{"id":56225,"date":"2015-11-11T14:42:39","date_gmt":"2015-11-11T19:42:39","guid":{"rendered":"http:\/\/www.farmchemicalsinternational.com\/?p=56225"},"modified":"2021-06-14T15:38:38","modified_gmt":"2021-06-14T19:38:38","slug":"plant-health-products-part-of-a-growing-trend","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/pt\/agrochemicals\/plant-health-products-part-of-a-growing-trend\/","title":{"rendered":"Produtos de sa\u00fade vegetal fazem parte de uma tend\u00eancia crescente"},"content":{"rendered":"<p>O mercado de produtos para sa\u00fade vegetal \u00e9 um dos segmentos de crescimento mais r\u00e1pido na agricultura. De acordo com um relat\u00f3rio da PiperJaffray de 2013, o mercado de prote\u00e7\u00e3o biol\u00f3gica de cultivos ficou em cerca de $2 bilh\u00f5es, dos quais os bioestimulantes responderam por $1 bilh\u00e3o.<\/p>\n<p>\u201cOs micronutrientes est\u00e3o ganhando reconhecimento e aceita\u00e7\u00e3o muito mais amplos\u201d, diz o Dr. Julian Smith, diretor de Descoberta e Inova\u00e7\u00e3o da Brandt. \u201cA introdu\u00e7\u00e3o de produtos nutricionais que se encaixam nas pr\u00e1ticas atuais de um produtor e fornecem excelente ROI realmente avan\u00e7ou o mercado e ajudou a aumentar a taxa de ado\u00e7\u00e3o.\u201d<\/p>\n<div id=\"attachment_56228\" style=\"width: 310px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-56228\" class=\"size-medium wp-image-56228\" src=\"https:\/\/www.farmchemicalsinternational.com\/wp-content\/uploads\/2015\/11\/Julian_Smith-300x258.jpg\" alt=\"Julian Smith, Brandt\" width=\"300\" height=\"258\" srcset=\"https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2015\/11\/Julian_Smith-300x258.jpg 300w, https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2015\/11\/Julian_Smith-330x283.jpg 330w, https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2015\/11\/Julian_Smith-84x72.jpg 84w, https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2015\/11\/Julian_Smith-419x360.jpg 419w, https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2015\/11\/Julian_Smith-85x73.jpg 85w, https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2015\/11\/Julian_Smith-150x129.jpg 150w, https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2015\/11\/Julian_Smith.jpg 532w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><p id=\"caption-attachment-56228\" class=\"wp-caption-text\">Julian Smith, Brandt<\/p><\/div>\n<p>Essa ado\u00e7\u00e3o \u00e9 uma tend\u00eancia observada por diversas empresas.<br \/>\n\u201cTodos est\u00e3o buscando oportunidades novas e \u00fanicas para aumentar a capacidade das plantas de produzir\u201d, diz Adam Burnhams, COO adjunto da SipcamAdvan. \u201c\u00c9 sobre permitir que a planta otimize seus nutrientes e ajud\u00e1-la em per\u00edodos de estresse abi\u00f3tico.\u201d<br \/>\nAl\u00e9m de combater o estresse, que vem da seca, calor, frio e pragas, os bioestimulantes melhoram a sa\u00fade das plantas e a fertilidade do solo. \u201cCom os bioestimulantes, estamos fornecendo ferramentas para as plantas melhorarem a efici\u00eancia da colheita\u201d, diz Burnhams.<br \/>\nDurante muitos anos, os bioestimulantes sofreram com a reputa\u00e7\u00e3o de vendedores ambulantes de \u00f3leos de cobra.<br \/>\n\u201cAs pessoas chegaram e n\u00e3o entenderam o mercado\u201d, diz Burnhams. \u201cEles tentaram lan\u00e7ar produtos com poucos ou nenhum dado de pesquisa e ent\u00e3o fizeram v\u00e1rias alega\u00e7\u00f5es sobre uma cultura. As pessoas ficaram muito cautelosas com isso. A barreira de entrada era relativamente baixa.\u201d<br \/>\n\u00c9 uma quest\u00e3o que preocupa os produtores, n\u00e3o importa onde eles estejam no mundo.