{"id":50238,"date":"2014-10-09T16:06:04","date_gmt":"2014-10-09T20:06:04","guid":{"rendered":"http:\/\/www.farmchemicalsinternational.com\/?p=50238"},"modified":"2019-09-25T06:30:36","modified_gmt":"2019-09-25T10:30:36","slug":"turning-talk-into-action-villa-academy-educates-on-crop-protection-best-practices","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/pt\/agrochemicals\/turning-talk-into-action-villa-academy-educates-on-crop-protection-best-practices\/","title":{"rendered":"Transformando Conversa em A\u00e7\u00e3o: Villa Academy Educa sobre Melhores Pr\u00e1ticas de Prote\u00e7\u00e3o de Cultivos"},"content":{"rendered":"
\"Villa

Centro de Treinamento Somerset West da Villa Academy na Cidade do Cabo, \u00c1frica do Sul.<\/p><\/div>\n

Educa\u00e7\u00e3o de funcion\u00e1rios \u00e9 um t\u00f3pico de tend\u00eancia entre corpora\u00e7\u00f5es experientes que querem ajudar seus funcion\u00e1rios a ajudar o neg\u00f3cio. A rede de cafeterias Starbucks anunciou em junho que fornecer\u00e1 reembolso de mensalidade de faculdade aos funcion\u00e1rios. No mesmo m\u00eas, a AT&T fez uma parceria com uma empresa de educa\u00e7\u00e3o em TI para criar um sistema de gradua\u00e7\u00e3o formal inteiramente novo, do qual a AT&T planeja recrutar estagi\u00e1rios.<\/p>\n

A prote\u00e7\u00e3o de cultivos, como qualquer outra ind\u00fastria, precisa de pessoas inteligentes. Empresas sintonizadas com sua for\u00e7a de trabalho entendem que as pessoas querem ter sucesso e ser boas no que fazem, e a educa\u00e7\u00e3o \u00e9 t\u00e3o valorizada quanto a experi\u00eancia pr\u00e1tica como uma forma de alcan\u00e7ar o sucesso profissional e o status pelos quais os trabalhadores se esfor\u00e7am. De executivos e CEOs a treinadores e professores, pessoas em posi\u00e7\u00f5es de autoridade sabem que bons membros da equipe assumem a responsabilidade de se tornarem excelentes membros da equipe quando recebem a oportunidade. L\u00edderes produtivos sabem que devem abrir essa porta, n\u00e3o apenas para os superdotados cl\u00e1ssicos, mas tamb\u00e9m para o cidad\u00e3o comum, para liberar suas estrelas do rock internas e se tornarem os especialistas genu\u00ednos no assunto que s\u00e3o capazes de se tornar, com as qualifica\u00e7\u00f5es para provar isso.<\/p>\n

\"Villa

Centro de Treinamento Gauteng da Villa Academy em Joanesburgo, \u00c1frica do Sul.<\/p><\/div>\n

\u00c9 aqui que a Villa Academy entra. \u00c9 o \u00fanico instituto de educa\u00e7\u00e3o superior e continuada focado exclusivamente em prote\u00e7\u00e3o de cultivos. Fundada em 2011, ela ocupa dois campi na Cidade do Cabo e em Joanesburgo, \u00c1frica do Sul, e em junho, estava em processo de solicita\u00e7\u00e3o de credenciamento com a expectativa de oferecer um programa de certifica\u00e7\u00e3o em prote\u00e7\u00e3o de cultivos e programas de diploma em prote\u00e7\u00e3o de plantas e manejo integrado de pragas em 2015. Quase 176 alunos de todas as idades, a maioria agentes de vendas que v\u00e3o desde rec\u00e9m-formados em n\u00edvel de entrada na universidade at\u00e9 profissionais de carreira s\u00eanior, se matricularam no ano passado. Esse n\u00famero deve dobrar em 2014.<\/p>\n

\"Dr.

Dr. Andr\u00e9 Schreuder<\/p><\/div>\n

\u201cN\u00f3s identificamos uma necessidade de trazer jovens para a ind\u00fastria, e obviamente trazer uma nova gera\u00e7\u00e3o de vendedores necessita de algu\u00e9m para trein\u00e1-los. Eu acho que tem havido muita discuss\u00e3o na ind\u00fastria sobre como isso precisa ser feito, mas pouca a\u00e7\u00e3o. E chegou a um ponto em que n\u00f3s da Villa Crop Protection decidimos que assumir\u00edamos a lideran\u00e7a\u201d, disse o Diretor Executivo da Villa Crop Protection, Dr. Andre Schreuder.<\/p>\n

As aulas t\u00eam dura\u00e7\u00e3o de um a tr\u00eas dias e abrangem t\u00f3picos como toxicologia b\u00e1sica, material de refer\u00eancia para prote\u00e7\u00e3o de cultivos, r\u00f3tulos de produtos, manejo de doen\u00e7as, reguladores de crescimento de plantas, manejo de ervas daninhas, biotecnologia, controle de roedores, manejo de insetos, produtos biol\u00f3gicos, tratamento de reclama\u00e7\u00f5es, adjuvantes, tecnologia de aplica\u00e7\u00e3o, viticultura, cultivo de trigo e cevada e controle de moscas.<\/p>\n

