{"id":57454,"date":"2016-03-14T16:38:31","date_gmt":"2016-03-14T20:38:31","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=57454"},"modified":"2019-09-25T06:31:17","modified_gmt":"2019-09-25T10:31:17","slug":"whats-next-in-mega","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/pt\/agrochemicals\/whats-next-in-mega\/","title":{"rendered":"O que vem a seguir nas megafus\u00f5es"},"content":{"rendered":"

\"guy<\/a>Por Guy Cooper
\nguy@cooper-ag.com<\/p>\n

O mercado de insumos agr\u00edcolas est\u00e1 atualmente testemunhando sua segunda grande onda de consolida\u00e7\u00e3o em duas d\u00e9cadas. Essas enormes tsunami <\/em>ondas afetam n\u00e3o apenas o tamanho dos principais players, mas tamb\u00e9m a maneira como eles fazem neg\u00f3cios. A onda anterior criou tr\u00eas gigantes claras: duas em prote\u00e7\u00e3o de cultivos (Syngenta e Bayer) e uma em sementes (Monsanto). A onda atual est\u00e1 mudando as coisas novamente ao criar novas gigantes (DuPont+Dow, Chem-China) e novos modos de opera\u00e7\u00e3o.<\/p>\n

Li\u00e7\u00f5es da primeira onda<\/h3>\n

A primeira onda, no in\u00edcio dos anos 2000, criou pela primeira vez uma abordagem de plataforma unificada e centrada em cultivos, combinando insumos de tr\u00eas mercados anteriormente separados: prote\u00e7\u00e3o de cultivos, sementes e caracter\u00edsticas de biotecnologia. Essa abordagem foi implementada em grandes cultivos ar\u00e1veis (como milho e soja), com foco particular em cultivos dominados por compras anuais de sementes certificadas. O sucesso dessa abordagem levou ao crescimento acelerado de empresas em prote\u00e7\u00e3o de cultivos como a Syngenta \u2014 <\/span>que cresceu 7% por ano em compara\u00e7\u00e3o com a m\u00e9dia da ind\u00fastria de 5,8% nos \u00faltimos 10 anos \u2014<\/span>\u00a0e Monsanto em sementes e caracter\u00edsticas. Outros l\u00edderes inovadores como Bayer, BASF, Dow e DuPont adotaram abordagens mais conservadoras e acabaram entregando menores taxas de crescimento.<\/p>\n

Um segundo grupo claro de vencedores eram jogadores ricos em dinheiro, de segunda linha, capazes de comprar ativos baratos alienados pelos gigantes rec\u00e9m-criados, a fim de satisfazer as demandas antitruste. UPL com crescimento anual de 20,8% e Adama com m\u00e9dia de 12,1%, tiraram o melhor proveito da situa\u00e7\u00e3o na \u00faltima d\u00e9cada. Essas compras, juntamente com grandes investimentos em canais de distribui\u00e7\u00e3o independentes, criaram um grupo seleto de grandes jogadores gen\u00e9ricos que foram capazes de aumentar sua participa\u00e7\u00e3o de mercado \u00e0s custas dos outros.<\/p>\n

Caracter\u00edsticas da onda atual:<\/h3>\n

A onda atual est\u00e1 intensificando a tend\u00eancia dos mega gigantes e criando um mercado ainda mais concentrado. Na verdade, estamos testemunhando a cria\u00e7\u00e3o de uma \u201cliga dos campe\u00f5es\u201d ainda mais exclusiva, que se tornar\u00e1 o lar de apenas um punhado de mega empresas. Esses jogadores controlar\u00e3o mais de 70% de com\u00e9rcio, mas, mais importante, quase toda a inova\u00e7\u00e3o b\u00e1sica em um mercado de $95 bilh\u00f5es.<\/p>\n

Al\u00e9m disso, estamos testemunhando um ligeiro aumento no tamanho dos principais players off-patent por meio de uma mini onda de consolida\u00e7\u00e3o paralela. Exemplos recentes incluem:<\/p>\n

    \n
  • FMC + Cheminova<\/li>\n
  • Arysta + Chemtura + Agriphar<\/li>\n<\/ul>\n

    E mais fabricantes chineses est\u00e3o tentando aumentar sua participa\u00e7\u00e3o direta nos mercados globais \u00e0s custas de pequenos e m\u00e9dios comerciantes de prote\u00e7\u00e3o de cultivos.<\/p>\n

    Esses dois fen\u00f4menos est\u00e3o aumentando a press\u00e3o j\u00e1 grande sobre muitos pequenos e m\u00e9dios players.<\/p>\n

    Hora de focar sua estrat\u00e9gia<\/h3>\n

    Esses desenvolvimentos devem fazer com que muitos pelo menos reflitam sobre sua estrat\u00e9gia e abordagens comerciais de entrada no mercado. Agora \u00e9 um momento em que o pensamento estrat\u00e9gico e balan\u00e7os patrimoniais fortes desempenhar\u00e3o um papel importante.<\/p>\n

    Jogadores que n\u00e3o t\u00eam a capacidade de aumentar significativamente seu acesso ao mercado por meio de aquisi\u00e7\u00f5es em larga escala precisar\u00e3o engajar novos pensamentos e focar suas estrat\u00e9gias de crescimento. As op\u00e7\u00f5es podem incluir concentrar esfor\u00e7os comerciais em nichos espec\u00edficos onde a competi\u00e7\u00e3o \u00e9 menos intensa, alinhamento de certos ativos com os portf\u00f3lios dos megagigantes, lideran\u00e7a de custo em tecnologias espec\u00edficas etc.<\/p>\n

