{"id":57571,"date":"2016-04-08T16:10:07","date_gmt":"2016-04-08T20:10:07","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=57571"},"modified":"2019-09-25T06:31:18","modified_gmt":"2019-09-25T10:31:18","slug":"the-making-of-a-market","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/pt\/plant-health\/the-making-of-a-market\/","title":{"rendered":"A Cria\u00e7\u00e3o de um Mercado"},"content":{"rendered":"<p>O mercado de bioestimulantes e micronutrientes continua a crescer mais r\u00e1pido do que muitas outras \u00e1reas do mercado de prote\u00e7\u00e3o de cultivos. Embora comparativamente pequenos, esses produtos continuam a ganhar aceita\u00e7\u00e3o e disponibilizar novas solu\u00e7\u00f5es que os fornecedores podem fornecer aos produtores.<br \/>\nA AgriBusiness Global conversou com diversas empresas focadas nesses segmentos para obter insights sobre esses mercados.<\/p>\n<div id=\"attachment_57572\" style=\"width: 235px\" class=\"wp-caption alignright\"><a href=\"\/pt\/Johnny McRight, DeltAg\/\" rel=\"attachment wp-att-57572\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-57572\" class=\"size-medium wp-image-57572\" src=\"https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2016\/04\/Johnny-McRight-225x300.jpg\" alt=\"Johnny McRight, DeltAg\" width=\"225\" height=\"300\" srcset=\"https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2016\/04\/Johnny-McRight-225x300.jpg 225w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2016\/04\/Johnny-McRight-248x330.jpg 248w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2016\/04\/Johnny-McRight-54x72.jpg 54w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2016\/04\/Johnny-McRight-270x360.jpg 270w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2016\/04\/Johnny-McRight-432x576.jpg 432w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2016\/04\/Johnny-McRight-64x85.jpg 64w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2016\/04\/Johnny-McRight-300x400.jpg 300w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2016\/04\/Johnny-McRight-150x200.jpg 150w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2016\/04\/Johnny-McRight.jpg 480w\" sizes=\"auto, (max-width: 225px) 100vw, 225px\" \/><\/a><p id=\"caption-attachment-57572\" class=\"wp-caption-text\">Johnny McRight, DeltAg<\/p><\/div>\n<p>\u201cBioestimulantes realmente ativos e comprovados, seja em conjunto com micronutrientes ou n\u00e3o, ajudar\u00e3o os produtores a aprender como cultivar safras mais saud\u00e1veis com insumos sint\u00e9ticos b\u00e1sicos reduzidos\u201d, diz Johnny McRight, propriet\u00e1rio da DeltAg. \u201cEles levam os produtores a se tornarem mais bem informados sobre a necessidade cr\u00edtica de solos saud\u00e1veis e ra\u00edzes de plantas saud\u00e1veis que resultam em safras saud\u00e1veis, que produzem rendimentos melhorados para as condi\u00e7\u00f5es \u00e0s quais s\u00e3o expostos.\u201d<br \/>\nOs benef\u00edcios s\u00e3o claros, mas esses produtos ainda s\u00e3o muitas vezes mal compreendidos.<br \/>\n\u201cUm v\u00e1cuo gritante envolve produtos bioestimulantes que t\u00eam um efeito bi\u00f3tico em pragas e doen\u00e7as de plantas\u201d, diz o Dr. Jeff Norrie, Gerente de Pesquisa Agr\u00edcola da Acadian Seaplants Ltd. \u201cEles s\u00e3o frequentemente mal interpretados como &#039;produtos de prote\u00e7\u00e3o de plantas&#039; quando, na verdade, eles est\u00e3o estimulando os pr\u00f3prios processos naturais das plantas para resistir a esses estresses. H\u00e1 uma abund\u00e2ncia de ci\u00eancia publicada e revisada por pares para mostrar que os bioestimulantes podem induzir a transcri\u00e7\u00e3o gen\u00e9tica para v\u00e1rios compostos que t\u00eam import\u00e2ncia nos mecanismos de defesa das plantas, bem como o aumento da atividade de v\u00e1rias enzimas antioxidantes essenciais. Esses est\u00e3o entre os mesmos argumentos usados para justificar a inclus\u00e3o de bioestimulantes de plantas como redutores de estresse abi\u00f3tico.