{"id":57668,"date":"2016-04-26T22:23:11","date_gmt":"2016-04-27T02:23:11","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=57668"},"modified":"2019-09-25T06:31:19","modified_gmt":"2019-09-25T10:31:19","slug":"the-pain-of-public-discourse","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/pt\/agrochemicals\/the-pain-of-public-discourse\/","title":{"rendered":"A dor do discurso p\u00fablico"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-54365\" src=\"https:\/\/files.agribusinessglobal.com\/farmchemint\/wp-content\/uploads\/2015\/07\/frabotta.jpg\" alt=\"David Frabotta\" width=\"200\" height=\"200\" srcset=\"https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2015\/07\/frabotta.jpg 200w, https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2015\/07\/frabotta-150x150.jpg 150w, https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2015\/07\/frabotta-72x72.jpg 72w, https:\/\/www.agribusinessglobal.com\/wp-content\/uploads\/2015\/07\/frabotta-85x85.jpg 85w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/>N\u00d3S ODIAMOS NOVAS IDEIAS. Desde o advento das redes de not\u00edcias 24 horas, os consumidores agora podem assistir a qualquer programa\u00e7\u00e3o ideologicamente inclinada que desejarem. Em dezenas de estudos durante os \u00faltimos 40 anos, as empresas de m\u00eddia descobriram que as pessoas assistem a not\u00edcias que refor\u00e7am o que elas j\u00e1 pensam. Conservadores assistem a not\u00edcias conservadoras, e progressistas assistem a not\u00edcias progressistas. Queremos que nos digam que a maneira como pensamos \u00e9 a certa.<br \/>\nEnt\u00e3o n\u00e3o \u00e9 de se espantar que grupos anti-OGM e anti-pesticidas tenham envenenado o debate p\u00fablico sobre tecnologia agr\u00edcola. Eles se apegar\u00e3o a qualquer estudo ou princ\u00edpio falho, e o p\u00fablico n\u00e3o cient\u00edfico seguir\u00e1 o exemplo para faz\u00ea-los sentir que est\u00e3o devidamente indignados com seus medos e mal-entendidos.<br \/>\nE o medo precisa de um alvo. Entra em cena a pioneira da biotecnologia Monsanto. Em sua primeira entrevista de r\u00e1dio do ano, o CEO da Monsanto, Hugh Grant, falou com o apresentador do programa &quot;Here and Now&quot; da US National Public Radio, Jeremy Hobson, que reconheceu que a Monsanto \u00e9 amplamente vista como &quot;a face do mal corporativo&quot; em todo o mundo. Bela introdu\u00e7\u00e3o. Sem preconceito aqui.<br \/>\nGrant respondeu fazendo alguns pontos ao longo da entrevista:<\/p>\n<p>\u2013 As pessoas sempre desconfiam do inventor de novas tecnologias,<br \/>\n\u2013 Dados cient\u00edficos apoiam a seguran\u00e7a dos OGM e do glifosato, e<br \/>\n\u2013 A Monsanto incentiva novas ideias, m\u00e9todos e produtos para ajudar o mundo a se alimentar, n\u00e3o importa de onde venham. Ent\u00e3o, se voc\u00ea n\u00e3o gosta da maneira como a Monsanto e outros l\u00edderes do agroneg\u00f3cio est\u00e3o lidando com a produ\u00e7\u00e3o de alimentos e a seguran\u00e7a alimentar, ent\u00e3o, por favor, compartilhe suas ideias.<\/p>\n<p>Grant falou sobre o futuro da agricultura, como ele sempre faz, observando que as tecnologias emergentes de sementes, disponibilidade de \u00e1gua e gerenciamento de dados impulsionar\u00e3o a produtividade agr\u00edcola em um futuro pr\u00f3ximo. Com a maioria dos coment\u00e1rios, Grant faz um bom trabalho ao explicar por que a tecnologia agr\u00edcola deve existir para alimentar um globo em crescimento. Ele \u00e9 envolvente, atencioso e altru\u00edsta com seus coment\u00e1rios. Seus motivos, no entanto, sempre ser\u00e3o questionados e polarizar\u00e3o as conversas que temos.<br \/>\nO apresentador de r\u00e1dio relatou mais tarde que ele e seu programa receberam mensagens de \u00f3dio apenas por terem Grant em seu programa, envergonhando-o por dar &quot;\u00e0 face do mal corporativo&quot; um p\u00falpito e uma audi\u00eancia. O programa at\u00e9 mesmo seguiu a entrevista com uma sess\u00e3o de checagem de fatos com seu especialista em agricultura, que disse que Grant estava correto sobre as alega\u00e7\u00f5es que fez na entrevista. Mas as mensagens de \u00f3dio n\u00e3o pararam, e sua busca para envolver as pessoas sobre o futuro da agricultura foi abafada pelo vitr\u00edolo que veio a definir a m\u00eddia social e o discurso pol\u00edtico.<br \/>\nEnt\u00e3o, n\u00f3s, como defensores da produtividade agr\u00edcola, continuamos a lutar para mover a agulha na opini\u00e3o p\u00fablica. Parte do motivo \u00e9 que os ativistas org\u00e2nicos e grupos antitecnologia s\u00e3o mais organizados, t\u00eam uma mensagem mais clara e s\u00e3o melhores em envolver novas formas de comunica\u00e7\u00e3o, notavelmente as m\u00eddias sociais, diz Julie Borlaug, Diretora Associada de Rela\u00e7\u00f5es Externas do Instituto Borlaug para Agricultura Internacional. \u201cAch\u00e1vamos que poder\u00edamos vencer o debate com a ci\u00eancia, e o p\u00fablico aceitaria que isso era importante, mas n\u00e3o foi\u201d, diz ela. \u201cPrecisamos simplificar a mensagem e torn\u00e1-la mais compreens\u00edvel, e isso tem que ser por meio dos meios onde as pessoas encontram suas informa\u00e7\u00f5es agora.\u201d<br \/>\nEnt\u00e3o, talvez 140 caracteres conquistem mais cora\u00e7\u00f5es e mentes do que artigos de pesquisa prolongados. Voc\u00ea pode participar da discuss\u00e3o junto com Julie Borlaug durante sua palestra principal no AgriBusiness Global Trade Summit, de 17 a 19 de agosto. Temos uma oportunidade de ir al\u00e9m da briga verbal e aceitar novas ideias e maneiras que podem ajudar as pessoas a entender o verdadeiro valor que a tecnologia agr\u00edcola oferece \u00e0 nossa civiliza\u00e7\u00e3o.<\/p>","protected":false},"excerpt":{"rendered":"<p>ODEIAMOS NOVAS IDEIAS. Desde o advento das redes de not\u00edcias 24 horas, os consumidores agora podem assistir a qualquer programa\u00e7\u00e3o ideologicamente distorcida que\u2026<\/p>","protected":false},"author":112,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,1218,18,19,20,6],"tags":[554,602,1375,135],"class_list":["post-57668","post","type-post","status-publish","format-standard","hentry","category-agrochemicals","category-events","category-fungicides","category-herbicides","category-insecticides","category-trade-summit","tag-featured","tag-gmos","tag-julie-borlaug","tag-monsanto"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Pain of Public Discourse - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"WE HATE NEW IDEAS. 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