{"id":56992,"date":"2016-01-24T06:44:46","date_gmt":"2016-01-24T11:44:46","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=56992"},"modified":"2019-09-25T06:31:14","modified_gmt":"2019-09-25T10:31:14","slug":"biostimulants-bright-future","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/pt\/plant-health\/biostimulants-bright-future\/","title":{"rendered":"Bioestimulantes Futuro Brilhante"},"content":{"rendered":"
\"Dave<\/a>

Dave Lanciault<\/p><\/div>\n

Durante anos, os defensores das tecnologias de sa\u00fade vegetal \u2014 frequentemente consideradas tecnologias de promo\u00e7\u00e3o de crescimento e vigor por organiza\u00e7\u00f5es reguladoras \u2014 apregoaram sua promessa, em grande parte ignorada pela comunidade agr\u00edcola em geral. Embora ainda haja uma s\u00e9rie de desafios e quest\u00f5es a serem abordados \u00e0 medida que o segmento continua a crescer, os produtos de sa\u00fade vegetal parecem ter se livrado de sua reputa\u00e7\u00e3o question\u00e1vel e foram adotados pelos principais fabricantes de produtos tradicionais de prote\u00e7\u00e3o de cultivos.
\n\u201cN\u00e3o s\u00e3o apenas as empresas menores, iniciantes ou de m\u00e9dio porte que investem pesadamente em tecnologia; os maiores investidores s\u00e3o os grandes players tradicionais da qu\u00edmica de cultivos\u201d, diz Dave Lanciault, presidente e CEO da Agricen Sciences, uma empresa de pesquisa em ci\u00eancias aplicadas que lidera o desenvolvimento de novas solu\u00e7\u00f5es microbianas e bioqu\u00edmicas para nutri\u00e7\u00e3o e sa\u00fade de plantas.
\nEmbora n\u00e3o haja relat\u00f3rios definitivos de analistas, as estimativas colocam o tamanho dos mercados de sa\u00fade vegetal em $1 bilh\u00e3o a $2 bilh\u00e3o. De acordo com Lanciault, espera-se que o segmento cres\u00e7a de 20% a 25% nos pr\u00f3ximos cinco anos, sugerindo um mercado de $2 bilh\u00e3o a $2,5 bilh\u00f5es at\u00e9 2020.
\n\u201cParece um n\u00famero grande, mas em uma base global, apenas em compara\u00e7\u00e3o com a ind\u00fastria global de fertilizantes, realmente n\u00e3o \u00e9\u201d, diz Lanciault. \u201cEstamos no extremo 5% do mercado em termos de ado\u00e7\u00e3o e uso, n\u00e3o no extremo 50%.\u201d<\/p>\n

Desafios e oportunidades<\/strong>
\nApesar da crescente popularidade, o segmento relativamente jovem enfrenta alguns obst\u00e1culos.
\n\u201cO primeiro passo para a legitimidade \u00e9 ser capaz de cham\u00e1-la pelo que ela \u00e9 e descrever a tecnologia de forma coesa e coerente\u201d, diz Lanciault. Uma vez feito isso, ser\u00e1 mais f\u00e1cil promover o valor dessa tecnologia com base nisso.
\nA Europa e os EUA s\u00e3o l\u00edderes em pensar sobre como expandir a categoria e trazer clareza ao ambiente regulat\u00f3rio.
\nA UE est\u00e1 mais perto de finalizar seu processo regulat\u00f3rio, que inclui decidir como os bioestimulantes e outros produtos fitossanit\u00e1rios ser\u00e3o vistos.
\n\u201cNossa esperan\u00e7a \u00e9 que eles deem outra olhada em como definir um termo ali chamado 'qu\u00edmicos nutricionais'\u201d, diz David Beaudreau, diretor executivo da Biostimulant Coalition. \u201cQu\u00edmicos nutricionais s\u00e3o isentos do registro de pesticidas. N\u00f3s afirmamos que bioestimulantes n\u00e3o s\u00e3o pesticidas. Eles s\u00e3o separados de fertilizantes; eles s\u00e3o separados de pesticidas. Realmente deveria haver uma terceira categoria para eles.\u201d
\nLanciault concorda que precisa haver alguma clareza regulat\u00f3ria. No ano passado, ele participou de um semin\u00e1rio que incluiu representantes regulat\u00f3rios da EPA, estados dos EUA e \u00f3rg\u00e3os an\u00e1logos no Canad\u00e1.
\n\u201cEstou encorajado por isso\u201d, diz Lanciault. \u201c\u00c9 bom ver que todas as partes relevantes para colocar uma solu\u00e7\u00e3o em pr\u00e1tica est\u00e3o come\u00e7ando a trat\u00e1-la como uma prioridade. Isso est\u00e1 acontecendo tanto na Europa quanto nos EUA. Os precedentes que s\u00e3o definidos l\u00e1 v\u00e3o definir o ritmo para o resto do mundo.\u201d
\nTodos os stakeholders \u2014 produtores, fabricantes, reguladores ou outros membros da comunidade agr\u00edcola \u2014 devem ter um entendimento comum quando se trata de defini\u00e7\u00f5es, diz Lanciault. Isso come\u00e7a com o acordo regulat\u00f3rio.<\/p>\n

Crescimento da ind\u00fastria<\/strong>
\nO pr\u00f3ximo passo \u00e9 fazer o segmento crescer e isso exigir\u00e1 educa\u00e7\u00e3o e alcance, diz Lanciault. Os produtores precisam \u201centender os componentes da tecnologia bem o suficiente para saber como ela se encaixa em suas pr\u00e1ticas estabelecidas, como ela pode complementar, aprimorar ou acelerar o valor dessas pr\u00e1ticas, como ela se traduz em uma proposta de valor econ\u00f4mico\u201d.
\nO desafio que os fabricantes enfrentam \u00e9 explicar como os bioestimulantes se encaixam perfeitamente no que os produtores j\u00e1 sabem, para que eles possam ver que isso melhora os investimentos que eles j\u00e1 est\u00e3o fazendo. \u201cTemos que facilitar a ado\u00e7\u00e3o para eles\u201d, diz Lanciault.
\nProdutos de sa\u00fade vegetal foram encontrados principalmente em culturas especiais de alto valor. Dar o salto para culturas em linha certamente seria um grande impulso para os fornecedores. Mas para que isso aconte\u00e7a, Lanciault diz, "teremos que ser capazes de entregar essa tecnologia ao acre a um custo que o produtor possa pagar e obter o investimento econ\u00f4mico que eles est\u00e3o procurando".<\/p>","protected":false},"excerpt":{"rendered":"

Durante anos, os defensores das tecnologias de sa\u00fade vegetal \u2014 frequentemente consideradas tecnologias de promo\u00e7\u00e3o do crescimento e vigor por organiza\u00e7\u00f5es reguladoras \u2014 apregoaram\u2026<\/p>","protected":false},"author":112,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[929,926],"tags":[1312,74,554],"class_list":["post-56992","post","type-post","status-publish","format-standard","hentry","category-biostimulants","category-plant-health","tag-agricen-sciences","tag-epa","tag-featured"],"yoast_head":"\nBiostimulants Bright Future - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"For years, advocates of plant health technologies \u2014 often considered growth and vigor promotion technologies by regulatory organizations \u2014 touted their\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.agribusinessglobal.com\/pt\/plant-health\/biostimulants-bright-future\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Biostimulants Bright Future - 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