\u201d<\/p>\n<p><strong>Mercados em crescimento<\/strong><br \/>\nO crescimento \u00e9 r\u00e1pido em todas as regi\u00f5es, liderado pelos EUA e Europa, afirma David Lanciault, presidente e CEO da Agricen Sciences.<br \/>\nLanciault v\u00ea crescimento em pa\u00edses sul-americanos como Brasil, Chile e Argentina, al\u00e9m de M\u00e9xico, \u00cdndia, Israel, Austr\u00e1lia, Nova Zel\u00e2ndia e \u00c1frica do Sul.<br \/>\n\u201cNossa empresa irm\u00e3, a Agricen, abriu opera\u00e7\u00f5es na Austr\u00e1lia nos \u00faltimos anos para fornecer produtos bioestimulantes, ou seja, biocatalisadores de fertilizantes naquele mercado, e eles est\u00e3o vendo muito interesse nessa tecnologia.<\/p>\n<div id=\"attachment_56995\" style=\"width: 250px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-56995\" class=\"size-medium wp-image-56995\" src=\"https:\/\/files.agribusinessglobal.com\/farmchemint\/wp-content\/uploads\/2016\/01\/DaveLanciault_Agricen-240x300.jpg\" alt=\"Dave Lanciault\" width=\"240\" height=\"300\" srcset=\"https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2016\/01\/DaveLanciault_Agricen-240x300.jpg 240w, https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2016\/01\/DaveLanciault_Agricen-768x960.jpg 768w, https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2016\/01\/DaveLanciault_Agricen-819x1024.jpg 819w, https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2016\/01\/DaveLanciault_Agricen-264x330.jpg 264w, https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2016\/01\/DaveLanciault_Agricen-58x72.jpg 58w, https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2016\/01\/DaveLanciault_Agricen-288x360.jpg 288w, https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2016\/01\/DaveLanciault_Agricen-461x576.jpg 461w, https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2016\/01\/DaveLanciault_Agricen-576x720.jpg 576w, https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2016\/01\/DaveLanciault_Agricen-864x1080.jpg 864w, https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2016\/01\/DaveLanciault_Agricen-888x1110.jpg 888w, https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2016\/01\/DaveLanciault_Agricen-68x85.jpg 68w, https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2016\/01\/DaveLanciault_Agricen-300x375.jpg 300w, https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2016\/01\/DaveLanciault_Agricen-150x188.jpg 150w, https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2016\/01\/DaveLanciault_Agricen.jpg 1200w\" sizes=\"auto, (max-width: 240px) 100vw, 240px\" \/><p id=\"caption-attachment-56995\" class=\"wp-caption-text\">Dave Lanciault<\/p><\/div>\n<p>\u201cEm muitos mercados, como na Europa, os aumentos de demanda s\u00e3o impulsionados pela economia de produ\u00e7\u00e3o \u2014 por exemplo, n\u00e3o ter grandes quantidades de fertilizantes qu\u00edmicos para usar \u2014 juntamente com a press\u00e3o social por sustentabilidade\u201d, diz Lanciault. \u201cE na \u00c1frica, enquanto a demanda ficar\u00e1 para tr\u00e1s em rela\u00e7\u00e3o a outros mercados emergentes, o uso de bioestimulantes deve complementar fontes naturais e\/ou org\u00e2nicas de nutrientes e a exig\u00eancia de maior produ\u00e7\u00e3o de alimentos por acre.\u201d<\/p>\n<p><strong>Maior impacto do produto<\/strong><br \/>\nOs bioestimulantes incluem extratos de plantas marinhas, \u00e1cidos h\u00famicos, amino\u00e1cidos e outros produtos naturais, como saponinas e ch\u00e1s de composto, diz Norrie. Pode haver uma variedade de outros bioestimulantes, incluindo \u00e1cidos org\u00e2nicos ou outros nutrientes vegetais. Para micronutrientes, h\u00e1 nutrientes essenciais reconhecidos, e alguns quase essenciais (espec\u00edficos da planta), usados pelas plantas para induzir uma variedade de rea\u00e7\u00f5es enzim\u00e1ticas e cofatores.<br \/>\n\u201cO \u00e1cido h\u00famico e o extrato de algas marinhas s\u00e3o muito acess\u00edveis, e qualquer um que saiba mistur\u00e1-los pode adicion\u00e1-los a fertilizantes l\u00edquidos e reivindicar uma esp\u00e9cie de atividade bioestimulante\u201d, diz McRight.