{"id":58132,"date":"2016-07-12T10:54:26","date_gmt":"2016-07-12T14:54:26","guid":{"rendered":"https:\/\/www.agribusinessglobal.com\/?p=58132"},"modified":"2019-09-25T06:31:24","modified_gmt":"2019-09-25T10:31:24","slug":"six-reasons-senior-executives-must-attend-the-first-ever-precisionag-vision-conference","status":"publish","type":"post","link":"https:\/\/www.agribusinessglobal.com\/pt\/events\/six-reasons-senior-executives-must-attend-the-first-ever-precisionag-vision-conference\/","title":{"rendered":"Seis raz\u00f5es pelas quais os executivos seniores devem comparecer \u00e0 primeira confer\u00eancia PrecisionAg Vision"},"content":{"rendered":"

\"visionfeature\"<\/a>Quando fiz uma viagem \u00e0 Costa Oeste nesta primavera para visitar empresas como a The Climate Corp. e a Planet Labs, senti uma sensa\u00e7\u00e3o palp\u00e1vel de - uau, o c\u00e9u realmente agora \u00e9 o limite para a agricultura de precis\u00e3o.<\/p>\n

Ou devo dizer\u2026 para o digitaliza\u00e7\u00e3o da agricultura<\/em>?<\/p>\n

Duas d\u00e9cadas atr\u00e1s, fui uma testemunha privilegiada do nascimento \u2014 ou pelo menos dos primeiros anos \u2014 da agricultura de precis\u00e3o. Mas mesmo assim, deslumbrados como est\u00e1vamos por circuitos sofisticados e ferro grande, n\u00e3o poder\u00edamos ter imaginado o que o uso generalizado da Internet, celulares, Wi-Fi, tablets, sensores de campo, sat\u00e9lites descart\u00e1veis e quantidades rid\u00edculas de poder de computa\u00e7\u00e3o geral no in\u00edcio do s\u00e9culo XXI colocariam nas m\u00e3os dos fazendeiros: profundo entendimento do que est\u00e1 acontecendo em seus campos; ci\u00eancia de dados do Vale do Sil\u00edcio para prever desenvolvimentos que roubam a produtividade; e ferramentas de prescri\u00e7\u00e3o sofisticadas para fazer corre\u00e7\u00f5es cont\u00ednuas de curso na temporada e ano a ano. Tudo isso e muito mais agora pode ser encontrado em plataformas organizadas, incluindo o FieldView da Climate e o AgVerdict da Wilbur-Ellis.<\/p>\n

Mas n\u00e3o se engane, muito mais do que agronomia de campo est\u00e1 em jogo aqui agora.<\/strong> Os produtores podem restringir ainda mais a produtividade na fazenda e gerenciar\u00e3o intensivamente os recursos cada vez mais disputados, incluindo \u00e1gua e nutrientes vegetais. Os varejistas agr\u00edcolas gastar\u00e3o menos tempo mexendo com eletr\u00f4nicos temperamentais e mais em reuni\u00f5es de planejamento total de safras com valor agregado como consultores tecnol\u00f3gicos e agron\u00f4micos confi\u00e1veis para os produtores. Os criadores usar\u00e3o resmas de dados de plantio e colheita para desenvolver h\u00edbridos e variedades com desempenho ainda melhor. Os fabricantes de equipamentos sofisticados, produtos qu\u00edmicos para prote\u00e7\u00e3o de safras e insumos agr\u00edcolas emergentes, como biopesticidas e bioestimulantes, medir\u00e3o quantitativamente e ser\u00e3o capazes de provar o valor de seus produtos. E a comunidade global de alimentos em geral descobrir\u00e1 que atender ao chamado entre consumidores, empresas de alimentos, ag\u00eancias reguladoras e outros por rastreabilidade, sustentabilidade - em suma, responsabilidade - tornou-se muito mais sustent\u00e1vel do que talvez se pensasse ou argumentasse anteriormente.<\/p>\n

At\u00e9 agora, os v\u00e1rios componentes da agricultura de precis\u00e3o eram um pouco como continentes separados por oceanos dif\u00edceis de navegar. Mas com a digitaliza\u00e7\u00e3o da agricultura permitindo que esses continentes conversem entre si, algo como uma "Pangeia" da agricultura orientada por dados est\u00e1 surgindo. E se voc\u00ea \u00e9 um executivo s\u00eanior encarregado de ajudar a mapear os pr\u00f3ximos dois ou tr\u00eas anos de uma organiza\u00e7\u00e3o agr\u00edcola, fornecedora, aliada ou pol\u00edtica, aqui est\u00e3o seis raz\u00f5es muito importantes pelas quais voc\u00ea vai querer se juntar a n\u00f3s na Meister Media Worldwide enquanto hospedamos a estreia Confer\u00eancia PrecisionAg Vision<\/a>, 18 a 20 de outubro em Phoenix, AZ.<\/p>\n