<br \/>\nA equipe da Koppert Biological Systems, sediada na Holanda, viu os produtores come\u00e7arem a superar suas impress\u00f5es negativas iniciais sobre a efic\u00e1cia dos produtos introduzidos no mercado em seus est\u00e1gios iniciais. Clientes mais experientes percebem que muitas vezes h\u00e1 enormes diferen\u00e7as de qualidade entre produtos de baixo custo e de alto valor.<br \/>\nUma coisa que contribuiu muito para mudar as perspectivas foi o investimento das multinacionais.<br \/>\nNos \u00faltimos anos, a quantidade de d\u00f3lares de pesquisa gastos em produtos bioestimulantes os ajudou a ganhar credibilidade, diz Burnhams. Algumas das multinacionais desenvolveram seus pr\u00f3prios produtos, enquanto outras adquiriram empresas menores cujos produtos j\u00e1 demonstraram sucesso. Esses investimentos de empresas tradicionais de prote\u00e7\u00e3o de cultivos e os d\u00f3lares de pesquisa que elas podem fornecer contribuem muito para mudar as percep\u00e7\u00f5es dos produtores.<\/p>\n<div id=\"attachment_56231\" style=\"width: 224px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-56231\" class=\"size-medium wp-image-56231\" src=\"https:\/\/www.farmchemicalsinternational.com\/wp-content\/uploads\/2015\/11\/Beaudreau-JrDavidG-47774-12-214x300.jpg\" alt=\"David Beaudreau, co-chair of the Biostimulant Coalition.\" width=\"214\" height=\"300\" srcset=\"https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2015\/11\/Beaudreau-JrDavidG-47774-12-214x300.jpg 214w, https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2015\/11\/Beaudreau-JrDavidG-47774-12-236x330.jpg 236w, https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2015\/11\/Beaudreau-JrDavidG-47774-12-51x72.jpg 51w, https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2015\/11\/Beaudreau-JrDavidG-47774-12-257x360.jpg 257w, https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2015\/11\/Beaudreau-JrDavidG-47774-12-61x85.jpg 61w, https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2015\/11\/Beaudreau-JrDavidG-47774-12-290x406.jpg 290w, https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2015\/11\/Beaudreau-JrDavidG-47774-12-145x203.jpg 145w, https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2015\/11\/Beaudreau-JrDavidG-47774-12.jpg 375w\" sizes=\"auto, (max-width: 214px) 100vw, 214px\" \/><p id=\"caption-attachment-56231\" class=\"wp-caption-text\">David Beaudreau, copresidente da Biostimulant Coalition<\/p><\/div>\n<p>\u201cMuitos dos maiores players que s\u00e3o historicamente conhecidos por estarem no espa\u00e7o de prote\u00e7\u00e3o de cultivos e sementes fizeram aquisi\u00e7\u00f5es de algumas das empresas menores\u201d, diz David Beaudreau, copresidente da Biostimulant Coalition. \u201cEles veem o benef\u00edcio e est\u00e3o tentando ficar \u00e0 frente da curva.\u201d<\/p>\n<p><strong>Quest\u00f5es regulat\u00f3rias<\/strong><br \/>\nOs bioestimulantes n\u00e3o se encaixam facilmente na estrutura regulat\u00f3ria existente, diz Beaudreau. Eles n\u00e3o s\u00e3o exatamente fertilizantes nem pesticidas. Eles s\u00e3o uma esp\u00e9cie de terceira categoria de produto. Por isso, definir onde os bioestimulantes se encaixam na estrutura regulat\u00f3ria difere dependendo de com quem voc\u00ea fala.<br \/>\nAt\u00e9 o momento, pelo menos nos EUA, os bioestimulantes foram regulamentados por cada estado individual. Mas, \u00e0 medida que o produto se tornou mais difundido, outras ag\u00eancias e organiza\u00e7\u00f5es dos EUA est\u00e3o se envolvendo.