{"id":49116,"date":"2014-05-08T11:00:16","date_gmt":"2014-05-08T15:00:16","guid":{"rendered":"http:\/\/www.farmchemicalsinternational.com\/?p=49116"},"modified":"2019-09-25T06:30:23","modified_gmt":"2019-09-25T10:30:23","slug":"kenya-shifts-focus-in-fight-against-counterfeits","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/pt\/events\/trade-summit\/kenya-shifts-focus-in-fight-against-counterfeits\/","title":{"rendered":"Qu\u00e9nia muda o foco na luta contra as falsifica\u00e7\u00f5es"},"content":{"rendered":"
\"\u201cIf

\u201cSe conseguirmos envolver todos os agricultores, capacitando-os a identificar os produtos que est\u00e3o comprando, teremos feito grandes avan\u00e7os nesta luta contra os agroqu\u00edmicos falsificados.\u201d \u2013Richard Sikuku, CropLife Kenya<\/p><\/div>\n

Fabricantes de agroqu\u00edmicos no Qu\u00eania revelaram uma nova estrat\u00e9gia na luta contra falsifica\u00e7\u00f5es que se concentra mais na conscientiza\u00e7\u00e3o e treinamento de agricultores, varejistas e distribuidores, enquanto a regi\u00e3o da \u00c1frica Oriental busca uma solu\u00e7\u00e3o de longo prazo para o problema, que abalou o mercado de insumos agr\u00edcolas da regi\u00e3o.<\/p>\n

O CEO da CropLife Kenya, Richard Sikuku, disse em uma entrevista com Produtos qu\u00edmicos agr\u00edcolas internacionais<\/em> que a conscientiza\u00e7\u00e3o e o treinamento s\u00e3o a melhor aposta da ind\u00fastria na luta para eliminar as falsifica\u00e7\u00f5es na \u00c1frica Oriental em geral e no Qu\u00eania em particular.<\/p>\n

\u201cComo ind\u00fastria, desenvolvemos uma estrat\u00e9gia para gerenciar o problema das falsifica\u00e7\u00f5es com base nos tr\u00eas pilares de treinamento e conscientiza\u00e7\u00e3o, desenvolvimento de uma cadeia de suprimentos limpa e aplica\u00e7\u00e3o da lei pelo governo\u201d, disse ele nos escrit\u00f3rios da CropLife Kenya do Cooper Centre em Nair\u00f3bi em 25 de abril.<\/p>\n

Embora toda a ind\u00fastria v\u00e1 perseguir os tr\u00eas pilares, Sikuku disse que \u201ca ind\u00fastria vai se concentrar mais na conscientiza\u00e7\u00e3o e no treinamento pelos pr\u00f3ximos tr\u00eas anos, come\u00e7ando em 2014\u201d.<\/p>\n

Um comit\u00ea diretor foi formado, compreendendo a Associa\u00e7\u00e3o Agroqu\u00edmica do Qu\u00eania, autoridades governamentais e organiza\u00e7\u00f5es n\u00e3o governamentais para liderar o esfor\u00e7o para eliminar falsifica\u00e7\u00f5es, que agora respondem por 15% a 20% do mercado de agroqu\u00edmicos do Qu\u00eania. O n\u00famero sobe para 40% nas vizinhas Uganda e Tanz\u00e2nia.<\/p>\n

\u201cA ind\u00fastria agroqu\u00edmica n\u00e3o quer trabalhar sozinha durante os tr\u00eas anos, mas incorporou ag\u00eancias governamentais e organiza\u00e7\u00f5es n\u00e3o governamentais\u201d, disse Sikuku.<\/p>\n

Algumas das ag\u00eancias governamentais envolvidas nessa nova iniciativa s\u00e3o ag\u00eancias de seguran\u00e7a ou autoridades policiais, o Judici\u00e1rio, o Kenya Bureau of Standards (Kebs) e o Pesticide Control Products Board (PCPB).<\/p>\n

\u201cEstamos prontos para decolar imediatamente. N\u00f3s envolvemos uma organiza\u00e7\u00e3o n\u00e3o governamental, que pretendemos utilizar para passar informa\u00e7\u00f5es por meio do desenvolvimento de um mix de comunica\u00e7\u00e3o eficaz\u201d, ele disse.<\/p>\n

Algumas das ferramentas que a estrat\u00e9gia pretende implementar incluem an\u00fancios de televis\u00e3o, cartazes, folhetos, outdoors e jingles de r\u00e1dio.<\/p>\n