<br \/>\nLanciault concorda: Algas marinhas, \u00e1cidos org\u00e2nicos, amino\u00e1cidos e outros org\u00e2nicos complexos \u2014 todos os quais est\u00e3o no mercado h\u00e1 algum tempo \u2014 ser\u00e3o, no curto prazo, os produtos mais populares. \u201cEsses s\u00e3o os produtos de maior volume no mercado, hoje, e continuar\u00e3o a ter o maior impacto \u00e0 medida que o mercado cresce\u201d, ele diz.<br \/>\n\u00c0 medida que os motores de P&amp;D avan\u00e7am, uma \u201csegunda onda\u201d de tecnologia de bioestimulantes estar\u00e1 pronta, diz Lanciault.<br \/>\n\u201cEssa onda ser\u00e1 consistente com o pipeline de &#039;descoberta de produtos naturais&#039; em produtos farmac\u00eauticos, apresentando novos organismos (plantas e micr\u00f3bios) e seus metab\u00f3litos \u2014 com modos de a\u00e7\u00e3o direcionados e bem documentados que imitam modos qu\u00edmicos\u201d, diz ele.<br \/>\nCom todos os avan\u00e7os cient\u00edficos que ajudar\u00e3o a expandir o mercado, &quot;o impacto mais significativo ser\u00e1 o processo de matura\u00e7\u00e3o nos pr\u00f3ximos 10 anos para pensar sobre o uso dessas tecnologias de forma muito mais sist\u00eamica \u2014 que estamos gerenciando ecossistemas de solo\/planta como sistemas biol\u00f3gicos, por meio de combina\u00e7\u00f5es de abordagens, em vez de aplicar produtos que resolvem problemas muito espec\u00edficos&quot;, diz Lanciault.<\/p>\n<p><strong>Tend\u00eancias<\/strong><br \/>\nDe acordo com Lanciault, grande parte do trabalho de pesquisa atual \u00e9 voltado para tecnologias para melhorar a efici\u00eancia do uso de nutrientes e aliviar o estresse nutricional. Essas ajudam na toler\u00e2ncia ao estresse abi\u00f3tico \u2014 estresses como calor, frio, seca, salinidade e compacta\u00e7\u00e3o.<br \/>\n\u201cA pesquisa visa isolar novos ingredientes ativos ou misturas complexas que ajudem a controlar tais estresses \u2014 agindo para melhorar diretamente o solo ou para aumentar a reten\u00e7\u00e3o e disponibilidade de nutrientes \u2014 e ter efeitos positivos na promo\u00e7\u00e3o do crescimento das plantas para ajudar a aumentar a toler\u00e2ncia.\u201d<br \/>\nDo ponto de vista da utiliza\u00e7\u00e3o, McRight v\u00ea fornecedores oferecendo formula\u00e7\u00f5es que utilizam \u00e1cido h\u00famico como ingrediente para aumentar a absor\u00e7\u00e3o e transloca\u00e7\u00e3o de nutrientes nas plantas. O segmento de crescimento mais r\u00e1pido \u00e9 o uso de extrato de algas marinhas como ingrediente prim\u00e1rio com a mesma fun\u00e7\u00e3o em mente. No lado dos micronutrientes da equa\u00e7\u00e3o, a principal mudan\u00e7a \u00e9 vista nas aplica\u00e7\u00f5es no solo. As misturas NPK agora incluem micronutrientes granulares secos para mais aplica\u00e7\u00f5es de l\u00edquidos tanto no solo quanto sobre as culturas em crescimento para uma resposta foliar mais imediata das culturas.<\/p>\n<div id=\"attachment_57573\" style=\"width: 310px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-57573\" class=\"size-medium wp-image-57573\" src=\"https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2016\/04\/Norrie_web-300x225.jpg\" alt=\"Jeff Norrie, Acadian Seaplants\" width=\"300\" height=\"225\" srcset=\"https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2016\/04\/Norrie_web-300x225.jpg 300w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2016\/04\/Norrie_web-768x576.jpg 768w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2016\/04\/Norrie_web-1024x768.jpg 1024w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2016\/04\/Norrie_web-330x248.jpg 330w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2016\/04\/Norrie_web-96x72.jpg 96w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2016\/04\/Norrie_web-480x360.jpg 480w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2016\/04\/Norrie_web-960x720.jpg 960w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2016\/04\/Norrie_web-1440x1080.jpg 1440w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2016\/04\/Norrie_web-1480x1110.jpg 