<br \/>\nQuando uma empresa desenvolve um produto, ele deve se aplicar a cada estado em que deseja vender o produto, e os estados frequentemente definem esses produtos de forma diferente. A UE, em compara\u00e7\u00e3o, tem uma abordagem mais ampla.<br \/>\n\u201cMuitos produtos s\u00e3o registrados como emendas de solo em n\u00edvel estadual\u201d, diz Beaudreau. \u201cA maioria dos estados tem uma lei de emendas de solo. Elas podem variar significativamente de estado para estado.\u201d Em alguns estados, os produtos podem ser registrados como fertilizantes.<br \/>\nNos EUA, n\u00e3o h\u00e1 uma defini\u00e7\u00e3o nacional para bioestimulantes. Para complicar a quest\u00e3o, a Ag\u00eancia de Prote\u00e7\u00e3o Ambiental dos EUA considera alguns produtos apropriados para registro sob a Lei Federal de Inseticidas, Fungicidas e Rodenticidas (FIFRA) existente como reguladores de crescimento de plantas.<br \/>\nDito isso, h\u00e1 algumas organiza\u00e7\u00f5es que buscam esclarecer produtos que podem ser classificados como bioestimulantes.<br \/>\nA American Association of Plant Food Control Officials \u00e9 uma entidade encarregada de tentar criar alguns padr\u00f5es em torno de fertilizantes em n\u00edvel estadual. Eles t\u00eam uma s\u00e9rie de defini\u00e7\u00f5es uniformes que s\u00e3o sugest\u00f5es, mas como sugest\u00f5es os estados s\u00e3o livres para adot\u00e1-las ou rejeit\u00e1-las como acharem adequado.<br \/>\nSimultaneamente, a EPA est\u00e1 buscando criar um documento de orienta\u00e7\u00e3o para bioestimulantes, diz Beaudreau, e espera ter uma estrutura pronta at\u00e9 o in\u00edcio de 2017, no m\u00e1ximo.<br \/>\nA a\u00e7\u00e3o preferida da Biostimulant Coalition \u00e9 que a EPA desenvolva uma estrutura que se assemelhe \u00e0 usada na Europa, que v\u00ea os bioestimulantes mais<br \/>\ncomo fertilizantes do que os produtos tradicionais de prote\u00e7\u00e3o de cultivos.<br \/>\nEmbora a maioria das empresas expresse preocupa\u00e7\u00e3o com o excesso de regulamenta\u00e7\u00e3o, a falta de supervis\u00e3o \u00e9 uma das raz\u00f5es pelas quais o sentimento de ilus\u00e3o sobreviveu por tanto tempo.<br \/>\n\u201cN\u00f3s at\u00e9 preferir\u00edamos que essa barreira fosse aumentada um pouco para dar mais credibilidade, para que haja solu\u00e7\u00f5es mais confi\u00e1veis no mercado\u201d, diz Burnhams.<\/p>\n<p><strong>Desenvolvimento de produtos<\/strong><br \/>\nO interesse dos produtores no mercado de sa\u00fade vegetal e as preocupa\u00e7\u00f5es com a resist\u00eancia ajudaram a impulsionar novos produtos e combina\u00e7\u00f5es de produtos.<br \/>\nMuitos clientes da SipcamAdvan t\u00eam enfrentado dificuldades com resist\u00eancia a fungicidas, especialmente na soja.<br \/>\nEssa preocupa\u00e7\u00e3o crescente com a resist\u00eancia ajudou a despertar o interesse de empresas tradicionais de prote\u00e7\u00e3o de cultivos que buscam adicionar produtos Sipcam aos seus pr\u00f3prios produtos.<br \/>\n\u201cTemos um fungicida clorotalonil\u201d, diz Burnhams. \u201c\u00c9 um fungicida de amplo espectro que j\u00e1 existe h\u00e1 algum tempo, e n\u00e3o h\u00e1 um \u00fanico caso de resist\u00eancia cruzada relatado.\u201d<br \/>\nE o desenvolvimento de novos produtos exige investimentos adicionais em pesquisa.<\/p>\n<div id=\"attachment_56234\" style=\"width: 310px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-56234\" class=\"size-medium wp-image-56234\" src=\"https:\/\/www.farmchemicalsinternational.com\/wp-content\/uploads\/2015\/11\/MN-sunset-300x225.jpg\" alt=\"Biostimulants like SipcamAdvan\u2019s Baccarat help plants manage stress.