    Abaixo est\u00e1 uma pequena lista de quest\u00f5es-chave para reflex\u00e3o:<\/p>\n

    Acesso ao canal:<\/h4>\n
      \n
    • Quanto esfor\u00e7o devemos investir na constru\u00e7\u00e3o de acesso a canais nos grandes mercados?<\/li>\n
    • Dever\u00edamos agora concentrar nossos esfor\u00e7os em mercados menores?<\/li>\n
    • Vale a pena comprar distribui\u00e7\u00e3o em mercados-chave e quanto custar\u00e1?<\/li>\n<\/ul>\n

      N\u00edvel de inova\u00e7\u00e3o:<\/h4>\n
        \n
      • Dever\u00edamos agora evitar completamente a inova\u00e7\u00e3o?<\/li>\n
      • Dever\u00edamos aumentar a inova\u00e7\u00e3o em lacunas espec\u00edficas do portf\u00f3lio dos mega gigantes? Dever\u00edamos investir em tecnologias espec\u00edficas?<\/li>\n
      • Dever\u00edamos focar em inova\u00e7\u00e3o \u201csimples\u201d que tamb\u00e9m poderia ser introduzida no mercado por meio de players de segunda linha?<\/li>\n<\/ul>\n

        Esfor\u00e7os de consolida\u00e7\u00e3o:<\/h4>\n
          \n
        • Dever\u00edamos nos envolver em nossas pr\u00f3prias iniciativas de consolida\u00e7\u00e3o?<\/li>\n<\/ul>\n

          Compra de ativos<\/strong>:<\/p>\n

            \n
          • Temos a base financeira para participar das aliena\u00e7\u00f5es de ativos esperadas que dever\u00e3o ser impostas pelo processo de aprova\u00e7\u00e3o antitruste?<\/li>\n
          • Como podemos maximizar nossa posi\u00e7\u00e3o de caixa?<\/li>\n<\/ul>\n

            Uma coisa \u00e9 clara: empresas que continuam a implementar estrat\u00e9gias simplistas est\u00e3o se colocando em risco. Essas empresas podem enfrentar dilui\u00e7\u00e3o de recursos corporativos devido \u00e0 perda de participa\u00e7\u00e3o de mercado e lucro para concorrentes que adotam abordagens mais sofisticadas.<\/p>\n

            Seguindo os desenvolvimentos descritos acima, os pequenos e m\u00e9dios players ser\u00e3o bem aconselhados a examinar criticamente sua trajet\u00f3ria estrat\u00e9gica e redefinir seu pr\u00f3prio caminho \u00fanico para o futuro. Fazer isso n\u00e3o \u00e9 uma indulg\u00eancia reservada apenas aos grandes players. Muito pelo contr\u00e1rio: quanto menores seus recursos, mais importante \u00e9 que voc\u00ea desenvolva uma estrat\u00e9gia \u00fanica. Desenvolver uma estrat\u00e9gia vencedora \u00e9 um pr\u00e9-requisito para o sucesso, mas n\u00e3o \u00e9 suficiente. Construir uma estrat\u00e9gia bem-sucedida requer aten\u00e7\u00e3o cuidadosa aos detalhes e combinar compet\u00eancias essenciais com necessidades de mercado n\u00e3o atendidas. Uma estrat\u00e9gia bem elaborada tem o potencial de fornecer valor excepcional ao longo do tempo e, portanto, atrair\u00e1 investidores caso isso seja necess\u00e1rio. Esses investidores tamb\u00e9m estar\u00e3o observando outros elementos cr\u00edticos, como congru\u00eancia corporativa, financiamento adequado e capacidades de execu\u00e7\u00e3o de gest\u00e3o. Este desafio emocionante est\u00e1 aguardando jogadores corajosos que buscam abordar o risco de limitar a inova\u00e7\u00e3o em um momento em que a agricultura mais precisa dela.<\/p>\n

            Guy Cooper \u00e9 o propriet\u00e1rio da Cooper Investment and Consulting, uma empresa focada nos aspectos de neg\u00f3cios e investimentos do mercado agr\u00edcola global. Durante seus 17 anos na ind\u00fastria de prote\u00e7\u00e3o de cultivos, Cooper desempenhou um papel importante na onda de consolida\u00e7\u00e3o anterior, no in\u00edcio dos anos 2000, e esteve diretamente envolvido na aquisi\u00e7\u00e3o de mais de 20 ativos em nome da Adama da Bayer CropScience, Syngenta e outros. Mais recentemente, ele desempenhou um papel cr\u00edtico na transforma\u00e7\u00e3o da Stockton em uma inovadora de biopesticidas reconhecida globalmente e no investimento bem-sucedido do grupo Sichuan Hebang da China. Visite www.cooper-ag.com para obter mais informa\u00e7\u00f5es. <\/em><\/p>","protected":false},"excerpt":{"rendered":"

            Por Guy Cooper guy@cooper-ag.com O mercado de insumos agr\u00edcolas est\u00e1 atualmente testemunhando sua segunda grande onda de consolida\u00e7\u00e3o em duas d\u00e9cadas. Estas\u2026<\/p>","protected":false},"author":14,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[114,115,310,209,554,145,135],"class_list":["post-57454","post","type-post","status-publish","format-standard","hentry","category-agrochemicals","tag-basf","tag-bayer","tag-cheminova","tag-dupont","tag-featured","tag-fmc","tag-monsanto"],"yoast_head":"\nWhat's Next In Mega-Mergers - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"By Guy Cooper guy@cooper-ag.com The agricultural input market is currently witnessing its second major consolidation wave in two decades. 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