1480w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2016\/04\/Norrie_web-85x64.jpg 85w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2016\/04\/Norrie_web-150x113.jpg 150w, https:\/\/d6kq167ddwbdq.cloudfront.net\/farmchemint\/wp-content\/uploads\/2016\/04\/Norrie_web.jpg 2000w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><p id=\"caption-attachment-57573\" class=\"wp-caption-text\">Jeff Norrie, plantas marinhas acadianas<\/p><\/div>\n<p>\u201cH\u00e1 cada vez mais \u00eanfase na integra\u00e7\u00e3o de v\u00e1rias tecnologias e produtos para produzir sinergia\u201d, diz Norrie. \u201cMuitas empresas est\u00e3o buscando manter a efic\u00e1cia de fungicidas e inseticidas cl\u00e1ssicos em taxas reduzidas, misturando-os com bioestimulantes. Os bioestimulantes podem ajudar na entrega de ingredientes ativos ou tornar a planta mais responsiva a aplica\u00e7\u00f5es de doses mais baixas. O resultado \u00e9 uma pegada ambiental menor com menos res\u00edduos.\u201d<\/p>\n<p><strong>Motores de crescimento<\/strong><br \/>\nV\u00e1rios fatores est\u00e3o impulsionando o interesse e o uso de bioestimulantes e micronutrientes.<br \/>\nAumentos nos custos de produ\u00e7\u00e3o do produtor, lucratividade por acre para o revendedor com enormes redu\u00e7\u00f5es nas despesas gerais de entrega, aumento da press\u00e3o de ambientalistas e preocupa\u00e7\u00f5es do governo, bem como regulamenta\u00e7\u00e3o de taxas b\u00e1sicas de aplica\u00e7\u00e3o de fertilizantes e uso de insumos qu\u00edmicos, tudo isso serve para aumentar o interesse nesses segmentos, diz McRight.<br \/>\n\u201cO ponto principal \u00e9 que os produtores em todo o mundo est\u00e3o come\u00e7ando a entender o verdadeiro valor da sa\u00fade das plantas e a necessidade de encontrar m\u00e9todos para aumentar a produ\u00e7\u00e3o com custos gerais reduzidos por unidade produzida\u201d, diz ele.<br \/>\nLanciault v\u00ea motivadores semelhantes.<br \/>\n\u201cAs for\u00e7as mais fortes que impulsionam a demanda por essas tecnologias incluem a necessidade de intensifica\u00e7\u00e3o de cultivos (ser capaz de aumentar a produtividade por acre) enquanto se busca pr\u00e1ticas cada vez mais sustent\u00e1veis, buscando alternativas biol\u00f3gicas para aumentar a produ\u00e7\u00e3o com menor press\u00e3o sobre o meio ambiente ou adicionando pr\u00e1ticas integradas para fechar a lacuna de produtividade\u201d, ele diz.<br \/>\nO fato de esses produtos atenderem a uma ampla gama de agendas, do movimento verde \u00e0s demandas dos consumidores, ajudou em seu crescimento.<br \/>\n\u201cH\u00e1 uma aceita\u00e7\u00e3o e reconhecimento mais amplos dos benef\u00edcios crescentes dos produtos naturais\u201d, diz Norrie. \u201cUm foco crescente em produtos que oferecem benef\u00edcios abi\u00f3ticos<br \/>\nresist\u00eancia ao estresse e plantas marinhas t\u00eam se mostrado especialmente eficazes. Produtores globalmente est\u00e3o reconhecendo os muitos benef\u00edcios dos bioestimulantes e, por sua vez, as empresas est\u00e3o reconhecendo a necessidade de t\u00ea-los como parte de seu portf\u00f3lio de produtos.\u201d<\/p>","protected":false},"excerpt":{"rendered":"<p>O mercado de bioestimulantes e micronutrientes continua a crescer mais rapidamente do que muitas outras \u00e1reas do mercado de prote\u00e7\u00e3o de cultivos. Enquanto\u2026<\/p>","protected":false},"author":112,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[929,932,926],"tags":[1371,1312,1370,554],"class_list":["post-57571","post","type-post","status-publish","format-standard","hentry","category-biostimulants","category-micronutrients","category-plant-health","tag-acadian-seaplants","tag-agricen-sciences","tag-deltag","tag-featured"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Making of a Market - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"The market for biostimulants and micronutrients continues to grow faster than many other areas of the crop protection market. 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