\\\/3.jpg\",\"width\":1582,\"height\":987,\"caption\":\"\\\"We were looking for a simple form that reflects our hands-on and practical approach. FEET ON THE GROUND, HEAD IN THE SKY, and HANDS WORKING THE FIELD... credit: Adama\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.agribusinessglobal.com\\\/agrochemicals\\\/slideshow-behind-adama-makhteshim-agans-deceptively-simple-new-name\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.agribusinessglobal.com\\\/pt\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SLIDESHOW: Behind Adama, Makhteshim Agan’s Deceptively Simple New Name\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.agribusinessglobal.com\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/www.agribusinessglobal.com\\\/pt\\\/\",\"name\":\"AgriBusiness Global\",\"description\":\"Empowering Agriculture to Feed the World\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.agribusinessglobal.com\\\/pt\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.agribusinessglobal.com\\\/pt\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.agribusinessglobal.com\\\/pt\\\/#organization\",\"name\":\"AgriBusiness Global\",\"url\":\"https:\\\/\\\/www.agribusinessglobal.com\\\/pt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/www.agribusinessglobal.com\\\/pt\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/d6kq167ddwbdq.cloudfront.net\\\/farmchemint\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/ABG-logo-250x150px-01.png\",\"contentUrl\":\"https:\\\/\\\/d6kq167ddwbdq.cloudfront.net\\\/farmchemint\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/ABG-logo-250x150px-01.png\",\"width\":251,\"height\":151,\"caption\":\"AgriBusiness Global\"},\"image\":{\"@id\":\"https:\\\/\\\/www.agribusinessglobal.com\\\/pt\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.agribusinessglobal.com\\\/pt\\\/#\\\/schema\\\/person\\\/1c6aa6d7370c670e1cdec6e0a547feec\",\"name\":\"Jackie Pucci\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a4cf94eb8dc1f27084423a3b596864af07d406abcf684c9a772846cabe1c8592?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a4cf94eb8dc1f27084423a3b596864af07d406abcf684c9a772846cabe1c8592?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a4cf94eb8dc1f27084423a3b596864af07d406abcf684c9a772846cabe1c8592?s=96&d=mm&r=g\",\"caption\":\"Jackie Pucci\"},\"url\":\"https:\\\/\\\/www.agribusinessglobal.com\\\/pt\\\/author\\\/jackie-pucci\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SLIDESHOW: Por tr\u00e1s do novo nome enganosamente simples de Adama e Makhteshim Agan - AgriBusiness Global","description":"Apresentando uma entrevista exclusiva com o diretor comercial da Adama, Ignacio Dominguez.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.agribusinessglobal.com\/pt\/agrochemicals\/slideshow-behind-adama-makhteshim-agans-deceptively-simple-new-name\/","og_locale":"pt_BR","og_type":"article","og_title":"SLIDESHOW: Behind Adama, Makhteshim Agan's Deceptively Simple New Name - AgriBusiness Global","og_description":"Featuring an exclusive interview with Adama Chief Commerical Officer Ignacio Dominguez.","og_url":"https:\/\/www.agribusinessglobal.com\/pt\/agrochemicals\/slideshow-behind-adama-makhteshim-agans-deceptively-simple-new-name\/","og_site_name":"AgriBusiness Global","article_published_time":"2014-04-18T18:56:00+00:00","article_modified_time":"2019-09-25T10:30:22+00:00","og_image":[{"width":1582,"height":987,"url":"https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2014\/04\/3.jpg","type":"image\/jpeg"}],"author":"Jackie Pucci","twitter_card":"summary_large_image","twitter_image":"https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2014\/04\/3.jpg","twitter_misc":{"Escrito por":"Jackie Pucci","Est. tempo de leitura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.agribusinessglobal.com\/agrochemicals\/slideshow-behind-adama-makhteshim-agans-deceptively-simple-new-name\/#article","isPartOf":{"@id":"https:\/\/www.agribusinessglobal.com\/agrochemicals\/slideshow-behind-adama-makhteshim-agans-deceptively-simple-new-name\/"},"author":{"name":"Jackie Pucci","@id":"https:\/\/www.agribusinessglobal.com\/pt\/#\/schema\/person\/1c6aa6d7370c670e1cdec6e0a547feec"},"headline":"SLIDESHOW: Behind Adama, Makhteshim Agan’s Deceptively Simple New Name","datePublished":"2014-04-18T18:56:00+00:00","dateModified":"2019-09-25T10:30:22+00:00","mainEntityOfPage":{"@id":"https:\/\/www.agribusinessglobal.com\/agrochemicals\/slideshow-behind-adama-makhteshim-agans-deceptively-simple-new-name\/"},"wordCount":714,"commentCount":0,"publisher":{"@id":"https:\/\/www.agribusinessglobal.com\/pt\/#organization"},"image":{"@id":"https:\/\/www.agribusinessglobal.com\/agrochemicals\/slideshow-behind-adama-makhteshim-agans-deceptively-simple-new-name\/#primaryimage"},"thumbnailUrl":"https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2014\/04\/3.jpg","keywords":["Adama","featured-home","Makhteshim