    \n
  1. Se voc\u00ea sabe para onde o setor est\u00e1 indo, voc\u00ea saber\u00e1 para onde SUA organiza\u00e7\u00e3o est\u00e1 indo. <\/strong>Ningu\u00e9m pode ser pego desprevenido hoje em dia e sobreviver; o mundo simplesmente se move r\u00e1pido demais, e muitas vezes voc\u00ea nunca consegue acompanhar. Junte-se a n\u00f3s no Arizona para ter uma no\u00e7\u00e3o hol\u00edstica do que est\u00e1 acontecendo e do que est\u00e1 por vir. Considere onde voc\u00ea e sua organiza\u00e7\u00e3o provavelmente se encaixam (ou n\u00e3o). Reaja de acordo.<\/li>\n
  2. Alinhe aliados e parceiros em potencial que voc\u00ea provavelmente n\u00e3o encontrar\u00e1 em outros lugares. <\/strong>Executivos seniores como voc\u00ea, cujo trabalho \u00e9 ficar um passo \u00e0 frente do jogo, reunir o melhor pensamento entre seus pares (e concorrentes) e contempor\u00e2neos em outras ind\u00fastrias, e ter aquele telefonema ou e-mail respondido quando for a hora de entrar em contato. Dizem que a pol\u00edtica cria companheiros estranhos, mas tempos tumultuados tamb\u00e9m. Um parceiro ou aliado amanh\u00e3 pode ser algu\u00e9m com quem voc\u00ea n\u00e3o falou \u2014 ou nem pensou \u2014 hoje.<\/li>\n
  3. Alcance um status razoavelmente especialista em tecnologias complexas em apenas alguns dias.<\/strong> Claro, voc\u00ea tem t\u00e9cnicos internos em tecnologias de dados e precis\u00e3o que ficam sob o cap\u00f4 e fazem os motores de alta tecnologia funcionarem. Mas voc\u00ea realmente<\/em> entender fundamentalmente a utilidade e o valor abrangentes dessas tecnologias e como elas podem ser melhor aproveitadas para levar sua agenda de neg\u00f3cios \u2013 e a de seus clientes \u2013 adiante? Voc\u00ea sair\u00e1 de Phoenix com uma compreens\u00e3o muito maior de como as pe\u00e7as tecnol\u00f3gicas funcionam e se encaixam.<\/li>\n
  4. Fique acima do \u201cru\u00eddo branco\u201d.<\/strong> Estamos elaborando uma agenda de confer\u00eancia que mapeia o mundo atual da tecnologia de precis\u00e3o, mas tamb\u00e9m liberaremos voc\u00ea para refei\u00e7\u00f5es, recep\u00e7\u00f5es de networking e Vision Roundtables, onde voc\u00ea pode ir t\u00e3o fundo quanto quiser ou levar a conversa para a altitude mais alta poss\u00edvel. Nossos dias juntos ser\u00e3o sobre a\u00e7\u00e3o, n\u00e3o exagero.<\/li>\n
  5. Acelere o motor para 2017. <\/strong>N\u00f3s programamos intencionalmente a Confer\u00eancia para meados de outubro, assim que a temporada de produ\u00e7\u00e3o de 2016 est\u00e1 chegando ao fim e a nota para 2017 come\u00e7a a subir. Enriquecido por novas perspectivas e fortalecido pela confian\u00e7a no futuro (e tamb\u00e9m, incidentalmente, aquecido pelo sol de outono do Deserto de Sonora), voc\u00ea retornar\u00e1 para casa pronto e ansioso para que o futuro comece agora.<\/li>\n
  6. Participe da constru\u00e7\u00e3o do futuro da precis\u00e3o e da digitaliza\u00e7\u00e3o da agricultura.<\/strong> Parece absurdo? N\u00e3o \u00e9. Do que antecipamos que ser\u00e1 uma concentra\u00e7\u00e3o sem precedentes e focada em precis\u00e3o de muitas das melhores mentes dos reinos da agricultura, alimenta\u00e7\u00e3o, academia, formula\u00e7\u00e3o de pol\u00edticas, tecnologia e finan\u00e7as, surgir\u00e1 um di\u00e1logo robusto que ajudar\u00e1 a acelerar a promessa da agricultura orientada por tecnologia.<\/li>\n<\/ol>\n

    \u00c9 um evento que pode ser visto como um divisor de \u00e1guas na digitaliza\u00e7\u00e3o da agricultura. Estamos ansiosos para v\u00ea-lo no Arizona em outubro.<\/p>\n

    Para mais informa\u00e7\u00f5es, visite www.precisionagvision.com<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

    Quando fiz uma viagem \u00e0 Costa Oeste nesta primavera para visitar empresas como a The Climate Corp. e a Planet Labs, l\u00e1\u2026<\/p>","protected":false},"author":112,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1218],"tags":[554,1475],"class_list":["post-58132","post","type-post","status-publish","format-standard","hentry","category-events","tag-featured","tag-vision-conference"],"yoast_head":"\nSix Reasons Senior Executives Must Attend The First-Ever PrecisionAg Vision Conference - AgriBusiness Global<\/title>\n<meta name=\"description\" content=\"As I made a West Coast swing this spring to visit companies including The Climate Corp. and Planet Labs, there was a palpable sense of \u2013 wow, the sky\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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