\" width=\"300\" height=\"225\" srcset=\"https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2015\/11\/MN-sunset-300x225.jpg 300w, https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2015\/11\/MN-sunset-330x248.jpg 330w, https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2015\/11\/MN-sunset-96x72.jpg 96w, https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2015\/11\/MN-sunset-480x360.jpg 480w, https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2015\/11\/MN-sunset-768x576.jpg 768w, https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2015\/11\/MN-sunset-85x64.jpg 85w, https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2015\/11\/MN-sunset-150x113.jpg 150w, https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2015\/11\/MN-sunset.jpg 816w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><p id=\"caption-attachment-56234\" class=\"wp-caption-text\">Bioestimulantes como o Baccarat da SipcamAdvan ajudam as plantas a controlar o estresse.<\/p><\/div>\n<p>\u201c\u00c0 medida que a Brandt cresceu, seu or\u00e7amento de pesquisa tamb\u00e9m cresceu\u201d, diz Smith, da Brandt. \u201cNossa equipe de P&amp;D e investimentos triplicaram nos \u00faltimos anos. Nossa pesquisa nos levou anos-luz al\u00e9m do uso de nutrientes para curar defici\u00eancias para maximizar a express\u00e3o gen\u00e9tica. Nosso maior trabalho \u00e9 transferir esse conhecimento para o canal de distribui\u00e7\u00e3o e usu\u00e1rios finais rapidamente<br \/>\ne eficientemente.\u201d<br \/>\nEssa pesquisa tamb\u00e9m ajudou empresas a desenvolver produtos que funcionam bem com produtos tradicionais de prote\u00e7\u00e3o de cultivos.<br \/>\n\u201cA intera\u00e7\u00e3o entre gen\u00f3tipo e outros produtos qu\u00edmicos, como herbicidas, criou uma nova gera\u00e7\u00e3o de micronutrientes foliares que garantem compatibilidade biol\u00f3gica e qu\u00edmica\u201d, diz Smith. \u201cOs produtos mais populares s\u00e3o nutrientes foliares de alto desempenho que s\u00e3o projetados para compatibilidade com uma ampla gama de parceiros de mistura de tanque.\u201d<br \/>\nA Brandt fabrica diversos produtos para a sa\u00fade das plantas e atualmente est\u00e1 concentrando sua pesquisa na prote\u00e7\u00e3o das planta\u00e7\u00f5es durante toda a esta\u00e7\u00e3o de cultivo.<br \/>\n\u201cEstamos olhando para a sa\u00fade hol\u00edstica das plantas e o manejo de nutrientes durante toda a temporada, desde a pr\u00e9-planta\u00e7\u00e3o at\u00e9 a p\u00f3s-colheita\u201d, diz Smith. \u201cTamb\u00e9m estamos olhando para<br \/>\na influ\u00eancia dos micronutrientes e outros insumos e sua capacidade de mitigar o estresse das plantas causado por insetos, doen\u00e7as e press\u00f5es ambientais, como<br \/>\ncomo seca.\u201d<\/p>","protected":false},"excerpt":{"rendered":"<p>O mercado de produtos de sa\u00fade vegetal \u00e9 um dos segmentos de crescimento mais r\u00e1pido na agricultura. De acordo com um relat\u00f3rio de 2013 da PiperJaffray\u2026<\/p>","protected":false},"author":112,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,929,932,926,1846],"tags":[1142,553,554,748],"class_list":["post-56225","post","type-post","status-publish","format-standard","hentry","category-agrochemicals","category-biostimulants","category-micronutrients","category-plant-health","category-sustainability","tag-biostimulant-coalition","tag-brandt","tag-featured","tag-sipcam"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Plant Health Products Part of a Growing Trend - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"The market for plant health products is one of the fastest growing segments in agriculture. 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