Agan"],"articleSection":["Agrochemicals","Asia","Europe","Fungicides","Herbicides","Insecticides","Markets"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.agribusinessglobal.com\/agrochemicals\/slideshow-behind-adama-makhteshim-agans-deceptively-simple-new-name\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.agribusinessglobal.com\/agrochemicals\/slideshow-behind-adama-makhteshim-agans-deceptively-simple-new-name\/","url":"https:\/\/www.agribusinessglobal.com\/agrochemicals\/slideshow-behind-adama-makhteshim-agans-deceptively-simple-new-name\/","name":"SLIDESHOW: Por tr\u00e1s do novo nome enganosamente simples de Adama e Makhteshim Agan - AgriBusiness Global","isPartOf":{"@id":"https:\/\/www.agribusinessglobal.com\/pt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.agribusinessglobal.com\/agrochemicals\/slideshow-behind-adama-makhteshim-agans-deceptively-simple-new-name\/#primaryimage"},"image":{"@id":"https:\/\/www.agribusinessglobal.com\/agrochemicals\/slideshow-behind-adama-makhteshim-agans-deceptively-simple-new-name\/#primaryimage"},"thumbnailUrl":"https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2014\/04\/3.jpg","datePublished":"2014-04-18T18:56:00+00:00","dateModified":"2019-09-25T10:30:22+00:00","description":"Apresentando uma entrevista exclusiva com o diretor comercial da Adama, Ignacio Dominguez.","breadcrumb":{"@id":"https:\/\/www.agribusinessglobal.com\/agrochemicals\/slideshow-behind-adama-makhteshim-agans-deceptively-simple-new-name\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.agribusinessglobal.com\/agrochemicals\/slideshow-behind-adama-makhteshim-agans-deceptively-simple-new-name\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.agribusinessglobal.com\/agrochemicals\/slideshow-behind-adama-makhteshim-agans-deceptively-simple-new-name\/#primaryimage","url":"https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2014\/04\/3.jpg","contentUrl":"https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2014\/04\/3.jpg","width":1582,"height":987,"caption":"\"We were looking for a simple form that reflects our hands-on and practical approach. FEET ON THE GROUND, HEAD IN THE SKY, and HANDS WORKING THE FIELD... credit: Adama"},{"@type":"BreadcrumbList","@id":"https:\/\/www.agribusinessglobal.com\/agrochemicals\/slideshow-behind-adama-makhteshim-agans-deceptively-simple-new-name\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.agribusinessglobal.com\/pt\/"},{"@type":"ListItem","position":2,"name":"SLIDESHOW: Behind Adama, Makhteshim Agan’s Deceptively Simple New Name"}]},{"@type":"WebSite","@id":"https:\/\/www.agribusinessglobal.com\/pt\/#website","url":"https:\/\/www.agribusinessglobal.com\/pt\/","name":"Agroneg\u00f3cio Global","description":"Capacitando a agricultura para alimentar o mundo","publisher":{"@id":"https:\/\/www.agribusinessglobal.com\/pt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.agribusinessglobal.com\/pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/www.agribusinessglobal.com\/pt\/#organization","name":"Agroneg\u00f3cio Global","url":"https:\/\/www.agribusinessglobal.com\/pt\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.agribusinessglobal.com\/pt\/#\/schema\/logo\/image\/","url":"https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2024\/06\/ABG-logo-250x150px-01.png","contentUrl":"https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2024\/06\/ABG-logo-250x150px-01.png","width":251,"height":151,"caption":"AgriBusiness Global"},"image":{"@id":"https:\/\/www.agribusinessglobal.com\/pt\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.agribusinessglobal.com\/pt\/#\/schema\/person\/1c6aa6d7370c670e1cdec6e0a547feec","name":"Jackie Pucci","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/a4cf94eb8dc1f27084423a3b596864af07d406abcf684c9a772846cabe1c8592?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a4cf94eb8dc1f27084423a3b596864af07d406abcf684c9a772846cabe1c8592?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a4cf94eb8dc1f27084423a3b596864af07d406abcf684c9a772846cabe1c8592?s=96&d=mm&r=g","caption":"Jackie Pucci"},"url":"https:\/\/www.agribusinessglobal.com\/pt\/author\/jackie-pucci\/"}]}},"acf":[],"jetpack_featured_media_url":"https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2014\/04\/3.jpg","_links":{"self":[{"href":"https:\/\/www.agribusinessglobal.com\/pt\/wp-json\/wp\/v2\/posts\/48944","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.agribusinessglobal.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.agribusinessglobal.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.agribusinessglobal.com\/pt\/wp-json\/wp\/v2\/users\/72"}],"replies":[{"embeddable":true,"href":"https:\/\/www.agribusinessglobal.com\/pt\/wp-json\/wp\/v2\/comments?post=48944"}],"version-history":[{"count":0,"href":"https:\/\/www.agribusinessglobal.com\/pt\/wp-json\/wp\/v2\/posts\/48944\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.agribusinessglobal.com\/pt\/wp-json\/wp\/v2\/media\/48942"}],"wp:attachment":[{"href":"https:\/\/www.agribusinessglobal.com\/pt\/wp-json\/wp\/v2\/media?parent=48944"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.agribusinessglobal.com\/pt\/wp-json\/wp\/v2\/categories?post=48944"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.agribusinessglobal.com\/pt\/wp-json\/wp\/v2\/tags?post=48944"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}