\"These

Esses produtos falsificados foram recuperados de comerciantes inescrupulosos e posteriormente usados durante um f\u00f3rum da Agri-Focus Uganda, uma rede crescente de organiza\u00e7\u00f5es de agricultores, para sensibilizar os membros sobre os perigos das falsifica\u00e7\u00f5es em 2012.<\/p><\/div>\n

Sikuku disse que a ind\u00fastria agroqu\u00edmica na \u00c1frica Oriental j\u00e1 empregou as tr\u00eas estrat\u00e9gias no combate \u00e0s falsifica\u00e7\u00f5es, mas houve desafios na prote\u00e7\u00e3o do desenvolvimento de uma cadeia de suprimentos limpa e na aplica\u00e7\u00e3o eficaz da lei.<\/p>\n

\u201cTentamos a aplica\u00e7\u00e3o da lei, mas houve s\u00e9rios desafios em garantir sua efic\u00e1cia. Isso ocorre em parte porque falsifica\u00e7\u00f5es est\u00e3o sendo vendidas por cart\u00e9is poderosos que se infiltraram em ag\u00eancias que deveriam ajudar a garantir a conformidade. Alguns dos casos que entramos no tribunal est\u00e3o pendentes desde 2009. Ent\u00e3o, mesmo enquanto os perseguimos, agora queremos mudar o foco para treinar o agricultor\/consumidor na identifica\u00e7\u00e3o de falsifica\u00e7\u00f5es e sensibiliz\u00e1-los sobre o porqu\u00ea de eles s\u00f3 usarem agroqu\u00edmicos genu\u00ednos\u201d, disse ele.<\/p>\n

Os falsificadores aumentaram seu jogo de acordo com Sikuku, especialmente na rotulagem dos produtos falsos prontos para lan\u00e7amento no mercado. A tend\u00eancia tamb\u00e9m afeta produtos falsificados no mercado do Qu\u00eania e da \u00c1frica Oriental do Extremo Oriente, China e \u00cdndia, de acordo com pesquisas anteriores.<\/p>\n

\u201cA rotulagem \u00e9 t\u00e3o boa que \u00e9 dif\u00edcil at\u00e9 para alguns especialistas diferenciar, \u00e0 primeira vista, qual r\u00f3tulo \u00e9 falsificado e qual \u00e9 genu\u00edno\u201d, disse ele.<\/p>\n

A Associa\u00e7\u00e3o de Agroqu\u00edmicos do Qu\u00eania perdeu um caso anteriormente quando um especialista de um importante fabricante de agroqu\u00edmicos em Nair\u00f3bi, que foi chamado ao tribunal para identificar um r\u00f3tulo genu\u00edno de um falso, destacou o falsificado como genu\u00edno, disse Sikuku.<\/p>\n

\u201cEsses cart\u00e9is, de alguma forma, descobrem onde os fabricantes de agroqu\u00edmicos fazem seus r\u00f3tulos e contratam os mesmos fabricantes para gerar r\u00f3tulos semelhantes para usar em seus produtos, dificultando a diferencia\u00e7\u00e3o entre os dois r\u00f3tulos\u201d, disse ele.<\/p>\n

Al\u00e9m disso, o CEO da CropLife Kenya diz que o pre\u00e7o dos produtos falsificados \u201cagora \u00e9 quase semelhante ao dos agroqu\u00edmicos genu\u00ednos, diferente de antes, quando eles eram subvalorizados\u201d.<\/p>\n

\u201cA \u00fanica pequena diferen\u00e7a \u00e9 a vida \u00fatil das falsifica\u00e7\u00f5es, que eles indicam ser de at\u00e9 cinco anos, em vez do padr\u00e3o de dois a tr\u00eas anos dos produtos genu\u00ednos\u201d, acrescentou Sikuku.<\/p>\n

Novos r\u00f3tulos e servi\u00e7os de pulveriza\u00e7\u00e3o<\/strong>
\nNo entanto, a CropLife Kenya est\u00e1 agora testando uma nova tecnologia, o CropLife Holospot Quality Label, que demonstrou enorme sucesso em Gana e Uganda, em um esfor\u00e7o para reduzir o fornecimento de agroqu\u00edmicos falsificados.<\/p>\n

A tecnologia envolve a etiqueta Holospot rasp\u00e1vel em um produto agroqu\u00edmico e o envio de 12 d\u00edgitos ao fabricante do produto agroqu\u00edmico por meio de um servi\u00e7o de mensagens curtas (SMS) de celular para verificar se o produto \u00e9 realmente genu\u00edno ou falso.<\/p>\n

