{"id":57314,"date":"2016-02-16T08:40:03","date_gmt":"2016-02-16T13:40:03","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=57314"},"modified":"2019-09-25T06:31:15","modified_gmt":"2019-09-25T10:31:15","slug":"bayer-acquires-software-company-to-enhance-precision-ag-offerings","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/pt\/markets\/bayer-acquires-software-company-to-enhance-precision-ag-offerings\/","title":{"rendered":"Bayer adquire empresa de software para aprimorar ofertas de agricultura de precis\u00e3o"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-52065\" src=\"https:\/\/files.agribusinessglobal.com\/farmchemint\/wp-content\/uploads\/2014\/12\/BayerCropScience-300x241.jpg\" alt=\"BayerCropScience\" width=\"300\" height=\"241\" srcset=\"https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2014\/12\/BayerCropScience-300x241.jpg 300w, https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2014\/12\/BayerCropScience-330x265.jpg 330w, https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2014\/12\/BayerCropScience-89x72.jpg 89w, https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2014\/12\/BayerCropScience-85x68.jpg 85w, https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2014\/12\/BayerCropScience-150x120.jpg 150w, https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2014\/12\/BayerCropScience.jpg 363w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>A Bayer expandiu seu portf\u00f3lio de agricultura de precis\u00e3o com a aquisi\u00e7\u00e3o da proPlant Gesellschaft f\u00fcr Agrar- und Umweltinformatik mbH, prestadora de servi\u00e7os de diagn\u00f3stico fitossanit\u00e1rio e alerta de n\u00edveis de infec\u00e7\u00e3o. A empresa alem\u00e3 foi fundada originalmente como uma spin-off por funcion\u00e1rios do Instituto de Geoinform\u00e1tica da Universidade de M\u00fcnster.<\/p>\n<p>\u201cA aquisi\u00e7\u00e3o da proPlant ampliar\u00e1 nossa plataforma tecnol\u00f3gica, com base na qual estamos desenvolvendo novas solu\u00e7\u00f5es digitais para uma produ\u00e7\u00e3o agr\u00edcola sustent\u00e1vel e com efici\u00eancia de recursos\u201d, afirmou Liam Condon, membro do Conselho de Administra\u00e7\u00e3o da Bayer AG e chefe da Divis\u00e3o de Ci\u00eancia de Cultivos. \u201cA digitaliza\u00e7\u00e3o pode fornecer aos agricultores informa\u00e7\u00f5es oportunas e espec\u00edficas do campo, desde a sele\u00e7\u00e3o das variedades de cultivo corretas e a dosagem correta de fertilizante com a maior precis\u00e3o poss\u00edvel, at\u00e9 a determina\u00e7\u00e3o do momento ideal para medidas de prote\u00e7\u00e3o de cultivos e o reconhecimento precoce de fatores de estresse para as plantas.\u201d<\/p>\n<p>A Bayer fornece aos agricultores de todo o mundo recursos pr\u00e1ticos para a tomada de decis\u00f5es, baseados na avalia\u00e7\u00e3o e combina\u00e7\u00e3o precisas de diversos dados, como dados meteorol\u00f3gicos ou mapas topogr\u00e1ficos. Utilizando essas recomenda\u00e7\u00f5es individualizadas, os agricultores podem otimizar a gest\u00e3o do seu neg\u00f3cio e reduzir custos, resultando n\u00e3o apenas em maiores produtividades e, consequentemente, em uma renda melhor, mas tamb\u00e9m em uma utiliza\u00e7\u00e3o mais eficiente e ecologicamente correta dos recursos. A Bayer planeja fortalecer suas atividades no futuro mercado da agricultura digital por meio de novos investimentos estrat\u00e9gicos e est\u00e1 comprometida com colabora\u00e7\u00f5es de longo prazo em pesquisa e desenvolvimento com os principais fornecedores de tecnologia.<\/p>\n<p>Leia mais sobre o <a href=\"http:\/\/press.bayer.com\/baynews\/baynews.nsf\/id\/Bayer-bolsters-digital-farming-through-acquisition-of-software-provider-proPlant?Open&amp;parent=news-overview-category-search-en&amp;ccm=020\" target=\"_blank\" rel=\"noopener noreferrer\">Aquisi\u00e7\u00e3o da Bayer<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>A Bayer expandiu seu portf\u00f3lio de agricultura de precis\u00e3o com a aquisi\u00e7\u00e3o da proPlant Gesellschaft f\u00fcr Agrar- und Umweltinformatik mbH, uma empresa de sa\u00fade vegetal\u2026<\/p>","protected":false},"author":112,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29,5,926],"tags":[115,554,578],"class_list":["post-57314","post","type-post","status-publish","format-standard","hentry","category-europe","category-markets","category-plant-health","tag-bayer","tag-featured","tag-precision-agriculture"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bayer Acquires Software Company to Enhance Precision Ag Offerings - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"Bayer has expanded its precision agriculture portfolio with the acquisition of proPlant Gesellschaft f\u00fcr Agrar- und Umweltinformatik mbH, a\u00a0plant health\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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