Os programas credenciados planejados incluir\u00e3o aulas sobre tecnologia de formula\u00e7\u00e3o, gest\u00e3o financeira, habilidades de vendas, irriga\u00e7\u00e3o, invas\u00e3o de arbustos, silvicultura e prote\u00e7\u00e3o de cultivos para frutas c\u00edtricas, videiras, batatas, gr\u00e3os pequenos, frutas de caro\u00e7o, pom\u00f3ideas, tomates, milho, sorgo, feij\u00e3o, girass\u00f3is e cultivos subtropicais e exigir\u00e3o de dois a cinco dias de participa\u00e7\u00e3o.<\/p>\n

A Academia \u00e9 uma ramifica\u00e7\u00e3o da Villa Crop Protection, sediada em Johanesburgo, fornecedora de mais de 420 produtos de prote\u00e7\u00e3o de cultivos, fortemente posicionada na \u00c1frica do Sul, com uma participa\u00e7\u00e3o de 20% no mercado nacional.<\/p>\n

\"Dr.

Dr. Charlie Reinhardt<\/p><\/div>\n

\u201cEste \u00e9 o tipo de empreendimento que as multinacionais n\u00e3o tocam por causa de sua composi\u00e7\u00e3o. \u00c9 algo que s\u00f3 pode ser feito localmente. A Villa Crop Protection \u00e9 uma empresa sul-africana 90% e, portanto, logicamente assumiu a lideran\u00e7a\u201d, disse o reitor da Villa Academy, Dr. Charlie Reinhardt.<\/p>\n

Como diretor administrativo da Farmers Agri-Care, uma distribuidora de varejo sul-africana, Roy Cackett explicou ainda: \u201cDez ou 15 anos atr\u00e1s, as multinacionais eram o campo de treinamento, mas isso agora acabou. O neg\u00f3cio de produtos qu\u00edmicos agr\u00edcolas est\u00e1 evoluindo rapidamente e se tornou altamente t\u00e9cnico. Passamos por uma d\u00e9cada de treinamento experimental e autotreinamento, o que simplesmente n\u00e3o \u00e9 bom o suficiente para o ambiente em que atuamos.\u201d<\/p>\n

A posi\u00e7\u00e3o dos profissionais de vendas de agroqu\u00edmicos \u00e9 tal que, se eles cometem um erro, as consequ\u00eancias podem causar estragos n\u00e3o apenas nas rela\u00e7\u00f5es com os clientes, mas tamb\u00e9m nas economias locais, disse Reinhardt.<\/p>\n

Al\u00e9m disso, como seus clientes geralmente t\u00eam diplomas em agricultura, os agentes precisam do conhecimento adequado para lidar com os clientes e estar adequadamente equipados para falar com eles no mesmo n\u00edvel.<\/p>\n

\u201cUma maneira de retribuir \u00e0 ind\u00fastria e ao pa\u00eds como um todo \u00e9 em termos de elevar o n\u00edvel de educa\u00e7\u00e3o das pessoas. Isso, para mim, \u00e9 uma grande revela\u00e7\u00e3o vinda do mundo acad\u00eamico e entrando no mundo dos neg\u00f3cios, ver que esse tipo de atitude ainda prevalece\u201d, disse Reinhardt.<\/p>\n

Na verdade, ele est\u00e1 vivo e bem. Uma pesquisa internacional da Society for Human Resource Management descobriu que a participa\u00e7\u00e3o em eventos de aprendizagem externos a uma empresa e o coaching por profissionais externos de um assunto ou disciplina eram vistos como cr\u00edticos para o sucesso.<\/p>\n

\"A

Uma mistura de profissionais iniciantes e seniores se beneficia n\u00e3o apenas de assistir \u00e0s aulas, mas tamb\u00e9m de aproveitar a oportunidade de fazer networking.<\/p><\/div>\n

Cackett tem a mesma opini\u00e3o. Ele providenciou que os palestrantes da Villa Academy conduzissem um programa formal de treinamento sobre biol\u00f3gicos em uma confer\u00eancia da empresa no in\u00edcio de 2014 e tornou obrigat\u00f3rio que todos os 38 membros de sua equipe comparecessem. No ano que vem, ele enviar\u00e1 seus funcion\u00e1rios para um programa de biotecnologia da Villa Academy.<\/p>\n

\u201cO sucesso do nosso neg\u00f3cio \u00e9 atribu\u00edvel ao tipo de pessoas que temos. Ent\u00e3o, se a Villa Academy puder ajudar a fornecer uma nova gera\u00e7\u00e3o de pessoas qualificadas e habilidosas para a ind\u00fastria, isso nos ajudar\u00e1 a manter esse perfil. Na verdade, isso s\u00f3 pode ser bom para a ind\u00fastria em geral\u201d, disse Cackett.<\/p>\n