A introdu\u00e7\u00e3o deste servi\u00e7o de autentica\u00e7\u00e3o m\u00f3vel tamb\u00e9m faz parte de um acordo entre a CropLife Kenya e o \u00f3rg\u00e3o de padroniza\u00e7\u00e3o do pa\u00eds, o Kenya Bureau of Standards (Kebs).<\/p>\n

Kebs exige por lei que todos os produtos no pa\u00eds tenham uma marca de qualidade como confirma\u00e7\u00e3o de que o produto est\u00e1 aprovado para ser vendido no mercado. A marca de qualidade tem um n\u00famero que pode ser escaneado pelo vendedor na presen\u00e7a do comprador para confirmar que o produto \u00e9 genu\u00edno.<\/p>\n

O Pest Control Products Board tem n\u00fameros de todos os produtos genu\u00ednos no mercado queniano e, ao escanear o n\u00famero, ele mostrar\u00e1 informa\u00e7\u00f5es sobre o fabricante e os ingredientes.<\/p>\n

\u201cEm breve, receberemos um n\u00famero de c\u00f3digo curto de um provedor de servi\u00e7os m\u00f3veis, onde os compradores de produtos agroqu\u00edmicos podem enviar o c\u00f3digo exclusivo exibido ap\u00f3s raspar o r\u00f3tulo. Eles receber\u00e3o uma mensagem instant\u00e2nea do fabricante sobre se o produto \u00e9 genu\u00edno ou falsificado\u201d, disse Sikuku. \u201cSe conseguirmos trazer a bordo todos os agricultores, capacitando-os a identificar os produtos que est\u00e3o comprando, teremos feito grandes avan\u00e7os nesta luta contra os agroqu\u00edmicos falsificados.\u201d<\/p>\n

Al\u00e9m disso, a CropLife Kenya est\u00e1 pilotando um projeto nos condados de Kajiado e Kirinyaga chamado esquema Spray Service Providers.<\/p>\n

Os provedores ser\u00e3o treinados em t\u00e9cnicas de uso, sele\u00e7\u00e3o, mistura e pulveriza\u00e7\u00e3o de produtos qu\u00edmicos. Eles ent\u00e3o ajudar\u00e3o os agricultores na compra e pulveriza\u00e7\u00e3o dos agroqu\u00edmicos mediante uma taxa.<\/p>\n

\u201cO uso de prestadores de servi\u00e7os de pulveriza\u00e7\u00e3o eliminar\u00e1 incidentes de agricultores pulverizando produtos qu\u00edmicos no momento errado da matura\u00e7\u00e3o da colheita, por exemplo, ou usando quantidades erradas do produto qu\u00edmico, o que pode acabar comprometendo a qualidade da colheita, especialmente no mercado internacional\u201d, disse Sikuku.<\/p>\n

Sob o esquema, que deve ser implementado em todo o pa\u00eds, haver\u00e1 um principal fornecedor de pulveriza\u00e7\u00e3o. Sob ele, haver\u00e1 cinco pulverizadores, cada um trabalhando com cinco a 10 fazendeiros.<\/p>\n

\u201cO programa teve um bom desempenho na Z\u00e2mbia, onde o foco tem sido o uso de herbicidas. No Qu\u00eania, queremos us\u00e1-lo para todos os tipos de pesticidas e herbicidas\u201d, disse Sikuku.<\/p>\n

Enquanto isso, a CropLife Kenya est\u00e1 realizando um novo estudo de base para estabelecer a extens\u00e3o do fornecimento falsificado no mercado local.
\n\u201cEntre abril e dezembro deste ano faremos uma nova linha de base para estabelecer qual \u00e9 a atual\u201d, disse Sikuku.<\/p>","protected":false},"excerpt":{"rendered":"

Fabricantes de agroqu\u00edmicos, ONGs e governo lideram esfor\u00e7os para eliminar produtos ilegais. <\/p>","protected":false},"author":72,"featured_media":49120,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25,1218,6],"tags":[343,54],"class_list":["post-49116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-africa-middle-east","category-events","category-trade-summit","tag-counterfeiting-2","tag-featured-home"],"yoast_head":"\nKenya Shifts Focus in Fight Against Counterfeits - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"Agrochemical manufacturers, NGOs, government spearhead drive to eliminate illegal products.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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