{"id":49361,"date":"2014-06-12T08:24:03","date_gmt":"2014-06-12T12:24:03","guid":{"rendered":"http:\/\/www.farmchemicalsinternational.com\/?p=49361"},"modified":"2019-09-25T06:30:25","modified_gmt":"2019-09-25T10:30:25","slug":"kleffmann-appoints-fairclough-to-lead-amis-agriglobe","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/pt\/markets\/kleffmann-appoints-fairclough-to-lead-amis-agriglobe\/","title":{"rendered":"Kleffmann nomeia Fairclough para liderar amis AgriGlobe"},"content":{"rendered":"
\"Dr.

O Dr. Bob Fairclough traz duas d\u00e9cadas de experi\u00eancia em an\u00e1lise de dados para sua nova fun\u00e7\u00e3o.<\/p><\/div>\n

A empresa de pesquisa de mercado Kleffmann Group, sediada em L\u00fcdinghausen, Alemanha, anunciou a contrata\u00e7\u00e3o do Dr. Bob Fairclough como o novo l\u00edder de equipe para a iniciativa AgriGlobe do Sistema de Informa\u00e7\u00f5es de Marketing Agr\u00edcola (amis) da empresa.<\/p>\n

\u201cEm um momento em que o setor de neg\u00f3cios agr\u00edcolas est\u00e1 evoluindo para uma \u00e1rea mais ampla e sofisticada, ele traz para a empresa uma experi\u00eancia significativa em an\u00e1lise de dados tanto no n\u00edvel da ind\u00fastria B2B quanto no n\u00edvel da fazenda, uma combina\u00e7\u00e3o ideal para desenvolver insights e solu\u00e7\u00f5es focadas no cliente\u201d, disse o CEO da Kleffmann, Burkhard Kleffmann.<\/p>\n

Fairclough traz para a mesa mais de 20 anos de experi\u00eancia em an\u00e1lise de intelig\u00eancia empresarial e pesquisa. Antes de sua nomea\u00e7\u00e3o, ele era respons\u00e1vel por coordenar o AMIS Global<\/a> banco de dados de sementes e prote\u00e7\u00e3o de culturas para a consultoria escocesa Phillips McDougall.<\/p>\n

Em sua nova posi\u00e7\u00e3o, Fairclough supervisionar\u00e1 os est\u00e1gios finais e a frui\u00e7\u00e3o do banco de dados amis AgriGlobe, um produto lan\u00e7ado em fevereiro<\/a>. O servi\u00e7o de informa\u00e7\u00f5es por assinatura conter\u00e1 dados sobre sementes e produtos qu\u00edmicos, bem como informa\u00e7\u00f5es coletadas de pesquisas formais qualitativas e quantitativas que a Kleffmann conduz com seus pain\u00e9is dedicados de participantes de pesquisas com agricultores. Pontos de dados<\/a> incluem culturas, \u00e1rea de cultivo, valor de vendas global, informa\u00e7\u00f5es financeiras da marca, \u00e1rea tratada, pa\u00eds e outros. O banco de dados inclui dados de anos anteriores<\/a> que permite aos usu\u00e1rios rastrear padr\u00f5es hist\u00f3ricos e emergentes da ind\u00fastria por meio de duas ferramentas anal\u00edticas de gera\u00e7\u00e3o de relat\u00f3rios<\/a>.<\/p>\n

O banco de dados ser\u00e1 o primeiro produto que Fairclough supervisionar\u00e1 a partir do setor de neg\u00f3cios de consultoria e informa\u00e7\u00f5es sobre tend\u00eancias de mercado agr\u00edcola da Kleffman, o AgMarket Insights.<\/p>","protected":false},"excerpt":{"rendered":"

Ph.D. traz 20 anos de experi\u00eancia em an\u00e1lise para a nova fun\u00e7\u00e3o.<\/p>","protected":false},"author":103,"featured_media":49364,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-49361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-markets"],"yoast_head":"\nKleffmann Appoints Fairclough To Lead amis AgriGlobe - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"Ph.D. brings 20 years of analyst experience to new role.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.agribusinessglobal.com\/pt\/markets\/kleffmann-appoints-fairclough-to-lead-amis-agriglobe\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" 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