Um comprometimento em criar um ethos ou cultura de autoaperfei\u00e7oamento e aprendizado cont\u00ednuos em um neg\u00f3cio \u00e9 a \u00fanica maneira de ficar \u00e0 frente da concorr\u00eancia e tamb\u00e9m atrair os melhores fornecedores e produtos upstream. Alguns aspectos da prote\u00e7\u00e3o de cultivos que s\u00e3o bastante novos e t\u00e9cnicos se prestam a serem compreendidos por meio de um programa de educa\u00e7\u00e3o formal mais do que por meio de experi\u00eancia de campo, ele explicou.<\/p>\n

\"VillaEssa mistura de experi\u00eancia acad\u00eamica e pr\u00e1tica \u00e9 um tema subjacente \u00e0 filosofia da Academy. Assim como Reinhardt, os aproximadamente 30 instrutores da Academy constru\u00edram carreiras tanto na academia quanto no campo, uma combina\u00e7\u00e3o que eles alavancam em salas de aula diversas.<\/p>\n

\u201cParte da singularidade disto, para mim, vindo de uma forma\u00e7\u00e3o acad\u00eamica, \u00e9 que pela primeira vez estou vendo alunos em diferentes n\u00edveis de experi\u00eancia na mesma sala de aula. A princ\u00edpio, isso pareceria um desafio para qualquer um que trabalhe em um ambiente acad\u00eamico. Mas o que logo percebi \u00e9 o qu\u00e3o valioso \u00e9 a partir do feedback que ouvimos dos alunos. Quando voc\u00ea tem uma mistura de pessoas com 20 ou 30 anos de experi\u00eancia na \u00e1rea sem educa\u00e7\u00e3o superior e, em seguida, um graduado rec\u00e9m-sa\u00eddo da universidade com experi\u00eancia zero, e eles se sentam na mesma sala de aula, todos saem melhores pessoas, querendo saber mais e percebendo que eles realmente precisam aprender mais\u201d, disse Reinhardt.<\/p>\n

\"VillaO curr\u00edculo inclui uma \u00eanfase pesada na teoria de aprendizagem baseada em problemas, na qual os alunos colaboram em grupos para resolver exemplos de problemas do mundo real. O instrutor atua como um facilitador para encorajar a autodire\u00e7\u00e3o e o engajamento ativo entre os alunos em uma extens\u00e3o maior do que o modelo de palestra passiva e centrada no professor permite.<\/p>\n

As aulas s\u00e3o intensivas e os alunos s\u00e3o mantidos em altos padr\u00f5es. Em apenas tr\u00eas horas de aula de \u201cIntrodu\u00e7\u00e3o \u00e0 Ind\u00fastria de Prote\u00e7\u00e3o de Cultivos\u201d, espera-se que os alunos sejam capazes de demonstrar sua compreens\u00e3o de conceitos-chave, incluindo hist\u00f3ria da ind\u00fastria, tend\u00eancias passadas e futuras da ind\u00fastria, segmenta\u00e7\u00f5es de mercado, o papel dos fornecedores chineses e indianos de produtos gen\u00e9ricos, classifica\u00e7\u00e3o de fornecedores e produtos, ciclo de vida do produto e tecnologia p\u00f3s-patente, sementes e tecnologia GM.<\/p>\n

Os crit\u00e9rios de avalia\u00e7\u00e3o, al\u00e9m do trabalho em sala de aula, incluem testes escritos e um projeto final no qual os alunos criam um plano de produ\u00e7\u00e3o para uma cultura de campo produzida em sua \u00e1rea, pesquisando sua import\u00e2ncia, avaliando a adequa\u00e7\u00e3o do clima e do solo para a produ\u00e7\u00e3o e aplicando princ\u00edpios-chave de produ\u00e7\u00e3o e prote\u00e7\u00e3o de plantas.<\/p>\n

\u201cEsta n\u00e3o \u00e9 uma oportunidade comercial com pagamentos r\u00e1pidos de v\u00e1rios d\u00edgitos. \u00c9 triste ouvir os c\u00ednicos e c\u00e9ticos que pairam nas bordas. A ind\u00fastria qu\u00edmica agr\u00edcola na \u00c1frica do Sul \u00e9 pequena. Se todos pudessem entender e apreciar os benef\u00edcios gerais, todos n\u00f3s poder\u00edamos ser vencedores\u201d, disse Cackett.<\/p>","protected":false},"excerpt":{"rendered":"

O \u00fanico instituto de ensino superior para prote\u00e7\u00e3o de cultivos assume a lideran\u00e7a na atra\u00e7\u00e3o e treinamento da nova gera\u00e7\u00e3o do setor.<\/p>","protected":false},"author":72,"featured_media":50241,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25,4],"tags":[],"class_list":["post-50238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-africa-middle-east","category-agrochemicals"],"yoast_head":"\nTurning Talk into Action: Villa Academy Educates on Crop Protection Best Practices - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"The only institute of higher learning for crop protection takes lead on attracting and training the industry\u2019s new generation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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